Is your Instagram full of stock photos and random Canva graphics? That's not gonna attract patients. But how do you make time to film videos when you're back to back with patient care? In today’s episode, I’m walking you through how to make sure filming videos for Reels can be seamlessly built in (and what to do when patients don't want to be on camera). Plus, tips to maximize opportunities to create your content. 

This episode originally aired on October 28, 2025 as episode 141.

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Group Program Content Sprint: mollyacahill.kartra.com/page/sprint

Episode 128 What’s Working on Instagram in 2025: mollycahill.com/whats-working-instagram-2025

Episode 18 How to Prep for a Photoshoot with Anneliese Elder: 

mollycahill.com/18-how-to-prep-for-a-photoshoot-why-you-need-one-with-anneliese-elder

Pinned Posts Free Guide: mollycahill.com/pinned

Bluetooth Mic: a.co/d/08qbZXp

Tripod: a.co/d/2ysybM3

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Want my advice for scheduling your content ahead of time? Well, the truth is… Instagram doesn’t want you to do that. In today’s episode, I’m breaking down why there is no one perfect solution for scheduling your content, plus how you can still plan ahead to make posting easier. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Episode 161 How To Edit Instagram Reels Using Instagram’s Free Edits App: mollycahill.com/instagram-reels-editing-app

Episode 145 How To Show Up On Social Media When You Have Zero Time: mollycahill.com/bare-minimum-instagram-strategy-for-practitioners

Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem

Holistic Marketing Hub Student Testimonial: instagram.com/p/DWTwzgFEb8P

Connect with Molly:

Website: mollycahill.com

Instagram: instagram.com/mollyacahill

Holistic Marketing Hub holisticmarketinghub.com/enroll

If you want more local clients to find and choose your practice, this one’s for you. I’m chatting with Doula Darcy about optimizing your Google Business Profile, understanding customer journeys, and simple ways to turn local searches into actual bookings.

Review full show notes and resources at mollycahill.com/podcast

Connect with Darcy:

Website: douladarcy.com

Instagram: instagram.com/thedouladarcy

Podcast: douladarcy.com/podcast

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Website: mollycahill.com

Instagram: instagram.com/mollyacahill

Are you using the Instagram Edits app? In today’s short and sweet episode, I’m sharing why this is the one app that we use in our agency to edit all our client reels. Plus, tips and tricks for you to get started with Edits, and which features I love the most. If you've been looking for the comparison guide of Instagram Edits vs. CapCut & InShot, this is it!

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Episode 115: The Hidden Power of Collaboration Posts: mollycahill.com/instagram-collaboration-posts

Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Are you not getting any comments on your posts? In today’s episode, I’m sharing a quick and easy solution: “can’t-help-myself” content. Tune in to learn about these conversation starters and how they’ll help not only your Instagram page, but your practice as well!

Review full show notes and resources at mollycahill.com/podcast

Prompt Mentioned:

Act as an Instagram engagement strategist who specializes in local health practices.

Can you help me come up with 5 “conversation starter” or “can’t help myself” engagement prompts for Reels or carousels for my ______ practice?

My ideal patient is: ______

 Common conditions I treat: ______

 Tone I like: (playful / validating / bold / nurturing / witty / clinical but warm)

Here are examples that have performed well so you understand the style:

1. A post that says: “How long were you in labor?” with different colored hearts for different time ranges
2. “If you named your child after your pregnancy cravings, what would their name be?”

Please:

1. Make them identity-based and easy to answer in 3 seconds
2. Make them specific to my niche (not generic wellness prompts)
3. Include a mix of playful and validating
4. Format them as ready-to-post text I could put directly on a graphic or as the first line of a caption
5. Avoid clinical jargon
6. Avoid generic health questions like “How are you feeling?”

Mentioned in this Episode:

1:1 Pick Molly’s Marketing Brain/Account Audit: mollycahill.com/pickmybrain

Group Program Content Sprint: mollycahill.com/sprint

Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram:instagram.com/mollyacahill

Want to fill the gaps in your patient schedule this week? In today’s episode, I’m sharing a quick and easy tip for keeping your practice booked. Plus, I’ll provide you with tips for exactly what to say!

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass

Episode 124 Email Marketing 101 for Local Health Pros with Kate Matheson: mollycahill.com/email-marketing-kate-matheson

Episode 49 Email Marketing 101 for Your Wellness Practice: mollycahill.com/49-email-marketing-tips

Instagram Post Mentioned: https://www.instagram.com/p/DUB2uOGEd6l/

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Are you looking to grow your online practice? In today’s episode, I’m chatting with growth strategist Michelle Rogers about creating a sustainable and fulfilling virtual practice. Hear the hilarious story of when Michelle and I first connected, plus learn how to create an authentic practice and stand out in the online space. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Pick My Brain Call: mollycahill.com/pickmybrain

Group Program Content Sprint: mollycahill.com/sprint

Connect with Michelle:

The Wealth Collective: wellthywoman.co/the-wellth-collective

The Wealth Academy: wellthywoman.co/academy

Instagram: instagram.com/wellthywoman.co

Website: wellthywoman.co

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Don’t know what to post? Today’s episode has three super easy reel ideas for marketing your practice. Use these to let your potential patients know that they’re in the right place!

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Ready for some free business coaching? In today’s episode, I’m doing a deep dive with my own business coach Lacey Sites into what you and your business can gain from an outside perspective. Plus, how to tackle common issues around visibility, social media engagement, and choosing the right coach. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain

LITerally Season Twelve with Lacey Sites and Molly Cahill: alituplife.com/category/season-12

Connect with Lacey:

Website: alituplife.com

Instagram: instagram.com/alituplife

Podcast: alituplife.com/podcast

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill

Do you believe you’re just not good with technology? In today’s episode, I’m helping you to challenge your limiting beliefs and overcome your fears about social media marketing. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call  mollycahill.com/pickmybrain

LITerally Season Twelve with Lacey Sites and Molly Cahill: alituplife.com/category/season-12

Connect with Michelle:

Website: michellegrasek.com

Instagram: instagram.com/michellegrasek

Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill