Meant to Win

Join us at Meant to Win Live in Tampa this February: go.thewealthypractitioner.com

Where are you blocking yourself from more money? In this episode of Meant to Win, Dr. Stephanie Wigner shares a live money training from inside The Wealthy Practitioner, a sneak peek into Full Send, and walks through the seven money moves she teaches the practitioners and founders she works with.

You'll hear why she's invested over a million dollars in the last two years into becoming the asset, why money is a skill that comes down to your self-worth and nothing else, the pyramid that keeps your income capped as long as you're sitting in the doing seat, the three ways to make more money that most business owners ignore, and the hourly rate math that shows why a $125 an hour practitioner has no business cleaning their own toilets. She also shares why the money you're making right now is a reflection of your decisions so far, and why it is not a prediction of how wealthy you're capable of becoming. If you keep hitting the same ceiling year after year no matter how hard you work, this one's for you.

CHAPTERS
00:35 I care about profit way more than revenue
01:12 Where are you blocking yourself from more money?
01:58 Investing in myself as the asset
04:15 Money is a skill, and it comes down to self-worth
06:42 The pyramid: practitioner, business owner, leader
08:13 Why doctors feel guilty charging real money
09:35 Stop treating every dollar that leaves as a loss
10:54 The Fifth Avenue piano story
13:27 You're sitting on a gold mine: three ways to make more money
17:22 Buy back your future
19:36 Calculate your hourly rate
24:12 Your current reality is not your ceiling
27:34 The freedom number exercise
29:55 Why goals set too far away stack evidence against you

KEY TAKEAWAY
The money you're making right now is a reflection of the business you've built and the decisions you've made up to this point. It is not a prediction of how wealthy you're capable of becoming.

Join us at Meant to Win Live in Tampa this February: go.thewealthypractitioner.com

Join us at Meant to Win Live in Tampa this February: go.thewealthypractitioner.com

When was the last time you took a vacation and actually unplugged? In this episode of Meant to Win, Dr. Stephanie Wigner shares how she's preparing for two weeks in Italy with her family, her first truly unplugged vacation in more than a year.

You'll hear the message she sends her team before she leaves, why she's turning off Slack, the numbers she keeps a pulse on, and the handoff and welcome back docs that keep nothing from getting missed. She also shares why expecting everything to go perfectly while you're gone is where most founders get it wrong. If you're building a business and can't remember the last time you took a real vacation, this one's for you.

CHAPTERS
00:35 One of every three days traveling in Q3
02:28 95% handled without us
03:08 The message I send my team before I leave
04:32 Turning off Slack and Circle notifications
06:07 The numbers I keep a pulse on
07:48 The handoff doc and the welcome back doc
08:59 Not losing progress on your goals
10:46 Pressure testing your systems

KEY TAKEAWAY
You don't need everything to go perfectly while you're gone. You need a team and systems that can be tested, improvise, and solve problems on your behalf.

CTA
Join us at Meant to Win Live in Tampa this February: go.thewealthypractitioner.com

Ready to step into the CEO seat and grow a business that doesn't depend on you? Join the Million Dollar Practice Masterclass on October 15th here: go.thewealthypractitioner.com/milliondollarpracticemasterclass

What would break if you left the country for two weeks? In this episode of Meant to Win, Dr. Stephanie Wigner shares the plan she'd follow to remove yourself from your business and have it ready to exit in five years or less, built from what she and Kyle learned doing it themselves. Today they own five brick and mortar locations and don't operate inside any of them.

Steph walks through the plan year by year: knowing your numbers, getting out of the engine seat, building your bench, and scaling with discernment. You'll also hear why most practices aren't as sellable as their owners think, and what to clean up now. If you've built a business and think you might want to sell it in the next few years, this one's for you.

CHAPTERS
00:35 Scaling means something different for everyone
01:52 How we removed ourselves from five locations
02:33 Year one: Get obsessed with your numbers
03:36 Year two: Get out of the engine seat
05:07 Year three: Build your bench
06:39 Protecting your business from key man risk
08:37 Getting your team bought into the vision
09:01 Year four: Scale with discernment and know the cost
12:28 Year five: Sell it, keep it, or duplicate it
13:34 The truth about selling a practice
15:36 What to clean up now if you want to exit
16:49 Keeping your business as a cash flowing asset

KEY TAKEAWAY
"You've built something really incredible. I want you to have the option to choose how long you do it for, as many years as you want, for as little as you want."

CTA
Ready to step into the CEO seat and grow a business that doesn't depend on you? Join the Million Dollar Practice Masterclass here: go.thewealthypractitioner.com/milliondollarpracticemasterclass

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

What if the advice you've been following is the very thing keeping you stuck?

In this episode of Meant to Win, Dr. Stephanie Wigner breaks her own most famous rule. For years she's taught that you should be profiting $25K a month before you diversify, and she still stands by it. But over the last nine months she's watched clients build businesses that aren't aligned with who they are, with no growth in three to four years, and she's done letting her advice be the reason someone isn't fully alive. Steph explains why 90% of entrepreneurs still get distracted trying to build a second business, and what it looked like when she had her profit locked in before going from one clinic to two and then into coaching. You'll hear about the docuseries she's producing and the bigger vision for Meant to Win Media. You'll hear the conversation with Kyle about earning the right to diversify, and why even with the money there, a new project still makes her feel like a fish out of water. Then she gets personal. Scaling The Wealthy Practitioner has been the most human experience of her life since becoming a mom, and she walks through the four layers of identity she's been working through: what you inherited, what you've been told, what you've adapted, and what you've chosen. If you've been playing by the rules and still feel like something is suffocating you, this one's for you.

CHAPTERS
 00:57 The $25K rule and why it still stands
01:38 When your business is suffocating you
02:31 Why 90% of people shouldn't diversify yet
03:17 The docuseries and the vision for Meant to Win Media
04:43 Fighting alignment caps your abundance
07:03 Why my coaches won't love this episode
07:31 Risk it to get the biscuit
08:28 Earning the right to diversify
09:04 Questions to ask before you break the rules
09:42 The most human experience since becoming a mom
10:57 The four layers of your identity
12:13 You can't know abundance without knowing lack

KEY TAKEAWAY
"There's a world where both realities are true. You can have your profit and diversify. You can diversify before having your profit. You just have to be radically honest with yourself about which one makes the most sense for you."

CTA
Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa
 
What if someone looked at your business and told you exactly what they'd do if it were theirs? That's what happened at our very first VIP day. 

In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside the weekend with 10 business owners at headquarters. Everyone did homework in advance, so Steph and the coaches knew what each person needed before they walked in. Then they hot seated the one thing that would move the needle most. For many, that was money. Steph breaks down how she allocates her own profit, what goes back into the business, what she keeps for fun money, and what goes into investments. She also shares the first thing she checks in any business: your financial infrastructure and your business model. You'll hear about a nurse practitioner spending $4,000 a month on Google Ads and $2,000 on Facebook with no idea what she's getting back. You'll hear how a snowbird practice can turn a $400 patient into a $1,200 patient in four months by selling three services instead of one. You'll also hear about LLC vs S Corp, write-offs, getting the right people in the right seats, and whether it's time to stop optimizing for balance and go all in. Then she shares what her team is planning. VIP days are coming two or three times a year, stacked with their quarterly EOS days so it's easier on coaches who live all over the world. The 2027 calendar is getting set now, so clients can plan their year around retreats, pop-up masterminds, Meant to Win in February, and a tour event in early August. If you're a visionary who resists planning ahead, this part is for you. Structure is what gives your team and your clients their freedom. 

Join Full Send here: http://go.thewealthypractitioner.com/mtw-podcast-fullsend

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her husband Kyle, aka Snack Daddy, for the deepest conversation the two of them have had on the show, recorded as she announces this is the last Full Send she'll ever run. Going full send is what took them from Kyle driving an hour and a half to his first office to make partner to multi-millionaires with multiple clinics, a coaching company, and a team that can finally carry the weight. For the first time we get Kyle's side of the last 18 months: watching Steph cry that nothing was working while he could see the rock finally starting to roll downhill, and the text he sent her mid-grind: I don't want you on your deathbed on your computer responding to clients. They revisit the clinic expansion that almost broke them as parents and partners, the moment Ed Mylett told Steph to stop negotiating with herself, and the next unlock they're naming out loud: a full send into regulation. If you've ever wondered what going all in actually costs, and what it looks like to the person standing next to you, this one's for you.

CHAPTERS
00:46 The Decision to Make This the Last Full Send
02:39 What 18 Months of Grinding Really Felt Like
04:56 There's No Playbook for Scaling
05:30 Ed Mylett: Stop Negotiating With Yourself
07:03 Going All In Is Only Step One
07:24 The Clinic Expansion That Almost Broke Them
08:56 Earning the Right to Choose What's Next
10:39 When Problems Stop Crushing You
13:14 The Next Unlock: Full Send Into Regulation
16:19 Master the Money Game First
18:29 Join the Very Last Full Send

KEY TAKEAWAY
Going all in gets you in the game. Becoming the person who can hold everything you asked for is the other 80 percent, and growth doesn't come from doing more, it comes from becoming more.

There's no toe dipping in this. This is the very last Full Send, ever. Join before we kick off on September 23rd: http://go.thewealthypractitioner.com/mtw-podcast-fullsend

Join Full Send here: ThewealthypractitionerFull Send 2026

In this episode of Meant to Win, Dr. Stephanie Wigner opens the doors to Full Send, the 30-day  program she runs only once a year inside her community, back for its third round after more than 700 entrepreneurs joined last year. Stephanie shares what going full send has looked like in her own life: opening her first business with no money and no blueprint, and buying her team's HQ and podcast studio with an all-cash offer just three days after seeing the listing on a Friday afternoon. She breaks down the belief that reprogrammed her internal operating system: you don't have to settle for good enough when extraordinary is an option, and the fastest path to a quantum leap is shortening the distance between the moment you have an idea and the moment you execute on it. If you're ready to work on your mindset, your money beliefs, and your identity alongside a thousand other entrepreneurs doing the same!

In this episode of Meant to Win, we're giving you a sneak peek into the last TWP event, straight from the stage. Dr. Stephanie Wigner shares the journal entry that pushed her to stop seeing patients, the moment an attendee told her "you really hurt my feelings" and why her answer was that she's not here to be liked, and the story behind building the table where everybody gets a seat. You'll also hear what it took to put the event on: a team of nine, six months of planning, $500K, and a documentary crew rolling while Steph broke down in real time. If you've ever wondered what it feels like to be in the room, this is it. And the next room is already booked: join us at Meant to Win Live 2027.

CHAPTERS

00:04 Welcome and Purpose
00:50 The Journal Entry That Pushed Her Out of Patient Care
01:36 Full Send or Nothing: Choosing a Life's Calling
02:20 From Pain Relief to Unlocking Human Potential
04:47 Money Is the Least Interesting Part of Coaching
07:42 Deciding From the Requirements of Your Future
11:43 The Scale Up Realization
16:15 This Isn't a Pivot: The Identity Shift

KEY TAKEAWAY

Growth doesn't come from doing more. It comes from becoming more.

Join us at Meant to Win Live! https://go.thewealthypractitioner.com/meant-to-win-live-2027-page?utm_source=mtw_podcst&utm_medium=audio&utm_campaign=mtw_live&utm_content=9.8pod

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her dear friend Barbara, founder of Your Tax Coach, who built a tax firm to eight figures with a 40-person team over 17 years. Barb rapid-fires the strategies most practitioners and online business owners miss: getting your S corp structure right, buying your brick and mortar to use the self rental aggregate election, and writing off wellness expenses like peptides, red light saunas, and gym memberships through a second company. She also defends her most controversial take, that you can write off clothing: "how do you think Mr. Beast is writing off a Lamborghini that he's blowing up?" Then the conversation goes deeper, into the money stories both women had to rewrite as the first in their families to build wealth, the People magazine cover of matching $75,000 G-Wagons Barb manifested into her own garage 20 years later, and the breaking point at month 13 of 20-hour days that forced her first hire. This one is for every business owner who's figured out how to make money and now needs to learn what to do with it, and who's still carrying the belief that working harder is what makes them valuable.

CHAPTERS
01:27 Three Tax Strategies Most Business Owners Miss
03:07 Writing Off Wellness Expenses
04:49 The Clothing Write-Off Hot Take
05:55 The Documentation That Protects You
06:19 Stop Taking Money Advice From Jimmy
08:54 The Kardashians and Rewriting a Money Story
10:04 Manifesting the Matching G-Wagons
11:45 Jealousy Is a Secret Desire
14:23 The Breaking Point at Month 13
15:48 Hiring Help at Home and in Business
20:28 What Barb Is Building Next: Community
21:27 The Power of Getting in the Room

KEY TAKEAWAY
Making money is only half the game; knowing what to do with it is the other half. Get right with your money in all ways, and get in rooms with people who are already where you want to go. If you're wanting to learn more about what to do with your money book a call with Your Tax Coach here: https://yourtaxcoach.com/strategy-affiliate

In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside a private AI day ran by her best friend, Callan Faulkner in Nashville with 15 women running seven and eight figure businesses, including a conversation with Jenna Kutcher she can't stop thinking about. Fifteen years into the online game, Jenna told her something that stuck: she had won the game of business and wanted to play the games of life she hadn't explored yet. Stephanie gets honest about bouncing between "I'm doing so much" and "I'm not doing enough," why she's spent the last 60 days clearing everything off her plate that isn't aligned, and the question she wants every business owner sitting with: how much of your revenue actually exists outside of your time? She also announces Full Send, the docu-series she's been filming for the past 12 months. 

Chapters:

- 00:04 Welcome & Introduction
- 01:57 Power of Expansive Rooms
- 05:38 Realizations from High-Performing Peers
- 06:52 Insightful Conversation with Jenna Kutcher
- 08:53 Building Beyond Success
- 11:01 Aligning Purpose with Action
- 12:14 Transitioning from Business Owner to Founder
- 14:50 Launching a Legacy: The Docu-Series

Key Takeaway:
Ask yourself the founder question Steph is now building around: how much of your revenue and impact is leveraged outside the hours you put in? A business owner trades time for results. A founder builds assets that keep working when she steps away.

Lead Magnet:
Want a behind-the-scenes look at what it really takes to build an eight figure business while navigating motherhood and marriage? Sign up to watch Full Send, the Meant to Win original docu-series, and get exclusive access to episodes as they release: https://go.thewealthypractitioner.com/watch-full-send-page