Meant to Win

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

What if the advice you've been following is the very thing keeping you stuck?

In this episode of Meant to Win, Dr. Stephanie Wigner breaks her own most famous rule. For years she's taught that you should be profiting $25K a month before you diversify, and she still stands by it. But over the last nine months she's watched clients build businesses that aren't aligned with who they are, with no growth in three to four years, and she's done letting her advice be the reason someone isn't fully alive. Steph explains why 90% of entrepreneurs still get distracted trying to build a second business, and what it looked like when she had her profit locked in before going from one clinic to two and then into coaching. You'll hear about the docuseries she's producing and the bigger vision for Meant to Win Media. You'll hear the conversation with Kyle about earning the right to diversify, and why even with the money there, a new project still makes her feel like a fish out of water. Then she gets personal. Scaling The Wealthy Practitioner has been the most human experience of her life since becoming a mom, and she walks through the four layers of identity she's been working through: what you inherited, what you've been told, what you've adapted, and what you've chosen. If you've been playing by the rules and still feel like something is suffocating you, this one's for you.

CHAPTERS
 00:57 The $25K rule and why it still stands
01:38 When your business is suffocating you
02:31 Why 90% of people shouldn't diversify yet
03:17 The docuseries and the vision for Meant to Win Media
04:43 Fighting alignment caps your abundance
07:03 Why my coaches won't love this episode
07:31 Risk it to get the biscuit
08:28 Earning the right to diversify
09:04 Questions to ask before you break the rules
09:42 The most human experience since becoming a mom
10:57 The four layers of your identity
12:13 You can't know abundance without knowing lack

KEY TAKEAWAY
"There's a world where both realities are true. You can have your profit and diversify. You can diversify before having your profit. You just have to be radically honest with yourself about which one makes the most sense for you."

CTA
Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa
 
What if someone looked at your business and told you exactly what they'd do if it were theirs? That's what happened at our very first VIP day. 

In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside the weekend with 10 business owners at headquarters. Everyone did homework in advance, so Steph and the coaches knew what each person needed before they walked in. Then they hot seated the one thing that would move the needle most. For many, that was money. Steph breaks down how she allocates her own profit, what goes back into the business, what she keeps for fun money, and what goes into investments. She also shares the first thing she checks in any business: your financial infrastructure and your business model. You'll hear about a nurse practitioner spending $4,000 a month on Google Ads and $2,000 on Facebook with no idea what she's getting back. You'll hear how a snowbird practice can turn a $400 patient into a $1,200 patient in four months by selling three services instead of one. You'll also hear about LLC vs S Corp, write-offs, getting the right people in the right seats, and whether it's time to stop optimizing for balance and go all in. Then she shares what her team is planning. VIP days are coming two or three times a year, stacked with their quarterly EOS days so it's easier on coaches who live all over the world. The 2027 calendar is getting set now, so clients can plan their year around retreats, pop-up masterminds, Meant to Win in February, and a tour event in early August. If you're a visionary who resists planning ahead, this part is for you. Structure is what gives your team and your clients their freedom. 

Join Full Send here: http://go.thewealthypractitioner.com/mtw-podcast-fullsend

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her husband Kyle, aka Snack Daddy, for the deepest conversation the two of them have had on the show, recorded as she announces this is the last Full Send she'll ever run. Going full send is what took them from Kyle driving an hour and a half to his first office to make partner to multi-millionaires with multiple clinics, a coaching company, and a team that can finally carry the weight. For the first time we get Kyle's side of the last 18 months: watching Steph cry that nothing was working while he could see the rock finally starting to roll downhill, and the text he sent her mid-grind: I don't want you on your deathbed on your computer responding to clients. They revisit the clinic expansion that almost broke them as parents and partners, the moment Ed Mylett told Steph to stop negotiating with herself, and the next unlock they're naming out loud: a full send into regulation. If you've ever wondered what going all in actually costs, and what it looks like to the person standing next to you, this one's for you.

CHAPTERS
00:46 The Decision to Make This the Last Full Send
02:39 What 18 Months of Grinding Really Felt Like
04:56 There's No Playbook for Scaling
05:30 Ed Mylett: Stop Negotiating With Yourself
07:03 Going All In Is Only Step One
07:24 The Clinic Expansion That Almost Broke Them
08:56 Earning the Right to Choose What's Next
10:39 When Problems Stop Crushing You
13:14 The Next Unlock: Full Send Into Regulation
16:19 Master the Money Game First
18:29 Join the Very Last Full Send

KEY TAKEAWAY
Going all in gets you in the game. Becoming the person who can hold everything you asked for is the other 80 percent, and growth doesn't come from doing more, it comes from becoming more.

There's no toe dipping in this. This is the very last Full Send, ever. Join before we kick off on September 23rd: http://go.thewealthypractitioner.com/mtw-podcast-fullsend

Join Full Send here: ThewealthypractitionerFull Send 2026

In this episode of Meant to Win, Dr. Stephanie Wigner opens the doors to Full Send, the 30-day  program she runs only once a year inside her community, back for its third round after more than 700 entrepreneurs joined last year. Stephanie shares what going full send has looked like in her own life: opening her first business with no money and no blueprint, and buying her team's HQ and podcast studio with an all-cash offer just three days after seeing the listing on a Friday afternoon. She breaks down the belief that reprogrammed her internal operating system: you don't have to settle for good enough when extraordinary is an option, and the fastest path to a quantum leap is shortening the distance between the moment you have an idea and the moment you execute on it. If you're ready to work on your mindset, your money beliefs, and your identity alongside a thousand other entrepreneurs doing the same!

In this episode of Meant to Win, we're giving you a sneak peek into the last TWP event, straight from the stage. Dr. Stephanie Wigner shares the journal entry that pushed her to stop seeing patients, the moment an attendee told her "you really hurt my feelings" and why her answer was that she's not here to be liked, and the story behind building the table where everybody gets a seat. You'll also hear what it took to put the event on: a team of nine, six months of planning, $500K, and a documentary crew rolling while Steph broke down in real time. If you've ever wondered what it feels like to be in the room, this is it. And the next room is already booked: join us at Meant to Win Live 2027.

CHAPTERS

00:04 Welcome and Purpose
00:50 The Journal Entry That Pushed Her Out of Patient Care
01:36 Full Send or Nothing: Choosing a Life's Calling
02:20 From Pain Relief to Unlocking Human Potential
04:47 Money Is the Least Interesting Part of Coaching
07:42 Deciding From the Requirements of Your Future
11:43 The Scale Up Realization
16:15 This Isn't a Pivot: The Identity Shift

KEY TAKEAWAY

Growth doesn't come from doing more. It comes from becoming more.

Join us at Meant to Win Live! https://go.thewealthypractitioner.com/meant-to-win-live-2027-page?utm_source=mtw_podcst&utm_medium=audio&utm_campaign=mtw_live&utm_content=9.8pod

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her dear friend Barbara, founder of Your Tax Coach, who built a tax firm to eight figures with a 40-person team over 17 years. Barb rapid-fires the strategies most practitioners and online business owners miss: getting your S corp structure right, buying your brick and mortar to use the self rental aggregate election, and writing off wellness expenses like peptides, red light saunas, and gym memberships through a second company. She also defends her most controversial take, that you can write off clothing: "how do you think Mr. Beast is writing off a Lamborghini that he's blowing up?" Then the conversation goes deeper, into the money stories both women had to rewrite as the first in their families to build wealth, the People magazine cover of matching $75,000 G-Wagons Barb manifested into her own garage 20 years later, and the breaking point at month 13 of 20-hour days that forced her first hire. This one is for every business owner who's figured out how to make money and now needs to learn what to do with it, and who's still carrying the belief that working harder is what makes them valuable.

CHAPTERS
01:27 Three Tax Strategies Most Business Owners Miss
03:07 Writing Off Wellness Expenses
04:49 The Clothing Write-Off Hot Take
05:55 The Documentation That Protects You
06:19 Stop Taking Money Advice From Jimmy
08:54 The Kardashians and Rewriting a Money Story
10:04 Manifesting the Matching G-Wagons
11:45 Jealousy Is a Secret Desire
14:23 The Breaking Point at Month 13
15:48 Hiring Help at Home and in Business
20:28 What Barb Is Building Next: Community
21:27 The Power of Getting in the Room

KEY TAKEAWAY
Making money is only half the game; knowing what to do with it is the other half. Get right with your money in all ways, and get in rooms with people who are already where you want to go. If you're wanting to learn more about what to do with your money book a call with Your Tax Coach here: https://yourtaxcoach.com/strategy-affiliate

In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside a private AI day ran by her best friend, Callan Faulkner in Nashville with 15 women running seven and eight figure businesses, including a conversation with Jenna Kutcher she can't stop thinking about. Fifteen years into the online game, Jenna told her something that stuck: she had won the game of business and wanted to play the games of life she hadn't explored yet. Stephanie gets honest about bouncing between "I'm doing so much" and "I'm not doing enough," why she's spent the last 60 days clearing everything off her plate that isn't aligned, and the question she wants every business owner sitting with: how much of your revenue actually exists outside of your time? She also announces Full Send, the docu-series she's been filming for the past 12 months. 

Chapters:

- 00:04 Welcome & Introduction
- 01:57 Power of Expansive Rooms
- 05:38 Realizations from High-Performing Peers
- 06:52 Insightful Conversation with Jenna Kutcher
- 08:53 Building Beyond Success
- 11:01 Aligning Purpose with Action
- 12:14 Transitioning from Business Owner to Founder
- 14:50 Launching a Legacy: The Docu-Series

Key Takeaway:
Ask yourself the founder question Steph is now building around: how much of your revenue and impact is leveraged outside the hours you put in? A business owner trades time for results. A founder builds assets that keep working when she steps away.

Lead Magnet:
Want a behind-the-scenes look at what it really takes to build an eight figure business while navigating motherhood and marriage? Sign up to watch Full Send, the Meant to Win original docu-series, and get exclusive access to episodes as they release: https://go.thewealthypractitioner.com/watch-full-send-page

In this episode of Meant to Win, Dr. Stephanie Wigner is fired up, recording hours after Dr. Nikki Cottis taught a masterclass for The Wealthy Practitioner, the first time in the company's history that a dollar got made without being attached to Stephanie's time and Stephanie's effort. Stephanie unpacks what full send season looks like on the other side of 200 days that felt like getting hit on the chin over and over: releasing the Practice Scaling Assessment, opening her custom AI coaching tool to people outside the Mastermind for the first time, and spending north of $450,000 to put 300 practitioners in a room in San Diego, a number she calls debilitating and is spending anyway because the woman she was two years ago wouldn't have. Then her son Jet, scared about going out on a fishing boat, laid in bed the night before and told her the best description of entrepreneurship she's ever heard: this whole side of my body is really scared and this whole side of my body is excited. Stephanie gets honest about what wealth actually means to her, and money is only part of it. Wealth is picking Jet up from camp in the golf cart and taking him for ice cream on a Friday afternoon. This episode is a call to every business owner stacking losses right now to stay true to what they came for, because it only takes one win to erase all of them.

CHAPTERS:

01:10 When Every Dollar Is Attached to Your Time
01:49 The Assessment Built From 10 Years of Frameworks
03:28 From Recalibration Season to Full Send
04:07 300 Practitioners, San Diego, and a $450K Budget
05:22 Jet and the Fishing Boat
07:32 Scared and Excited in the Same Body
08:07 The Real Texture of Building Something Worthwhile
09:21 Five Days on Building a Wealthy Practice
10:34 Why Wealth Is the Golf Cart and the Ice Cream
12:14 200 Days of Losses and the One Win That Reset Everything

Key Takeaway: You don't need the losses to stop coming. One win is enough to reset every loss you've been carrying, so stay true to what you came for and don't quit before you get it.

Ready to build a practice that isn't attached to your time and your effort? Join Stephanie for the 5 Day Grow Your Practice Challenge HERE!

In this episode of Meant to Win, Dr. Stephanie Wigner unveils the Practice Scaling Assessment, the new tool she built to show health and wellness practitioners exactly where their practice is stuck and what it takes to get through the next plateau. It's 90 questions built on patterns from more than 2,100 practices, and in only 15 minutes it pinpoints the exact bottlenecks you're facing, scores you across the five pillars of your business (finances, marketing, systems, team, and you as the CEO), and hands you a custom PDF with the three levers that will create the most momentum over your next 90 days. Then comes the part that's never been available outside the TWP Mastermind until now: seven full days inside Stephanie's custom AI coaching tool, trained on all of her coaching and frameworks, already loaded with your assessment data, and ready to answer you 24/7 the same way it does for her highest-level clients. On the other side of this assessment you're a different kind of CEO, one who knows exactly what to fix and in what order. If you want to scale your practice, you need this tool.

Chapters:
00:04 Introduction to Meant to Win
00:35 The Beach Walk That Sparked the Assessment
01:17 Three Audits That Needed to Become One
01:49 The Five Pillars of a Scalable Practice
02:33 90 Questions, Zero Guesswork
03:42 Your Score, Your Report, Your Next Three Levers
04:22 Seven Days Inside the Custom AI Coaching Tool
05:34 The Patterns From 2,100+ Practices

Key Takeaway:
Growth doesn't come from doing more. It comes from becoming more, and the Practice Scaling Assessment shows you exactly which three levers matter at this stage of your business.

Get the Practice Scaling Assessment: Take it now through the link here. 

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her best friend, Callan Faulkner, renowned AI strategist, for round two of a conversation that goes even deeper than the first. Stephanie shares what really happened in April 2024, when she had $15,000 left in her business account and a $200,000 tax bill she never saw coming, and how a journal entry written in a coffee shop turned into an AI masterclass that made $200,000 in one month. Stephanie and Callan unpack why an emotion is only supposed to last 90 seconds, why 100 phone calls in 24 hours is what discipline actually looks like, and why getting more visible always means getting more criticized, including the day their Zoom room hit capacity on launch day and people online called them a scam. This conversation challenges high-achieving leaders to stop letting their feelings run their decisions and start trusting the people they've built around them to actually lead.

CHAPTERS:

Key Takeaway:
True success isn't just about making money—it's about aligning your life and work with your highest self and leading with intention.

y entire team has gone through her trainings for two years and has been able to 10x'd our productivity because of it. Sign up here for the Superhuman AI Course! https://go.theuncommonbusiness.co/superhuman-fp?rootabl=twp&lid=IeNnsDs0