Ever wonder how to turn everyday spending into free flights, hotel stays, or business perks? In this from the vault episode, Dr. Lauryn and Kirby revisit one of the most popular conversations from the archives—how they maximize credit card points and rewards in both business and life.

While loyalty programs often feel like they’re designed to benefit the companies behind them, Lauryn and Kirby reveal how to flip the script. You’ll hear their strategies for using points responsibly, the cards and services that offer the best return, how they track it all, and the real benefits they’ve experienced—like snagging first-class flights to Tokyo. Whether you’re new to the points game or looking to level up your approach, this replay offers timeless insights to help you get more out of the money you’re already spending.

The two recommended resources Kirby references throughout are The Points Guy and Nerd Wallet, check them out to start your own deep dive into the world of rewards!

Cards and Programs referenced throughout this episode:

Personal Platinum Amex | Business Platinum Amex | Personal Delta Reserve Amex | Business Delta Reserve Amex | Marriott Bonvoy AMEX | IHG Select | Chase Marriott Card

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Is it too late to start investing in crypto—or is now the perfect time? In this episode, Dr. Lauryn sits down with Dr. Hans Boateng, also known as The Investing Tutor, to break down everything you need to know about Bitcoin, blockchain, and building wealth in the digital economy. Whether you’ve been intimidated by crypto or simply don’t know where to start, this conversation will give you the clarity and confidence to take action.

Together, they dive into the history of Bitcoin, why blockchain technology is revolutionary, and the mindset you need to approach crypto as a long-term wealth strategy. Dr. Hans explains how to build a portfolio, the importance of security and wallets, and why government adoption signals massive growth ahead. If you’ve ever wondered how digital assets fit into your financial future, this episode is your beginner’s guide to crypto.

Key Takeaways

1. It’s still early for crypto. We’re in the equivalent of the internet’s “dial-up stage,” meaning massive growth and adoption is still ahead.
2. Bitcoin is the foundation. Allocate the majority of your portfolio to Bitcoin, with smaller percentages in Ethereum, Solana, or other assets for growth potential.
3. Never sell Bitcoin. Like prime real estate, Bitcoin should be held long term—you can even borrow against it without selling.
4. Crypto is going mainstream. From government adoption to integration into retirement accounts, digital assets are quickly becoming part of the global financial system.

About the Guest

Dr. Hans Boateng, widely known as The Investing Tutor, climbed the ladder of financial success from the bottom 10% to the top 1%. With an MBA, a doctorate degree, and over a decade of experience in finance and investing, he has tutored more than 50,000 individuals worldwide. Originally from Ghana, West Africa, Dr. Hans is passionate about addressing the lack of investment literacy in immigrant and minority households. Featured in Bloomberg and Business Insider, he is a trusted voice in personal finance, wealth building, and crypto education.

Learn more about Dr. Hans Generational Wealth Plus Program

Follow Dr. Hans: Instagram | Facebook | X

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Is insurance really helping your practice grow—or holding it back? In this solo episode, Dr. Lauryn gets real about the hidden costs of staying in-network and why so many practice owners eventually face the hard choice of whether to go out of network. She shares personal lessons from running a clinic for 15 years, including a decade fully out of network, and reveals the freedoms and challenges that come with that shift.

From the fear of audits to the problem of razor-thin margins, Lauryn dives into why leaving insurance isn’t always about profitability at first—but why it often becomes essential for long-term sustainability. Whether you’re considering dropping one payer or going fully cash-based, this episode will give you clarity, encouragement, and the real numbers to weigh before making the leap.

Key Takeaways

1. Going out of network can protect clinics from the constant threat of audits and unexpected clawbacks while giving owners more freedom to run care their way.
2. Profitability depends on clear margins, not just patient volume—many providers unknowingly operate at a loss with certain insurance contracts.
3. Transitioning out of insurance doesn’t have to be all or nothing; dropping one or two problematic payers can be a smart first step.
4. Cash-based practices attract more engaged patients, but require strong scripts and systems to handle objections and sustain growth.

Resources:

The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm cst, register now!

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you’ve been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.

Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you’re a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.

Key Takeaways:

1. Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.
2. Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.
3. Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.
4. Consistency matters: publishing even one blog a month can increase visibility and establish authority.

About the Guest:

Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.

Find all things Dash of Social

Follow Ashley: Instagram | LinkedIn

Resources:

The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm central, register now!

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Why do so many chiropractors push for higher patient volume, only to find themselves burned out and financially unstable? In this episode, Dr. Lauryn sits down with Dr. Carly Swift to uncover the truth behind practice profitability and why focusing on numbers alone often leads to disaster. Carly’s story of near-bankruptcy, followed by a complete financial turnaround, will challenge you to rethink what success in practice ownership really looks like.

Together, Lauryn and Carly dive into the myths that keep chiropractors stuck in survival mode, the emotional roadblocks around budgeting, and the power of setting prices that reflect your true value. Carly shares how she shifted from people-pleasing decisions to data-driven strategies, building a more sustainable and thriving clinic in the process. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, this conversation is your wake-up call.

Key Takeaways:

1. Profitability is not about volume—it’s about knowing your numbers and pricing your services correctly.
2. Budgeting isn’t restrictive; it’s a roadmap that protects your practice and reveals hidden opportunities.
3. Transparency around money stories and financial missteps can empower chiropractors to build healthier businesses.
4. Shifting from people-pleasing to data-driven decisions is the key to long-term sustainability and freedom.

About the Guest:

Dr. Carly Swift is a chiropractor, entrepreneur, and budgeting coach dedicated to helping holistic practitioners take control of their finances. After building a successful practice and nearly losing everything to a failed expansion, Carly discovered the importance of budgeting, profitability, and data-driven decision-making. Now, she empowers wellness entrepreneurs to stop undercharging, set sustainable prices, and run businesses that can truly serve their communities for the long haul.

Get Carly’s FREE budget sheet to help your business find profitability

Follow Carly on Instagram

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

#PracticeProfitability #ChiropracticSuccess #ChiropracticBusiness #MoneyMindset #BudgetingTips #ChiropracticEntrepreneur #FinancialFreedom #ChiropracticLife #HolisticBusiness #ProfitOverVolume #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you’ve ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.

Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you’re looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.

Key Takeaways:

1. LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.
2. Networking with intention: Learn Joe’s approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.
3. AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.
4. Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.

About the Guest:

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he’s not helping entrepreneurs scale, he’s rollerblading, rapping, or spending time with his five children in New Jersey.

Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com

Send “Demo” to 9738418868 and you’ll get a demo of Joe’s technology

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

What happens when you step outside your own platform and share your story with a new audience? In this episode, Dr. Lauryn flips the script and takes the guest seat on the Best Practices podcast, hosted by Dr. Allen Miner and Dr. Brian Capra of the Ultimate Achiever’s Club. Lauryn opens up about the real struggles behind building a thriving clinic, the resentment and burnout that can creep in, and the surprising path that led her to create a second career in personal branding.

Together they explore the phases of practice growth, why “new girl energy” eventually fades, and how repetition, leadership, and systems are the true backbone of scaling. Lauryn also shares how her podcast and online presence have transformed into a powerful business of their own, providing a blueprint for chiropractors and healthcare professionals looking to expand beyond the walls of their practice. Whether you’re navigating burnout, craving variety, or dreaming bigger, this candid conversation will leave you rethinking what’s possible.

Key Takeaways:

Burnout vs. Resentment: Lauryn explains why many chiropractors don’t just “burn out” but actually grow resentful of their businesses when growth plateaus.

The Power of Systems and Repetition: Scaling a business requires consistent systems and leadership, not one-time inspiration.

Beyond the Clinic Walls: Personal branding and online business can become powerful revenue streams and sources of fulfillment outside of patient care.

About the Guests:

The Best Practices podcast is hosted by Dr. Allen Miner and Dr. Brian Capra, leaders of the Ultimate Achiever’s Club (UAC). UAC is a community of high-performing chiropractors and entrepreneurs committed to building practices, businesses, and lives of impact. Through coaching, collaboration, and candid conversations, Dr. Miner and Dr. Capra share proven strategies and highlight voices in the profession who are redefining what’s possible.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What if your business could be more profitable, less stressful, and give you back hours of your life each week—without sacrificing quality or service? In this episode, Dr. Lauryn sits down with serial entrepreneur and chiropractic powerhouse Dr. Elise Rigney to break down her signature Rewire Method—a proven framework for streamlining operations, boosting margins, and creating more freedom as a business owner.

Together, they explore how to identify hidden payroll bloat, leverage virtual assistants and AI, negotiate expenses like a pro, and innovate in ways that keep your business recession-proof. Whether you run a practice, a small business, or an online brand, this conversation will equip you with the mindset shifts and tactical steps to run leaner, smarter, and more profitably—while reclaiming your time and energy.

Key Takeaways:

1. Optimize Profit Margins: Learn how to audit your expenses, identify unnecessary costs, and negotiate better deals to keep more of your revenue.
2. Leverage VAs and AI: Discover how outsourcing to skilled virtual assistants and using AI tools can reduce payroll strain while boosting productivity.
3. Rewire Method Framework: Understand Dr. Rigney’s step-by-step process for streamlining operations, innovating your business model, and enhancing retention.
4. Freedom Through Systems: See how building efficient systems frees up time for higher-level strategy, personal passions, and living life on your terms.

Guest Bio:

Dr. Elise Rigney is a serial entrepreneur, chiropractor, and business strategist dedicated to helping small business owners create profitable, scalable companies without burning out. As the owner of four chiropractic clinics in Colorado, a seasoned consultant, and the creator of the Rewire Method, she blends real-world experience with practical systems to help entrepreneurs streamline operations, boost margins, and reclaim their time. Dr. Rigney also invests in startups through venture capital partnerships and is passionate about empowering other business owners to achieve financial and personal freedom.

Turn economic uncertainty into strategic advantage: get The REWIRE Method now!

Follow Elise: Instagram | LinkedIn | Facebook

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What happens when AI sparks excitement in you as a business owner—but confusion, fear, or resistance in your team? In this solo episode, Dr. Lauryn dives into the art of bringing your staff along with you in the AI revolution, without losing trust or momentum. If you're wondering how to talk to your team about using AI without sparking panic or pushback, this episode is a must-listen.

Lauryn breaks down exactly why understanding and communicating the why behind AI adoption is more critical than ever, especially in small business and healthcare settings. You'll learn the four types of employee mindsets when it comes to AI, how to introduce it without sparking fear of irrelevance, and practical exercises to help your staff fall in love with AI in both their personal and professional lives. This is about more than tools—it's a culture shift.

Key Takeaways:

1. AI is not the future—it’s the present. Lauryn explains why clinic owners must lead from the front in adopting AI and how ignoring it puts your practice at risk.
2. Not all resistance is bad—it’s often fear. Understanding your team’s mindset and addressing fears of irrelevance or incompetence can prevent turnover and foster growth.
3. Sell the benefit personally first, professionally second. One of Lauryn’s top strategies is helping your team fall in love with AI in their personal life first—then bringing that excitement into the workplace.
4. This is a culture shift, not a tech upgrade. Lauryn offers language, tools, and real examples to build a workplace culture that embraces AI with empathy and enthusiasm.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Why do people say one thing and do another? Why do some ads flop while others go viral? In this episode, Dr. Lauryn sits down with behavioral marketing expert Nancy Harhut to explore the science behind how people actually make decisions—and how marketers can ethically influence those instincts to boost attention, engagement, and conversions.

Nancy shares decades of experience blending behavioral science with marketing strategy, revealing practical tools that business owners and service providers can use right now. You'll learn about eye magnet words that increase clicks, why the word “free” still works wonders, how to use social proof and authority to build trust, and why loss aversion might be your best sales tool. Whether you’re a clinic owner, entrepreneur, or content creator, this conversation is packed with actionable insights to improve your messaging and get better results.

Key Takeaways:

• Behavioral marketing leverages subconscious decision-making. Up to 95% of decisions are made in the subconscious mind—using behavioral prompts can dramatically improve ad performance and message retention.
• Certain words have proven psychological impact. Words like “you,” “free,” “new,” and “alert” are eye magnets that instinctively capture attention and drive engagement across email, print, and social media.
• Use social proof and authority to build trust. Testimonials, certifications, and credibility signals reduce uncertainty and help potential clients feel confident choosing your service or product.
• Loss aversion is more powerful than gain. Framing your offer in terms of what someone could lose (vs. what they’ll gain) can double response rates and increase urgency in decision-making.

About the Guest:

Nancy Harhut is the Co-Founder and Chief Creative Officer of HBT Marketing, where she helps brands apply behavioral science to increase marketing performance. With a background as a top-ranked creative director, Nancy has led successful campaigns for major global clients and was named a Top 10 Digital Marketer by the Online Marketing Institute. She’s spoken at hundreds of industry conferences worldwide and is the author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Nancy’s work focuses on making marketing smarter by understanding how people really think and act.

Buy Nancy’s Book: Using Behavioral Science in Marketing

Follow Nancy: LinkedIn | Instagram 

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Don’t miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)