She Slays the Day with Dr. Lauryn Brunclik

328 - Profitability Over Patient Volume: Rethinking Success in Practice Ownership feat. Dr. Carly Swift


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Why do so many chiropractors push for higher patient volume, only to find themselves burned out and financially unstable? In this episode, Dr. Lauryn sits down with Dr. Carly Swift to uncover the truth behind practice profitability and why focusing on numbers alone often leads to disaster. Carly’s story of near-bankruptcy, followed by a complete financial turnaround, will challenge you to rethink what success in practice ownership really looks like.

Together, Lauryn and Carly dive into the myths that keep chiropractors stuck in survival mode, the emotional roadblocks around budgeting, and the power of setting prices that reflect your true value. Carly shares how she shifted from people-pleasing decisions to data-driven strategies, building a more sustainable and thriving clinic in the process. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, this conversation is your wake-up call.

Key Takeaways:

  • Profitability is not about volume—it’s about knowing your numbers and pricing your services correctly.
  • Budgeting isn’t restrictive; it’s a roadmap that protects your practice and reveals hidden opportunities.
  • Transparency around money stories and financial missteps can empower chiropractors to build healthier businesses.
  • Shifting from people-pleasing to data-driven decisions is the key to long-term sustainability and freedom.

About the Guest:

Dr. Carly Swift is a chiropractor, entrepreneur, and budgeting coach dedicated to helping holistic practitioners take control of their finances. After building a successful practice and nearly losing everything to a failed expansion, Carly discovered the importance of budgeting, profitability, and data-driven decision-making. Now, she empowers wellness entrepreneurs to stop undercharging, set sustainable prices, and run businesses that can truly serve their communities for the long haul.

Get Carly’s FREE budget sheet to help your business find profitability

Follow Carly on Instagram

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

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#PracticeProfitability #ChiropracticSuccess #ChiropracticBusiness #MoneyMindset #BudgetingTips #ChiropracticEntrepreneur #FinancialFreedom #ChiropracticLife #HolisticBusiness #ProfitOverVolume #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

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Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

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She Slays the Day with Dr. Lauryn BrunclikBy Lauryn Brunclik

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