In this episode of The Wealthy Practitioner Podcast, Steph is joined by her close friend and collaborator Callan Faulkner (@callanfaulkner) for a raw, expansive conversation about quantum friendships, environment, and why the people you surround yourself with determine everything — your income, growth speed, confidence, and identity.

Steph opens with a passionate reminder that your environment dictates your results. She explains why tolerating relationships that don't want to see you win blocks higher-level friendships, opportunities, and timelines — and why proximity to obsessed, growth-minded people can collapse years of effort into months.

Callan shares the story of how their friendship began, tracing it back to a single mastermind room in early 2023 and the seemingly small decisions that led to rapid, compounding growth. Together, they break down how consistent idea-sharing, feedback loops, and mutual risk-taking accelerated both of their businesses — from early-stage offers to seven-figure launches in under two years.

Throughout the episode, they explore the concept of collaboration over competition, dismantling scarcity thinking around shared markets, teams, and resources. Steph and Callan highlight how generosity, trust, and radical giving create ecosystems where everyone wins — and why holding back due to past burns or fear only blocks future alignment and abundance.

The conversation expands into powerful real-world examples of how cold DMs sparked life-changing relationships, partnerships, speaking opportunities, clients, and even romantic connection. Steph reframes outreach as "invoicing the creator" — giving without attachment to outcome — and explains why the ripple effects are often far bigger than the original ask.

This episode is a permission slip to raise your standards, put yourself in uncomfortable rooms, reach out boldly, and stop underestimating how good life and business can actually get.

00:00 Intro: why this conversation matters + Expander retreat context

01:30 Why high-quality friendships accelerate growth exponentially

03:15 Callan & Steph's origin story: how they met inside a mastermind

05:35 Friendship as a growth multiplier: sharing tactics, feedback loops, and speed

06:30 First major breakthroughs: launches, momentum, and permission to think bigger

07:15 Collaboration over competition: sharing resources without scarcity

09:05 Giving without expectation: "invoicing the creator" philosophy

13:57 Cold DMs that changed everything: friendships, opportunities, and leverage

16:25 Building quantum friendships intentionally: rooms, proximity, bold outreach

17:10 Final takeaway: give more, risk more, and let friendships change your life

This conversation is really about being intentional — with your environment, your standards, and the rooms you choose to be in. Because the direction you set determines everything that follows.

If you want to carry that same clarity into next year, this will help.

Build your full 12-month 2026 marketing plan in under 90 minutes

https://thewealthypractitioner.com/2026-marketing-calendar

In this episode of The Wealthy Practitioner Podcast, Steph shares a candid, behind-the-scenes look at what she's optimizing for in 2026 — and why understanding the difference between growth and scale is one of the most important decisions you can make as a business owner.

Steph breaks down how growth often looks like incremental revenue increases, more personal profit, and greater lifestyle flexibility — while scale requires a completely different mindset, level of sacrifice, and reinvestment back into the business. She explains why so many entrepreneurs say they want to scale without truly understanding the cost, responsibility, and discomfort that comes with it.

Throughout the episode, Steph pulls back the curtain on real decisions she's making inside her clinics and coaching company, including major hires, infrastructure investments, brand expansion, and why profit looks very different in a season of scale. She also speaks honestly about taxes, payroll, leadership pressure, nervous system regulation, and the internal standards required to play at a higher level.

This is a raw, grounding conversation for entrepreneurs planning their next year — especially those deciding whether they're in a season to grow, scale, or simply enjoy the rewards of the business they've already built.

00:00 Intro: what she's optimizing for in 2026 + growth vs scale

00:45 Growth explained: incremental wins, lifestyle creep, paying yourself

01:55 Scale explained: insane targets, reinvesting profit, bigger sacrifice

02:20 What they're scaling in the clinics: key hires + standardizing systems

02:45 Mistakes in multi-location growth: inconsistent CRM and backend ops

04:10 Short-term profit hit: reinvesting aggressively into team and infrastructure

04:30 Clinic focus for 2026: getting newer locations to $1M

04:40 Coaching margins vs clinics: why scale looks different in each business

05:10 Brand investments: HQ, content studio, media, and team expansion

07:45 The real cost of scale: taxes, payroll, pressure, and responsibility

08:10 Truth bomb: most people say "scaling" but are actually just growing

09:00 The sacrifice gap: what it really takes to go from $1M to $10M

09:20 Looking in the mirror: betting big on yourself and leadership capacity

10:30 Standards and obsession: why high performers operate differently

11:10 Kyle's reflection: obsession, energy, and why it activates others

12:15 Choosing your season: growth, scale, or harvest

14:00 Final takeaway: know what you're optimizing for + commit fully

If you've been on the fence about joining TWP, this is your moment. Because what's coming is going to be absolutely insane (in the best way). 🚀 Join the 90 Day Sprint waitlist below to get early access and special bonuses

http://thewealthypractitioner.com/90ds-pod

P.S If you haven't heard we're opening 90 Day Sprint ONE TIME AND ONE TIME ONLY NEXT YEAR!!!

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Certified Financial Planner Meera Shireen for a powerful conversation about money, nervous system safety, and what it actually means to feel secure with your finances as your business grows.

While Meera brings over a decade of financial planning experience, this conversation goes far beyond traditional money advice. Together, they unpack why so many entrepreneurs fear wealth, how childhood patterns shape your financial identity, and why nervous system regulation is one of the most overlooked components of building long-term wealth.

Meera shares her journey from studying economics to entering the financial planning world, launching her own firm, and integrating somatic therapy into her work. She explains why so many high earners still feel "bad with money," the emotional blocks that keep entrepreneurs from knowing their numbers, and how industry jargon and gatekeeping contribute to shame and avoidance.

Throughout the episode, Steph and Meera break down the biggest money mistakes entrepreneurs make, how to choose the right financial advisor, why understanding your numbers is a somatic exercise, and how to use money to improve your quality of life—not outsource your entire life.

This is an honest, grounding, and empowering conversation for anyone who wants to make more money and feel genuinely safe holding it.

00:00 Intro: money safety, nervous system, and why this conversation matters

01:10 Mira's background: economics, financial planning, and starting her own firm

02:40 Who she works with: entrepreneurs, especially women, and money fear

03:20 Identity blocks around money: "I'm bad with money" and avoidance patterns

04:20 Nervous system + money: why financial conversations feel unsafe

06:15 Knowledge as regulation: understanding numbers to feel grounded

06:45 Fear of success: more money, more responsibility, more pressure

08:15 What to look for in a financial advisor: fiduciary vs sales incentives

09:20 Red flags in the industry: commissions, insurance-first advice, misalignment

11:00 Different advisors for different goals: retirement timelines and business plans

12:15 Accountant vs bookkeeper vs holistic wealth advisor

13:40 Money foundations: knowing what your life and business actually cost

14:50 Healthy money relationships: checking too much vs avoiding entirely

15:45 Budgeting vs values alignment: control, flow, and fulfillment

16:50 Using money to improve life quality, not outsource meaning

18:55 Finding balance: outsourcing without losing family connection

20:20 Where to connect with Mira + closing thoughts

To connect with Meera, follow her on Instagram @meerashireen.

Don't forget to join our community inside The Wealthy Practitioner Facebook Group here:

https://www.facebook.com/groups/434424630787977

In this episode of The Wealthy Practitioner Podcast, Steph sits down with longtime friend and entrepreneur Jill Cherry— founder of Cherry Picked WebCo (@cherrypickedwebco) — for one of the most honest and expansive conversations we've had on the show.

Jill's story is a powerful example of what happens when identity, motherhood, marriage, and entrepreneurship collide — and what becomes possible when a woman finally decides to build a business on her own terms. From helping run her husband's chiropractic practice, to navigating the pressure and guilt of being a stay-at-home mom, to accidentally discovering the skillset that would change her entire life, Jill shares the journey that led her to build a thriving online business that now supports their entire family.

Steph and Jill dive into the identity shifts required to trust yourself, raise your standards, and command your value. They explore the real dynamics of marriage during seasons of role reversals, the pressure of being the breadwinner, and how switching responsibilities ultimately saved their relationship. Jill also opens up about homeschooling, structure, creativity, and what it looks like to build a business that gives your child access to the best opportunities — including moving their entire family from New Jersey to Texas.

This is an inspiring, grounded, and deeply relatable conversation for any woman who has ever felt torn between motherhood and ambition, questioned her next move, or battled imposter syndrome on her rise to the next level.

In this episode, we cover:

00:00 Intro: why Jill's story matters + entrepreneurship, motherhood, and freedom

01:15 Jill's path into entrepreneurship: from chiropractic support to online business

03:05 COVID pivot: learning digital marketing and discovering web design

04:50 First leap into business: charging fees, confidence, and imposter syndrome

06:30 Power of getting in the room: retreats, belief expansion, and raising standards

07:55 Location freedom: replacing clinic income and moving states

09:15 Deep work vs admin work: protecting CEO time

10:40 Structuring time as a mom entrepreneur: living by the calendar

12:05 Moving to Texas: family decisions, baseball, and opportunity creation

13:40 Homeschooling honesty: choosing what actually works for your family

15:15 Role reversals in marriage: switching provider roles and saving the relationship

17:00 Riding seasons together: support, sacrifice, and communication

19:10 Closing + January popup invite

If you're ready to be in the room where identity shifts, clarity drops in, and your next level becomes non-negotiable, join us inside our January TWP Popup in St. Pete. Two days. A powerful room. And the breakthroughs that change everything.

👉🏼Secure your ticket here: https://go.stephaniewigner.com/payment-link/68dfebcc613b1be417ce7d2e

In this episode of The Wealthy Practitioner Podcast, Steph reflects on one of the most iconic years in TWP history — a year of massive expansion, powerful breakthroughs, and the launch that redefined what's possible for the brand and the clients inside it.

Steph shares the behind-the-scenes of the now-legendary Unicorn Launch, a $2.5M sales event that exceeded every expectation and set a new standard for what aligned launching can feel like. From the moment momentum kicked in to the unexpected ease and fun of the process, she breaks down the identity shift required to create results at this level — and why online business principles apply to every entrepreneur, even brick-and-mortar owners.

She also recaps the recent Expanders Retreat in Scottsdale, including the transformative conversations, the denim party, and the quantum-level identity work that happened in the room. From friendships that accelerate growth to the hard truths about commitment, work ethic, and staying locked into your vision, this episode dives into what it really takes to step into your next level.

Steph discusses the importance of having systems, community, and a product people truly love — and why so many entrepreneurs struggle simply because they're unwilling to do the hard things consistently. She closes the episode with a powerful reminder that financial freedom is a moral obligation, and that stepping into abundance requires becoming a different version of yourself.

In this episode, we cover:

00:00 Year-end reflection: why 2025 was iconic + vision for 2026

00:45 Newsletter plug + behind-the-scenes access at TWP

01:20 The "unicorn launch": $1.5M goal → $2.5M result

01:55 Why online + brick & mortar follow the same business principles

02:25 Invitation to the unicorn launch breakdown training (Dec 16)

03:05 Identifying the most scalable offer at TWP

03:45 Seven Figure Experience: fast wins, community, and in-person events

04:40 Why in-person rooms create real transformation

05:25 Why this launch felt easy: alignment, product quality, team momentum

06:15 Expander retreat insights: quantum friendships + releasing misalignment

07:10 The hard truth: violent action, locking in, and working harder

08:10 Why most people stay stuck: scarcity, distraction, and solo building

09:05 The real unlock: leverage, team, and not doing it alone

10:00 Final charge for 2026: remove yourself as the bottleneck

If you want to see exactly how we pulled off the Unicorn Launch — the strategy, the execution, the levers, and the decisions that generated $2.5M in revenue — join us live inside the Unicorn Launch Debrief

👉 Save your spot here: http://thewealthypractitioner.com/unicorn-launch-podcast

This is your chance to go behind the curtain and learn the launch framework that changed everything.

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Baley Makita for an open, inspiring conversation about stepping into alignment, narrowing your niche, and finally building a practice that lights you up. Baley shares her journey from taking "anyone who would walk in the door" during a pandemic to transforming her clinics into thriving, women-centered sanctuaries serving pregnancy, fertility, postpartum, and pediatric care.

She dives deep into the mindset shifts that helped her release scarcity, trust her intuition, and stay grounded during the uncomfortable transition from generalist to specialist — including the difficult moments, the doubt, and the imposter syndrome that every practitioner feels but few talk about. Baley also opens up about her recent personal diagnosis, how it changed the way she approaches self-care, and why focusing on her own wellbeing is now a non-negotiable.

The conversation then explores her decision to expand her team and bring on her first associate doctor. From getting ghosted by a potential hire to a wild "full-circle moment" where her future associate turned out to be the same student she contacted over a year earlier, Baley shares what it really looks like behind the scenes when your business grows faster than you expected.

This episode is a must-listen for practitioners navigating early growth, niching decisions, burnout cycles, or the fear that comes with leveling up. Baley's story is a reminder that wealth is personal, alignment matters, and your practice gets easier when you build it *your* way.

Episode Breakdown

00:00 Intro: why Bailey's personal evolution matters

00:40 Bailey's life update: two clinics, pandemic growth, hobby-farm dreams

01:45 Redefining wealth: building a life that actually feels good

02:55 Early practice phase: taking everyone + survival mode

03:20 Niching down: choosing patients that light her up

04:40 Burnout prevention: why ideal clients change everything

06:05 Scarcity + imposter syndrome when narrowing focus

07:05 Open schedule moments: faith, patience, and staying the course

08:10 Associate search story: alignment, timing, and synchronicity

09:25 Growing the team: decision to hire first associate

10:45 Letting go of control: fear + excitement of expansion

11:55 Patient resistance to change—and how to lead them through it

13:10 CEO time unlocked: why support creates better care

14:25 Mindset evolution: vision beyond daily patient care

15:40 Marriage, balance, and building a life—not just a clinic

16:55 Celebrating wins: treating yourself for milestones

18:05 Looking ahead: health journey, self-care, and slower progress

20:20 Final reflection: impact grows when you take care of yourself

Stay Connected

To stay connected with Baley, follow her on Instagram @drbaley

Join our community inside The Wealthy Practitioner Facebook group here to get access to support, resources, and upcoming events.

In this episode of The Wealthy Practitioner Podcast, Steph opens up about one of the hardest—and most rewarding—parts of scaling a business: building a high-performing team.

Drawing from her experience growing multiple businesses and leading The Wealthy Practitioner to new levels, Steph gets raw about what it really takes to lead at a championship level. From firing team members you love to setting "Netflix-level" standards of excellence, she shares the mindset, structure, and culture shifts required to build a team that truly wins.

Steph walks through the evolution of her leadership over the last three years, the lessons learned from building teams across multiple companies, and how she's now creating her own TWP Culture Memo inspired by Netflix's Dream Team philosophy.

You'll learn how to recognize when someone isn't the right fit, how to elevate your expectations without guilt, and how to attract A-players who thrive under high standards. Whether you're managing your first hire or running a full operation, this episode will challenge you to lead with clarity, confidence, and conviction.

Episode Breakdown

00:00 Intro: why "team" is the real CEO game

00:35 Last 24 months: building team across clinics + TWP (hard + liberating)

01:10 TWP team build story: early hires + expanding key roles

01:45 "Championships" pep talk: playoffs mentality + standards going into Full Send

02:35 Letting someone go: culture fit vs performance fit

03:15 The emotional weight of firing + Kyle's tough-love perspective

03:50 Netflix culture memo: sports team vs family (performance standard)

04:45 Values excerpt: selflessness, feedback, adaptability, excellence

05:40 What she wants post-decision: ownership, initiative, "pick up the slack"

06:20 Complacency risk: when CEO steps back, team can coast

07:05 Leader standard: no waiting for permission—run with ideas

08:00 "MVP" mindset: collaboration + elevating the whole team

08:35 2026 focus: right people > more people (A-players only)

09:15 Reminder: team = freedom; mismatch means hard conversations

10:05 Reframe: letting someone go helps them find alignment too

10:35 "Stranded island" filter: who's resourceful enough for the mission

10:52 Outro

Key Takeaways

- Your team determines your freedom. You can't scale or lead without people who are fully bought into your mission.

- Set standards that feel uncomfortable. Leadership means making decisions most people won't.

- You attract what you embody. If you want A-players, show up like an A-player.

- Culture isn't perks—it's performance. Build a professional sports team, not a family.

- Letting go isn't cruel—it's kind. Releasing the wrong person creates alignment for everyone involved.

Stay Connected

Join the conversation inside our free Wealthy Practitioner Facebook group → https://www.facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → https://www.instagram.com/wealthypractitioners/

In this episode of The Wealthy Practitioner Podcast, Steph welcomes Dr. Andy Armor for an honest conversation about building a successful practice alongside your spouse. Andy shares his journey from an unexpected move to Montana to creating a seven-figure practice with his wife and business partner, Dr. Kailey Armor. Together, they've built a thriving million-dollar practice, including a recently opened new practice and an online business called, Chiro Couples.

Andy delivers powerful insights on overcoming the "provider mentality" that drives men to exhaustion, the counterintuitive truth that stepping back from the business actually increased their profits, and practical strategies for managing burnout cycles. He tackles the real struggles of bringing work home, the importance of scheduled downtime and emotional check-ins, and learning to work smarter rather than harder. From their systems-driven approach to team building to continuing to expand in their businesses, Andy shares actionable frameworks for scaling your business while strengthening your marriage.

00:00 Intro + why the male perspective matters

02:00 Andy's startup journey + building a 7-figure practice

05:00 Working with your spouse: roles, strengths, boundaries

08:00 Early challenges: burnout, nervous system, work bleeding into home

11:00 Systems for life + delegation as the business grows

14:00 Masculine pressure, ego, and learning to slow down

17:00 Marriage rhythms: communication, scheduling, emotional check-ins

20:00 Scaling without chaos: team, freedom model, second clinic

22:30 Business vs marriage: protecting the relationship while growing

24:30 Final reflections + how to connect with Andy

To stay in touch with Dr. Andy, be sure to follow him on Instagram @dr.andy_armor. If you're interested in learning more about Chiro Couples or want to start your journey with the Armors, visit the website here or follow them on Instagram @chiro_couples.

Don't forget to join our community on The Wealthy Practitioners Facebook group here.

In this solo episode of The Wealthy Practitioner Podcast, Steph pulls back the curtain on what has been one of the most transformative months of her life and business. From closing in on a new TWP headquarters to wrapping up Full Send — October 2025 will go down as a month where life will truly never be the same.

Steph opens up about the behind-the-scenes highs and lessons that came with running a massive low-ticket offer, the unexpected challenges that surfaced, and the deeper clarity that followed around what's next. She also shares how she and Kyle are setting the stage for 2026, including hiring key team members, streamlining systems and automations, and creating more space for peace, purpose, and growth.

We chat:

00:00 Introduction

00:46 Reflecting on October 2025 Achievements

02:06 Challenges and Lessons from Full Send

04:33 Upcoming Events and Opportunities

05:22 Planning for Success in 2026

08:25 Team, Systems, and Automations for 2026

10:17 Engaging with the Audience

APPLY FOR THE 7 FIGURE EXPERIENCE: Applications are CLOSING SOON for The 7 Figure Experience! This a 12-month mentorship for health and wellness entrepreneurs ready to scale to seven figures *without burning out or bottlenecking their business.* This is Steph's most immersive program yet bringing you opportunities to live events, mentorship, and systems mastery to help you scale sustainably and reclaim your time.

Don't miss out before doors close. Apply here before it's too late: http://thewealthypractitioner.com/7feapp-128

DOUBLE YOUR PROFIT IN 2026 MASTERCLASS:

There's still time to jump into Steph's Masterclass TODAY - Double Your Profit in 2026! Join her free masterclass for practitioners ready to earn more — without adding more hours, clients, or chaos. We're going live today, Nov. 4th at 2 PM ET. To sign up, visit the link here: [thewealthypractitioner.com/dyp-masterclass-ep128](http://thewealthypractitioner.com/dyp-masterclass-ep128)

LET'S CONNECT:

Join the conversation inside our free Wealthy Practitioner Facebook group → https://www.facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → https://www.instagram.com/wealthypractitioners/

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Ellie Ralph, owner of Restore Chiropractic in Australia for an inspiring conversation about betting on yourself, building through the chaos, and creating success on your own terms. From starting her practice in the middle of financial pressure and personal transitions to expanding her business while navigating a pandemic, multiple staff changes, and two pregnancies, Dr. Ellie's story is the definition of resilience.

Inside TWP, she found the mentorship, community, and mindset shifts that helped her rise from "just surviving" to running a thriving, soul-led practice. This conversation covers the power of feminine leadership, faith in yourself, and building a business that supports your life (not the other way around). If you've ever questioned whether you can have it all, this episode will show you what it looks like when you decide you can.

We chat:

00:00 Introduction and Special Guest Announcement

01:13 Dr. Ellie Ralph's Journey: From Associate to Practice Owner

03:26 Challenges and Triumphs in Building a Practice

08:27 Joining TWP and Finding the Right Mentorship

11:31 Balancing Motherhood and Entrepreneurship

18:40 Overcoming Obstacles and Building Resilience

20:56 Empowering Women in Business and Life

23:27 The Power of Manifestation and Personal Growth

27:54 Conclusion and Final Thoughts

**APPLY FOR THE 7 FIGURE EXPERIENCE:**

Applications are now OPEN for the 7 Figure Experience! This is a transformative 12-month mentorship for health and wellness practitioners ready to scale to seven figures—without sacrificing what matters most. It brings together the proven strategy, systems, and identity shifts Steph has mastered while building an eight-figure net worth.

This is the most comprehensive and high-touch program ever offered inside The Wealthy Practitioner, combining the live events, 90 Day Sprint, and 7 Figure Mastermind into one powerful experience for the first time.

To fill out an application, visit the link here: thewealthypractitioner.com/7feapp-ep127

**DOUBLE YOUR PROFIT IN 2026 MASTERCLASS:**

If you're ready to work smarter instead of harder, this is where it begins. Join Steph live for her free live masterclass, **Double Your Profit in 2026**, where she'll show you how to increase your profit next year — without adding more clients, hours, or stress.

Join us on **November 4 at 2 PM EST!** Plus, when you attend live, you'll also receive The Practice Freedom GPT and Patient Flow Calculator™ as exclusive free bonuses. To register, visit the link here: thewealthypractitioner.com/dyp-masterclass-ep127

**LET'S CONNECT:**

Join the conversation inside our free **Wealthy Practitioner Facebook group** → facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → @wealthypractitioners for behind-the-scenes, insights, and community updates.