In this episode of The Wealthy Practitioner Podcast, Steph sits down with longtime friend and entrepreneur Jill Cherry— founder of Cherry Picked WebCo (@cherrypickedwebco) — for one of the most honest and expansive conversations we've had on the show.

Jill's story is a powerful example of what happens when identity, motherhood, marriage, and entrepreneurship collide — and what becomes possible when a woman finally decides to build a business on her own terms. From helping run her husband's chiropractic practice, to navigating the pressure and guilt of being a stay-at-home mom, to accidentally discovering the skillset that would change her entire life, Jill shares the journey that led her to build a thriving online business that now supports their entire family.

Steph and Jill dive into the identity shifts required to trust yourself, raise your standards, and command your value. They explore the real dynamics of marriage during seasons of role reversals, the pressure of being the breadwinner, and how switching responsibilities ultimately saved their relationship. Jill also opens up about homeschooling, structure, creativity, and what it looks like to build a business that gives your child access to the best opportunities — including moving their entire family from New Jersey to Texas.

This is an inspiring, grounded, and deeply relatable conversation for any woman who has ever felt torn between motherhood and ambition, questioned her next move, or battled imposter syndrome on her rise to the next level.

In this episode, we cover:

0:00 – Welcome + how Steph and Jill originally met

1:22 – Jill's story: when entrepreneurship "chooses you"

4:18 – The pressure of being a stay-at-home mom & identity conflict

7:06 – COVID, shutting down in-person marketing & learning digital skills

10:40 – Discovering website design + the birth of Cherry Picked WebCo

13:55 – Champagne & CEOs: the event that changed everything

16:42 – Commanding your fees, raising your rates & imposter syndrome

20:30 – How switching roles in marriage strengthened their relationship

25:14 – Homeschooling, honesty, and redefining family rhythms

28:55 – Living and dying by the calendar: structure as freedom

32:40 – Moving from New Jersey to Texas & building location independence

35:22 – Creating opportunities for your child through entrepreneurship

38:18 – Navigating seasons of marriage, teamwork & communication

42:05 – The importance of checking in with your spouse and recalibrating

45:44 – Closing thoughts + details on the January TWP Popup

If you're ready to be in the room where identity shifts, clarity drops in, and your next level becomes non-negotiable, join us inside our January TWP Popup in St. Pete. Two days. A powerful room. And the breakthroughs that change everything.

👉🏼Secure your ticket here: https://go.stephaniewigner.com/payment-link/68dfebcc613b1be417ce7d2e

In this episode of The Wealthy Practitioner Podcast, Steph reflects on one of the most iconic years in TWP history — a year of massive expansion, powerful breakthroughs, and the launch that redefined what's possible for the brand and the clients inside it.

Steph shares the behind-the-scenes of the now-legendary Unicorn Launch, a $2.5M sales event that exceeded every expectation and set a new standard for what aligned launching can feel like. From the moment momentum kicked in to the unexpected ease and fun of the process, she breaks down the identity shift required to create results at this level — and why online business principles apply to every entrepreneur, even brick-and-mortar owners.

She also recaps the recent Expanders Retreat in Scottsdale, including the transformative conversations, the denim party, and the quantum-level identity work that happened in the room. From friendships that accelerate growth to the hard truths about commitment, work ethic, and staying locked into your vision, this episode dives into what it really takes to step into your next level.

Steph discusses the importance of having systems, community, and a product people truly love — and why so many entrepreneurs struggle simply because they're unwilling to do the hard things consistently. She closes the episode with a powerful reminder that financial freedom is a moral obligation, and that stepping into abundance requires becoming a different version of yourself.

In this episode, we cover:

0:00 – Welcome + why 2025 was iconic

2:14 – The Unicorn Launch: How $1.5M turned into $2.5M

7:20 – Why online vs brick-and-mortar isn't as different as people think

10:44 – What made the launch feel *easy* and fun

13:32 – The importance of product-market fit and client delivery

16:09 – Behind the scenes of the Expanders Retreat

21:20 – Quantum friendships + navigating identity shifts

26:55 – Why "working harder" is still one of the biggest unlocks

31:16 – Escaping the scarcity spiral and stepping into abundance

35:22 – The moral obligation of financial freedom

39:48 – Asking yourself the real question: "How bad do you want it?"

43:05 – Closing thoughts heading into 2026

If you want to see exactly how we pulled off the Unicorn Launch — the strategy, the execution, the levers, and the decisions that generated $2.5M in revenue — join us live inside the Unicorn Launch Debrief

👉 Save your spot here: http://thewealthypractitioner.com/unicorn-launch-podcast

This is your chance to go behind the curtain and learn the launch framework that changed everything.

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Baley Makita for an open, inspiring conversation about stepping into alignment, narrowing your niche, and finally building a practice that lights you up. Baley shares her journey from taking "anyone who would walk in the door" during a pandemic to transforming her clinics into thriving, women-centered sanctuaries serving pregnancy, fertility, postpartum, and pediatric care.

She dives deep into the mindset shifts that helped her release scarcity, trust her intuition, and stay grounded during the uncomfortable transition from generalist to specialist — including the difficult moments, the doubt, and the imposter syndrome that every practitioner feels but few talk about. Baley also opens up about her recent personal diagnosis, how it changed the way she approaches self-care, and why focusing on her own wellbeing is now a non-negotiable.

The conversation then explores her decision to expand her team and bring on her first associate doctor. From getting ghosted by a potential hire to a wild "full-circle moment" where her future associate turned out to be the same student she contacted over a year earlier, Baley shares what it really looks like behind the scenes when your business grows faster than you expected.

This episode is a must-listen for practitioners navigating early growth, niching decisions, burnout cycles, or the fear that comes with leveling up. Baley's story is a reminder that wealth is personal, alignment matters, and your practice gets easier when you build it *your* way.

Episode Breakdown

00:00 Introduction

01:12 From Pandemic Chaos to Two Clinic Locations

03:27 Building Wealth on Your Own Terms

05:22 Why Niching Down Changed Everything

08:40 Releasing Scarcity & Learning to Trust the Process

12:02 The Mindset Shift Behind Burnout-Free Growth

15:21 Manifesting Ideal Clients & Energetic Alignment

19:47 Bringing On Her First Associate (and getting ghosted!)

23:33 The Full-Circle Moment That Confirmed Her Hire

26:50 Coaching Patients Through Change When Your Team Expands

30:41 Balancing Business, Marriage & Personal Healing

34:58 Living Your Purpose Through Your Practice

37:40 Celebrating Wins & Creating Space for Yourself

Stay Connected

To stay connected with Baley, follow her on Instagram @drbaley

Join our community inside The Wealthy Practitioner Facebook group here to get access to support, resources, and upcoming events.

In this episode of The Wealthy Practitioner Podcast, Steph opens up about one of the hardest—and most rewarding—parts of scaling a business: building a high-performing team.

Drawing from her experience growing multiple businesses and leading The Wealthy Practitioner to new levels, Steph gets raw about what it really takes to lead at a championship level. From firing team members you love to setting "Netflix-level" standards of excellence, she shares the mindset, structure, and culture shifts required to build a team that truly wins.

Steph walks through the evolution of her leadership over the last three years, the lessons learned from building teams across multiple companies, and how she's now creating her own TWP Culture Memo inspired by Netflix's Dream Team philosophy.

You'll learn how to recognize when someone isn't the right fit, how to elevate your expectations without guilt, and how to attract A-players who thrive under high standards. Whether you're managing your first hire or running a full operation, this episode will challenge you to lead with clarity, confidence, and conviction.

Episode Breakdown

00:00 – Introduction: Why Team Is the Key to Freedom

02:12 – The Realities of Leadership: Gray Hair, Growth, and Hard Decisions

04:01 – Building the Early TWP Team and What Changed in 2024

06:14 – Setting Championship-Level Standards Before "Full Send"

09:20 – Letting Go of a Team Member and the Pain of Tough Calls

11:43 – The Netflix Culture Memo: The Dream Team vs. the Family Model

16:02 – The Core Values That Create A-Player Teams

20:34 – What Happens When You Raise the Bar (and People Step Up)

24:18 – Avoiding Complacency: How to Keep a Team Hungry and Driven

27:40 – Leading Without Permission: Developing Independent Thinkers

31:56 – Why Your Team Mirrors Your Energy

35:22 – The Hard Truth: Not Everyone Grows with You

38:04 – How Firing Someone Opens Space for Alignment

41:10 – Final Thoughts: The Stranded Island Test for Building Your Dream Team

Key Takeaways

- Your team determines your freedom. You can't scale or lead without people who are fully bought into your mission.

- Set standards that feel uncomfortable. Leadership means making decisions most people won't.

- You attract what you embody. If you want A-players, show up like an A-player.

- Culture isn't perks—it's performance. Build a professional sports team, not a family.

- Letting go isn't cruel—it's kind. Releasing the wrong person creates alignment for everyone involved.

Stay Connected

Join the conversation inside our free Wealthy Practitioner Facebook group → https://www.facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → https://www.instagram.com/wealthypractitioners/

In this episode of The Wealthy Practitioner Podcast, Steph welcomes Dr. Andy Armor for an honest conversation about building a successful practice alongside your spouse. Andy shares his journey from an unexpected move to Montana to creating a seven-figure practice with his wife and business partner, Dr. Kailey Armor. Together, they've built a thriving million-dollar practice, including a recently opened new practice and an online business called, Chiro Couples.

Andy delivers powerful insights on overcoming the "provider mentality" that drives men to exhaustion, the counterintuitive truth that stepping back from the business actually increased their profits, and practical strategies for managing burnout cycles. He tackles the real struggles of bringing work home, the importance of scheduled downtime and emotional check-ins, and learning to work smarter rather than harder. From their systems-driven approach to team building to continuing to expand in their businesses, Andy shares actionable frameworks for scaling your business while strengthening your marriage.

00:00 Introduction

01:00 The Armor's Journey: From Pittsburgh to Montana

02:16 Working with Your Spouse: Different Strengths, Better Results

04:54 Breaking Limitations and Proving Doubters Wrong

08:27 Why Entrepreneurs Struggle with Stillness

11:01 The Power of Emotional Awareness in Marriage and Business

16:46 Opening a Second Clinic and Launching Chiro Couples

22:09 Why Marriage Beats Business Every Time

24:53 Final Thoughts

To stay in touch with Dr. Andy, be sure to follow him on Instagram @dr.andy_armor. If you're interested in learning more about Chiro Couples or want to start your journey with the Armors, visit the website here or follow them on Instagram @chiro_couples.

Don't forget to join our community on The Wealthy Practitioners Facebook group here.

In this solo episode of The Wealthy Practitioner Podcast, Steph pulls back the curtain on what has been one of the most transformative months of her life and business. From closing in on a new TWP headquarters to wrapping up Full Send — October 2025 will go down as a month where life will truly never be the same.

Steph opens up about the behind-the-scenes highs and lessons that came with running a massive low-ticket offer, the unexpected challenges that surfaced, and the deeper clarity that followed around what's next. She also shares how she and Kyle are setting the stage for 2026, including hiring key team members, streamlining systems and automations, and creating more space for peace, purpose, and growth.

We chat:

00:00 Introduction

00:46 Reflecting on October 2025 Achievements

02:06 Challenges and Lessons from Full Send

04:33 Upcoming Events and Opportunities

05:22 Planning for Success in 2026

08:25 Team, Systems, and Automations for 2026

10:17 Engaging with the Audience

APPLY FOR THE 7 FIGURE EXPERIENCE: Applications are CLOSING SOON for The 7 Figure Experience! This a 12-month mentorship for health and wellness entrepreneurs ready to scale to seven figures *without burning out or bottlenecking their business.* This is Steph's most immersive program yet bringing you opportunities to live events, mentorship, and systems mastery to help you scale sustainably and reclaim your time.

Don't miss out before doors close. Apply here before it's too late: http://thewealthypractitioner.com/7feapp-128

DOUBLE YOUR PROFIT IN 2026 MASTERCLASS:

There's still time to jump into Steph's Masterclass TODAY - Double Your Profit in 2026! Join her free masterclass for practitioners ready to earn more — without adding more hours, clients, or chaos. We're going live today, Nov. 4th at 2 PM ET. To sign up, visit the link here: [thewealthypractitioner.com/dyp-masterclass-ep128](http://thewealthypractitioner.com/dyp-masterclass-ep128)

LET'S CONNECT:

Join the conversation inside our free Wealthy Practitioner Facebook group → https://www.facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → https://www.instagram.com/wealthypractitioners/

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Ellie Ralph, owner of Restore Chiropractic in Australia for an inspiring conversation about betting on yourself, building through the chaos, and creating success on your own terms. From starting her practice in the middle of financial pressure and personal transitions to expanding her business while navigating a pandemic, multiple staff changes, and two pregnancies, Dr. Ellie's story is the definition of resilience.

Inside TWP, she found the mentorship, community, and mindset shifts that helped her rise from "just surviving" to running a thriving, soul-led practice. This conversation covers the power of feminine leadership, faith in yourself, and building a business that supports your life (not the other way around). If you've ever questioned whether you can have it all, this episode will show you what it looks like when you decide you can.

We chat:

00:00 Introduction and Special Guest Announcement

01:13 Dr. Ellie Ralph's Journey: From Associate to Practice Owner

03:26 Challenges and Triumphs in Building a Practice

08:27 Joining TWP and Finding the Right Mentorship

11:31 Balancing Motherhood and Entrepreneurship

18:40 Overcoming Obstacles and Building Resilience

20:56 Empowering Women in Business and Life

23:27 The Power of Manifestation and Personal Growth

27:54 Conclusion and Final Thoughts

**APPLY FOR THE 7 FIGURE EXPERIENCE:**

Applications are now OPEN for the 7 Figure Experience! This is a transformative 12-month mentorship for health and wellness practitioners ready to scale to seven figures—without sacrificing what matters most. It brings together the proven strategy, systems, and identity shifts Steph has mastered while building an eight-figure net worth.

This is the most comprehensive and high-touch program ever offered inside The Wealthy Practitioner, combining the live events, 90 Day Sprint, and 7 Figure Mastermind into one powerful experience for the first time.

To fill out an application, visit the link here: thewealthypractitioner.com/7feapp-ep127

**DOUBLE YOUR PROFIT IN 2026 MASTERCLASS:**

If you're ready to work smarter instead of harder, this is where it begins. Join Steph live for her free live masterclass, **Double Your Profit in 2026**, where she'll show you how to increase your profit next year — without adding more clients, hours, or stress.

Join us on **November 4 at 2 PM EST!** Plus, when you attend live, you'll also receive The Practice Freedom GPT and Patient Flow Calculator™ as exclusive free bonuses. To register, visit the link here: thewealthypractitioner.com/dyp-masterclass-ep127

**LET'S CONNECT:**

Join the conversation inside our free **Wealthy Practitioner Facebook group** → facebook.com/groups/wealthypractitioner

Follow and tag us on Instagram → @wealthypractitioners for behind-the-scenes, insights, and community updates.

In this solo episode, Steph pulls back the curtain on the behind-the-scenes of Full Send, the biggest expansion season yet inside The Wealthy Practitioner. She shares what happens when you stop dipping a toe in and decide to go all in on your growth, your mission, and your next-level self.

Steph also gets real about the mindset shifts, divine downloads, and quantum moments that are shaping this season — and why October 2025 will be the month everything changes. Tune in to get fired up to invest boldly, trust your vision, and allow yourself to expand beyond anything you've ever known. This episode is your reminder that you can decide right now to rewrite your story, lead with purpose, and build a life and business that reflect your highest frequency.

We chat:

- 00:00 Introduction and Greetings

- 00:14 Reflecting on Recent Events

- 00:52 Mindset and Money

- 01:18 Feminine and Masculine Energy in Business

- 02:06 Personal Growth and Coaching

- 02:58 Exciting Announcements and Future Plans

- 03:41 Team Culture and Celebrations

- 04:32 Investments and Personal Development

- 06:17 Client Success and Community

- 08:05 Final Thoughts and Motivation

SUPPORT THE SHOW:

If you're loving the show, please subscribe, rate, and review!

LET'S CONNECT:

Join our Facebook group to stay connected with fellow entrepreneurs and practitioners: https://www.facebook.com/groups/wealthypractitioner

Follow and tag @wealthypractitioners on Instagram for announcements, strategic insights, and to connect with a community of ambitious entrepreneurs.

In this special episode, Steph shares a clip from the first call in Full Send where she dives into what happens when you finally decide to stop operating from survival mode and start creating from abundance.

Here is when the identity shift changes everything — the moment you stop waiting for proof and start moving like the person who already has it all. Steph goes heavy into what it means to commit fully to your next level, make bold decisions without looking back, and surround yourself with energy that expands you instead of drains you.

You'll hear real talk on leading with conviction, breaking old patterns, and choosing growth even when it's uncomfortable. This isn't about hustle or luck, it's about energy, alignment, and becoming the alchemist of your own life.

We chat:

00:00 — Introduction and Setting the Stage

00:27 — Embracing Change and New Identity

01:10 — Surrounding Yourself with Success

02:13 — Overcoming Fear and Taking Action

03:11 — Accelerating Success and Personal Stories

05:39 — The Power of Energy and Mindset

12:47 — Client Success Story: Alejandro's Journey

18:41 — Leading with Abundance and Possibility

21:11 — Conclusion and Call to Action

JOIN FULL SEND

If this episode hit home, don't sit on it. Full Send is already impacting 800+ entrepreneurs and there's still time to jump in. Doors close October 15th.

You know you're meant for more. This is your moment to go all in. Sign up here! https://go.thewealthypractitioner.com/full-send-page-110607?utm_source=wealthy-practitioner-podcast&utm_medium=audio&utm_campaign=ep125

What does it really look like to face one of life's toughest battles and come out stronger, more aligned, and more unstoppable than ever?

In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Stefanie Ascher—a chiropractor, entrepreneur, and cancer warrior. Stefanie shares her powerful story of overcoming adversity and how her cancer diagnosis became the catalyst for radical transformation in both her personal life and her business. Through it all, she stepped fully into her leadership, pursued bold new ventures, and decided to go full send on the life she was meant to live.

Together, they dive into the sacrifices and wins of entrepreneurship as multifaceted women, unpacking what it truly takes to build a business while wearing so many hats. Dr. Stefanie also shares how she is intentionally creating harmony as a mom, wife, and CEO, and why community, support systems, and resilience are non-negotiable when scaling through challenges.

This episode is a powerful reminder that challenges are never the end of the road—they are the invitation to an identity shift, and often the very thing that launches you to go full send into your next calling.

00:00 Welcome and Introduction 00:27 Meet Dr. Stefanie Asher 01:22 Stefanie's Life Calling to Entrepreneurship 03:30 Battling Cancer & Overcoming Extremely Tough Seasons 04:58 The Turning Point: Embracing Authenticity 12:47 Joining The Wealthy Practitioner 16:19 Balancing Business and Family 21:15 Empowering Women and Building Community 25:43 Final Thoughts and Farewell

If Dr. Stefanie's story lit something up in you, and you're a visionary entrepreneur scaling to—or already running—a 7-figure business, Expanders is your next level. This is where high-performing founders come for strategic growth, elevated mindset shifts, and a community that gets what it means to refuse average. Apply now to see if it's the fit you've been searching for: https://thewealthypractitioner.com/expanders-124

Stay connected with Dr. Stefanie and her powerful journey, and follow her on Instagram @dr.stefanieascher: https://www.instagram.com/drstefanieascher/?hl=en

Ready to go Full Send in your life & business? Full Send is a 30-day live coaching experience designed to rewire how you think, move, and lead so that playing small is no longer an option. Over the course of 30 days, you'll get four transformational trainings, daily community support, and the kind of high-frequency energy that will shift everything about how you show up in life and business.

Sign ups officially close on October 15th. If you know you're meant for more, this is your moment to go all in. SIGN UP HERE: https://go.thewealthypractitioner.com/full-send-page-110607?utm_source=wealthy-practitioner-podcast&utm_medium=audio&utm_campaign=ep124