In this episode of The Wealthy Practitioner Podcast, Steph interviews Draye Redfern, founder of Redfern Media and Fractional CMO for 8 Figure brands. From growing his family's insurance agency to $40 million in annual sales before selling to Berkshire Hathaway, Draye shares how he built multiple successful ventures while maintaining non-negotiable family priorities as a husband and father. Draye breaks down his ANCHOR framework and reveals the five KPIs every business owner must track to scale profitably, while delivering powerful insights on creating "forcing functions" that make you wildly more productive, the art of saying no to opportunities that don't align with your values, and how bringing your kids into your entrepreneurial journey creates generational impact. Be sure to listen if you're looking to improve your marketing systems, understand what critical marketing mistakes you may be making, and want to start building a business that serves you and your family. 00:00 Introduction to Draye Redfern 00:38 Marketing His Family's Insurance Business 03:13 What is a Fractional CMO and Why Your Business Needs One 07:00 The 5 Critical KPIs Every Business Owner Must Track 09:56 Marketing Mistakes That Are Costing You Money 14:28 Finding Harmony in Entrepreneurship and Family Life 19:06 AI, Acquisitions, and What's Next for 2025 21:09 Conclusion and How to Connect with Draye Stay in touch with what's happening inside The Wealthy Practitioner & join our Facebook group here: https://www.facebook.com/groups/434424630787977/. If you'd like to stay connected with Draye Redfern, visit his website at https://drayeredfern.com/. Plus, follow him on social @drayeredfern. Instagram: https://www.instagram.com/drayeredfern/ Facebook: https://www.facebook.com/DrayeRedfern/