What Now? Chiro Podcast

In this episode of the What Now Podcast, Spencer and Zach welcome Jeremy Dupont, founder of Patch Marketing Systems, who shares his journey from owning a physical therapy clinic to creating a marketing system tailored for healthcare providers. The conversation delves into the importance of effective marketing strategies, the role of CRM systems in nurturing leads, and the advantages of using Google Ads over other advertising methods. Jeremy emphasizes the significance of nurturing leads and maintaining a consistent marketing presence to ensure business growth. In this conversation, Jeremy Dupont shares his journey from being a clinician to mastering digital marketing, particularly in the chiropractic field. He emphasizes the importance of viewing ad spend as an investment rather than an expense, the necessity of having backend systems in place before running ads, and the value of building local networks for new clinics. Jeremy discusses effective strategies for nurturing leads, optimizing ad spend, and the significance of landing pages. He also shares his passion for helping clinic owners succeed through his company, Patch, which offers marketing solutions tailored to the needs of healthcare providers.

Chapters

00:00 Introduction to the Podcast and Guest

03:04 Jeremy's Journey: From Physical Therapy to Marketing

05:58 Understanding Patch Marketing Systems

08:51 The Importance of CRM in Business

11:58 Nurturing Leads: The Key to Success

14:58 Defining Leads and Nurturing Strategies

18:00 The Role of Google Ads in Marketing

22:39 The Journey to Mastering SEO and Ads

23:47 Investing in Ad Spend for Growth

26:11 Importance of Backend Systems Before Ads

28:51 Building Local Networks for New Clinics

30:03 Nurturing Leads and Following Up

31:57 Understanding Effective Ad Spend

33:29 Optimizing Landing Pages for Conversions

35:31 The Why Behind Patch and Its Mission

38:25 Future Plans for Patch and Its Growth

40:32 The Patch Team and Its Offerings

In this episode of the What Now Podcast, Spencer and Zach discuss the significance of time blocking and how it can enhance productivity. They share personal life updates, delve into the importance of understanding priorities, and challenge listeners to shift their mindset from complaining about time constraints to recognizing what truly matters. The conversation also touches on the concept of time audits, comparing them to financial audits, and emphasizes the necessity of creating and adhering to an ideal schedule for success. In this conversation, Zach and Spencer discuss the importance of managing time and priorities effectively, emphasizing the need for a shared calendar and regular check-ins to stay aligned. They explore strategies for optimizing workflows, the significance of delegating tasks to enhance growth, and the necessity of personal and professional time management. The discussion culminates in the idea of becoming one's ideal self, highlighting the opportunity costs associated with not prioritizing personal development and efficiency.

Chapters

00:00 Introduction and Life Updates

03:00 The Importance of Time Blocking

05:59 Understanding Priorities in Time Management

09:08 The Challenge of Complaining and Mindset Shift

12:02 Time Audits and Financial Analogies

14:54 Creating an Ideal Schedule and Sticking to It

19:01 Managing Time and Priorities

21:21 Optimizing Workflows and Efficiency

26:16 Delegating Tasks for Growth

31:52 Personal and Professional Time Management

39:32 Becoming Your Ideal Self

Welcome to the What Now? Podcast!

In this episode of the What Now Podcast, Dr. Whitley Caruso shares her journey into chiropractic, detailing her experiences as a pediatric and prenatal chiropractor. She discusses the importance of cranial work, the challenges of building a niche practice, and the significance of education in providing quality care. Dr. Whitley emphasizes the need for empathy and understanding when dealing with parents and their concerns, as well as the importance of community in a pediatric practice. She offers valuable advice for aspiring chiropractors and highlights her commitment to teaching and sharing knowledge in the field.

Chapters

00:00 Introduction to Dr. Whitley Caruso

01:49 Whitley's Journey to Chiropractic

05:21 Establishing Vital Family Chiropractic

08:14 Niche Focus: Moms and Babies

10:46 Understanding Cranial Work

16:27 Explaining Cranial Concepts to Parents

19:25 Education and Learning in Chiropractic

24:47 Connection Between Cranial and Pelvic Health

26:54 The Connection Between Anatomy and Function

29:32 Specialization in Pediatric Chiropractic

33:05 The Importance of Education and Continuous Learning

36:47 Finding the Right Fit in Pediatric Chiropractic

45:00 Handling Objections from Dads

50:47 Encouragement for New Pediatric Chiropractors

Welcome to the What Now? Podcast!

In this episode of the What Now Podcast, Spencer and Zach discuss their morning supplement routines, the importance of marketing, and the effectiveness of in-person events, particularly screenings. They share insights from a recent successful event at Oktoberfest, emphasizing the value of generating high-quality leads and the lessons learned from past experiences. The conversation highlights the significance of community engagement and building relationships with potential clients. In this conversation, the speakers discuss various strategies for appointment booking, lead generation, and community engagement within chiropractic practices. They explore the importance of follow-up strategies, the effectiveness of in-house screenings, and the value of brand awareness in attracting new patients. The conversation also touches on creative lead generation tactics and marketing insights, including recommended readings for improving practice growth.

Chapters

00:00 Morning Rituals and Supplements

04:19 The Importance of Marketing

08:40 Success at Oktoberfest

12:23 High-Quality Leads and Conversion

18:03 Lessons Learned from Past Events

22:26 Streamlining Appointment Booking and Follow-ups

25:01 The Importance of Lead Generation and Follow-up Strategies

27:18 In-House Screenings: A New Approach

29:41 Community Engagement and Brand Awareness

33:04 Creative Lead Generation Tactics

36:06 Marketing Insights and Recommended Reads

Welcome to the What Now? Podcast!

Summary

In this episode, Spencer and Zach discuss various myths surrounding fitness and chiropractic practices. They share personal experiences from their fitness journeys, debunk common misconceptions about gym routines, and explore limiting beliefs in starting a business. The conversation shifts to the role of social media in marketing, emphasizing that viral posts do not guarantee new patients. They also highlight the importance of customer experience and time management in chiropractic care, concluding with insights on understanding chiropractic and the broader business landscape.

Welcome to the What Now? Podcast!

In this episode of the What Now Podcast, Spencer and Zach discuss the critical role of phone calls in chiropractic practices. They share personal experiences, the evolution of their phone call scripts, and the importance of understanding patient needs. The conversation emphasizes creating a welcoming environment, explaining office processes clearly, and the significance of qualifying and disqualifying patients to ensure a good fit for the practice. The episode concludes with reflections on the importance of conveying value and maintaining clear communication throughout the patient experience.

Welcome to the What Now? Podcast!

In this episode of the DoloCast, Spencer Dupre and Zach discuss their experiences with marketing strategies in the chiropractic field, focusing on the transition to using Patch, a marketing company that utilizes HubSpot. They explore the importance of community engagement, the differences between the flywheel and funnel marketing approaches, and the foundational elements necessary for effective marketing. The conversation emphasizes authenticity in messaging and actionable steps for practitioners to build their practices effectively.

Welcome to the What Now? Podcast!

In this episode of the What Now Podcast, Dr. Morgan Plantamura shares her journey of building Truly Chiropractic in Austin, Texas. She discusses her clear vision for the practice, the importance of conveying that vision to her team, and the unique experience they create for their patients. Dr. Plantamura emphasizes the significance of education in chiropractic care, the role of marketing and content creation in growing the practice, and her future plans for expansion and family. Throughout the conversation, she highlights the importance of teamwork, leadership, and maintaining a strong culture within the practice.

Welcome to the What Now? Podcast!

In this episode, Spencer and Zach discuss what it means to be a professional in the chiropractic field. They explore the concept of professionalism and how it relates to taking chiropractic seriously, integrating it into one's lifestyle, and continuously improving one's skills. They also touch on the importance of rest, productivity, and self-care in maintaining professionalism. The conversation highlights the difference between amateurs and professionals and emphasizes the need for chiropractors to reflect on their level of professionalism. The conversation explores the importance of being well-rounded and maintaining balance in professional and personal life. It emphasizes the need to continually invest in oneself and avoid burnout. The hosts draw parallels between successful athletes and business owners who prioritize their physical and mental well-being. They discuss the significance of having a strong support system and developing a personal brand. The conversation concludes with a shout-out to listeners and an invitation for future guests.

Welcome to the What Now? Podcast!

In this conversation, Spencer and Zach discuss the importance of networking and building relationships in their businesses. They share their weekly schedules and the activities they engage in to connect with potential strategic partners. They emphasize the need for consistency and the value of showing up regularly to build strong relationships. They also highlight the importance of finding strategic partners who serve their ideal clients and can provide complementary services. Spencer and Zach mention various professionals they network with, including midwives, doulas, lactation consultants, personal trainers, dentists, physical therapists, and chiropractors. Building relationships and strategic partnerships is essential for growing a business. It is important to find partners who align with your values and serve the same target audience. Building trust and credibility takes time and consistency. It is crucial to have a defined message and know how to communicate the value you provide. Follow-up and staying engaged with your partners is key to maintaining strong relationships. Don't just refer for the sake of referring, make sure it's a good fit for both parties. Paying for services shows respect and value for the partnership.

Welcome to the What Now? Podcast!