What Now? Chiro Podcast

Summary

In this episode of the What Now Podcast, Spencer and Zach discuss their recent experience at the Cairo 180 Growth Summit, emphasizing the importance of referrals in healthcare, the go-giver mentality, and the role of AI in chiropractic practice. They explore the concept of the 'black hole' in patient care, strategies for enhancing patient experience, and the significance of intentional gifting. The conversation highlights the need for authenticity and connection in practice, as well as actionable takeaways for listeners to implement in their own practices.

Chapters

00:00 Introduction and Weekend Recap
02:25 The Importance of Referrals in Healthcare
04:54 The Go-Giver Mentality and Value of Giving
07:34 AI in Healthcare: Opportunities and Challenges
10:22 Authenticity and Branding in the Age of AI
12:57 Creating a Wow Client Experience
15:34 Understanding the Black Hole in Patient Care
19:36 Implementing Effective Patient Engagement Strategies
20:58 Enhancing One-on-One Patient Interactions
23:31 Nurturing Patient Relationships Through Wellness Care
24:46 The Importance of Intentional Gifting
27:17 Creating Memorable Patient Experiences
32:43 Fostering Team Experience and Growth

Summary

In this episode of the What Now Podcast, Spencer and Zach discuss their experiences and insights on business growth, decision-making, and the importance of investing in oneself. They reflect on their January experiences, including the excitement of signing a lease for a new office space and the challenges of managing multiple leases. The conversation delves into the concept of opportunity cost, the significance of hiring the right staff, and the impact of office renovations on patient experience. They emphasize the importance of making informed decisions quickly, the value of choosing the right EHR and payment processors, and the need for effective marketing strategies. The episode concludes with a focus on the necessity of taking action to drive business success.

Chapters

00:00 Introduction and January Reflections
05:36 Subleasing and Collaboration in Business
11:05 Renovations and Office Layout Changes
17:17 Choosing the Right EHR and Payment Processors

Summary

In this episode of the What Now Podcast, Spencer Dupre and Zach discuss the importance of strategic investments in a chiropractic practice. They emphasize the value of hiring the right team members, utilizing effective technology, and implementing objective measures to enhance patient care. The conversation also highlights the significance of personal development and self-investment for professional growth. Throughout the episode, they share practical insights and personal experiences that underscore the importance of making informed financial decisions to achieve long-term success in practice management.

Chapters

00:00 Introduction and Overview
00:56 Understanding Overhead and Profit Margins
02:41 Investing in Team Members
05:23 The Importance of Technology in Practice
13:12 Measuring Patient Outcomes and ROI
17:36 Essential Tools for Chiropractic Practice
20:43 The Importance of Objective Measures
24:55 Investing in Yourself and Your Practice
29:35 Creating a Welcoming Environment

Summary

In this episode, Spencer and Zach delve into the theme of self-worth and personal development, discussing how past experiences shape their current perceptions of success and worthiness. They explore the importance of overcoming negative beliefs, the balance between effort and intention in achieving success, and the significance of leadership and empowerment in business. The conversation also touches on the desire for work-life balance and the aspirations for future flexibility in their careers. In this conversation, Zach and Spencer explore the themes of personal growth, the importance of saying yes and no, and the balance between work and life. They discuss the significance of focusing on quality over quantity in business metrics and the need to embrace ease in their professional journeys. The dialogue emphasizes the importance of self-awareness and prioritizing personal well-being while navigating the challenges of entrepreneurship.

Chapters

00:00 Exploring Self-Worth and Personal Development
06:12 Overcoming Past Struggles and Embracing Worthiness
12:05 The Balance of Effort and Intention in Success
17:58 Leadership and Empowerment in Business
22:03 Work-Life Balance and Future Aspirations
22:37 Navigating Life's Choices: The Power of Saying Yes
28:20 Prioritizing Focus: The Art of Saying No
30:08 Embracing Ease: The Shift from Struggle to Flow
36:21 Understanding Metrics: Quality Over Quantity
39:41 Optimizing for Life: Balancing Business and Personal Well-being

Summary

In this conversation, Spencer Dupre and Zach discuss the importance of building a successful chiropractic practice through the flywheel concept, focusing on attracting ideal clients, delivering exceptional experiences, and fostering long-term relationships. They emphasize the need for clear messaging, understanding client needs, and generating referrals through genuine care and value. The discussion highlights practical strategies for enhancing client experiences and the significance of effective communication in building trust and loyalty.

Chapters

00:00 Introduction and Holiday Reflections
05:27 Defining Your Flywheel
10:51 Delivering Exceptional Experiences
17:41 Creating Exceptional First Experiences
22:19 Understanding Adjustments for Different Age Groups
34:09 Generating Referrals and Growth
36:19 Building a Referral-Based Business
38:52 Enhancing Customer Experience and Engagement
41:49 Understanding the Value of Chiropractic Care

Summary

In this episode of the What Now Podcast, Spencer and Zach discuss their experiences in business, focusing on what has worked well in 2023 and 2024. They emphasize the importance of streamlining processes, the art of subtraction in business operations, and enhancing patient care through transparency and integrity. The conversation also highlights the use of digital tools to improve patient retention and the overall patient experience. In this conversation, the speakers discuss various strategies for enhancing client experience, reflecting on leadership challenges, and understanding their ideal clients. They emphasize the importance of thoughtful gestures in client care, the need for effective leadership and communication within teams, and the necessity of adapting business models to meet evolving client needs. The discussion also highlights the significance of open communication and feedback in fostering a positive work environment and achieving business growth.

Chapters

00:00 Introduction and Overview of Podcasting Challenges
06:09 Streamlining Patient Interaction and Care Recommendations
17:07 Enhancing Patient Retention through Digital Tools
23:14 Leadership Reflections and Growth Strategies
28:31 Understanding and Serving Ideal Clients
34:24 Adapting Business Models for Evolving Needs

Summary

In this episode of the What Now Podcast, Spencer and Zach reflect on the past year on a DOLOCAST and discuss their plans for the upcoming year. They explore various strategies for improving their chiropractic practice, including marketing approaches, pricing strategies, and the importance of customer retention. The conversation emphasizes the significance of honesty in leadership and the value of building relationships with clients through newsletters. As they look ahead to 2025, they express excitement for new opportunities and the potential for growth in their practices and personal lives. 

Chapters

00:00 Introduction and Year-End Reflections
05:39 Subtraction as a Strategy for Success
11:08 Marketing Approaches: Facebook Ads vs. Organic Growth
16:53 The Importance of Value in Communication
23:18 Creating Value Through Premium Pricing
29:27 The Importance of Honest Communication

Summary

In this episode of the What Now Podcast, Spencer and Zach welcome Dr. Austin Cohen, founder of Corrective Chiropractic and a successful entrepreneur with 14 clinics. The conversation explores Dr. Cohen's journey in chiropractic, the importance of personal growth, and the systems he has developed to balance his professional ambitions with family life. Dr. Cohen emphasizes the significance of setting goals, embracing chaos, and creating a supportive environment for success. He shares insights on the role of spouses in achieving personal and professional growth, the importance of quality time with family, and the necessity of building a strong team to support business expansion. In this conversation, Dr. Austin Cohen shares his journey in the chiropractic field, emphasizing the importance of embracing risk for growth, the significance of having effective systems in place, and the misconceptions surrounding entrepreneurship in chiropractic. He discusses the challenges of expanding from one clinic to multiple locations, the necessity of self-awareness and training for staff, and the value of investing in commercial real estate for financial security. Dr. Cohen also reflects on missed opportunities and the importance of having a clear purpose in business and life.

Chapters

00:00 Introduction to Dr. Austin Cohen

02:52 The Journey of Growth and Comparison

05:56 Embracing Chaos and Building Systems

08:53 The Importance of Setting Goals

11:59 Balancing Family and Ambition

14:56 The Role of Spouses in Success

18:03 Creating a Supportive Environment

20:58 Building a Strong Team

23:57 Visionary Leadership and Operations

26:51 The Path to Multiple Clinics

32:33 Embracing Risk for Growth

34:00 The Journey from One to Many Clinics

36:49 The Importance of Systems and Self-Awareness

38:03 Defining Effective Systems in Business

41:20 Training and Retaining Talent in Chiropractic

44:00 Misconceptions About Entrepreneurship in Chiropractic

49:37 Financial Security vs. Business Ownership

53:04 Investing in Commercial Real Estate

56:26 Lessons from Missed Opportunities

01:01:13 Building Community and Networking

Welcome to the What Now? Podcast! Join Dr. Zach Thompson and Dr. Spencer Dupre on their pathway to building a practice from the ground up. There are so many shows of “how to” or “this is what you should do,” but not very many describing what it is like week to week as it is happening. We hope that you enjoy this audio journal-esq documentation of our journey where we share wins, losses, lessons, and insights from our experiences. Follow us on the socials! Dr. Zach Thompson (@dr_zachthompson) | (@withinchiropractic) Dr. Spencer Dupre (@spencerdupre.dc) | (@empowerchirotx)

Join Us at Austin’s Event on February 7th and 8th

https://chiro180.com/pages/attend-best-practices

Use code “whatnow” for $100 off your ticket!

Summary

In this conversation, Kyle Bilquist shares his journey of building a successful chiropractic practice, emphasizing the importance of business acumen, mindset shifts, and balancing family life. He discusses the lessons learned from working in a multidisciplinary setting, the challenges of transitioning from an associate to a business owner, and the dynamics of being a chiropractic couple. The conversation also touches on the significance of establishing work-life boundaries and the impact of technology on family time. In this engaging conversation, Kyle Bilquist shares insights on balancing fun and seriousness in life and business, the transformative experience of fatherhood, and the intentional steps he took to transition from a clinic owner to a CEO. He emphasizes the importance of mindset, resilience, and setting clear goals to navigate challenges and enjoy life more fully.

Chapters

00:00 Building a Chiropractic Practice from the Ground Up

03:05 The Importance of Business Acumen in Chiropractic

06:10 Mindset Shifts for Success in Chiropractic

08:50 Balancing Family and Professional Life

12:07 Navigating Relationships in a Chiropractic Couple

14:58 Establishing Work-Life Boundaries

17:56 The Impact of Technology on Family Time

19:54 Embracing Fun in Life and Business

24:39 The Transformative Power of Fatherhood

27:20 Transitioning from Owner to CEO

31:54 Intentional Living and Goal Setting

Welcome to the What Now? Podcast!

In this episode of the What Now Podcast, Spencer and Zach welcome Jeremy Dupont, founder of Patch Marketing Systems, who shares his journey from owning a physical therapy clinic to creating a marketing system tailored for healthcare providers. The conversation delves into the importance of effective marketing strategies, the role of CRM systems in nurturing leads, and the advantages of using Google Ads over other advertising methods. Jeremy emphasizes the significance of nurturing leads and maintaining a consistent marketing presence to ensure business growth. In this conversation, Jeremy Dupont shares his journey from being a clinician to mastering digital marketing, particularly in the chiropractic field. He emphasizes the importance of viewing ad spend as an investment rather than an expense, the necessity of having backend systems in place before running ads, and the value of building local networks for new clinics. Jeremy discusses effective strategies for nurturing leads, optimizing ad spend, and the significance of landing pages. He also shares his passion for helping clinic owners succeed through his company, Patch, which offers marketing solutions tailored to the needs of healthcare providers.

Chapters

00:00 Introduction to the Podcast and Guest

03:04 Jeremy's Journey: From Physical Therapy to Marketing

05:58 Understanding Patch Marketing Systems

08:51 The Importance of CRM in Business

11:58 Nurturing Leads: The Key to Success

14:58 Defining Leads and Nurturing Strategies

18:00 The Role of Google Ads in Marketing

22:39 The Journey to Mastering SEO and Ads

23:47 Investing in Ad Spend for Growth

26:11 Importance of Backend Systems Before Ads

28:51 Building Local Networks for New Clinics

30:03 Nurturing Leads and Following Up

31:57 Understanding Effective Ad Spend

33:29 Optimizing Landing Pages for Conversions

35:31 The Why Behind Patch and Its Mission

38:25 Future Plans for Patch and Its Growth

40:32 The Patch Team and Its Offerings