In this episode, Dr. Allie Wright, alongside guest John Price, Chief of Marketing at The Pediatric Experience, dive deep into effective marketing strategies for chiropractors. They discuss the importance of doing what you're great at consistently, improving confidence and communication skills, and the significance of trust in the healthcare sector. The conversation also covers the rising impact of AI and automation in marketing, sharing insights on how these tools can aid chiropractors in patient education, engagement, and retention. They introduce the PX Marketing Platform, designed to streamline marketing efforts with conditional-based follow-ups and content distribution, making it easier for chiropractors to integrate advanced marketing strategies without losing the human touch. The episode is packed with practical tips for both newcomers and established practitioners looking to elevate their marketing game while staying true to their mission of providing outstanding chiropractic care.

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Links & Resources: 

PX MARKETING ENGINE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:19 Meet John Price: Marketing Expert

02:40 John Price's Career Journey

05:16 The Impact of AI on Marketing

15:17 Trust and Human Connection in Marketing

19:33 Content Creation Tips for Chiropractors

22:27 The Power of Consistency in Marketing

25:16 Engaging Existing Followers vs. Chasing New Ones

29:34 The Role of AI and Automation in Chiropractic Practices

34:00 Introducing the PX Marketing Platform

38:16 Top Marketing Tips for Startups

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Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram

In this episode, Dr. Tony Ebel discusses the essential components for growing and sustaining a million-dollar chiropractic practice. Emphasizing the importance of clinical mastery and humility, Dr. Tony outlines how focusing on exceptional patient outcomes and maintaining a humble, continuous learning mindset are the keys to long-term success. He contrasts this approach with more traditional, less sustainable paths and highlights the significance of leadership and patient experience in building a thriving, all-cash family practice. Join Dr. Tony as he explores strategies for achieving and maintaining a high-impact chiropractic practice that truly makes a difference in the community.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:10 The Million Dollar Practice Formula

02:05 The Easy-Hard Way vs. The Proven Path

04:53 The Two Key Requirements: Mastery and Humility

10:09 The Importance of Clinical Mastery

11:51 Building a Strong Brand Through Mastery

15:38 Sustaining and Growing Your Practice

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Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

In this episode, Dr. Matt Hill welcomed back Dr. Dawn and Jamie Thomas of Perfect by Design Chiropractic to share their incredible journey of expanding their practice to three locations in the Atlanta area. They discuss the importance of vision-driven growth, effective team leadership, and maintaining robust systems while scaling up. Jamie and Dr. Dawn provide valuable insights into balancing family culture, navigating unexpected challenges, and the significance of strong communication. The episode is rich with wisdom for chiropractors considering expansion, emphasizing the need for clarity in vision and operational excellence.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:19 Introducing Dr. Dawn and Jamie Thomas

01:39 The Journey to the Third Location

03:03 Challenges and Strategies in Expansion

07:02 Acquiring the Second Practice

11:06 Opening the Third Practice

14:09 Marketing and Referrals

20:59 Leadership and Team Building

28:21 Implementing Changes in the Office

30:58 Balancing Leadership Roles

33:16 Empowering the Team

35:06 Vision-Driven Growth

41:58 Challenges and Advice for Expansion

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Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

Follow Perfect By Design Chiropractic on Instagram 

In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts and ultimately grow their family practices.

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Links & Resources: 

PX MARKETING PLATFORM  - SOCIALS + AUTOMATIONS + MORE!

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments:

01:12 The Importance of Marketing for Chiropractors

01:39 Analyzing Marketing Data and Strategies

03:55 Common Marketing Mistakes to Avoid

06:58 The Power of Content Creation

17:13 Creating Effective and Engaging Content

25:08 The Importance of Speaking the Patient's Language

31:05 Combining Storytelling with Science

33:33 The Pitfalls of Relying on Ads

38:44 Building a Strong Organic Brand

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

In this episode, Dr. Tony Ebel dives deep into the challenges and complexities of scaling a chiropractic practice beyond the initial phase of success. Dr. Tony addresses why scaling is often exponentially harder than starting up, emphasizing the critical importance of leadership and business expertise over simple hard work and hustle. He explores common pitfalls, such as distractions from core chiropractic principles, attempted shortcuts, and the allure of non-chiropractic modalities or side hustles. Dr. Tony stresses the need for commitment, focus, and humility to grow sustainably and make a lasting impact. The episode aims to inspire chiropractors to confront the difficulties of scaling by doubling down on their purpose, refining systems, and improving leadership skills to achieve greater impact and long-term success.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:35 The Reality of Scaling a Chiropractic Practice

04:20 The Hardest Thing: Leadership and Scaling

08:29 The Million Dollar Myth

18:55 Solo Practice Success and Its Challenges

22:26 Three Options for Growth

24:46 The Harsh Reality of Scaling a Chiropractic Practice

27:51 The Leadership Challenge in Scaling

32:51 The Temptation of Non-Chiropractic Modalities

37:57 The Pitfalls of Side Hustles and Diversification

43:56 The True Path to Successful Scaling

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Follow The Pediatric Experience on Instagram

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In this episode, Dr. Tony Ebel is joined by his wife and co-owner of The Pediatric Experience and PWC Chiropractic, Kristina Ebel. The conversation addresses the pitfalls of prioritizing comfort and freedom over impact, offering guidance on how to build a legacy of purpose. Key topics include the importance of staying motivated, aligning work with passion, and creating a team-oriented practice environment. Practical advice for balancing work and life without sacrificing joy and fulfillment is also shared. The episode concludes with an emphasis on living a life dedicated to service and the joy that comes from making a lasting impact.

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Links & Resources

The ONE Thing Book

MC2 Seminars

Born For Significance Book

Will Power Does Not Work Book

Free to Focus Book

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Key Moments: 

01:44 Killing Comfort: Embracing Challenges

04:49 Balancing Freedom and Impact

12:07 The Importance of Scaling Your Practice

14:30 Defining Success and Fulfillment

18:48 Balancing Life and Purpose

19:11 Self-Awareness and Check-Ins

20:03 Choosing Mission Over Comfort

21:09 Involving Family in the Mission

22:39 Living with Purpose and Joy

26:16 Modeling Commitment for Your Team

27:50 Avoiding Burnout by Loving Your Work

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Instagram

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Instagram

In this episode, Dr. Tony Ebel dives deep into the transformative power of chiropractic care focused on neurology for family practices. Highlighting the limitations of traditional and even holistic medical approaches, Dr. Tony argues that the final leap to genuine healing involves addressing subluxation and nervous system dysfunction. He emphasizes the importance of certainty, communication, and clinical excellence in achieving outstanding results in pediatric and perinatal chiropractic care. This episode serves as both a scientific deep dive and a masterclass in building a successful family practice rooted in neurology.

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Links & Resources: 

12D Mini Course

PERFECT STORM ARMOUR RESEARCH DOCUMENT

PXDOCS WEBSITE + DIRECTORY

PXDOCS INSTAGRAM

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

03:59 The Science Behind Subluxation

11:29 The Perfect Storm: Chronic Illness in Kids

15:25 The Role of Chiropractic in Pediatric Care

34:34 The Foundation of Health: Nervous System and Subluxation

36:12 The Role of the Nervous System in Healing

37:23 Critical Studies and Their Implications

41:43 Birth Trauma and Its Long-Term Effects

44:36 The Vagus Nerve and Gut Health

49:59 Case Study: Teagan's Transformation

54:30 Building a Thriving Family Practice

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In this episode, Dr. Matt Hill sits down with Dr. Sam and Kyle Grimes, a dynamic couple who have significantly impacted the chiropractic community. The Grimes share their journey from being traditional Gonstead practitioners to establishing a thriving, neurologically focused family wellness practice. They discuss their transformation catalyzed by personal challenges with their children's health and how this led them to fully embrace pediatric and perinatal chiropractic care. The episode dives into the intricacies of rebranding their practice, the impact on their family's life, and the rewarding nature of serving high-needs pediatric cases. The Grimes provide practical advice for other chiropractors looking to make similar transformations and emphasize the importance of community, advanced training, and unwavering commitment to the principles of chiropractic care

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

Follow Foundations Chiropractic on Instagram

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Key Moments: 

01:06 Meet Dr. Sam and Kyle Grimes

03:08 Challenges and Transformations in Practice

06:23 Personal Struggles and Discoveries

11:19 The Turning Point: Embracing Pediatric Chiropractic

16:36 Redefining the Practice and Overcoming Obstacles

22:50 The Needle Mover List

35:37 Family and Practice Integration

44:32 The Path to a Thriving Family Practice

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Follow Dr. Matt Hill on Instagram

In this episode, Dr. Tony Ebel takes chiropractors and students inside the pivotal shift that transformed his clinical results. After years of adding therapies, labs, and functional medicine to his exams, he found that complexity only increased overhead, overwhelmed families, and reduced outcomes. Through his own internal testing, Dr. Ebel discovered that chiropractic-only care—delivered with clarity, frequency, and precision—outperformed every integrated model he tried. He breaks down why returning to subluxation-based, neurologically-focused care leads to better results, less stress, and a more efficient practice.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

03:22 Early Chiropractic Practice and Challenges

05:58 Pediatric Focus and Training

10:04 Integrating Multiple Modalities

11:48 Realizations and Shifting Focus

22:12 Testing the Chiropractic-Only Approach

27:44 Results and Conclusions

36:31 Invitation to the PX Certification Course

In this episode, Dr. Tony Ebel discusses the crucial impact of Dr. Michael Cody on his careers and the chiropractic field. The episode emphasizes the importance of ‘less is more’ in chiropractic adjustments and care planning. Dr. Tony shares personal anecdotes highlighting Dr. Cody's wisdom in handling tough cases, particularly in pediatric care. 

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:13 Focus on Chiropractic Excellence

01:33 Lessons from Dr. Michael Cody

04:34 Clinical Gold Nuggets

08:44 Adjusting Techniques and Care Plans

13:12 Communication and Patient Care

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Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram