In this heartfelt episode, Dr. Allie Wright addresses the topic of fertility and the real struggles faced by the now-grown 'perfect storm' generation. This discussion centers around the increasingly complex challenges in women's health, from PCOS and endometriosis to mold and histamine intolerance. The episode emphasizes the vital role that chiropractors play in understanding and addressing these issues through a nervous system-focused approach, urging practitioners to step up and be the detectives in healing. With candid stories and raw emotion, Dr. Allie highlights the importance of consistent, repetitive care and the power of the nervous system in overcoming modern health crises. The episode seeks to empower chiropractors to rise to the challenge and support families facing these unprecedented struggles.

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Links & Resources: 

THE PERINATAL EXPERIENCE COURSE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

05:41 From Simple Cycle Tracking to Complex Modern Diagnoses

07:41 Perfect Storm Kids, Now Adults: The Heartbreak Showing Up in Practice

10:39 Your Role in the Case: Step Back, Become the Detective, Find the Root

13:33 The Nervous System Lens: Rebuilding the Whole Puzzle

15:50 How to Communicate It: Strip Everything Back to the Nervous System

22:34 Be the Broken Record: Repetition, Care Plans, and Coaching Through the Noise

25:14 2026 Nervous Systems Need Repair (Not Just Regulation)

27:40 Closing: Be Brave, Step Into Women’s Health, and Stay Connected

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Follow The Pediatric Experience on Instagram

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In this episode, Dr. Tony Ebel is interviewed by PX COO Maggie White and they discuss the essentials of running a successful chiropractic practice. They emphasize the importance of aligning team pace, maintaining a strong 'why,' and fostering a growth mindset. Dr. Tony provides practical insights on how to structure your week, maintain work-life balance, and stay connected with your mission. The episode features a deep dive into overcoming limiting beliefs, effective team communication, and leadership strategies that prevent burnout. Dr. Tony also shares personal experiences and stories that illustrate the power of staying true to one's core values, while continually inspiring and leading a high-performing team.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:00 The Importance of World-Class Clinical Results

02:41 Developing Leadership Skills

03:38 Deep Dive into Leadership Q&A

06:07 Overcoming Limiting Beliefs

15:46 Balancing Growth and Personal Life

21:02 Practical Tips for Time Management

28:35 Communicating Clear Expectations

29:35 Empowering Leaders with Decision-Making

31:30 Self-Awareness in Leadership

32:50 Hiring for Organizational Fit

37:17 Maintaining Connection to the Mission

46:56 Practical Tips for Team Meetings

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Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

In this special episode, Dr. Tony Ebel honors his wife, Kristina, sharing seven invaluable lessons he has learned from her, which are essential for running a successful and impactful chiropractic practice. As a chiropractic spouse, business manager, and relentless advocate for pediatric and family chiropractic, Kristina exemplifies attributes that are vital for personal and professional growth. From being fully committed to chiropractic, demonstrating tenacity, excelling in organization and project management, to possessing unmatched discernment skills, Kristina’s contributions have been crucial. Dr. Tony also highlights the importance of loving your work and maintaining a balance between professional ambitions and family life. This episode is not just a tribute but a guide for chiropractors and their teams, emphasizing the need for partnership, alignment, and relentless pursuit of excellence.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:44 Introducing Kristina: The Unsung Hero

07:05 The Importance of Being All In

12:12 Do Whatever It Takes

15:10 Organization and Project Management

20:06 The Power of Discernment

28:21 Loving the Work You Do

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Follow The Pediatric Experience on Instagram

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In this episode, Dr. Matt Hill emphasizes the importance of deep, effective communication strategies for chiropractors working with children with special needs, particularly autism. He outlines the necessity of moving beyond simple symptom-based measures and integrating a nervous system-focused approach. The podcast dives into understanding parental perspectives, keeping families engaged through care plans, and utilizing visual tools like scan results to demonstrate progress. Dr. Matt shares a comprehensive framework for managing expectations, acknowledging plateaus, and collaborating with other healthcare providers. Listeners are encouraged to harness consistent, neurologically focused communication to build trust and ensure long-term family wellness.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:16 Communication Strategies for Special Needs Parents

07:28 The Neurological Hierarchy of Healing

14:18 The Importance of Consistent Communication

19:04 Deep Table Talk: Going Beyond Small Talk

21:13 The Five-Step Framework for Chiropractic Care

22:10 Addressing Parental Concerns and Common Questions

23:08 Identifying Reasons for Plateaus in Healing

24:32 The Role of Environmental and Emotional Factors

25:27 Managing Multiple Therapies and Medications

27:04 Increasing Adjustment Frequency for Better Results

27:50 Effective Communication with Parents

31:44 Building a Collaborative Network with Other Therapists

33:53 The Importance of Communication in Chiropractic Care

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Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

In this episode, Dr. Allie Wright, alongside guest John Price, Chief of Marketing at The Pediatric Experience, dive deep into effective marketing strategies for chiropractors. They discuss the importance of doing what you're great at consistently, improving confidence and communication skills, and the significance of trust in the healthcare sector. The conversation also covers the rising impact of AI and automation in marketing, sharing insights on how these tools can aid chiropractors in patient education, engagement, and retention. They introduce the PX Marketing Platform, designed to streamline marketing efforts with conditional-based follow-ups and content distribution, making it easier for chiropractors to integrate advanced marketing strategies without losing the human touch. The episode is packed with practical tips for both newcomers and established practitioners looking to elevate their marketing game while staying true to their mission of providing outstanding chiropractic care.

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Links & Resources: 

PX MARKETING ENGINE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:19 Meet John Price: Marketing Expert

02:40 John Price's Career Journey

05:16 The Impact of AI on Marketing

15:17 Trust and Human Connection in Marketing

19:33 Content Creation Tips for Chiropractors

22:27 The Power of Consistency in Marketing

25:16 Engaging Existing Followers vs. Chasing New Ones

29:34 The Role of AI and Automation in Chiropractic Practices

34:00 Introducing the PX Marketing Platform

38:16 Top Marketing Tips for Startups

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Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram

In this episode, Dr. Tony Ebel discusses the essential components for growing and sustaining a million-dollar chiropractic practice. Emphasizing the importance of clinical mastery and humility, Dr. Tony outlines how focusing on exceptional patient outcomes and maintaining a humble, continuous learning mindset are the keys to long-term success. He contrasts this approach with more traditional, less sustainable paths and highlights the significance of leadership and patient experience in building a thriving, all-cash family practice. Join Dr. Tony as he explores strategies for achieving and maintaining a high-impact chiropractic practice that truly makes a difference in the community.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:10 The Million Dollar Practice Formula

02:05 The Easy-Hard Way vs. The Proven Path

04:53 The Two Key Requirements: Mastery and Humility

10:09 The Importance of Clinical Mastery

11:51 Building a Strong Brand Through Mastery

15:38 Sustaining and Growing Your Practice

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Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

In this episode, Dr. Matt Hill welcomed back Dr. Dawn and Jamie Thomas of Perfect by Design Chiropractic to share their incredible journey of expanding their practice to three locations in the Atlanta area. They discuss the importance of vision-driven growth, effective team leadership, and maintaining robust systems while scaling up. Jamie and Dr. Dawn provide valuable insights into balancing family culture, navigating unexpected challenges, and the significance of strong communication. The episode is rich with wisdom for chiropractors considering expansion, emphasizing the need for clarity in vision and operational excellence.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:19 Introducing Dr. Dawn and Jamie Thomas

01:39 The Journey to the Third Location

03:03 Challenges and Strategies in Expansion

07:02 Acquiring the Second Practice

11:06 Opening the Third Practice

14:09 Marketing and Referrals

20:59 Leadership and Team Building

28:21 Implementing Changes in the Office

30:58 Balancing Leadership Roles

33:16 Empowering the Team

35:06 Vision-Driven Growth

41:58 Challenges and Advice for Expansion

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Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

Follow Perfect By Design Chiropractic on Instagram 

In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts and ultimately grow their family practices.

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Links & Resources: 

PX MARKETING PLATFORM  - SOCIALS + AUTOMATIONS + MORE!

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments:

01:12 The Importance of Marketing for Chiropractors

01:39 Analyzing Marketing Data and Strategies

03:55 Common Marketing Mistakes to Avoid

06:58 The Power of Content Creation

17:13 Creating Effective and Engaging Content

25:08 The Importance of Speaking the Patient's Language

31:05 Combining Storytelling with Science

33:33 The Pitfalls of Relying on Ads

38:44 Building a Strong Organic Brand

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Follow The Pediatric Experience on Instagram

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In this episode, Dr. Tony Ebel dives deep into the challenges and complexities of scaling a chiropractic practice beyond the initial phase of success. Dr. Tony addresses why scaling is often exponentially harder than starting up, emphasizing the critical importance of leadership and business expertise over simple hard work and hustle. He explores common pitfalls, such as distractions from core chiropractic principles, attempted shortcuts, and the allure of non-chiropractic modalities or side hustles. Dr. Tony stresses the need for commitment, focus, and humility to grow sustainably and make a lasting impact. The episode aims to inspire chiropractors to confront the difficulties of scaling by doubling down on their purpose, refining systems, and improving leadership skills to achieve greater impact and long-term success.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

------ 

Key Moments: 

01:35 The Reality of Scaling a Chiropractic Practice

04:20 The Hardest Thing: Leadership and Scaling

08:29 The Million Dollar Myth

18:55 Solo Practice Success and Its Challenges

22:26 Three Options for Growth

24:46 The Harsh Reality of Scaling a Chiropractic Practice

27:51 The Leadership Challenge in Scaling

32:51 The Temptation of Non-Chiropractic Modalities

37:57 The Pitfalls of Side Hustles and Diversification

43:56 The True Path to Successful Scaling

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Follow The Pediatric Experience on Instagram

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In this episode, Dr. Tony Ebel is joined by his wife and co-owner of The Pediatric Experience and PWC Chiropractic, Kristina Ebel. The conversation addresses the pitfalls of prioritizing comfort and freedom over impact, offering guidance on how to build a legacy of purpose. Key topics include the importance of staying motivated, aligning work with passion, and creating a team-oriented practice environment. Practical advice for balancing work and life without sacrificing joy and fulfillment is also shared. The episode concludes with an emphasis on living a life dedicated to service and the joy that comes from making a lasting impact.

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Links & Resources

The ONE Thing Book

MC2 Seminars

Born For Significance Book

Will Power Does Not Work Book

Free to Focus Book

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Key Moments: 

01:44 Killing Comfort: Embracing Challenges

04:49 Balancing Freedom and Impact

12:07 The Importance of Scaling Your Practice

14:30 Defining Success and Fulfillment

18:48 Balancing Life and Purpose

19:11 Self-Awareness and Check-Ins

20:03 Choosing Mission Over Comfort

21:09 Involving Family in the Mission

22:39 Living with Purpose and Joy

26:16 Modeling Commitment for Your Team

27:50 Avoiding Burnout by Loving Your Work

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Follow The Pediatric Experience

Instagram

Follow Dr. Tony Ebel

Instagram