The Family Practice Podcast

Dr. Tony Ebel introduces The Family Practice podcast and presents a live, raw recording from a business mastermind hosted by Dr. Josh Axe for health and wellness entrepreneurs. He argues audiences want to feel understood, so leaders must stay closely connected to the people they serve as they scale through associates, teams, and tools like AI and automation. Sharing his path from an Iowa farm kid to building a million-dollar chiropractic practice that plateaued, he explains a breakthrough came from better mentors who revealed the need for real leadership and organizational structure, not more tactics. 

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

07:31 Origin Story Farm Kid To Chiro

10:28 Success Trap And Plateau

13:52 Mentorship And Going Far Fast

15:36 Scaling The Business Ecosystem

18:16 Redefining What Winning Means

19:15 Mission Fueled NICU Story

21:40 Multipotentiality And Team Roles

24:38 Who Not How Hiring Lesson

25:22 Business Flywheel Weak Spots

27:36 Big Picture Daily Action

30:46 Staying Connected To Patients

36:24 Avoid Bad Influences

38:52 Who Not How Hiring

42:01 Metrics Dashboards Leadership

44:24 Invest In Mentors Team

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel explains why he left insurance to build a subluxation-based, nervous system-focused pediatric, perinatal, and family all-cash practice, and shares the nine-step checklist he used to make the transition: lean into frustration, follow insurance rules while you exit, use congruent language, shift your brand toward pediatrics and perinatal care, increase retention and transition patients to wellness auto-debit plans, drop small insurers first, clearly communicate the benefits of the change to patients, expect some initial patient loss, and run the real profitability math. 

He shares his own numbers: losing 50 to 100 patients, overhead dropping about $480,000, collections falling from $1.2M to $800K, and returning to $1.2M within about two and a half years, this time with lower overhead and higher profit.

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Links & Resources: 

PAIN TO PEDIATRIC COURSE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

1:12 Insurance Burnout Story

14:15 Step One: Frustration Fuel

19:45 Step Three: Congruent Language

21:21 Step Four: Brand Positioning

26:49 Step Five: Retention Leaks

37:13 Step Seven: Clear Exit Plan

44:30 Profitability and Time Gains

47:01 The Exact Financial Math

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony on Instagram

In the final episode of the pregnancy series, Dr. Allie Wright discusses postpartum (“fourth trimester”) chiropractic care with a focus on being realistic about each family’s situation and keeping postpartum moms and newborns from being overlooked. She emphasizes acknowledging the mother, monitoring for postpartum anxiety/depression and related HPA-axis stress, and building community referral support (lactation, pelvic floor PT, meal help).

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Links & Resources: 

THE PERINATAL EXPERIENCE COURSE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:08 Fourth Trimester Reality

04:23 Acknowledge The Mom

07:30 Co Regulation Basics

10:30 Scans And Care Plans

13:26 Co Regulation Science

17:05 Postpartum Depression Support

18:28 Physical Healing And Relaxin

22:33 Postpartum Office Systems

28:35 Milk Supply Story

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram

Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents. 

They discuss balancing personality-driven content with education, why views matter less than action, and how consistent systems let the whole team carry marketing—not just the doctor. Kristina also outlines the PX Marketing Engine, a tool aligning attract, nurture, wellness, and reactivation content with clinical care.

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Links & Resources: 

LEARN MORE ABOUT THE PX MARKETING ENGINE 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:53 Mom First Marketer Later

05:16 Branding That Matches

08:22 Marketing Is Touchpoints

10:42 Pick Channels Wisely

14:18 Long Form Converts

22:35 Team Lift Marketing

26:05 Content Builds Certainty

35:21 Inside PX Marketing Engine

39:36 Marketing Mindset Advice

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays but temporarily worsen HRV/EMG in depleted patients, with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion so scans, symptoms, and structure improve progressively.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:58 Adults Need Neurotonal Care

05:06 Three Stages of Dysfunction

06:38 Wound Up But Worn Out

10:33 Corrective Care vs Neurotonal

18:42 Neurotonal Adjusting Sequence

22:34 Care Plans and Patient Wins

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes.

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Links & Resources: 

THE PERINATAL EXPERIENCE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:09 Third Trimester Focus

02:04 Why Moms Switch

10:08 Day One Nervous System

10:59 Scans And Goals

16:27 Care Plan Through Postpartum

19:17 Gas And Brake In Birth

23:50 Polyvagal And Resilience

26:31 Stop Pain Based Planning

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram

Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers addressing shame around birth outcomes, leading consults by listening first, building hope through neuroplasticity and co-regulation, and the team systems that keep goals and wins on track while balancing ownership with family life.

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Links & Resources: 

Foundations Chiropractic: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

1:11 Meet Dr. Sam
3:45 From Pain to Peds
9:15 Finding PX Answers
10:14 Seizures Stop Fast
13:19 Day One Consult Hope
16:05 Better Intake Questions
25:47 Mom Story Builds Trust
39:47 They Need Someone Who Cares

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow [Host] on Instagram

Follow Dr. Sam Grimes on Instagram

Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high retention, and monthly recurring revenue from long-term family wellness plans. He invites listeners interested in converting models to his Pain to Peds program and a free webinar.

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Links & Resources: 

PAIN TO PEDS Program

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:08 Student DM Dilemma

05:01 Family Practice Math

11:44 Marketing Cost Reality

14:36 Purpose Over Profit

19:49 Retention And MRR

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel delivers a MAHA update from inside the Chiropractic MAHA Hub, the historic alignment between the ICA, the ACA, and MAHA leadership turning decades of division into real, funded momentum. He breaks down the early wins already in motion, the Medicare Modernization Bill, VA access for veterans, research funding, reimbursement, and equity, and the message he delivered himself in DC: nervous system first, subluxation-based care first, pediatric and family chiropractic first. The reception from policymakers was strong, including interest in funding research. Tony calls on the profession to stop sitting on the sidelines, donate, contact legislators, and help make chiropractic the first call for families, not the last.

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Links & Resources: 

Donate to the mission: http://go.mahaaction.org/PX-Docs

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Key Moments: 

01:06 MAHA Update Begins

02:12 Why Unity Matters

04:09 Call to Action Donate

06:32 Backstory Joining MAHA

09:50 DC Meeting Medicare Push

13:01 Hub Initiatives Strategy

16:14 Nervous System Takes Stage

17:55 PX Membership Break

19:24 Tony's MAHA Presentation

26:10 Big Wins and Gratitude

28:52 Links Next Steps Closing

31:42 Final Rallying Cry

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Maybe you're not stuck because you need another marketing funnel. You're stuck because you're still doing the CA's job. Dr. Matt Hill sits down with Sadie Smith — office manager at Living Water Chiropractic and PX team member — for the conversation every maxed-out doc needs. Sadie went from part-time CA to running the entire operations side of a practice that scaled past 1,000 visits a week. In this episode, she breaks down the systems Living Water handed off first (hint: it's not what you think), the culture shift that made delegation stick, and why "Don't Bother the Bersanis" became the phrase that changed everything

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

2:00 Sadie's origin story, patient, to CA, to office manager

11:00 The ceiling every practice hits before they bring on operational leadership

14:00 "Don't bother the Bersanis," how one phrase reset the whole team's decision-making

20:00 Working Genius and why culture change starts with naming the gap

28:00 The case for taking everything else off the doctor’s plate first

29:00 Scanning: the first system every growing practice should hand off

38:00 Switching EHRs without stopping the practice, how Sadie led the project the Bersanis didn't have bandwidth for

41:00 The Italy test, what happens when the docs fully step back

45:00 Sadie's encouragement for docs and CAs who feel stuck in the mud

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram