Dr. Matt Hill introduces The Family Practice Podcast and argues day two conversion is largely decided before the report of findings even occurs! He outlines four pillars to improve conversion across the entire funnel: relatability (listening so parents feel “these are my people”), trust (earned firm belief through science and nervous system education), connection (linking day one history to scan findings and a forward plan), and authority (personalized and predictive care plans, including expected early “soft sign” changes like sleep, digestion, movement, and appetite).

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:51 Day Two Conversion Myth

04:15 Four Pillars Overview

05:53 Pillar One Relatability

09:54 Pillar Two Trust

17:44 Pillar Three Connection

23:57 Pillar Four Authority

29:59 Apply Pillars Audit

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:54 Marketing Is The Mission

05:41 Google AI Overviews Shift

06:44 Win Local Search Now

08:10 Be The Cited Source

10:16 Google Booking Agents

15:52 Prepare Your Practice

18:35 Social Media Trends 2026

21:33 Consistency Trust Infrastructure

24:27 Three Moves This Week

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel focuses on building a subluxation-based, all-cash, high-volume pediatric, perinatal, and family practice. He argues chiropractic philosophy is not “fluff” but the most practical, profitable, and clinically powerful asset for family practices, and that mastering science, art, and philosophy drives massive clinical results, stronger communication and brand contrast, higher care plan compliance, retention and lifetime wellness care, and profitability. 

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:01 Why Philosophy Matters

03:55 Science Art Philosophy

10:28 Top Five Overview

11:59 Clinical Results Shift

13:10 Communication Contrast

20:38 Retention Lifetime Care

26:50 Profitability Explained

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Matt Hill welcomes Megan Warkentien from The Pediatric Experience (PX), who supports hundreds of offices. They outline five “base camps” chiropractors move through to grow a pediatric/family practice: (1) clinical certainty and strong communication that chiropractic is enough; (2) integrating systems in layers based on the most patient-impactful priorities; (3) momentum and mindset; (4) leadership and accountability; and (5) working on the business with a developed team and long-term systems. They describe PX resources, community support, onboarding/check-in calls, and a 30-day trial!

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:04 Meet Megan Warkentien

05:04 Why Family Care Now

08:22 Base Camp One Foundation

10:08 Clinical Certainty First

12:06 Communication And Community

15:36 Base Camp Two Layering Systems

17:36 Patient Journey Priorities

21:52 Base Camp Three Mindset Momentum

24:54 Growth Feels Uncomfortable

27:10 Culture Under Pressure

29:25 Community Support Wins

31:32 Base Camp Four Leadership

37:42 Feedback Loops and Metrics

38:33 Base Camp Five Summit

41:21 Define Your Success

41:59 Schedule Time On Business

42:44 Base Camp Recap

44:20 Connect With PX Team

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel challenges doctors to stop teaching nervous system health while living dysregulated and under-adjusted. He argues chiropractors must be at their best to deliver world-class analysis, adjusting, communication, leadership, and joy, and shares his “seven non-negotiables” for nervous system resilience.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

02:01 Why This Matters

07:23 Subluxated Doc Problem

21:08 Pillar 1 Get Adjusted

27:39 Pillar 2 Soul Purpose

35:05 Pillar 3 Boundaries

38:38 Pillars 4-7 Daily Habits

48:17 Seven Pillars Recap

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram

Dr. Allie Wright launches a “Trimesters of Pregnancy” series on The Family Practice Podcast, focusing on how chiropractors can support the nervous system during the first trimester, when organogenesis occurs and miscarriage risk is highest. She reviews common first-trimester maternal challenges, discusses HRV trends, outlines key fetal nervous system milestones, notes rapid brain neuron growth, highlights dad’s health, and describes how neurologically focused chiropractic adjustments may improve stress adaptation and hormonal regulation, urging earlier prenatal and preconception care.

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Links & Resources: 

THE PERINATAL EXPERIENCE

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:13 First Trimester Series Intro

03:09 Mom Changes and Symptoms

05:09 Chemicals and Nutrition Tips

07:30 Emotions and HRV Clues

11:10 Stress Research and Baby Outcomes

17:03 Fetal Development Week by Week

20:48 Miscarriage Honoring and Support

23:45 Managing Fear and Medical Choices

27:29 Why Early Chiropractic Matters

30:03 Dad Role and Hormones

32:13 Stress Hormone Pathway

33:43 How Adjustments Help Adaptation

Dr. Tony Ebel introduces The Family Practice Podcast and interviews Dr. Mike Poulsen of Coast Family Chiropractic in Adelaide, Australia, who traveled to the U.S. to shadow PWC and train with PX Brick Builders. Dr. Michael describes rapid startup growth to about 500 visits per week in under two years, with two associates and an 11-person team, and shares the current challenge of transitioning from “raging bull” operator to the leader needed to scale from 500 to 1,000 without burnout while balancing family life. 

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:14 Meet Dr Mike Poulson

06:16 Growth Obsession Check-In

11:33 Raging Bull vs Freedom Culture

13:46 Pre-Opening Foundations

15:39 Associate Lessons and Coaching

18:16 INSIGHT Scans and Systems

20:03 Brand Congruency and Marketing

22:54 Nervous System Messaging That Works

25:51 Social Media Strategy

30:28 Stabilize And Delegate

31:43 Growth Goals Next Phase

35:11 Leadership Time Blocking

35:50 PX Mission Big Picture

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Coast Family Chiropractic on Instagram

Dr. Tony Ebel argues that AI should make chiropractic teams stronger, faster, and more efficient, not smaller, urging practices to keep hiring while using AI to 2X–10X impact, revenue, and productivity and to protect margins. He explains his company-wide approach to training leaders and staff to use AI tools while maintaining human creativity.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:08 2X to 10X Mindset

04:09 Companywide AI Rollout!

07:16 Stop Cutting Team

16:46 Who Not How Plus AI

20:32 AI for Content Marketing

25:29 PX Marketing Engine

30:02 Operations SOPs Meetings

33:13 Scoreboards Data Decisions

36:57 No AI on Parent-Facing Copy

40:48 Reinvest Saved Time

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

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Follow [Host] on Instagram

Dr. Tony Ebel argues that chiropractors have an unprecedented opportunity to grow brick-and-mortar family practices if they stay focused rather than chasing side hustles or “passive income.” He contrasts Door A—doubling down on proven practice growth, including multi-location expansion—with Door B—starting unrelated ventures like real estate, coaching, or product businesses, which he says commonly distract successful clinic owners and increase burnout. Citing general business statistics (about 50% fail by five years and ~70% of second businesses fail within five years), he urges chiropractors to scale what they already know. He explains his own three aligned business layers and outlines a success blueprint centered on subluxation/nervous system-focused chiropractic amid rising public interest in wellness, while warning against adding ancillary offerings that dilute focus.

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:15 The Opportunity Is Now

02:40 Burnout and Distraction

04:34 Door A vs Side Hustles

05:47 My Three Business Layers

07:38 The Failure Rate Math

13:31 Scale What You Know

15:30 Why Side Hustles Fail

18:45 Blueprint Focus on Subluxation

20:34 Wellness Trends and Pitfalls

25:58 Team and Overhead Strategy

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Dr. Allie Wright and her husband, Dr. Jonah, host a rapid-fire Q&A for chiropractors and students on starting a pediatric/family-focused chiropractic practice, sharing what they did and mentor-guided advice. They discuss planning timelines, their opening and build-out timeline, explain lease length tradeoffs, cover pricing strategy, how they hired and trained a CA and how they attracted first patients. 

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Links & Resources: 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Moments: 

01:14 Startup Q&A Setup

03:22 Planning Timeline Lessons

07:51 Lease and Space Decisions

13:25 Pricing and Discounts

18:45 Systems and Patient Flow

23:42 Hiring and Training a CA

29:38 Getting First Patients

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Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram