In this episode of The Family Practice Podcast, Dr. Allie Wright discusses the crucial role of social media in converting potential patients into actual patients for family and pediatric chiropractic practices.
She provides comprehensive tips on improving social media presence, starting from establishing an aesthetic brand, to creating varied content like reels and patient testimonials, and emphasizing consistent engagement.
The episode highlights the importance of tailoring content towards target markets such as moms and families, using calls to action, and integrating community connections.
For those overwhelmed by managing social media, the podcast also introduces PX+, a program designed to provide effortless social media management solutions.
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Links & Resources:
Park Ave Prints Instagram + Website
Learn More About PX+ Content Marketing Machine HERE
Free Training: The Proven Path to a Thriving Family Practice
Join the PX Membership
Attend a Neuro-Tonal Training & Adjusting Seminar (CE's & Certificate Included!)
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Key Moments:
00:23 Welcome to the Family Practice Podcast
01:22 Social Media Musts for Chiropractors
02:30 Own Your Brand
07:05 Optimizing Your Social Media Profile
12:54 Winning Mom's Trust
15:42 Content Strategy for Social Media
18:50 Sharing Success Stories
19:22 Creating Engaging Reels
20:24 Utilizing Carousels and Infographics
21:59 Importance of Long-Form Videos
23:02 Weekly Wellness Spotlights and Community Connections
24:21 Behind the Scenes and Personality
29:28 Prioritizing Engagement
33:06 Social Media as a Conversion Tool
38:07 Support and Resources for Social Media Management
39:55 Final Thoughts and Call to Action
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