In today’s episode, Dr. Tony Ebel dives into the critical topic of standing out in a crowded market by focusing on what truly sets a practice apart: delivering unmatched value to your patients, community, and team. Building a thriving chiropractic practice isn’t easy, but it’s simple when you focus on what matters most.

Here’s what you’ll learn in this powerful episode:

• Extraordinary Clinical Results
• 5-Star Patient Experiences
• Building a Massive Brand 

Whether you’re just starting out or looking to take your practice to the next level, this episode is packed with actionable strategies to help you stand out and thrive in the competitive world of chiropractic care.

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Key Moments: 

01:43 Setting the Stage

02:59 The Shift in Pediatric and Family Chiropractic

06:20 Building a Unique Chiropractic Brand

08:09 Delivering Extraordinary Clinical Results

29:08 The Importance of Care Plans

37:21 Overcoming Initial Challenges

37:46 Value Driver #1: Life-Changing Results

38:10 Value Driver #2: Five-Star Patient Experiences

38:45 The Page Two Effect

41:49 Building a Multi-Doc Team

51:35 Value Driver #3: Building a Massive Brand

52:12 Essential Components of a Strong Brand

01:03:30 The Importance of Authenticity

01:06:57 Conclusion and Next Steps

In this episode, Dr. Tony is joined by Dr. Doug Swanson. Dr. Doug owns and operates Winfield Chiropractic, where he brings a powerful vision of health and wellness to the very community he grew up in. They discuss the importance of diving deep into patient history, proper care planning, and adjusting techniques that focus on the nervous system. 

Dr. Swanson shares his journey into chiropractic, his commitment to helping children experience the miracle of life, and how faith and purpose drive his practice. 

This episode also highlights the benefits of being deeply invested in the community and having a balanced life, both professionally and personally. 

Want more of The Family Practice Podcast?

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony on Instagram

Learn more about The Pediatric Experience 

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Key Moments: 

00:00 Introduction to the Family Practice Podcast

01:04 Purpose and Vision of the Podcast

02:30 The Importance of Chiropractic for Families

04:05 Personal Stories and Experiences

05:49 The Five Fs of Motivation

09:12 Introducing Dr. Doug Swanson

12:03 Dr. Doug's Chiropractic Journey

17:32 Challenges and Rewards in Family Practice

19:53 Clinical Insights and Techniques

30:17 Mentorship and Best Advice

30:45 Reflecting on Clinical Challenges

31:53 The Importance of Group Practice

32:16 Diving Deeper into Chiropractic Care

32:35 Personal Journey and Professional Growth

39:35 The Role of Faith in Practice

47:31 Mentorship and Training Future Chiropractors

51:34 Closing Thoughts and Future Vision

In this transformative episode of The Family Practice Podcast, Dr. Tony Ebel takes you on an inspiring journey to the cutting edge of chiropractic care—introducing the concept of the “family practice of the future”—and why that future is already here.

We dive deep into:

• The Roots of “Organic” Chiropractic
• An “All-Out Offense” Approach
• The Shift to the “Neuro Age”
• Parents Want More 
• The All-Cash Family Practice 

This episode is packed with actionable insights, powerful stories, and a clear call to action: go all-in on neurologically-focused, family-centered chiropractic care.

Want more of The Family Practice Podcast?

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony on Instagram

Learn more about The Pediatric Experience 

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Key Moments: 

00:00 Welcome to the Family Practice Podcast

01:06 Introduction to the Family Practice of the Future

01:38 The Neuro Age of Chiropractic

04:21 Historical Evolution of Chiropractic

08:03 Challenges and Misconceptions in Chiropractic

15:54 Building a True Family Practice

25:30 The Path Forward: Offense Strategy

32:09 Conclusion and Next Steps

Every Tuesday and Friday on The Family Practice Podcast, join Dr. Tony Ebel, Jacqui Jakubowicz, and an incredible lineup of chiropractors, associates, and care advocates as they dive deep into what it truly takes to build a PURE, PRINCIPLED, SUCCESSFUL, and FULFILLING family chiropractic practice. 

From achieving world-class clinical results for kids and families to creating thriving all-cash practices that support your own family’s dreams, this podcast delivers the tools, insights, and inspiration you’ve been waiting for. 

Whether you’re a student, startup, or seasoned chiropractor, you’ll find clarity, direction, and actionable strategies here. 

Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

Episodes begin January 14th.