In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts and ultimately grow their family practices.

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Links & Resources: 

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Key Moments:

01:12 The Importance of Marketing for Chiropractors

01:39 Analyzing Marketing Data and Strategies

03:55 Common Marketing Mistakes to Avoid

06:58 The Power of Content Creation

17:13 Creating Effective and Engaging Content

25:08 The Importance of Speaking the Patient's Language

31:05 Combining Storytelling with Science

33:33 The Pitfalls of Relying on Ads

38:44 Building a Strong Organic Brand

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