The Remarkable CEO for Chiropractors

Practice profitability improves when CEOs can clearly see what is driving growth, what is limiting it, and where untapped capacity already exists.  

Dr. Stephen and Dr. Pete sit down with Dr. Josiah Fitzsimmons from Lucro to unpack findings from the 2025 Lucro Industry Report, including revenue, profitability, loss rates, and the performance of Remarkable Practice clients compared with other Lucro practices. But the numbers lead to a bigger lesson: financial data should tell a CEO what to do next. From identifying changing bottlenecks to measuring schedule capacity, they reveal how greater visibility creates better decisions and why maximizing what the practice already has may be one of the most powerful paths to sustainable growth. 

In This Episode You Will Discover: 

• The surprising performance gap revealed when TRP practices are compared with an already high-performing group of practices using Lucro. 
• What revenue numbers alone can hide, and the financial metric that gives a much clearer picture of business success. 
• A changing loss-rate trend reveals something important about the behaviors producing stronger business outcomes. 
• The three sources of data that can help pinpoint the bottleneck deserving the CEO’s attention right now. 
• One capacity calculation exposes just how much growth may already be available without adding people, hours, space, or another service. 

Highlights 
00:25 - Measuring outcomes opens up a bigger conversation about the relationship between patient impact, business performance, and sustainable growth. 

01:26 - The first Lucro Industry Report offers a new way to benchmark revenue, marketing, team expenses, and other financial metrics across the profession. 

03:35 - Practice data becomes more useful when the numbers stop being a judgment and start showing the CEO where to invest next. 

06:26 - A comparison of hundreds of practices begins revealing a significant performance difference among Remarkable Practice clients. 

09:00 - The million-dollar benchmark uncovers just how differently TRP practices are performing within an already successful group. 

10:38 - Looking beyond top-line revenue reveals what is happening to profitability as these practices grow. 

12:38 - The percentage of practices losing money adds another layer to the story and exposes a trend worth paying attention to. 

14:46 - Investing in coaching becomes a longer-term growth conversation as the value of transformation compounds over time. 

16:21 - Finding the next bottleneck requires three specific sources of business data and the ability to continually reprioritize what comes next. 

20:04 - A Special Forces analogy makes the consequences of running a business without clear financial visibility difficult to ignore. 

22:14 - The conversation shifts from revenue to expenses and introduces a different way to evaluate the growth potential already inside the practice. 

24:00 - Understanding schedule capacity reveals what may be possible before hiring another person, working another hour, or expanding the space. 

25:34 - The final growth distinction challenges CEOs to optimize the business they already have before chasing another revenue stream. 

27:36 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability. 

Resources Mentioned 

Learn more about the TRP Remarkable Practice Immersion Nov 13 & 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   

Learn more about Lucro at https://morelucro.com/   

Get your copy of the Lucro report at https://report.morelucro.com/ 

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo 

For more information about Cash Practice please visit: https://www.cashpractice.com/  

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1  

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app. 

What happens when a software engineer from the bleeding edge of ad tech enters the chiropractic space and realizes the industry is operating years behind modern technology? Dr. Stephen sits down with Gabriel Doty, founder of ChiroHD, for a deep CEO-level discussion on vision, retention, scalability, private equity, AI, and the future of practice operations. Together, they unpack why thriving businesses are built on clarity and systems, why retention is the real growth engine, and how the next wave of AI will reshape operational efficiency without replacing human connection. The payoff is a powerful blueprint for building a stronger, more scalable, future-ready business. 
In This Episode You Will: 

• Understand why retention is the true driver of scalable growth  
• Discover how vision directly impacts team, patient, and customer loyalty  
• Learn the hidden operational traits shared by the fastest-growing practices  
• Clarify the difference between technology that looks impressive and technology that creates real business results  
• See how AI may reshape efficiency, profitability, and patient experience over the next three years 

Episode Highlights 

05:52 - Discover the hidden cost of delaying full commitment when momentum and opportunity are already pulling in a new direction 

09:23 - Why building a business that can operate without constant founder involvement changes everything about future growth 

11:54 - A deeper look at how the right rooms, relationships, and accountability circles can accelerate leadership development 

19:00 - Vision emerges as the real driver behind growth, valuation, and long-term business attractiveness 

20:35 - Retention takes center stage as the overlooked force behind sustainable scale and operational strength 

22:50 - A sharp distinction reveals why businesses lose people the moment they stop delivering on the promise that created trust 

27:36 - Counterintuitive insights expose why larger, more disciplined operations often navigate change with far less friction 

30:12 - The real operational cost of inefficient systems becomes impossible to ignore once team energy and scalability are examined 

36:43 - Practical AI strategy gets separated from hype through a conversation focused on outcomes instead of flashy features 

38:57 - Early AI innovations demonstrate how preparation, efficiency, and patient experience may dramatically improve in the near future 

41:45 - Bringing X-ray imaging in-house can improve more than convenience. It can strengthen the entire patient care pathway. Dr. Timay speaks with John Conidi from Success Partner Next Healthcare about radiology reporting, reducing medico-legal risk, improving access to follow-up imaging, and helping Australian chiropractors deliver more timely care while creating additional value within their practices. 

Resources Mentioned 

Learn more about the TRP Remarkable Practice Immersion Oct 1 – 3, 2026 in National Harbor, MD and Nov 13 & 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo 

 aFor more information about Next Healthcare please visit: https://nexthc.com.au   

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1  

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app. 

Patient retention is one of the clearest indicators of whether a practice is actually growing, yet many business owners still measure success primarily through new patients, volume, and collections. Dr. Stephen and Dr. Pete break down the numbers that expose what is really happening beneath those surface-level metrics, including churn rate, total active patients, net momentum, and retained revenue. They connect the clinical cost of patients dropping out with the economic cost of lost recurring revenue, while giving CEOs a more intelligent framework for defining active versus inactive patients and measuring sustainable growth. The takeaway is simple: attracting new patients matters, but the health of the business depends just as much on keeping the people already entrusted to the practice.   

In This Episode You Will Discover: 

• The retention metric Dr. Stephen says belongs on a five-number business scorecard.  
• What traditional practice stats can miss when determining whether the business is genuinely healthy.  
• A clear definition of an active patient that gives the entire team a consistent standard for tracking retention.  
• The calculation that reveals whether all the month’s new patients, reactivations, and dropouts actually produced growth.  
• A second side of churn that exposes the financial consequences when patients leave the practice. 

Episode Highlights 

01:13 - The environments leaders intentionally put themselves in can accelerate growth by exposing blind spots and challenging the way the business is being run. 

04:15 - Patient retention moves from an afterthought to a critical business priority as acquiring new customers becomes more expensive. 

05:16 - The transition from launching to scaling changes which numbers deserve the CEO’s attention. 

07:08 - One overlooked metric begins revealing what volume, collections, and new-patient numbers cannot show on their own. 

08:29 - The two sides of churn give practice owners a way to measure both lost patient impact and lost business income. 

13:06 - A five-part definition of an active patient creates a consistent standard for knowing who is truly engaged in care. 

14:57 - Facing the inactive-patient list uncovers the “brutal facts” required to measure retention accurately instead of relying on assumptions. 

16:31 - Clear definitions give the entire team a way to distinguish active, inactive, on-track, and off-track patients without guessing. 

18:55 - New conversions, reactivations, and in-actives come together in a calculation that answers one essential question: did the practice actually grow? 

20:57 - Net momentum provides a clearer picture of whether the patient base is expanding, contracting, or standing still. 

22:47 - The conversation shifts from patient count to economics, revealing what happens to revenue when people leave care. 

23:30 - Retained revenue adds another layer to the retention scorecard by quantifying the financial impact of churn. 

24:54 - Our feet play a far greater role in nervous system function than most chiropractors realize. Dr. Malcolm Rudd sits down with Dr. Andrew Powell from Success Partner Better Balance Orthotics to explore how sensory-based orthotics support posture, balance, and adjustment retention while giving practices an easy-to-implement solution that benefits both patients and practice growth. 

Resources Mentioned 

Learn more about the TRP Remarkable Practice Immersion Oct 1 – 3, 2026 in National Harbor, MD and Nov 13 & 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo 

For more information about Better Balance please visit: https://betterbalanceorthotics.com/  

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1  

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app. 

A high-performing team does not stay high-performing without consistent team training.  

Dr. Stephen and Dr. Pete explain why team fitness is essential for sustainable practice growth, stronger patient relationships, better retention, and scalable systems. They unpack the progression from basic competency to unconscious competence, show how operational drift weakens even good teams, and make the case that training is one of the highest-ROI investments a CEO can make. The goal is not simply to get a team ready when pressure arrives. It is to build a culture that stays ready. 

In This Episode You Will Discover: 

• The difference between getting ready for the next challenge and building a team that stays ready all the time.  
• What changes when the responsibility for shaping patient beliefs expands beyond the doctor to the entire team.  
• The competency threshold that allows systems and scripts to disappear into the background so people can become the focus.  
• Why even great teams naturally drift, cut corners, and lose sharpness without a force intentionally pushing the other direction.  
• A revealing distinction between businesses that genuinely scale and those simply adding more complexity to manufacture growth. 

Episode Highlights 

05:44 - What can happen to a strong team when the pressure disappears and staying sharp no longer feels urgent.

08:37 - The influence a practice has on patient decisions begins with something deeper than simply delivering care.

10:25 - A patient’s existing story becomes the starting point for a transformation that goes far beyond getting them to believe in the doctor.

13:37 - A growth threshold reveals when the doctor can no longer be the primary force carrying the practice forward.

17:12 - The difference between getting ready for the next challenge and building a team that is already prepared when it arrives.

20:33 - A different relationship between technology and human connection challenges the idea that a high-touch practice has to remain low-tech.

24:19 - What a team’s relationship with training may reveal about the people, standards, and culture inside the practice.

26:16 - A progression in competency shows what becomes possible when the team no longer has to think about every step of the process.

28:22 - Two paths to multimillion-dollar growth expose a critical distinction between truly scaling a business and simply making it bigger.

30:35 - The subtle signs of operational drift reveal why even a strong team can slowly move off course without a force pulling it back.

33:05 - A thriving practice deserves a financial strategy to match. Dr. Andrew welcomes Bel Gibbons from Success Partner Investorus Strategists to share how personalized financial planning, investment strategies, and long-term wealth creation help chiropractors turn today's success into tomorrow's legacy. 

Resources Mentioned 

Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   

Want to join us at the Remarkable Practice Immersion? We’re giving away a $1,500 Golden Ticket to the first person who responds. Head over to The Remarkable Practice on Instagram and send us a DM with the words “Golden Ticket.” First one in gets it. 
 
Download your Free Copy of the Team Training Agenda at https://go.theremarkablepractice.com/remceo-ep375-teamtraining     

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo 

For more information about Investorus please visit: https://investorus.com.au/  

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1  

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app. 

Why does perfectionism slow business growth, even when the right strategy is already clear? Most practices do not stall because they lack information. They stall because the doctor is waiting for the perfect plan, the perfect script, the perfect team, or the perfect moment to act. Dr. Pete and Dr. Stephen expose the hidden cost of perfection paralysis and show why execution, honest measurement, consistent training, and imperfect action create the momentum that knowledge alone never will. The path to a remarkable business is not getting everything right before moving. It is taking the next step, learning through repetition, and becoming more capable with every rep. 
 
In this Episode You Will Discover: 

• Why perfection quietly disguises itself as productivity while preventing real progress. 
• The hidden habits that keep capable doctors stuck despite knowing exactly what to do. 
• A simple shift that turns hesitation into consistent execution. 
• How continuous improvement creates momentum that perfection never can. 
• The mindset every growing practice adopts long before results begin to show. 

Episode Highlights 

03:46 - A conversation about execution exposes the gap between knowing what to do and actually creating change. 

04:38 - A familiar phrase gets challenged when perfection begins to look just as dangerous as settling for good. 

06:22 - Traits that once looked like strengths start to reveal how they can quietly become constraints. 

07:05 - The identity that created past success begins to look different when the next level requires a new way of operating. 

10:21 - A team training philosophy reveals why excellence depends more on continual improvement than flawless execution. 

11:08 - The desire to feel completely ready starts showing up in places that can delay hiring, coaching, and critical decisions. 

12:33 - A discussion about inertia exposes what makes starting something new feel harder than improving it once it is already moving. 

13:17 - The fear of being bad at something becomes a surprising clue to why some people never give themselves the chance to become great. 

13:56 - The distance between doing nothing and doing something imperfectly turns out to be much larger than most people realize. 

14:38 - A different view of failure reframes mistakes as part of the process rather than evidence that the process is broken. 

15:27 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.   

Resources Mentioned 

Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo 

For more information about ChiroHD please visit: https://content.chirohd.com/remarkable-practice 

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1  

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app. 

The business wasn't missing ambition. It was missing the structure to sustain it. 

What happens when a rapidly growing business starts demanding more from its founder than one person can give? In this case study, Dr. Jesse Jacobs of Freeform Chiropractic shares how he transformed a fast-growing franchise organization from founder-dependent momentum into a scalable enterprise built on accountability, structure, and leadership. As Free Form Chiropractic expanded from seven locations to a growing multi-unit organization, Jesse discovered that the next stage of growth required more than vision. It demanded operational discipline, clear systems, and a business that could thrive without depending on him to save the day. The result wasn't just a stronger company. It gave him more freedom with his family, greater confidence as a CEO, and a clearer path toward the future he set out to build.

In This Case Study You Will:

Episode Highlights

01:33 – A fast-growing franchise looked successful on paper, but behind the scenes the founder was carrying far more than the business could sustainably demand.

02:56 – The realization wasn't knowing exactly what needed to change. It was recognizing that growth had exposed problems that couldn't be solved alone.

03:56 – Personal vision became the foundation for business vision, creating clarity that reached far beyond opening more locations.

05:48 – Looking beyond the bank account and into meaningful business metrics transformed how every location was measured and improved.

07:12 – Standards stopped drifting once accountability and clear ownership became part of the organization's operating rhythm.

08:55 – Building a world-class team started with a simple commitment: only world-class people would shape the future of the company.

12:06 – The pursuit of freedom gave way to something even more valuable: building a business durable enough to create lasting optionality.

17:20 – Growth wasn't measured only by opening more locations but by creating businesses that could thrive without depending on the founder.

20:58 – Reclaiming intentional time with family became one of the clearest signs that the business was finally serving the life it was meant to support.

24:30 – The greatest breakthroughs didn't come from having all the answers, but from surrounding the business with people who understood the journey.

28:12 - Technology should make running a chiropractic practice easier, not more complicated. Dr. Bobby sits down with Sam Ogutucu from Success Partner Medic Cloud to explore how specialized IT support and in-house digital X-ray solutions help practices improve efficiency, enhance the patient experience, protect retention, and create stronger long-term profitability.

Resources Mentioned

Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Medic Cloud please visit:  https://mediccloud.com.au/

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Talent can build a busy practice, but talent alone cannot make it scalable, durable, or transferable.  Talent alone will create a job. 

Dr. Pete and Dr. Stephen unpack what operational fitness really requires: clear systems, capable people, consistent training, and a patient journey that does not depend on the doctor carrying every detail. From processes and procedures to scripting and mastery, the path forward is a practice that becomes more predictable, more transferable, and far less dependent on one person while creating a stronger experience for both the team and the patients they serve.

In This Episode You Will Discover:

Episode Highlights

03:58 - What changes when a practice is treated as something entirely different from the business behind it?

04:15 - Two sides of the same organization may be working toward very different outcomes.

05:10 - The very talent that creates early success can quietly become the thing preventing scale.

07:57 - At what point does a demanding job finally become a durable business?

09:59 - A missing system rarely looks like the real problem until the entire team starts feeling it.

16:11 - Why operational fitness can never become something a practice simply checks off and moves past.

17:33 - Three different roles compete for the doctor’s attention, but only one should be in control at a time.

19:45 - What patients experience is only one layer of the system shaping their results.

22:24 - The path from winging it to mastery passes through a stage most doctors resist.

27:02 - The next level of operational fitness begins when systems, people, data, and automation start working together.

28:03 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.

Resources Mentioned

Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Shockwave please visit: https://www.shockwavecenters.com/

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

The businesses that create the greatest impact aren't built by choosing between principle and innovation. They're built by leaders who know how to unite conviction, vision, and complementary strengths into something far greater than either could accomplish alone.

Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock to unpack how two chiropractors with completely different philosophies discovered that their greatest strengths weren't competing but complementary. What started as a shared desire to help patients avoid unnecessary spine surgery has grown into one of the fastest-scaling chiropractic organizations in the profession. Along the way, they reveal hard-earned lessons about vision, scaling, leadership, innovation, and why protecting quality must always come before pursuing growth.

In This Episode You Will Discover:

Episode Highlights

04:33 - Two completely different career paths unexpectedly become the foundation for something neither could have built alone.

05:14 - An overlooked group of patients exposes an opportunity hiding in plain sight.

06:50 - One leadership principle quietly explains why specialization doesn’t have to limit impact.

10:08 - A deeply personal story transforms a clinical focus into a lifelong mission.

15:07 - Three simple questions begin reshaping the way every CEO should think about vision.

18:35 - An unexpected analogy reveals why great leaders rarely see the entire journey from the beginning.

21:26 - One question about scaling uncovers what really fuels extraordinary growth.

23:26 - The easiest part of growing the business turns out not to be the one anyone expected.

26:27 - A leadership philosophy borrowed from mentorship changes the trajectory of an entire organization.

28:34 - The biggest surprise about scaling has nothing to do with opening more locations.

33:01 - A final leadership lesson reframes every challenge that comes with growth.

38:36 - Sustainable weight loss requires more than a diet. It requires the right system and support. Dr. Chris welcomes Dr. Roger Sahoury from Success Partner SprintSet to explore how chiropractors can expand their impact with a guided weight-loss program that attracts new patients, supports lasting lifestyle change, and creates a scalable revenue stream through coaching, technology, and proven business systems.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about SprintSet please visit: https://sprintset.com   

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

The strongest businesses aren't built by finding a better marketing tactic. They're built by becoming fit enough to thrive no matter how the marketplace changes. Dr. Stephen and Dr. Pete introduce a powerful fitness analogy that reveals why so many chiropractors have become overdependent on digital marketing while neglecting the foundational systems that create sustainable growth. By rethinking marketing through the lens of balance, resilience, and stewardship, they offer a practical framework for building a practice that's stronger, more adaptable, and far less vulnerable to changing algorithms or market conditions. 

In This Episode You Will Discover:

Why one overlooked weakness may be quietly limiting the growth of an otherwise successful practice. 

A fitness analogy that completely changes how marketing should be evaluated. 

The hidden cost of relying too heavily on one source of new patients. 

A simple mindset shift that turns marketing from reactive to resilient. 

How stronger marketing systems create greater stability, impact, and long-term growth.

Episode Highlights

01:18 - A bigger mission sets up a conversation about finding the weak spots that may be limiting practice growth.

03:04 - Marketing gets reframed as an extension of mission, service, and the responsibility to reach more people.

04:19 - The changing digital marketing landscape reveals why relying too heavily on one source of new patients can leave a practice vulnerable.

05:51 - Internal, external, and digital marketing come together as three distinct areas that need strength to create a more resilient growth strategy.

06:41 - The fitness analogy makes it easier to identify which part of a practice’s marketing may be getting overtrained while another is being neglected.

08:03 - A real-world lesson in physical fitness shows what can happen when the strength required to perform consistently begins to disappear.

11:21 - The 1/3, 1/3, 1/3 framework offers a practical benchmark for evaluating the balance between internal, external, and digital marketing.

15:03 - Business fitness requires ongoing investment, and one exercise challenges where marketing time, energy, focus, and money are currently going.

17:05 - The hidden cost of missed referrals and patient churn changes the conversation around investing more heavily in internal marketing.

19:30 - External marketing brings the focus back to building relationships in the community and making sure people know who the practice is, what it does, and why it does it.

21:20 - The “power of one” creates a manageable way to strengthen each area of marketing without overwhelming the team.

22:23 - Breaking an unhealthy dependence on digital marketing starts with recognizing what the practice can control and where it has the greatest influence.

25:05 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Platinum please visit: https://www.platinumsystem.com/

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

The challenge wasn't creating a successful business. It was building one that could keep scaling without the founders becoming the bottleneck. 

What happens when a fast-growing company realizes success alone isn't enough to sustain its future? In this case study, Dr. Caleb Braddock and Dr. Chad Glines of Genesis Back & Neck share how they transformed an innovative clinical model into a scalable enterprise by embracing leadership systems, operational discipline, and CEO-level thinking. What began as a single clinic helping patients avoid spine surgery has grown into nearly 100 locations across the country, but their biggest breakthrough came when they recognized that building the next version of the business required more than entrepreneurial instinct. It required the structure, accountability, and leadership necessary to scale without sacrificing culture, quality, or the experience of their partners.

In This Case Study You Will:

Episode Highlights

01:23 - Where two very different strengths finally intersected around a problem worth solving.

02:40 - The moment one successful office started pointing toward something much bigger.

04:25 - Why the way the business was structured would become just as important as the service itself.

06:56 - The gap between what had already worked and what would be required for the next stage of growth.

08:36 - What changed when protecting the business gave way to preparing it for what was coming next.

10:16 - The point where rapid growth started exposing the limits of instinct alone.

12:17 - What became visible once the numbers were tied to clear ownership and accountability.

16:25 - The missing ingredient that helped a strong team understand how to win together.

19:06 - What the company’s growth revealed about the breakpoints they had already lived through.

20:41 - The distinction between simply continuing to grow and building the company they actually envisioned.

23:08 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Cash Practice please visit: https://www.cashpractice.com/

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.