Building a thriving practice doesn’t have to rest solely on your shoulders. In this episode of The Marketing Your Practice Podcast, we’re diving into the 8 key steps to build your dream team—one that supports your growth, amplifies your impact, and makes work more enjoyable. Whether you’re just starting to hire or have struggled with staff in the past, this episode will give you the tools and strategies to transform your team into your greatest asset.

Here’s what you’ll learn in this episode:

• 🎯 The #1 mistake chiropractors make when hiring staff—and how to avoid it.

• 🌟 How to define your practice’s values and hire team members who share your vision.

• 📊 Why clear KPIs (Key Performance Indicators) are essential—and the difference between ‘hard’ and ‘soft’ KPIs.

• 🛠️ How to create simple, documented systems to ensure consistency and efficiency in your practice.

• 🤝 The secret to onboarding new team members for long-term success.

• 🔄 How regular training can keep your team motivated, aligned, and constantly improving.

• 🏆 Why quarterly performance reviews are key to accountability and growth—and exactly what to review.

• 🎉 How to reward and recognise your team in ways that boost morale and loyalty.

Whether you’ve struggled with staffing in the past or you’re ready to take your practice to the next level, this episode will show you how to build a team that lightens your load and drives your success.

Don’t miss this game-changing conversation—hit play now and start building your dream team today!

Thanks for all you do.  Keep saving lives. 

Angus 

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In this episode, I sit down with Dr. Andrea Huddleston, an integrative chiropractor and globally recognised women’s health expert affectionately known as ‘The Period Whisperer.’ As the co-founder and co-host of the award-winning podcast Wellness Women Radio, Dr. Andrea has built a thriving practice by specialising in women’s health, hormonal balance, and natural fertility. Her unique personal brand has garnered international acclaim, attracting a dedicated patient base and a global audience.

If you’re ready to elevate your practice by crafting a personal brand that builds trust and attracts your ideal clients, this episode is for you.

You’ll learn:

• How to define your niche and position yourself as an expert in your field.
• Practical strategies to build trust and credibility with your audience.
• Proven branding techniques that attract your ideal clients and accelerate growth.

Personal branding is more than a buzzword—it’s the key to creating meaningful connections and driving practice success. Tune in to discover actionable steps to craft a brand that truly works for you.

Thanks for all you do.  Keep saving lives. 

Angus 

Links:

www.drandrea.com.au

www.sagehealthwa.com.au

@drandrea.xo

Facebook.com/theperiodwhisperer

www.thewellnesswomen.com.au

https://podcasts.apple.com

Bio:

Dr. Andrea Huddleston is a holistic chiropractor and a globally recognised authority in women’s health and fertility who blends science with compassion to empower women at every stage of life. She holds two postgraduate Master’s degrees in Women's Health Medicine and Reproductive Medicine, along with qualifications in nutritional andfunctional medicine. 

Andrea is the owner of Sage Health, a multidisciplinary women’s health practice in Fremantle, a lecturer at the Australian Chiropractic College in Adelaide and is co-host of the award-winning Wellness Women Radio podcast, Andrea connects with millions of listeners worldwide who have affectionately titled her ‘the period whisperer’ for her unique approach to complex hormonal issues.

Andrea has also created the first postgraduate training for chiropractors in women’s health called Women’s Health Mastery. However, most importantly, she’s an avid coffee addict and ‘crazy dog lady’!

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Got it! Here’s a revised version with a fresh start:

Tired of wasting time on social media content that doesn’t attract the right patients? It’s time to flip the script. In this episode, we’re sharing 4 powerful content strategies that will help you create posts that connect, engage, and bring in a predictable flow of high-quality patients.

These proven techniques are designed specifically for chiropractors who want to stop spinning their wheels and start seeing real results—more patient visits, more income, more impact, and more enjoyment in practice.

In this episode, you’ll learn:

• How to create content that attracts patients who already know, like, and trust you.
• The 4 essential elements of engaging, patient-centred content.
• Simple frameworks to grab attention in the first 6 seconds (and stop the scroll).
• Why every piece of content needs a confident, clear call to action—and how to craft one that works.

If you want to build a thriving practice with less wasted time and more meaningful connections, this episode is your blueprint.

This version provides more variation while keeping the focus on benefits and actionable takeaways. Let me know if it feels right!

Thanks for all you do.  Keep saving lives. 

Angus 

See omnystudio.com/listener for privacy information.

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors.

Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients.

In this episode, you’ll learn:

• How to apply lean marketing to save time and resources while still achieving big results.
• Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience.
• A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you.

If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap.

Thanks for all you do.  Keep saving lives. 

Angus 

Links

Website: https://get.leanmarketing.com/book

Linkedin: linkedin.com/in/allandib

Instagram: instagram.com/allandib

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

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When most chiropractors think about growing their practice, they jump straight to the new patient visit, the report of findings and marketing strategies. While those are important, there’s a foundational piece that often gets overlooked—getting better at what you do. In this episode, we explore how focusing on delivering exceptional results for your patients can transform your practice from the inside out.

Here’s what you’ll learn:

• Why patient results are the key to effortless growth, increased referrals, and long-term retention.
• How better listening skills build trust, deepen patient connections, and make communication easier.
• Actionable steps to refine your technique, improve outcomes, and stand out as the go-to chiropractor in your community.
• The link between great care and attracting high-quality, value-aligned patients.
• How delivering better results leads to greater confidence, a more fulfilling practice, and increased income.

If you’re ready to make 2025 your most impactful year yet, this episode is for you!

Thanks for all you do.  Keep saving lives. 

Angus 

See omnystudio.com/listener for privacy information.

Struggling to grow your practice, market authentically, or enjoy your work without feeling overwhelmed? In this episode, Dr. Winnie Wong shares her understated yet incredibly effective approach to building a thriving chiropractic practice. Despite not fitting the typical extroverted mold, Dr. Wong has achieved remarkable success by staying true to herself, her values, and her patients.

Discover how her unique journey and practical strategies can inspire and guide you to create a practice that aligns with your personality and goals—all while reducing stress and increasing impact.

In this episode, you’ll learn:

         •        Why authenticity matters more than flashy marketing in building trust with your patients.

         •        How to tailor your practice for long-term success without compromising your personal values.

         •        The simple habits and strategies Dr. Wong uses to maintain balance and avoid burnout.

         •        Ways to leverage quiet confidence to create deeper patient connections and improve retention.

         •        Actionable steps to grow your practice by focusing on what truly matters.

If you’re ready to embrace your unique strengths and build a thriving, impactful practice without overwhelm, this episode is for you!

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.capitalchiro.com.au

Instagram: dr.winniewong

capital_chiro

Facebook: Capital Chiropractic Centre

Bio:

Dr. Winnie Wong helps chiropractors mastering their patient communications and experiences. She also has a busy practice with associates and a great team of CAs. Her practice, Capital Chiropractic Centre, is in Canberra, Australia, empowering the community to reach their health potential and fulfilling their purposes.

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Social media can feel like a never-ending uphill battle—posting content, making videos, and still not seeing results. But what if there was a better way to engage your audience and turn followers into patients? In this episode, we’re talking all about Instagram carousels and how they can be a game-changer for your practice.

You’ll learn:

• Why Instagram carousels outperform regular posts and drive more engagement.
• How to create carousels that stop the scroll and capture attention immediately.
• A proven blueprint for designing carousels that educate, inspire, and convert.
• Simple steps to repurpose content into carousels for maximum impact.
• How to use carousels to build trust and position yourself as the go-to chiropractor in your community.

If you’re ready to get the phone ringing and grow your practice without spending hours creating content, this episode is for you. Tune in now and discover how Instagram carousels can transform your social media strategy!

Thanks for all you do. Keep saving lives.

Angus 

See omnystudio.com/listener for privacy information.

Dr. Cody Hanish is back! In this episode, Cody shares what’s evolved in his marketing journey since his last visit and reveals the strategies that are working right now to attract 15 new patients every week—without spending a dime on ads. Learn how he continues to grow his practice with ease using social media. You’ll discover:

         •        What’s changed for Cody since his first appearance on the podcast.

         •        The content strategies he’s using today to engage millions online.

         •        How to stay consistent and effective with your social media efforts.

         •        Simple tips for managing video creation and branding.

Tune in for actionable insights to help you grow your practice, generate new patients, and simplify your marketing!”

Thanks for all you do. Keep saving lives.

Angus

Links:

Webpage: www.combinedclinics.com.au

Facebook: www.facebook.com/combinedclinics

Instagram: www.instagram.com/drcody_dc

Tiktok: @drcody_dc

Bio:

Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.

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Retention is more than just a business strategy—it’s the key to delivering the best possible care for your patients. In this episode, we dive into the core of patient loyalty, exploring why retention matters for both your practice’s sustainability and your patients’ long-term health outcomes.

You’ll learn:

• Why emotional connection is essential for building trust and loyalty.
• 13 practical strategies to improve retention, from creating engaging patient experiences to streamlining your systems.
• How small, consistent actions can transform your patient relationships and your practice.

Whether you’re struggling with patient drop-off or simply looking to deepen your connections and enhance your care, this episode offers clear, actionable steps you can implement immediately. Discover how mastering retention can help you grow your practice while making a bigger impact on your community.

Listen now and start building stronger, more lasting patient relationships today!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we’re joined by renowned chiropractic coach Dr. Russ Rosen to dive deep into the true essentials of building a thriving chiropractic practice. Dr. Rosen brings over two decades of experience in guiding chiropractors toward authentic, sustainable growth by focusing on what really matters.

Together, we explore the foundational question: What does it actually take to grow a chiropractic practice? Dr. Rosen shares his insights on mastering mindset, cultivating certainty, and creating procedures that align with your values and vision. Learn how to overcome common obstacles, identify blind spots, and build a practice that not only grows but brings long-term fulfilment.

Tune in and discover what it takes to grow a practice that reflects who you are as a chiropractor—and as a person.

Thanks for all you do. Keep saving lives!

Angus

Links:

If you want to run a successful and true Optimal Health type of practice like we discussed in this video please check out  Dr. Rosen's FREE Facebook community: Optimal Health Coaching System, where he shares valuable insights twice a week and has tons of great content!

If you're ready to take the next step, enjoy a free month in his Private Club, which includes access to weekly live Zoom calls and in-depth discussions designed to help you build a thriving Optimal Health practice. Claim your free month here: The OHC Club.

Bio:

A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.

See omnystudio.com/listener for privacy information.