Marketing Your Practice

In this episode, we’re diving into the art of creating offers that truly resonate with patients and drive engagement. Whether you’re looking to attract new patients, re-engage current ones, or increase loyalty, mastering the components of a magnetic offer can make all the difference. Join us as we explore the six essential elements of a compelling offer—Discount, Bonus, Scarcity, Urgency, Risk Reversal, and Proof—and break down how each one helps build trust, reduce hesitation, and increase commitment.

By the end of this episode, you’ll have actionable insights to start crafting offers that showcase your value and make it easy for patients to say “yes” to their health journey with you. Perfect for chiropractors ready to take their patient engagement to the next level, this episode equips you with the strategies to stand out, build stronger connections, and grow your practice with offers that are as beneficial for your patients as they are for your business.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of Marketing Your Practice, we’re diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn’t just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout.

Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You’ll learn how a positive, optimised culture can transform not only your team’s performance but your own experience as a chiropractor. Here’s what you can look forward to in this episode:

• Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth.
• Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again.
• Stronger Patient Impact: Build a team that’s not only high-performing but also motivated to deliver exceptional patient experiences.
• Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you.

If you’re ready to stop going it alone and want to build a team that’s optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights.

Thanks for all you do. Keep saving lives!

Angus 

See omnystudio.com/listener for privacy information.

In this popular episode from the archives, we sit down with Dr. Lauryn Brunclik, a chiropractor who has mastered the art of content creation on Instagram. If you’ve been wondering how to turn your passion for chiropractic into engaging, impactful social media content, this conversation is packed with practical insights you won’t want to miss.

Lauren shares her straightforward approach to creating Instagram Reels that resonate with her audience, drive engagement, and ultimately help build her practice. From brainstorming ideas to filming tips, she breaks down her process step-by-step, offering strategies that any chiropractor can adapt to their own style.

You’ll also hear about how she balances running a practice, managing social media, and even her side ventures—all without burning out. Whether you’re looking to boost your online presence, attract new patients, or simply get more creative with your marketing, this episode will give you the tools and inspiration to make it happen.

Thanks for all you do. Keep saving lives!

Angus

Links:

Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro

Instagram: https://www.instagram.com/sheslayspodcast/

Facebook: https://www.facebook.com/sheslayspodcast

Bio

Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast. 

Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine. 

In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'. 

Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure. 

If you're easily offended, she apologizes in advance.

See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Trust is the foundation of any lasting relationship—especially in chiropractic care. In this episode of the Marketing Your Practice Podcast, we explore how building trust can significantly boost patient retention in your practice.

I’ll walk you through seven practical steps you can implement right away to strengthen trust with your patients and keep them coming back for the long term. Whether it’s through active listening, transparency in care plans, or simply putting your patients’ best interests at heart, these strategies are designed to create deeper connections and more loyal patients.

If you’ve ever struggled with patient drop-off or wondered why some patients don’t stick to their care plans, this episode will give you clear, actionable solutions. Tune in to learn how trust can not only improve retention but also help you build a thriving, referral-based practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Feeling like you need to be motivated all the time to grow your practice? In this episode, I’m sharing five simple, practical strategies that will help you thrive—even on the days when motivation is hard to find. Learn how to build systems that keep your practice running smoothly, manage the natural ups and downs of energy, and create more impact, income, and enjoyment in your work. These are the exact steps to help you grow your practice with ease, without relying on motivation alone. Tune in and get ready to unlock more consistency and success in your chiropractic practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In today’s fast-paced world, growing a successful chiropractic practice requires more than just skill—it demands focus. In this episode, we dive deep into how sharpening your focus can help you grow your practice with less stress and more ease. From crafting a clear message to mastering patient retention and optimizing your systems, this episode will guide you through the essential areas to focus on for sustainable practice growth.

You’ll also learn how to avoid distractions with an actionable six-week planning cycle that boosts productivity without the burnout. If you’re feeling overwhelmed by all the noise, this episode will help you get laser-focused on what really matters.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, I sit down with systemisation expert David Jenyns to talk about how you can streamline your practice and reclaim your time. We’ll cover where to start when building systems, how to know when your system is good enough, and the AI tools that can make everything run smoother. David also shares tips on creating a culture where your team actually uses the systems you put in place—and if you feel like you’re too busy to even think about systems, he’s got the exact steps to get you started.

Thanks for all you do. Keep saving lives!

Angus

Links:

Plus, stick around until the end to find out how you can grab a free copy of David’s book!

Youtube: systemHUB

Instagram: systemhub

Facebook: www.facebook.com/davidjenyns

Bio:

David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry.

After successfully systemising his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, a proven seven-step process for managing clients and implementing systems in their businesses. Today, his mission is to empower business owners to work on their businesses, not in them.

Through his workshops, keynote addresses, and podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of his clients and peers alike.

See omnystudio.com/listener for privacy information.

If you’re looking to grow your chiropractic practice, this episode covers 10 additional ways to get your name out there. From collaborating with local businesses to running online challenges, these strategies are designed to boost your visibility and build stronger connections in your community.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.