Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

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If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

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If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.

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If patients drop out once they feel better, the problem might not be results—it might be how you’re communicating the journey. In this episode, I share five common retention mistakes chiropractors make and the simple shifts to help patients stay, engage, and thrive under care.

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If your team needs constant reminders or lacks follow-through, the problem might not be effort—it might be culture. In this episode, we unpack the leadership shortcut most chiropractors overlook: praising progress over perfection. You’ll learn the 3-step system that boosts motivation, builds confidence, and creates a team that takes initiative without needing to be micromanaged.

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If your practice breaks down the moment you’re not there, you don’t have a people problem—you have a systems problem. In this final episode of the CEO Code, you’ll learn how to think about systems like a true leader, build buy-in with your team, and keep your processes alive as your practice grows.

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If your team feels stuck, unmotivated, or reliant on you to keep things moving, it’s time to shift gears. In this episode, you’ll learn how to build a high-performing team by stepping into your role as CEO. We cover the 3 key leadership responsibilities that drive great culture—setting clear standards, creating safety and belonging, and living your mission every day. A must-listen if you want a team that performs without needing to be micromanaged.

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If you want to lead your practice with more confidence and clarity, you need to know your numbers.

In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and how to use them to make smarter business decisions.

This is the practical, no-fluff guide to mastering the financial health of your practice

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In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator.

You’ll learn:

• Why most chiropractors abdicate, not delegate, their marketing (and how to fix it)
• The importance of knowing who you’re perfect for (Standout Strategy)
• How to activate your Broadcast Engine using Owned, Borrowed, and Bought media
• Why trust takes time—and what Google’s Zero Moment of Truth means for you
• How to outsource wisely without losing control

If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.

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In Part 3 of The Chiropractic CEO Code, we’re diving into one of the most underrated but powerful responsibilities of a CEO: vision.

You’ll learn:

• Why “just getting through the week” is killing your growth
• The 3 levels of vision every chiropractor needs to lead effectively
• How to translate vision into 6-week projects your team can rally around
• Why sharing your vision out loud multiplies its power
• And how to make better decisions by anchoring them to your destination

This episode will help you step back from the day-to-day and lead your practice with intention—not just intensity.

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