Marketing Your Practice

By ADIO Media

What's Marketing Your Practice about?

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Download our free app to listen on your phone

Marketing Your Practice episodes:

06.16.2024
Ep368. How to Buy Back your Time. Angus Pyke
Feeling overwhelmed by the demands of your chiropractic practice? In this episode, we dive into the power of delegation and how it can transform your daily routine. Learn practical tips to lighten your load, boost productivity, and create more time...
06.09.2024
Ep367. How Hidden Potential Can Fuel Your Practice Growth. Martin Harvey
In this episode of the Marketing Your Practice Podcast, I sit down with Martin Harvey to dive into Adam Grant's thought-provoking book, Hidden Potential. Join us as we explore the key concepts and ideas from the book and discuss how...
06.02.2024
Ep366. What I Wish I Had Known About Running A Chiropractic Practice. Angus Pyke
Ever wish you had a time machine to go back and give your younger self some sage advice? In this episode of the Marketing Your Practice Podcast, I share the invaluable lessons I've learned over 20 years of running a...
05.26.2024
Ep365. Should You Employ A Virtual Assistant. Angus Pyke
In this episode we explore the transformative potential of hiring a virtual assistant (V.A.) to manage your marketing efforts. We’ll discuss when it makes sense to handle marketing tasks yourself and delve into the two main types of social media...
05.19.2024
Ep364. Unlocking Patient Retention: 10 Proven Strategies For Chiropractors. Angus Pyke
In this episode of The Marketing Your Practice Podcast, we dive into "10 Proven Strategies for Chiropractors" to boost patient retention. Discover how you can create a practice where patients stick around longer, see better results, and contribute to a...
05.12.2024
Ep363. Reviving A Dead Social Media Account. Part 2. Angus Pyke
Ready to turn your social media around? In this continuation of our popular episode on reviving dead social media accounts, we dive deeper into the practical steps you need to transform your chiropractic practice’s online presence. From driving your own...
05.05.2024
Ep362. Reviving A Dead Social Media Account. Part 1. Angus Pyke
Is your chiropractic social media feeling a bit under the weather? Grab a coffee and join us in this friendly chat as we dive into revitalising your digital presence. In this episode, we dissect the root causes of a stagnant...
04.28.2024
Ep361. How To Get More Yeses. Angus Pyke
Ever wonder how to get your patients to happily say 'yes' more often? In this episode of the Marketing Your Practice Podcast, I'm diving into five neuromarketing principles that will help you do just that—without any gimmicks or fear tactics....
04.21.2024
Ep360. The Missing Link In Practice Growth. Angus Pyke
In this week’s episode we’re diving into something that might just change the way you think about growing your practice. Ever feel like you’re doing everything right but just not seeing the growth you expect? Maybe you’re focusing too much on...
04.14.2024
Ep359. Grow Your Practice: The Power Of Ceo Thinking For Chiropractors. Angus Pyke
In this episode, I explore the significant impact of merging CEO and technician mindsets for chiropractors. I delve into how embracing the strategic, financial, and innovative aspects of CEO thinking, alongside the technician's dedication to clinical excellence and patient-focused care,...
04.07.2024
Ep358. The 633% Difference: The Secret Power of Patient Choice in Chiropractic Care. Angus Pyke
Discover the transformative power of giving patients a choice in their chiropractic care. In this eye-opening episode, we delve into how a simple change in your approach can lead to a 633% difference in patient engagement and satisfaction. Learn the...
03.31.2024
Ep357. Unlocking The Vault: Secrets To Skyrocketing Internal Referrals. Angus Pyke
Growing a chiropractic practice hinges on more than just exceptional care; it's also about mastering the art of internal referrals without feeling pushy or inauthentic. If you're seeking a way to boost referrals that aligns with your values and feels...
03.24.2024
Ep356. To Adjust or Not to Adjust on the First Visit? Angus Pyke
In this episode I'm diving into a topic that's been on my mind a lot lately: whether or not to adjust our patients on their first visit. It's a debate I've seen both sides of during my 20+ years as...
03.17.2024
Ep355. Unlocking Patient Conversion: Solving The Real Problems for Better Patient Outcomes. Angus Pyke
In this episode I delve into the lifeblood of our chiropractic practices—converting patients to care. But here's the crux: how do we do this without resorting to sales tactics that feel pushy, fear-driven, or like we're bullying our patients? That's...
03.10.2024
Ep354. The Communication Trap: The #1 Mistake Chiropractors Make and How to Avoid It. Angus Pyke
In this episode, I'm getting real about a hurdle we all face in our practices: the communication gap. It's not about the scripts or the chiropractic jargon; it's about understanding before being understood. I'll guide you through this common pitfall...
03.03.2024
Ep353. Ideas Over Image: The Chiropractor's Guide to Authentic Branding. Angus Pyke
Unpacking the true essence of personal branding, 'Ideas Over Image: The Chiropractor's Guide to Authentic Branding' shifts the focus from self-promotion to the power of ideas. This episode demystifies personal branding, highlighting its role in building trust and sharing impactful...
02.26.2024
Ep352. Money Mindsets: How Your Beliefs Share Your Reality. Angus Pyke
In this episode of the Marketing Your Practice Podcast, I'm diving deep into the heart of our financial lives—not our bank accounts, but our beliefs. 'Money Mindsets: How Your Beliefs Shape Your Reality' is a journey into the powerful world...
02.18.2024
Ep351. Beyond New Patients: 3 Levers to Elevate Your Practice Income. Angus Pyke
In this enlightening episode, I’ll take you on a journey beyond the conventional wisdom of merely increasing patient numbers to grow your chiropractic practice. Through the lens of a fictional but highly relatable chiropractic practice, I’ll unpack the three critical levers...
02.11.2024
Ep350. Decoding Success: 10 Key Traits of Successful Chiropractors. Angus Pyke
In this milestone 350th episode of "The Marketing Your Practice Podcast," join your host, Angus Pyke, as we unveil "Decoding Success: 10 Key Traits of Successful Chiropractors." Drawing on years of hands-on experience and insights from working with hundreds of...
02.04.2024
Ep349. Mastering Self-Discipline: The Chiropractor's Guide to Practice Success. Angus Pyke
In this episode I challenge the conventional wisdom that self-discipline is solely a matter of willpower and motivation. "Mastering Self-Discipline: The Chiropractor's Guide to Practice Success" unveils a more nuanced and holistic approach to cultivating discipline, one that transcends mere...
01.28.2024
Ep348. Chiropractic Marketing Lessons From A $140k Webinar. Angus Pyke
In this eye-opening episode of the "Marketing Your Practice Podcast," we dive into the heart of exceptional marketing strategies, drawing inspiration from a recent webinar where the host astonishingly generated $140,000 in just 45 minutes. Join me as I unravel...
01.20.2024
Ep347. The Ferrari Principle: Navigating Growth Without Losing Your Practice's Soul. Angus Pyke
In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining...
01.14.2024
Ep346. Standing Out in a Sea of Sameness: Innovative Strategies for Chiropractors. Angus Pyke
In the bustling world of chiropractic care, capturing attention is the new currency of success. But how do you make your practice not just seen, but truly noticed in 2024? This episode is your guide to mastering the art of...
01.07.2024
Ep345. Beyond Testimonials: Creative Ways to Demonstrate Chiropractic Results. Angus Pyke
In today’s episode I delve into the crucial art of showing proof in chiropractic marketing. In this episode, I’ll unravel why sharing tangible proof of your practice's effectiveness is not just beneficial, but essential in today's competitive landscape. I’ll explore...
12.31.2023
Ep344. Innovative Marketing Strategies. Eric Holtzclaw.
Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into: Effective Branding and Budgeting: Learn how to craft a compelling...
12.24.2023
Ep343. New Year, New Patients: 3 Proven Methods for Practice Growth in 2024. Angus Pyke
As we step into 2024, it's time to revolutionise how you think about attracting new patients. In this episode we delve into the three fundamental strategies that are reshaping patient acquisition in the chiropractic field. Paid Advertising: We explore the dynamic...
12.17.2023
Ep342. Unlocking the Power of Media Buying for Chiropractors with Mary Ann Pruitt
In this enlightening episode of Marketing your Practice podcast, we dive into the dynamic world of media buying with special guest Mary Ann Pruitt, CEO and President of Mosaic Media. Known for her savvy strategies and innovative approaches, Mary Ann...
12.10.2023
Ep341. Emotional Alignment: The Key to Growing Your Practice. Angus Pyke
In this episode, we delve into the art of creating connection content for chiropractors on social media. It’s more than just sharing knowledge; it's about forging a bond with your audience. We explore why it's crucial for your audience to...
12.03.2023
Ep340. Staying the Course: How Deep Commitment Fuels Chiropractic Success. Angus Pyke
In this episode, we delve into the crucial role of commitment in the success of a chiropractic practice. Learn why steadfast dedication is key to overcoming challenges and achieving lasting growth. We'll explore practical strategies for enhancing commitment, share insights...
11.26.2023
Ep339. Rethinking Retention: What They Don't Tell You About Building Lasting Relationships. Angus Pyke
In this episode of 'Rethinking Retention', I delve into the often-overlooked keys to building lasting relationships in chiropractic care. Moving beyond the conventional focus on the first patient visits, I uncover the real drivers of long-term patient retention. Join me...
11.19.2023
Ep388. Blueprint for Success: Your 2024 Chiropractic Marketing Plan. Angus Pyke
In this episode we'll guide you through a step-by-step process to craft a tailored, impactful marketing plan that resonates with your ideal patients and sets your practice apart. We'll start by exploring how to define your target audience with precision, using...
11.12.2023
Ep377. Aligning Practice with Principle: The 7 Habits for Chiropractic Success. Angus Pyke
In this episode of the 'Marketing Your Practice Podcast,' I'm taking you on a we're diving into Stephen Covey's famous "7 Habits of Highly Effective People," but with a twist – it's all about chiropractic. I'll be chatting about how...
11.05.2023
Ep336. The Top Marketing Mistakes In Chiropractic Practice. Angus Pyke
In this episode, I dive deep into the marketing mishaps that are all too common in our field. I'm here to walk you through the top marketing mistakes that could be putting the brakes on your chiropractic practice's growth. From...
10.29.2023
Ep335. The Silent Killer Of Chiropractic Practices. Angus Pyke
In this must-listen episode, we're diving into a topic that's silently sabotaging chiropractic practices everywhere: patient indifference. Ever had patients who just disappear, leaving you scratching your head and your practice on shaky ground? The key to solving this mystery...
10.22.2023
Ep334. Breaking the Consumption Cycle: How to Be a Creator in Your Practice. Angus Pyke
"Are you stuck in the endless loop of consuming content, courses, and webinars but not seeing any real change in your practice? It's time to break the cycle and step into your role as a creator. In this eye-opening episode,...
10.15.2023
Ep333. Unlocking Ethical Influence Part 2: Consistency, Liking, and Social Proof for Chiropractors. Angus Pyke
In this follow-up to episode 332, we continue our exploration of Robert Cialdini's Six Principles of Influence and Persuasion. Episode 333 focuses on the crucial elements of Consistency, Liking, and Social Proof. Learn how these principles can be ethically applied...
10.08.2023
Ep332. Unlocking Ethical Influence: Reciprocity, Scarcity, And Authority For Chiropractors. Angus Pyke
In the first instalment of this two-part series, we delve into the nuanced world of influence and manipulation, particularly in the realm of chiropractic practice. What sets them apart? Simply put, influence creates a win-win scenario, while manipulation leads to...
10.01.2023
Ep331. Unlocking Community Trust: How Science Can Elevate Your Chiropractic Marketing. James Chestnut
In this enlightening episode of "Marketing Your Practice," we're joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing...
09.24.2023
Ep330. Growth Through Clarity: Vision & Mission with Dr Tony Ebel
In a recent episode, we touched upon the foundational steps of building a thriving community around your chiropractic practice. The essence? It starts with a clear mission and vision. Today, we're honoured to have Dr Tony Ebel with us, delving...
09.18.2023
Ep329. Maximising Impact. A Guide To Chiropractic Social Media Mastery. Jenna Quentin.
In this insightful episode, we're privileged to host Jenna Quentin of Adjust Your Media Inc., a maven who champions the cause of making chiropractic care accessible through the power of stories. Having transformed countless chiropractic practices with her savvy social...
09.10.2023
Ep328. Transform Your Practice. Create Community Not Just Patients. Angus Pyke
"Are you looking to elevate your chiropractic practice? Do you yearn for more than just transactions—perhaps a community? Tune in to this week's episode of 'Marketing Your Practice' as we explore how to 'Transform Your Practice: Create Community, Not Just...
09.03.2023
Ep327. The Hard Work Myth: Why Hustle Alone Won't Grow Your Chiropractic Practice. Angus Pyke
"Are you hustling hard but feel like you're just running in circles? In this eye-opening episode of 'Marketing Your Practice,' I explore a truth many chiropractors overlook: working harder isn't always the solution for practice growth. I dig deep into...
08.27.2023
Ep326: Conquering Challenges With Dr Jim Karagiannis - From Melbourne To Barcelona
In this inspiring episode, we sit down with Dr Jim Karagiannis, a chiropractor who's recently taken on the life-altering challenge of relocating from Melbourne to Barcelona. With candid insights and heartfelt wisdom, Jim dives into the process of shedding part of...
08.20.2023
Ep325. Visionary Growth: Exiting The Matrix To Amplify Your Chiropractic Impact With Dr. Nona Djavid"
In Episode 325 of the Marketing Your Practice Podcast, Dr. Nona Djavid joins us for an inspiring and introspective conversation on living an authentic life and breaking free from the constraints of the "matrix" - the societal expectations imposed by...
08.13.2023
Ep324. Beyond The Barriers: Why Chiropractors Should Lean Into The Difficult. Angus Pyke
In Episode 324 of the "Marketing Your Practice Podcast," we delve deep into the importance of embracing difficult challenges and why pushing through them can be the game-changer for chiropractors in today's rapidly changing world. As we identify the barriers...
08.06.2023
Ep323. The $1500 Paper Clip: Lessons From Tiffany's For Premium Chiropractic Branding. Angus Pyke
In this episode of 'Marketing Your Practice,' we delve into the art of premium branding inspired by a seemingly outrageous symbol of luxury - Tiffany's $1500 paper clip. We explore what enables a brand to command such prestige and premium...
07.30.2023
Ep322. "Community Connections: Unlocking The Power Of Local Marketing For Chiropractors"
"In this episode of the Marketing Your Practice podcast, I delve into the transformative power of community-based marketing for chiropractors. Join me as I uncovers the immense value in forging meaningful relationships with your local community, not only to increase...
07.23.2023
Ep321. Building Trust For A Thriving Chiropractic Practice - Part 3: The Trust Builder”. Angus Pyke
"Welcome to Part 3 of our series on the Marketing Your Practice Podcast, 'Sealing the Deal: Building Trust for a Thriving Chiropractic Practice - Part 3: The Trust Builder.' This episode dives into the crucial role of trust in the...
07.16.2023
Ep320. Decoding Instagram Threads: A Chiropractor's Guide. Angus Pyke
In this episode, we're diving headfirst into Instagram Threads - the new social media platform that has everyone buzzing! We will be dissecting everything from how it works, getting started, and the impact it might have on other social media giants...
07.09.2023
Ep319. “The Next Level: Winning Hearts In Your Community - Part 2: The Likability Key”. Angus Pyke
Hello, wonderful chiropractors! In Episode 319 of the Marketing Your Practice Podcast, we're continuing with Part 2 of our exciting 3-part series on how to have more people in your community knowing, liking and trusting you. In Episode 318, unveiled...

What's Marketing Your Practice about?

Download our free app to listen on your phone

Marketing Your Practice episodes:

Ep368. How to Buy Back your Time. Angus Pyke

Ep367. How Hidden Potential Can Fuel Your Practice Growth. Martin Harvey

Ep366. What I Wish I Had Known About Running A Chiropractic Practice. Angus Pyke

Ep365. Should You Employ A Virtual Assistant. Angus Pyke

Ep364. Unlocking Patient Retention: 10 Proven Strategies For Chiropractors. Angus Pyke

Ep363. Reviving A Dead Social Media Account. Part 2. Angus Pyke

Ep362. Reviving A Dead Social Media Account. Part 1. Angus Pyke

Ep361. How To Get More Yeses. Angus Pyke

Ep360. The Missing Link In Practice Growth. Angus Pyke

Ep359. Grow Your Practice: The Power Of Ceo Thinking For Chiropractors. Angus Pyke

Ep358. The 633% Difference: The Secret Power of Patient Choice in Chiropractic Care. Angus Pyke

Ep357. Unlocking The Vault: Secrets To Skyrocketing Internal Referrals. Angus Pyke

Ep356. To Adjust or Not to Adjust on the First Visit? Angus Pyke

Ep355. Unlocking Patient Conversion: Solving The Real Problems for Better Patient Outcomes. Angus Pyke

Ep354. The Communication Trap: The #1 Mistake Chiropractors Make and How to Avoid It. Angus Pyke

Ep353. Ideas Over Image: The Chiropractor's Guide to Authentic Branding. Angus Pyke

Ep352. Money Mindsets: How Your Beliefs Share Your Reality. Angus Pyke

Ep351. Beyond New Patients: 3 Levers to Elevate Your Practice Income. Angus Pyke

Ep350. Decoding Success: 10 Key Traits of Successful Chiropractors. Angus Pyke

Ep349. Mastering Self-Discipline: The Chiropractor's Guide to Practice Success. Angus Pyke

Ep348. Chiropractic Marketing Lessons From A $140k Webinar. Angus Pyke

Ep347. The Ferrari Principle: Navigating Growth Without Losing Your Practice's Soul. Angus Pyke

Ep346. Standing Out in a Sea of Sameness: Innovative Strategies for Chiropractors. Angus Pyke

Ep345. Beyond Testimonials: Creative Ways to Demonstrate Chiropractic Results. Angus Pyke

Ep344. Innovative Marketing Strategies. Eric Holtzclaw.

Ep343. New Year, New Patients: 3 Proven Methods for Practice Growth in 2024. Angus Pyke

Ep342. Unlocking the Power of Media Buying for Chiropractors with Mary Ann Pruitt

Ep341. Emotional Alignment: The Key to Growing Your Practice. Angus Pyke

Ep340. Staying the Course: How Deep Commitment Fuels Chiropractic Success. Angus Pyke

Ep339. Rethinking Retention: What They Don't Tell You About Building Lasting Relationships. Angus Pyke

Ep388. Blueprint for Success: Your 2024 Chiropractic Marketing Plan. Angus Pyke

Ep377. Aligning Practice with Principle: The 7 Habits for Chiropractic Success. Angus Pyke

Ep336. The Top Marketing Mistakes In Chiropractic Practice. Angus Pyke

Ep335. The Silent Killer Of Chiropractic Practices. Angus Pyke

Ep334. Breaking the Consumption Cycle: How to Be a Creator in Your Practice. Angus Pyke

Ep333. Unlocking Ethical Influence Part 2: Consistency, Liking, and Social Proof for Chiropractors. Angus Pyke

Ep332. Unlocking Ethical Influence: Reciprocity, Scarcity, And Authority For Chiropractors. Angus Pyke

Ep331. Unlocking Community Trust: How Science Can Elevate Your Chiropractic Marketing. James Chestnut

Ep330. Growth Through Clarity: Vision & Mission with Dr Tony Ebel

Ep329. Maximising Impact. A Guide To Chiropractic Social Media Mastery. Jenna Quentin.

Ep328. Transform Your Practice. Create Community Not Just Patients. Angus Pyke

Ep327. The Hard Work Myth: Why Hustle Alone Won't Grow Your Chiropractic Practice. Angus Pyke

Ep326: Conquering Challenges With Dr Jim Karagiannis - From Melbourne To Barcelona

Ep325. Visionary Growth: Exiting The Matrix To Amplify Your Chiropractic Impact With Dr. Nona Djavid"

Ep324. Beyond The Barriers: Why Chiropractors Should Lean Into The Difficult. Angus Pyke

Ep323. The $1500 Paper Clip: Lessons From Tiffany's For Premium Chiropractic Branding. Angus Pyke

Ep322. "Community Connections: Unlocking The Power Of Local Marketing For Chiropractors"

Ep321. Building Trust For A Thriving Chiropractic Practice - Part 3: The Trust Builder”. Angus Pyke

Ep320. Decoding Instagram Threads: A Chiropractor's Guide. Angus Pyke

Ep319. “The Next Level: Winning Hearts In Your Community - Part 2: The Likability Key”. Angus Pyke

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