In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer.

Your patients are overwhelmed by information, unsure who to believe, and craving something real.

That’s where you come in.

In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth.

You’ll learn:

• Why trust is the foundation of practice growth (and what’s eroding it today).
• The 5 trust-builders every chiropractor needs—vulnerability, consistency, authenticity, expertise, and confidence.
• How to apply each trust-builder in your social media, adjusting room, and team culture.
• What Iain McGilchrist, Brené Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in.
• Practical steps to increase trust this week—even if you’re feeling stuck or self-doubting.

If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint.

🎧 Hit play now and start becoming the most trusted voice in your community.

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