In this episode, Martin lays it all out — the real keys to building a high-retention, high-referral chiropractic practice.

Spoiler: it's not about the perfect script or a shiny new tactic.

It's about connection. It's about value. It's about doing the basics uncommonly well.

He shares what 50+ chiropractors inside Aligned Practice have taught him — what actually moves the needle, and what just sounds good on paper. If you're serious about helping more people and helping them more, this is your episode.

Learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

You can’t claim chiropractic is revolutionary… and then expect no resistance.

In this episode of Under the Influence, Martin shares two recent curveballs — a graffiti attack and a one-star review from a porta-potty enthusiast — and what they reveal about the misunderstood power of chiropractic.

You’ll learn:

• Why rejection isn’t failure — it’s a sign of impact

• The mindset shift that turns haters into fuel

• Why communication is the real difference-maker in practice growth

If you’ve ever felt deflated by pushback, this episode is the reframe you need.

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

We’re halfway through the year… are you where you wanted to be?

If the answer is “kind of” or “not even close,” you’re not alone, and this episode is for you.

Dr. Brad Glowaki (aka Dr. Glow) joins Martin to break down how to restart momentum, reignite your retention engine, and make the second half of the year your most impactful yet.

Expect a mix of strategy, mindset, and simple takeaways to help you finish strong — whether you’re stuck in a slump or scaling up.

Mid-year is where most people fade.
This episode is how you accelerate.

Learn more about Brad and his upcoming events

https://www.levelupmentoring.rocks/events

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

A cancelled appointment.
A polite “Thanks, I’m feeling good now.”
And just like that—gone.

In this episode, Martin answers a listener’s real-world question:

“What do you say when someone cancels and says they’ll come back if it gets bad again… without sounding pushy?”

Inside:

• The psychology behind why people drop out

• Why it’s not a bug—it’s part of the system

• What your CA should say (step-by-step)

• How to turn reactivations into retention gold

It’s part mindset shift, part script, and all about helping more people—without sounding like a salesperson.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

Most chiropractors treat branding like a logo.
Pacha Hornaday treats it like a relationship.

In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.

Inside the episode:

• Why branding is about perception, not persuasion

• How to translate your philosophy into a visual identity

• Common design mistakes that weaken your impact

• Why story > slogan

• The best question to ask before hiring a designer

To learn more about Pacha

https://balanced-brands.com/pacha/

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

You adjusted. You tested. You saw the change.
But if they don’t feel the progress, you lose them.

This final episode of the Retention Killer Series is all about re-exams—and why most chiropractors either skip them, botch them, or bury the meaning in too much technical talk.

Inside:

• Why no re-exam = no long-term retention

• How to preframe expectations so people understand the point

• Why you need to deliver meaning at the moment of the test—not days later

• How to turn a range of motion test into a belief shift

• Why celebrating wins matters more than explaining them

They won't stay for the process if they can’t feel the progress.
Let’s fix that.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

You nailed the consult.
You delivered a clear report.
They said they were in.

But now they’re missing visits.
Slipping through the cracks.
Quietly dropping off.

In this episode of The Retention Killer Series, Martin dives into the daily visit—the overlooked moment where long-term retention is either built… or lost.

You’ll learn:

• Why “how are you feeling?” is the wrong way to start

• How to rewire your flow to prioritise connection and value

• Why function-before-feeling changes belief systems

• The structure that keeps people engaged, long after the pain is gone

Retention isn’t a script. It’s a rhythm.
Here’s how to find yours.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

You nailed the first visit.

They liked you. They opened up.

Then... the second visit happened.

This is the moment where they’re supposed to commit.

But instead, they get confused. Overloaded. Detached.

And ten visits later, they’re gone — quietly.

In this episode, Dr. Martin Harvey breaks down the 3 biggest second-visit mistakes chiropractors make that quietly kill retention:

The Timing Trap: Leave too big a gap, and the emotional urgency fades.

The Talking Trap: Go past 15 minutes, and they tune out.

The Targeting Mistake: Sell chiropractic features instead of lifestyle value.

You’ll learn why clarity builds confidence, why confusion kills commitment, and how to make the second visit the moment people lean in — not opt out.

🎯 Listen in to find out:

How to start with a powerful recap that reconnects with their emotional “why”

Why less is more when presenting findings

How to use “pain → prevention → performance” in a way that actually matters to them

And the #1 influence mistake that dilutes your message

If you’ve ever felt like you’re saying all the right things but people still drift away… this episode is for you.

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

You’re doing 90% right. So why are people still dropping out?

In this kickoff episode of The Retention Killer Series, Martin breaks down the 4 biggest mistakes chiropractors make on a new patient’s first visit—and how small tweaks can lead to big wins in retention.

You’ll learn:

• How to connect before you go clinical

• The one question that makes patients see the true size of their problem

• Why testing only for pain is a dead-end

• How to frame your exam so it actually means something

If you want better follow-through, better results, and more people staying under care—start here.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

Being liked is easy.
Being trusted ? That’s what builds a real practice.

In this episode, Martin sits down with Dr Dorte Bladt to unpack why so many chiropractors stop at being liked—and how that holds them back.

They dive into:

• The question that gets parents thinking: “Who’s your child’s chiropractor?”

• How to build trust without sounding pushy or fake.

• Why the real goal isn’t treating conditions—but helping kids grow and thrive.

• And how the Kids Summit has raised over $400,000 to fund groundbreaking research on chiropractic and child development.

A must-listen if you care about the future of chiropractic—and the next generation.

To learn more about Dorte's events https://www.dortebladt.com/

To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]