Most chiropractors treat branding like a logo.
Pacha Hornaday treats it like a relationship.

In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.

Inside the episode:

• Why branding is about perception, not persuasion

• How to translate your philosophy into a visual identity

• Common design mistakes that weaken your impact

• Why story > slogan

• The best question to ask before hiring a designer

To learn more about Pacha

https://balanced-brands.com/pacha/

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]