Most associate relationships don’t fail because of bad intentions, they fail because of bad structure. 

Dive deep into how to set up a successful associate model, including the three major areas that make or break the relationship: culture, marketing, and leadership. Whether you’re preparing to hire your first associate or trying to fix what’s not working, this conversation walks through the systems, mindset, and accountability required to scale with people, not problems.

Key Highlights

01:09 – Dr. Bobby introduces the episode’s focus: why 67% of associateships fail and why getting the right systems in place matters.

03:11 – They break down the “win-win-win” potential when associate relationships are structured properly—for patients, owners, and associates.

05:18 – Dr. Lona shares her early experience hiring associates and how scaling required shifting from solo control to team structure.

06:39 – You must build a culture where chiropractic is the hero—not the individual doctor—so others can succeed in your space.

10:13 – Dr. Bobby explains how to edify associates with confidence and trust to patients by modeling leadership and belief.

13:25 – Rule #1: get your internal culture ready before hiring—or you’ll struggle with trust, ego, and onboarding.

15:26 – Rule #2: every associate increases capacity—so your marketing plan must grow too. Referrals alone aren’t enough.

19:56 – A clear marketing calendar is essential before any associate starts. More capacity must be met with more leads.

21:08 – Rule #3: CEOs must buy back time and reinvest it into vision, training, and high-impact leadership activities.

25:35 – Final reflections on building scalable systems, investing in mentorship, and keeping business simple but powerful.

27:15 - Dr. Pete is joined by Success Partner Dr. Dan Ruitenbeek of Shockwave Centers of America to explore how shockwave therapy is transforming chiropractic care. They discuss how this non-invasive technology helps chiropractors treat chronic pain, improve outcomes for conditions like plantar fasciitis, and grow their practices with real ROI in just 90 days—all while staying aligned with core chiropractic values and delivering greater value to patients and communities.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

For more information about Shockwave please visit: www.shockwavecenters.com  

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

It’s not the big things that kill your growth—it’s the simple things you stop paying attention to.

Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you’re building or scaling, this conversation shows you exactly where to double down if you want to grow faster, serve bigger, and lead better.

Key Highlights

00:55 – Light-hearted intro about Easter vacations and setting up the idea for the episode: Top 3 killers of practice growth.

03:44 – Introduction of the topic: choosing the three most critical areas that consistently limit growth in both building and scaling practices.

04:56 – Killer #1: Lack of consistent weekly team training and role-playing, no matter the size of your team.

06:08 – Why training is essential: training taps into the nervous system, and repetition creates mastery for you and your team.

09:07 – How world-class performers (like pro athletes) treat training—and why your team must approach it the same way.

13:26 – Killer #2: Not keeping proper, thorough, and accurate statistics—or not reviewing them consistently to drive action.

15:04 – How stats should guide your action steps, not your emotions, and how to find key gaps for quick improvements.

19:32 – Killer #3: Not investing enough in external marketing—even if you're great at generating internal referrals.

21:38 – Why major brands never rely solely on word-of-mouth and why you need a real marketing budget to create sustainable momentum.

24:26 – Practical steps: how to calculate your marketing budget based on your future revenue goals, not your current comfort zone.

28:58 - Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you'll learn exactly how to take your message beyond your four walls and into your community. Whether you’re nervous about public speaking or need a system to scale, this episode will help you break through limiting beliefs, show up with purpose, and turn conversations into conversions.

Key Highlights

01:20 – Introduction to Dr. Sebastian and the purpose of this episode: learning to lead effective external talks and overcome fear around speaking.

03:26 – What external marketing really means: taking your mission into the community to create visibility and build trust.

04:28 – Why personality type doesn’t determine success—preparation and belief in your message are what matter.

06:33 – Mindset shift: It’s not about you. When your “why” is strong, it pulls you beyond fear and into action.

08:53 – Dr. Sebastian shares how he prepares emotionally and mentally before every talk, even when he’d rather be doing something else.

11:40 – “Emotional fitness” is the key to showing up, even when turnout is low or circumstances don’t go as planned.

13:58 – The importance of preparation and why lack of self-value leads to poor conversion during external events.

17:39 – CEOs must delegate their life’s mission to a capable team—and build a marketing machine to feed it.

18:17 – Step-by-step breakdown of how to plan and execute an ideal patient dinner in 2 weeks or less.

24:21 – The three-part talk structure: thank the patient, share your purpose, and make the ask—with a clear, confident close.

31:05 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover  transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

 For more information about Wealth Colony please visit: www.wealthcolony.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona  to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges and reflections on leadership, alignment, and energy—especially when juggling multiple doctors, large teams, and complex operations. This conversation is a reminder to reconnect to your “why,” trust your intuition, and keep your practice both purposeful and fun.

Key Highlights

01:08 – Introduction to the episode's focus: growing without losing your heart, mission, or the energy that made your business great.

03:45 – As practices grow, your values and brand identity become even more important for guiding decisions and team alignment.

06:06 – Real-life example of using core values to resolve internal team misalignment and simplify decision-making.

07:43 – Leadership means stewarding the vision and reminding your team what really matters beyond the day-to-day details.

08:46 – Challenges and “tests” that come with growth, and how they invite you to recommit to your mission.

10:42 – Dr. Rachel shares her journey from being logic-first to fully embracing the power of energy, intention, and mission.

11:29 – How burnout often comes from disconnecting from your purpose—and how to reconnect through values and vision.

15:33 – Strategies for making care feel personal in high-volume practices—photos, huddles, team alignment, and trust.

19:12 – Importance of regular team check-ins, simple communication, and holding people accountable with clarity.

21:13 – Final reflections on making business fun again, creating space for intuitive leadership, and staying inspired.

25:38 - Dr. Pete is joined by Success Partner, Drew Grinnell, of Cutting Edge Laser Technologies. They dive into how advanced laser therapy is transforming chiropractic care—delivering drug-free pain relief, boosting patient outcomes, and creating new self-pay revenue streams. With over a decade of experience, Drew breaks down how to integrate these tools into your practice and how robotics can enhance efficiency, consistency, and overall results.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

For more information about Cutting Edge Laser please visit: https://celasers.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and identifying your highest ROI activities. You'll learn how to overcome the belief that you have to grind harder to grow and instead start building systems and teams that free up your time and energy for what matters most.

Key Highlights

01:02 – The power of treating your time as your most valuable asset—more precious than $10 million.

03:22 – Understanding Pareto’s Principle: why 20% of your actions generate 80% of your results, and how to apply this mindset.

05:49 – How to systematize your role as an associate—freeing up time to focus on patient care and mastering communication.

08:28 – Building leverage as an associate: let the team handle everything that isn’t adjusting or learning.

11:40 – As a new clinic owner, hiring help early can feel risky—but it’s the fastest path to growth and efficiency.

13:58 – Knowing your “sweet spot”: what you love, what you’re great at, and what makes you money—delegate the rest.

16:10 – Leveraging modern tools and tech to outsource tasks and reclaim time—“leverage has never been easier.”

17:05 – Why you only need three key priorities per day and how over-planning leads to burnout, not productivity.

19:10 – Breaking free from limiting beliefs like “I need to grind a bit more before I can afford help.”

21:41 – Adopting the “Who, not how” mindset—identify people who already have the solutions and stop trying to do it all yourself.

24:52 - Dr. Eric DiMartino welcomes Dr. Naota Hashimoto to discuss Success Partner, TrackStat, a game-changer in practice management. Dr. Naota shares his journey from managing a disconnected practice to revolutionizing operations with automation and real-time data. They explore how integration boosts efficiency, profitability, and resource management. A must-listen for healthcare professionals seeking smarter systems and growth strategies.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

Want a free trial of Trackstat? Visit https://www.trackstat.org or you can email [email protected] with any questions.

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic and Dr. Lona Cook show how to engage your team at every level through clear leadership, personal accountability, and strategic vision casting. You’ll learn how to structure your board meetings for clarity, buy-in, and action—and how to create lasting momentum for your next 13 weeks.

Key Highlights

00:59 – Kicking off Part 2 of the board meeting series: this time focused on the how-to structure and run impactful meetings.

02:02 – Dr. Lona shares her prep strategy, including a Google Form with check-in questions to collect team insights in advance.

03:25 – Dr. Bobby explains their Canva-based board meeting slideshow and how team members take ownership of different sections.

05:16 – Why sharing the leadership load builds team buy-in and prepares your team to lead more effectively in the future.

06:37 – How to structure the year: two “major” board meetings (annual/semi-annual) and two shorter, tactical “minor” ones.

08:37 – Running board meetings across multiple offices: balancing enterprise-wide goals with individual location needs.

10:16 – Breaking down the board meeting into four core parts: vision, goals/stats, marketing, and project planning.

14:55 – Dr. Bobby explains the concept of sequencing—choosing the right order of projects for maximum momentum and clarity.

18:28 – Dr. Lona adds how she uses the accountability grid to help team members identify wins, gaps, and project alignment.

25:36 – Final takeaways: Don’t gloss over vision and always come prepared. Preparation = buy-in and better execution.

27:25 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned
For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby  share how these meetings evolved from casual vision chats to a strategic system that powers growth, focus, and leadership. You'll learn how intentional time away, vision casting, and revisiting personal goals are key to building a culture of accountability and sustainable success.

Key Highlights

01:01 – Reflecting on Q1 performance and how better visibility and systems helped the team stay on track.

03:03 – The evolution from weekly/monthly rhythms to powerful quarterly board meetings that drive alignment.

04:49 – Why board meetings act as a reset button, reuniting and reenergizing the entire team toward a shared vision.

06:37 – How early vision casting sessions on the beach evolved into full-fledged board meetings with intentional outcomes.

08:04 – Lessons from early meetings: big-picture energy is great, but follow-through systems are essential for execution.

09:36 – Board meetings as a leadership tool—creating clarity, focus, and accountability across all levels of the business.

10:52 – Understanding team motivation by aligning business goals with individual visions and dreams.

12:40 – Dr. Bobby’s process of vision casting during onboarding—helping each team member connect to their personal "why."

14:39 – How painting a vivid picture of a team member’s goals increases long-term buy-in and loyalty.

20:46 – The power of writing down goals and team objectives—how vision becomes action when it’s clearly documented and shared.

24:25 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.

Resources Mentioned
For more information about Align & Co please visit: https://www.alignco.life/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Sustainable success isn’t about going faster—it’s about building a business that supports your life, not the other way around.Dr. Lona sits down with Dr. Devin Vrana to discuss the seasons of growth, the importance of pacing yourself, and knowing when to shift gears in business and life. Dr. Devin shares her journey from high-volume, fast-paced solo practice to creating a business model that allowed for balance, family, and long-term fulfillment. They discuss how to avoid burnout, the power of mentorship, and how to align your practice with your personal vision for success.

Key Highlights

01:07 – Introduction of Dr. Devin Vrana and how she became a new coach in TRP, bringing energy and leadership to the community.

03:14 – The danger of running too fast in business, how high-speed growth can become unsustainable, and lessons from early practice years.

04:40 – A personal story about returning to practice too soon after childbirth, and the physical, emotional, and professional toll it took.

06:37 – A life-changing moment—how her son’s serious injury forced her to rethink her business model and create a more sustainable structure.

07:42 – Why one-doc, high-speed, high-volume models aren’t always the best long-term approach, and how different practice models can create freedom and longevity.

09:22 – The power of mentorship and evolving beyond initial coaching frameworks to create a practice that truly aligns with your vision.

12:39 – Why anchoring yourself in purpose (rather than outside expectations) is key to long-term fulfillment and sustainable success.

14:03 – How the business world is shifting, and why modern practices need resilience, adaptability, and systems that work beyond just the owner.

16:46 – The biggest mistake entrepreneurs make: following other people’s definitions of success instead of creating their own.

21:16 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover  how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success.

Resources Mentioned
For more information about Big Life Financial please visit: https://biglifefinancial.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured onboarding, systematized patient communication, and ongoing skill development in creating a high-performing team. Dr. Danny shares his journey from student to clinic director, the lessons he’s learned about mentorship, philosophy, and continuous improvement, and why building great systems leads to more freedom and success.

Key Highlights

01:13 – Introduction to Dr. Danny Otis, his journey from student to clinic director, and his role in implementing systems for success.

03:06 – How structured training programs helped Dr. Danny develop confidence in patient communication and leadership.

05:56 – The impact of having a trusted team member to implement new systems while allowing the CEO to focus on big-picture strategy.

07:24 – The importance of onboarding new associates and CAs with clear checklists and structured training to avoid blind spots.

08:55 – Why constant learning and skill refinement are essential for long-term success, even after years in the profession.

10:35 – The importance of detailed process breakdowns in patient communication, from greetings to transitions in the office.

12:22 – The role of mentorship and continued training in staying sharp, growing professionally, and helping the next generation of doctors.

14:04 – How philosophy and strong systems work together to create an efficient, mission-driven practice.

16:57 – The responsibility of leadership—why great leaders invest in their teams, improve systems, and leave things better than they found them.

19:03 - Dr. Pete talks with Success Partner, Mark Murdock from Aspen Laser about the benefits of photobiomodulation, or light therapy, for chiropractic practices. Mark explains the science behind light therapy and its impact on patient health, detailing their Aspen Laser and TheraLite Bed devices. With a practical ROI perspective, learn how you can integrate these technologies into your practice to enhance patient outcomes and boost revenue.

Resources Mentioned
For more information about Aspen Laser please visit: https://www.aspenlaser.com 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new ventures before mastering their current business and share how sequencing, focus, and skill acquisition determine long-term success. Learn why clarity of vision, investing in mentorship, and developing leadership skills are the real keys to sustainable growth.

Key Highlights

01:01 – Introduction to the episode’s theme: understanding sequencing in business growth and why most entrepreneurs struggle to scale effectively.

03:12 – Why limiting beliefs hold people back, and how mindset shifts can create momentum for expansion and long-term success.

05:27 – The two-step rule for growth—first, master the foundation of your business, then expand strategically with a clear plan.

07:42 – The power of intense focus—how spreading yourself too thin across projects leads to burnout and inconsistent results.

09:51 – Learning to delegate and trust your team so you can remove yourself from daily tasks and step into true leadership.

12:08 – The importance of skill acquisition before scaling—why success depends on learning from mentors and applying proven strategies.

14:23 – Understanding sequencing in business growth—doing things in the right order avoids unnecessary setbacks and wasted effort.

16:35 – How vision clarity drives success—if you can’t articulate exactly what you want, you’ll struggle to get there.

18:49 – The most common revenue plateau issues—why some entrepreneurs get stuck at the same level and how to break through.

22:20 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.

Resources Mentioned
For more information about Medic Cloud please visit: https://mediccloud.com.au/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/