Hiring in a hurry costs more than it solves. Chiropractic Team Development Coach, Lori Morgan,  shares how teams transform when you slow down to find the right person, invest in real onboarding, and teach the “why” as much as the “how.” She maps out what great front-of-house support looks like in a busy clinic, why turnover is so expensive, and how to turn a role into a true career path. The through-line is purpose: when you hire for heart, train with intention, and paint a bigger vision, you create five-star experiences and a culture people want to stay in.

Key Highlights

01:23 – Why building a strong team is the foundation of sustainable growth.

02:30 – How lived experience at the front desk shapes leadership and service.

04:20 – The role of purpose and philosophy in keeping patients engaged for life.

06:49 – How slowing down your hiring process leads to better long-term fits.

09:12 – Why a 12-week onboarding plan prevents burnout and turnover.

11:53 – What true capacity at the front desk looks like in high-volume care.

12:19 – How multitasking with heart creates confidence and connection.

17:11 – Why painting a clear career path helps you keep your best people.

20:25 – How confident, educated CAs become trusted guides and referral magnets.

22:48 – Why now is the best moment to lean into timeless health truths.

26:23 – How consistent training refreshes seasoned team members and keeps standards high.

28:22 – Why the right systems and coaching make it nearly impossible to fail.

29:42 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results.

Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ 

For more information about Denneroll please visit: https://www.denneroll.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

You can feel the shift happening. People are searching for something more when it comes to health. Dr. Lona and Dr. Bobby dive into why now is the moment to share your philosophy with boldness and clarity, and how to make sure your entire team carries the same message forward.

You’ll learn how to lock in your vision, define the values that drive decisions, and create a culture where growth is expected. Instead of trying to do it all yourself, discover how coaching, training, and faster skill-building will multiply your impact. By the end, you’ll see why your ceiling isn’t patient demand but  your team’s skillset, and you’ll have the tools to raise it.

Key Highlights

02:08 – Why the current demand for holistic health creates an open window of opportunity.

03:27 – The shift from past generations’ priorities to today’s consumers investing for outcomes.

05:26 – Handling rapid growth when 100–200 new patients arrive each month.

06:13 – Embedding a clear health philosophy across every team member and touchpoint.

08:23 – How an ADIO lens shapes life choices far beyond health decisions.

11:01 – Using core values, mission, and vision to set the foundation for culture.

13:13 – Why coaching and skill-building create speed and better results.

14:36 – Hiring for alignment and why vision is something people catch, not learn.

15:46 – Growing your team with training, immersion, and cross-discipline exposure.

18:27 – Your true ceiling is your skillset. Master the fundamentals and apply them with focus.

20:41 – Expanding your influence by exposing your team to philosophies that shaped your own life.

22:05 – The call to go all in on your people and embrace being on the cutting edge.

28:38 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions helping not just with foot pain but also with headaches, back issues, and fall prevention.

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ 

For more information about Better Balance please visit: https://betterbalanceorthotics.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Most students wait until graduation to think like a leader. These two didn’t. Air and Cory aren’t just chiropractic students, they’re already operating with the mindset of practice owners. 

In this episode, they share how joining the TRP student club gave them more than just tools. It also gave them vision, confidence, and a powerful community. You’ll hear how immersions helped them see what’s possible, why scripting gives them a competitive edge, and what it really means to step into leadership while still in school. Whether you plan to open or associate, their story shows how you can start building your future right now.

Key Highlights

01:42 – Two student leaders share why they chose chiropractic and how purpose plays into their journey.

03:33 – How being part of the TRP student club has expanded their vision and leadership mindset.

05:14 – The unexpected ripple effect TRP has had on other areas of their lives.

06:49 – Why TRP clubs attract A-players—and how that’s transforming student life and beyond.

08:17 – How immersions impacted their belief in themselves, their network, and their career path.

10:14 – Why being in the room at immersions leads to real opportunities (and job offers).

12:12 – For those planning to associate, TRP gives you a head start on confidence and scripts.

14:05 – Practicing scripts as students gives you a serious advantage in clinic and post-grad life.

15:48 – The system allows for any vision, any technique—and builds real-world readiness.

17:14 – A call to action for students: Don’t wait. Reach out, show up, and start now.

21:37- Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities.

Resources Mentioned
For more information about Elevate Marketing please visit: www.goelevatemarketing.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. 

In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market beyond the first visit to nurture long-term referrals.

Key Highlights

00:58 – Common marketing mistakes practices make and why traditional tactics are no longer effective.

02:54 – The shift from symptom-focused messaging to lifestyle-driven outcomes that inspire commitment.

05:03 – How aspirational identity marketing connects emotionally and drives long-term patient investment.

06:10 – Using purpose and mission to stay patient-centered rather than pain-centered in messaging.

08:22 – Marketing beyond conversion: nurturing belief through milestones and early wins.

11:16 – Why technique-focused promotion often fails to resonate with the broader audience.

12:49 – Balancing farming and hunting in marketing efforts to sustain lead flow.

15:25 – The biggest mindset gap between chiropractors and today’s digital consumer experience.

16:48 – Why authenticity and “real” content build stronger trust than polished videos.

18:36 – Marketing training available through TRP and how practices can get tailored strategy support.

21:08 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.

Resources Mentioned
Book a Strategy Call with the TRP Marketing Team: https://go.oncehub.com/LRMRKTG

For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.

Key Highlights

00:40 – Dr. Ryan shares his journey from civil engineering to chiropractic and giving nearly two decades of service to advancing the profession.

02:15 – The value of leadership and personal growth gained from volunteering in professional organizations.

03:10 – ASRF’s mission to fund clinically applicable, robust research to strengthen chiropractic’s scope and influence.

04:54 – Long-term vision of establishing an international research facility dedicated to spinal research.

06:43 – The foundation’s history and its role in uniting chiropractors to fund research since 1977.

07:21 – Rising importance of pediatric research to protect and expand practice freedoms.

09:56 – AI’s growing role in speeding up data analysis and shaping the future of chiropractic research.

12:23 – How collective membership support could exponentially increase funding and impact globally.

13:42 – The value of chiropractic education and coaching, which repays itself multiple times over in practice success.

15:13 – How donating and supporting research can also strengthen personal and professional certainty in care recommendations.

19:23 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice.

Resources Mentioned
For more information about Investorus please visit: www.investorus.com.au

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.

Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.

Key Highlights

02:22 – Why tracking metrics matters for identifying strengths and weaknesses in a business.

04:10 – Breaking down the full client journey, from first contact to long-term commitment.

06:51 – How surface-level stats can create false assumptions about where people drop off.

08:33 – What mid-care drop-offs reveal about communication gaps and missed expectations.

09:57 – Using objective data to guide conversations and remove emotion from team management.

11:34 – The importance of tracking show rates and stick rates, not just initial appointments.

13:30 – Setting clear benchmarks and understanding what good conversion actually looks like.

14:58 – A real-world example where missing one metric led to stalled growth despite strong conversions.

16:59 – Simple first steps to start collecting meaningful data, even without complex tools.

19:28 – Reframing metrics as a way to improve service and impact, not just chase numbers.

20:44 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.

Resources Mentioned
For more information about SKED please visit: https://sked.life/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life brings.

Key Highlights

02:05 – A personal story of navigating family upheaval alongside running a business.

04:42 – The role of team strength in determining a business’s ability to handle an owner’s absence.

06:27 – The journey and challenges involved in assembling and developing a high-performing team.

08:06 – Early-stage hires and the impact of the right CA on daily practice flow.

08:57 – The realities behind associate doctor relationships and why many struggle or fail.

11:17 – The importance of systems that allow practices to function smoothly during emergencies.

12:19 – Qualities like heart and commitment as foundations for team success over time.

14:35 – The use of assessment tools like PDP testing to match people to the right roles.

17:59 – A shift in mindset around seeing the team as more than staff—as essential partners.

21:55 – The lasting value of investing in systems and training before they’re urgently needed.

24:43 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor.

Resources Mentioned
For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a high-converting Day Two conversation.

If your Day Two results feel hit or miss, it’s probably what you missed on Day One. This conversation shows you how to fix that.

Key Highlights

02:02 – Conversations during breaks and hallway moments often deliver the biggest takeaways.

03:57 – A great Day One lays the foundation for a successful Day Two—don’t skip steps.

05:31 – The hands-on exam can make or break the trust-building process—slow down and be intentional.

06:54 – Don’t just collect data—communicate what you’re seeing and help patients understand.

08:39 – Speak findings out loud to build curiosity, not fear, using live feedback during exams.

10:20 – Build momentum with “dot collecting” before connecting the picture at the end of Day One.

13:43 – The structure of your exam matters—each test builds value for the next.

20:56 – Pre-framing Day Two and even costs on Day One leads to stronger Day Two conversions.

24:06 – Authenticity, touch, structure, and honesty all build the trust needed for transformation.

25:44 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.

Resources Mentioned
For more information about Davlen Design please visit: https://www.davlendesign.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most people think Day 2 is where the magic happens but what if the real win happens earlier?

Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.

Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.

Key Highlights

01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery.

03:37 – Dr. Bobby explains that most people undervalue Day 1—but it’s actually where Day 2 is “won.”

05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are.

07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity.

10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients.

11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don’t gloss over symptoms.

14:52 – If you’re unsure who’s going to convert by Day 2, you likely didn’t do Day 1 well enough. Handle obstacles early.

18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream.

20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot.

24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections.

28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level.
 

Resources Mentioned
For more information about Syntropy please visit: https://www.syntropychirotraining.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.

Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between  two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation.

Key Highlights

01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office.

02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow.

05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility.

07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out.

09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there’s no plan B.

10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty.

11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life.

12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics.

13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency.

14:51 - Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.

Resources Mentioned

For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/