Build Your Remarkable Practice for Chiropractors

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear propelled them to expand their practices, step confidently into public speaking, and push beyond every comfort zone. This episode will inspire you to see fear in a new light—as a signal of growth and a necessary step in building the career, practice, and life you’re aiming for.

Key Highlights

00:57 - An introduction to fear and its impact on growth, mentioning that it is a common challenge faced by many, including successful individuals.

03:51 - The importance of mindset and vision in overcoming fear, while perceiving problems from different angles.

04:38 - FEAR often stands for "false evidence appearing real" and that it can be a compass guiding one towards necessary actions for growth.

07:00 - Dr. Bobby and Dr. Lona share their examples of fears, what was holding them back and what they did to overcome them. 

15:10 - Inaction often leads the universe to make decisions for you, and it's better to take control and push through fear.

21:20 - Viewing fear as an opportunity for growth and to take action despite it.

25:14 - The importance of viewing experiences as opportunities for growth rather than obstacles.

27:47 - Using fear as a sign of necessary actions and to take those actions despite the fear.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. Vrana emphasizes the power of a "burning desire" and matching patient energy to build lasting trust. From personal journeys of overcoming adversity to mastering financial management and valuing community over competition, this episode is packed with actionable advice and inspiring stories to build your practice and vision for the future.

Key Highlights

01:02 - Dr. Lona Cook introduces Dr. Devin Vrana, sharing her passion for chiropractic and her success.

02:41 - Dr. Vrana discusses her and her husband's start in chiropractic, including the challenges they faced balancing family and practice.

04:50 - The importance of finding mentors and actively seeking knowledge from successful practitioners.

06:54 - Dr. Vrana shares personal stories of hardship, including her son’s health issues and family losses, which fuel her passion and drive.

11:58 - The value of connecting with patients empathetically and understanding their pain.

14:38 - Making a strong first impression with new patients by focusing on their needs rather than showcasing chiropractic knowledge.

18:45 - The importance of training, systems, and bringing your team to events to strengthen practice cohesion.

22:35 - Doubling down on patient care and internal referrals once a certain patient volume is reached, rather than focusing on external marketing.

26:44 - Building scalable systems to allow growth and bring on additional doctors.

29:02 - The value of building a supportive community rather than going solo.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of evaluating the effectiveness of roles and activities. From structured planning and setting daily priorities to fostering open communication within teams, they reveal how true discipline fosters freedom and maximizes outcomes. Engaging listeners with concepts like "layers of accountability" and SII (Scorecard, Issues, Ideas) meetings, they inspire leaders to align their teams with shared missions, driving continual improvement and collective success.

Key Highlights

00:50 - Introduction of the topic of accountability, emphasizing its importance in personal and professional growth.

02:18 - The paradox of wanting freedom and the necessity of discipline for growth.

03:53 - The importance of proper training and measurement to ensure effectiveness.

04:28 - The role of self-accountability in the leadership of your practice.

08:11 - Focusing on tasks that move the needle.

12:58 - The importance of having layers of accountability within a team.

15:29 - Having open communication and regular check-ins to maintain accountability.

21:41 - The TRP scorecard system for regular accountability meetings with team members.

25:42 - How weekly and quarterly team meetings help in sharing progress and addressing issues.

27:02 - The importance of leadership in holding people accountable and the role of training and role-playing in maintaining accountability.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through ChatGPT, they share essential AI tools and strategies that can save time, cut costs, and supercharge your digital marketing efforts. With real-world insights and practical tips, this episode is your gateway to embracing AI and revolutionizing your practice's outreach and engagement. Get ready to reach more people, maximize your resources, and create meaningful client interactions using advanced tech and smart strategies!

Key Highlights

02:01 - The importance of using AI strategically to avoid wasting time and resources.

04:19 - Practical AI applications and the need to embrace AI to avoid missing out on opportunities.

06:50 - An overview of Opus Clips in creating short form video media content.

11:39 - The "proof promise plan" formula for creating effective video ads.

16:26 - Exploring ChatGPT for content creation and copywriting.

20:45 - How AI can help create a 12-month email marketing campaign.

26:31 - The potential for AI to help chiropractors reach more people and grow their practices.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also the financial plans that align with your value. You’ll learn how shifting your relationship with money can help you confidently charge what you're worth and create profitable, sustainable growth. Don't miss this—your mindset could be the only thing standing between you and the success you deserve.

Key Highlights

01:00 - A look at the upcoming immersion that Dr. Lona will be speaking at. 

04:26 - Introduction to this week’s focus being on money mindset and creating effective financial plans.

10:15  - Being honest with clients about time, cost, and commitment to improve service.

13:43- How transparent healthcare billing empowers informed patient choices.

15:19 - An example of meeting with partners and not knowing the financial commitment to it and its impact on all the other goals. 

18:42 - The impact of inflation and what current charges for care should be reflecting.

22:54  - Understanding money flow and building a positive relationship with money.

26:52  - Realizing the value of professional services and the importance of charging appropriately.

31:44 - Surrounding yourself with confident mentors to build conviction in chiropractic practice.

35:22 - Capturing and sharing visuals to promote health benefits and shift your mindset about your office's impact.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories that resonate with your audience, Dr. Lona and Dr. Bobby provide actionable insights to help you turn great information into transformative experiences. With practical tips for staying focused, energized, and confident, you'll learn how to deliver workshops that not only inform but inspire real action.

Key Highlights

01:10 - The difference between information and transformation with a call to schedule your workshops

03:00 - Choosing a topic for your workshop by reverse engineering based on public needs and chiropractic principles

06:35 - The role of conviction and personal stories in delivering an effective workshop

09:21 - Crafting relatable titles that will attract and make content accessible

12:12 - Tips on developing mental preparation before delivering a workshop including content flow and storytelling techniques

18:18 - The impact and ripple effects of public speaking

20:00 - How to prepare the day of the presentation with visualization, channeling energy and developing personal rituals before speaking

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality new patients often come from well-executed workshops, creating exponential business growth and health breakthroughs. With personal anecdotes of humble beginnings and successes, this conversation highlights the importance of perseverance, authenticity, and the mission of leading and educating. Learn actionable steps and dynamic strategies to start implementing successful workshops today. 

Key Highlights

02:37 - An overview of practice victories and opportunities to expand horizons.

04:47 - The frazzled mode during the high volume of new patient evaluations and the presence of new doctors in training.

07:01 - The effective power of workshops on allowing practitioners to convey their heart and mission to a larger audience.

10:00 - The high quality of new patients from workshops, as they come with pre-existing expectations and mindsets.

12:49 - Overcoming initial nervousness in public speaking and how practice and repetition are key.

16:36 - The importance of being authentic and true to oneself when giving a talk.

22:35 - Taking the framework of someone else's talk and making it one's own to resonate with the audience.

25:48 - Strategies to help you fill workshops, both internally and externally. 

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?

Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in reshaping public misconceptions about chiropractic care, moving from a symptom-based approach to a comprehensive health model. Essential for patient adherence and successful treatment journeys, the BRF workshop integrates attraction, conversion, and retention systems. By providing consistent education through various touch points—including digital workshops, table talks, and engaging educational materials—they ensure patients not only understand their care plans but also become advocates for chiropractic care.

Key Highlights

02:33 - An introduction to the topic of the Better Results Faster Workshop.

04:53 - The need for patients to catch the vision of chiropractic and the importance of delivering the workshop with heart and passion.

07:26 - The typical journey of a patient in a chiropractic office and the need for a breakthrough moment.

13:28 - The challenge of conveying the importance of chiropractic to others and the need to change belief systems.

14:13 - Creating space and time for a breakthrough and the importance of conscious intention.

18:19 - The role of the Better Results Faster Workshop

25:34 - Using technology to deliver the workshop virtually, making it accessible to more patients.

32:01 - The need for repetition and context to help patients master the concepts of chiropractic care.

38:31 - The importance of the patient understanding the concepts of chiropractic and how it can transform a practice.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can turbo-charge your approach and hear inspiring success stories that highlight the tangible benefits of strategic networking.

Key Highlights

01:55 - The mindset on stewarding relationships and the importance of external marketing.

04:44 - The practice of introducing yourself to local businesses and attending pre-established meetings.

07:58 - Being tactical and organized in networking efforts.

14:02 - A comparison of the networking strategies of political parties and their success in building networks.

18:57 - Experiencing success with joint venture relationships and organizing events.

24:27 - The importance of starting with what you can offer to others in networking.

25:10 - Utilizing authenticity and trust in networking.

26:34 - Setting targets for establishing new relationships and maintaining them.

28:39 - The long-term benefits of building relationships with community influencers.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve lasting success in both personal and professional realms.

Key Highlights

02:04 - The importance of taking vacations and how it can supercharge the growth of a practice.

03:23 - Addressing the misconception that taking time off is detrimental to the practice but instead the importance of self-care and resiliency.

04:55 - The necessity of self-awareness and understanding one's own nervous system and sense of overwhelm.

08:30 - The importance of energy in all aspects of life, including practice and personal relationships.

11:16 - The need for authenticity and presence in attracting and maintaining relationships.

14:26 - A breakdown of establishing rhythms in daily, weekly, monthly, quarterly and yearly. 

18:09 - Understanding that rest and recuperation is a valid human activity.

26:38 - The daily practice of giving away your energy and how to recuperate that through rhythm patterns. 

33:37 - The importance of discipline in building rhythms but also emphasizing the need for compassion.

35:14 - Having self-awareness and understanding one's own body's needs to maintain a sustainable and balanced life.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/