By Dr. Bobby Ilijasevic and Dr. Lona Cook
5
88 ratings
The podcast currently has 29 episodes available.
Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can turbo-charge your approach and hear inspiring success stories that highlight the tangible benefits of strategic networking.
Key Highlights
01:55 - The mindset on stewarding relationships and the importance of external marketing.
04:44 - The practice of introducing yourself to local businesses and attending pre-established meetings.
07:58 - Being tactical and organized in networking efforts.
14:02 - A comparison of the networking strategies of political parties and their success in building networks.
18:57 - Experiencing success with joint venture relationships and organizing events.
24:27 - The importance of starting with what you can offer to others in networking.
25:10 - Utilizing authenticity and trust in networking.
26:34 - Setting targets for establishing new relationships and maintaining them.
28:39 - The long-term benefits of building relationships with community influencers.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve lasting success in both personal and professional realms.
Key Highlights
02:04 - The importance of taking vacations and how it can supercharge the growth of a practice.
03:23 - Addressing the misconception that taking time off is detrimental to the practice but instead the importance of self-care and resiliency.
04:55 - The necessity of self-awareness and understanding one's own nervous system and sense of overwhelm.
08:30 - The importance of energy in all aspects of life, including practice and personal relationships.
11:16 - The need for authenticity and presence in attracting and maintaining relationships.
14:26 - A breakdown of establishing rhythms in daily, weekly, monthly, quarterly and yearly.
18:09 - Understanding that rest and recuperation is a valid human activity.
26:38 - The daily practice of giving away your energy and how to recuperate that through rhythm patterns.
33:37 - The importance of discipline in building rhythms but also emphasizing the need for compassion.
35:14 - Having self-awareness and understanding one's own body's needs to maintain a sustainable and balanced life.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, total active patients, retention rates, and collection visit average—culminating in the ultimate indicator of success: net momentum. Listen in to discover how these metrics can transform your practice from a mere job into a thriving business that helps restore health to countless lives.
Key Highlights
00:30 - The importance of metrics for both new and seasoned practitioners.
01:29 - The need to run businesses on metrics rather than emotions to achieve better outcomes.
02:28 - An introduction to net momentum as the most important metric, which indicates whether the practice is growing, stagnant, or shrinking.
05:05 - The first metric, conversion percentage, which measures how many new patients start care.
09:03 - The second metric, total active patients, which includes individuals who are following recommendations, scheduled ahead, and paying.
13:54 - The third metric, R4 stick rate, which measures the percentage of patients who continue care after the initial care plan.
17:27 - The fourth metric, collection visit average, which measures the average amount collected per visit.
20:05 - The final metric, net momentum, which measures the difference between new patients and those who stopped care.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push past fears and invest in smart, consistent marketing to transform their practices. Tune in to ignite your practice's growth and embrace the potential of strategic marketing efforts!
Key Highlights
01:30 - The shift in focus from new patient attraction to scaling a practice with multiple associates.
03:36 - The importance of both internal and external marketing.
04:46 - Creating opportunities for internal referrals and leveraging internal conversations.
07:34 - The role of internal referrals in a scaling practice.
10:10 - The concept of churn rate and its impact on practice growth.
14:16 - The math behind new patient acquisition.
19:28 - The need for split testing and continuous improvement in digital marketing.
23:07 - The importance of investing in marketing to achieve practice growth.
33:34 - Leveraging talks and screenings to reach new patients.
36:18 - The value of public speaking in marketing efforts.
36:48 - The responsibility of supporting associates' growth through marketing efforts.
37:29 - The importance of continuous improvement and adaptation in marketing strategies.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.
Key Highlights
00:57 - Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.
02:59 - The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.
04:56 - Prioritizing marketing vision over other systems.
07:24 - The importance of vision casting and setting intentions for marketing efforts.
09:45 - Using the Rule of 10s to set marketing goals for new patients.
14:26 - Networking and speaking in multiple locations to reach more people with chiropractic education.
18:39 - Utilizing technology to send personalized messages to a large list.
21:14 - Spending significant time in your day strategizing how to find new patients.
25:17 - Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable
27:22 - The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast:
https://theremarkablepractice.com/podcast/
Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as both a practical guide and a motivational boost, reminding practitioners that persistence and genuine outreach are key to success.
Key Highlights
00:49 - Introducing the topic of generating new patients in chiropractic practice.
03:21 - Marketing and excellence go hand-in-hand.
06:10 - The importance of marketing as an act of kindness.
09:30- Understanding churn in business and managing it to grow practices.
11:57 - The importance of delivering a great product and cultivating relationships in a new practice.
14:40 - The need for a long-term approach to build a durable practice with instant wins along the way.
16:40 - Keeping track of leads and following up with them.
18:33 - The role of marketing in lead generation.
21:00 - The long-term benefits of building an audience through marketing.
23:21 - Marketing strategies can be broken down into 4 categories: cold outreach, warm outreach, one-to-one cold outreach, and one-to-one warm outreach.
29:18 - The importance of collecting contact details and leveraging internal referrals for growth.
35:22 - The mindset shift needed to approach marketing as an act of kindness and serve more new patients.
Resources Mentioned
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team. With anecdotes and actionable insights, they stress the importance of attracting like-minded "A players" by embodying the qualities you wish to see in others, all while encouraging listeners to engage with them and share feedback. This episode serves as a rallying call to carve out a clear vision, have fun with the process, and become the energy that magnetizes top talent.
Key Highlights
02:15 - The importance of becoming an A-player or world class leader to attract top talent.
04:45 - The need for a healthy obsession with chiropractic to provide the best care for patients and grow a successful practice.
08:30 - Finding passion and dedicating yourself to making a positive impact in various areas of life.
10:52 - The disconnect between practitioners who prioritize shiny objects over actual chiropractic practice.
13:55 - The importance of communication and dedication to the philosophy of chiropractic.
16:35 - Leading by example and combining chiropractic principles with a healthy lifestyle.
22:40 - How leaders with vision attract team members
25:14 - The powerful effect of intentional thinking and planting positive seeds in one's mind.
27:19 - Attracting an "A-player" requires you to be an “A-player” and an “A-Leader”.
Resources Mentioned
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts underscore the need for energy and self-perception in professional breakthroughs. They share their structured training regime of weekly sessions for DCs and CAs, and a robust onboarding process for new team members. The episode also highlights the significance of addressing patient objections early and the value of a 26-week training curriculum. Concluding with motivational insights, the hosts stress that training is vital for attracting ideal patients and refining practice management, encouraging listeners to take action and elevate their practices through continuous improvement.
Key Highlights
02:27 - The need for practical training and role-playing to achieve excellence in any field.
04:36 - the value of separating training from making, with a focus on scripting and role-playing.
06:51 - Role-playing technique with invisible patients.
08:51 - The importance of retraining and evolving as a person to reach the next level of success.
10:30 - Visualizing success in achieving goals, even when feeling discouraged or down in numbers.
12:50 - Training structure for new team members.
15:06 - Athletes' training habits, how they maintain their fitness and how it relates to the chiropractic field.
18:53 - Training for ideal clients first to attract like-minded individuals.
22:19 - Insights on objection management in chiropractic care.
25:03 - The concept that ideal behavior can be ingrained through repetition, making objection management simpler.
27:49 - Training on the entire patient journey, including the initial care plan and ongoing care, to ensure effective stewardship and long-term success.
Resources Mentioned
To download your copy of Team Training Curriculum please click here: https://theremarkablepractice.com/buildpodcast-ep22-trainingcurriculum
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading a larger team. They also stress the importance of reflecting on past successes and failures, setting clear goals, and staying solution-oriented to enhance patient journeys and overall practice success. Through structured meetings, role-playing scenarios, and an unwavering commitment to positive energy and serious dedication, practitioners can build world-class teams and achieve remarkable growth, no matter the size of their practice.
Key Highlights
00:52 - Implementing huddles and weekly team meetings to improve practice growth.
04:03 - Pre-shift routines for chiropractors to optimize energy and patient care.
09:08 - The importance of a pre-shift team huddle to stay organized and avoid chaos in a busy practice.
11:21 - The value of post-shift huddles in closing loops and leaving work feeling accomplished and satisfied.
15:55 - Team meetings and their importance for organizational growth.
17:44 - The need for organized and well-planned meetings to address various topics, including marketing, training, and stats.
22:08 - Running a productive team meeting with agenda and goal tracking.
27:22 - Growing a business through regular team meetings and training.
31:29 - Improving team meeting rhythms for practice success.
Resources Mentioned
Download your copy of the Team Meeting Agenda here: https://theremarkablepractice.com/buildpodcast-ep21-teammeeting
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn what it takes to be Remarkable!:
https://theremarkablepractice.com/
Dr. Lona and Dr. Bobby delve into the foundational pillars of practice success, emphasizing speed, initiative, and playfulness. Listen as they discuss the importance of team members taking swift, decisive action and applying their unique talents to improve the practice. Your business should be seen as an engaging game where having fun, maintaining a positive attitude, and continually learning from both successes and challenges are essential. By executing tasks efficiently and adapting with a playful mindset, your team can not only thrive in their roles but also contribute significantly to team success.
Key Highlights
00:52 - How to identify practices that will succeed and grow.
03:12 - The First Pillar - the importance of taking action on new ideas and learning, rather than just hearing them.
06:05 - The idea that it doesn't have to be perfect, but rather something that can be improved upon.
09:04 - Attracting the right people requires the right approach.
11:52 - The Second Pillar - practicing excessive consistency in execution, with a focus on radical responsibility and ownership.
13:50 - Looking for potential team members who take initiative and can make ideas better with their unique talents and perspectives.
17:34 - The importance of taking ownership and executing tasks as a practice owner.
19:55 - The Third Pillar - a positive mental attitude in business.
21:45 - Viewing challenges as opportunities for growth, rather than trying to avoid them.
23:38 - Staying playful and nimble in the face of challenges, and choosing new thoughts to improve practice and trajectory.
25:41 - Tips on improving positive mental attitude, recognizing self-awareness is key.
27:55 - the importance of awareness and choice in managing emotions and thoughts.
Resources Mentioned
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/
The podcast currently has 29 episodes available.
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