Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. 

In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market beyond the first visit to nurture long-term referrals.

Key Highlights

00:58 – Common marketing mistakes practices make and why traditional tactics are no longer effective.

02:54 – The shift from symptom-focused messaging to lifestyle-driven outcomes that inspire commitment.

05:03 – How aspirational identity marketing connects emotionally and drives long-term patient investment.

06:10 – Using purpose and mission to stay patient-centered rather than pain-centered in messaging.

08:22 – Marketing beyond conversion: nurturing belief through milestones and early wins.

11:16 – Why technique-focused promotion often fails to resonate with the broader audience.

12:49 – Balancing farming and hunting in marketing efforts to sustain lead flow.

15:25 – The biggest mindset gap between chiropractors and today’s digital consumer experience.

16:48 – Why authenticity and “real” content build stronger trust than polished videos.

18:36 – Marketing training available through TRP and how practices can get tailored strategy support.

21:08 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.

Resources Mentioned
Book a Strategy Call with the TRP Marketing Team: https://go.oncehub.com/LRMRKTG

For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.

Key Highlights

00:40 – Dr. Ryan shares his journey from civil engineering to chiropractic and giving nearly two decades of service to advancing the profession.

02:15 – The value of leadership and personal growth gained from volunteering in professional organizations.

03:10 – ASRF’s mission to fund clinically applicable, robust research to strengthen chiropractic’s scope and influence.

04:54 – Long-term vision of establishing an international research facility dedicated to spinal research.

06:43 – The foundation’s history and its role in uniting chiropractors to fund research since 1977.

07:21 – Rising importance of pediatric research to protect and expand practice freedoms.

09:56 – AI’s growing role in speeding up data analysis and shaping the future of chiropractic research.

12:23 – How collective membership support could exponentially increase funding and impact globally.

13:42 – The value of chiropractic education and coaching, which repays itself multiple times over in practice success.

15:13 – How donating and supporting research can also strengthen personal and professional certainty in care recommendations.

19:23 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice.

Resources Mentioned
For more information about Investorus please visit: www.investorus.com.au

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.

Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.

Key Highlights

02:22 – Why tracking metrics matters for identifying strengths and weaknesses in a business.

04:10 – Breaking down the full client journey, from first contact to long-term commitment.

06:51 – How surface-level stats can create false assumptions about where people drop off.

08:33 – What mid-care drop-offs reveal about communication gaps and missed expectations.

09:57 – Using objective data to guide conversations and remove emotion from team management.

11:34 – The importance of tracking show rates and stick rates, not just initial appointments.

13:30 – Setting clear benchmarks and understanding what good conversion actually looks like.

14:58 – A real-world example where missing one metric led to stalled growth despite strong conversions.

16:59 – Simple first steps to start collecting meaningful data, even without complex tools.

19:28 – Reframing metrics as a way to improve service and impact, not just chase numbers.

20:44 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.

Resources Mentioned
For more information about SKED please visit: https://sked.life/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life brings.

Key Highlights

02:05 – A personal story of navigating family upheaval alongside running a business.

04:42 – The role of team strength in determining a business’s ability to handle an owner’s absence.

06:27 – The journey and challenges involved in assembling and developing a high-performing team.

08:06 – Early-stage hires and the impact of the right CA on daily practice flow.

08:57 – The realities behind associate doctor relationships and why many struggle or fail.

11:17 – The importance of systems that allow practices to function smoothly during emergencies.

12:19 – Qualities like heart and commitment as foundations for team success over time.

14:35 – The use of assessment tools like PDP testing to match people to the right roles.

17:59 – A shift in mindset around seeing the team as more than staff—as essential partners.

21:55 – The lasting value of investing in systems and training before they’re urgently needed.

24:43 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor.

Resources Mentioned
For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a high-converting Day Two conversation.

If your Day Two results feel hit or miss, it’s probably what you missed on Day One. This conversation shows you how to fix that.

Key Highlights

02:02 – Conversations during breaks and hallway moments often deliver the biggest takeaways.

03:57 – A great Day One lays the foundation for a successful Day Two—don’t skip steps.

05:31 – The hands-on exam can make or break the trust-building process—slow down and be intentional.

06:54 – Don’t just collect data—communicate what you’re seeing and help patients understand.

08:39 – Speak findings out loud to build curiosity, not fear, using live feedback during exams.

10:20 – Build momentum with “dot collecting” before connecting the picture at the end of Day One.

13:43 – The structure of your exam matters—each test builds value for the next.

20:56 – Pre-framing Day Two and even costs on Day One leads to stronger Day Two conversions.

24:06 – Authenticity, touch, structure, and honesty all build the trust needed for transformation.

25:44 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.

Resources Mentioned
For more information about Davlen Design please visit: https://www.davlendesign.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most people think Day 2 is where the magic happens but what if the real win happens earlier?

Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.

Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.

Key Highlights

01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery.

03:37 – Dr. Bobby explains that most people undervalue Day 1—but it’s actually where Day 2 is “won.”

05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are.

07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity.

10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients.

11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don’t gloss over symptoms.

14:52 – If you’re unsure who’s going to convert by Day 2, you likely didn’t do Day 1 well enough. Handle obstacles early.

18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream.

20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot.

24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections.

28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level.
 

Resources Mentioned
For more information about Syntropy please visit: https://www.syntropychirotraining.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.

Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between  two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation.

Key Highlights

01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office.

02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow.

05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility.

07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out.

09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there’s no plan B.

10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty.

11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life.

12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics.

13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency.

14:51 - Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.

Resources Mentioned

For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment.

This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authenticity.

Key Highlights

00:55 – Dr. Sabrina shares her story and belief that alignment with purpose is essential to avoid the “slow death” of disconnection.

02:37 – She defines vision as rooted in frequency and being—not just planning—and says true success stems from authenticity.

03:39 – Her early vision was ego-driven, focused on scale, but became more heart-centered over time through motherhood and faith.

07:25 – Dr. Lona introduces the concept of surrender as a critical, ongoing part of connecting with a deeper vision.

08:56 – Sabrina reflects on her former shyness and how she had to die to ego to become a bolder leader.

11:28 – Surrender includes rejecting people-pleasing, grieving old versions of yourself, and choosing your identity daily.

12:59 – The beauty of vision is that it continually evolves; it's never static, but grows as you do.

13:58 – Sabrina explains that slowing down, reflection, and listening are essential parts of embodying your vision.

17:40 – She shares the idea of “revisioning” your vision when it no longer aligns—and rituals that keep it alive and fresh.

18:07 – The danger of adopting someone else’s vision is highlighted as a deep internal misalignment that can derail your growth.

Resources Mentioned
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in?

Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant seeds that later grow into referrals. If you're looking to scale without shouting louder online, this is a refreshingly practical approach.

Key Highlights

02:05 - Learn how to shift from passive referrals to a reliable system that grows your business from within.

03:16 - Understand the three types of internal referrals and when to use each to maximize results.

05:10 - Discover how early conversations can be designed to plant referral seeds right from the first call.

06:32 - Understand the difference between hunting and farming when it comes to marketing. 

08:09 - Learn the best timing to ask for referrals and why early enthusiasm is your biggest advantage.

09:00 - Get practical ideas for turning early care experiences into natural, low-pressure referral moments.

09:29 - Understand how to build a referral culture that includes your whole team, not just one provider.

12:27 - See how internal education can spark action when clients realize someone they love needs help.

15:20 - Learn how to help clients connect the dots between their concerns and the solutions you offer.

17:50 - Discover why consistency matters and how repeated asks can eventually lead to life-changing results.

20:23 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  

 For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior. 

Key Highlights

01:35 – The Day 3 concept is introduced as the foundation for expectations and agreements that benefit the patient, the provider, and the community.

03:45 – Learn why most miscommunications and patient confusion stem from not setting clear behavioral guidelines early in care.

05:43 – Discover how early patient training reduces long-term friction, especially as your volume grows and you want your time back.

07:51 – Understand how proper boundaries prevent burnout and help scale the schedule without losing personal connection or results.

11:18 – A step-by-step look at how to structure a Day 3 conversation including flow, behavior expectations, and the role of written documentation.

13:21 – Learn how to separate clinical time from consults and why creating boundaries around appointments boosts patient satisfaction.

14:18 – Tips for turning Day 3 into a referral opportunity through value alignment, vision sharing, and the right timing.

15:05 – Why repetition is essential to create patient mastery and how to reinforce expectations through staff training and patient copies.

16:26 – A reminder to stay accountable to the structure you create or risk undermining your authority and consistency.

18:05 – Ideas to personalize your own Day 3 by identifying team stressors and patient behavior patterns that can be corrected early.

21:43 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  

For more information about CLA Wealth please visit: https://insightcla.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/