Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?

In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.

You’ll learn:

• Why “kicking the can down the road” makes changes harder, not easier

• The language templates he uses for price rises, policy changes, and payment shifts

• How behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-builders

If you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.

To learn more about Aligned Practice 

⁠https://insideoutpractices.thinkific.com/products/communities/aligned-practice⁠

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - [email protected]