Marketing Your Practice

Ep421. The Most Important Visit You’re Probably Overlooking. Angus Pyke


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Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit.

In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem.

You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice.

Here’s what you’ll learn in this episode:

  • Why the adjustment visit is the most underleveraged part of your patient journey
  • The 3-act structure that turns routine care into a high-impact experience
  • How psychology (like the primacy effect and peak-end rule) shapes patient memory
  • What your C.A. should really be doing—and why they’re part of the healing process
  • The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust

If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one.

🎧 Hit play now and learn how to master the moment that matters most.

See omnystudio.com/listener for privacy information.

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