Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality.

Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations.  Dr. Christie notes great hospitality can overcome service mistakes, but great service rarely fixes poor hospitality, citing Danny Meyer’s Setting the Table.

Dr. Christie outlines hospitality examples such as personalized greetings, tours, gifts, thank-you notes, Bonjoro welcome/birthday videos, condolences, and follow-ups.  Using Joey Coleman’s eight phases, he emphasizes the “affirm” period before the first visit, the initial “activate” visit, celebrating outcomes at re-exam/discharge, and recognizing advocates via reviews and referrals.

The podcast concludes with a practical action plan, encouraging practices to evaluate their current patient experience and prioritize improvements in both service and hospitality.

Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART.

Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow growth, and building through mentorship, shadowing, certifications, and authentic community networking. She explains how word-of-mouth led to working with pro athletes and entertainers, and offers guidance on treating recognized clients professionally with flexibility and without being starstruck.

The conversation covers the realities of cash practice scaling, clinical competence alongside positioning and marketing, associate vs. owner career paths, leadership and reinvestment in team benefits, and rebranding.

Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending.

Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He explains how Google’s paid Gemini integrates with Google Drive and Google Slides, including a “beautify this slide” feature to improve slide design.

Dr. Christie also suggests using AI chat tools to research and build community outreach lists (gyms, trainers, yoga studios, attorneys, doctors) based on a clinic’s target audience. Finally, he discusses AI phone answering for clinics as something to watch, but remains cautious and prefers a human touch, possibly using AI after hours.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice.

Listeners will gain valuable insights into the evolving landscape of chiropractic care, including the challenges practitioners face in integrating multiple techniques and certifications. Dr. Stevens shares his vision for bridging the gap between clinical excellence and business acumen, emphasizing the importance of understanding patient needs and delivering tailored solutions.

Whether you're a seasoned practitioner or a recent graduate, this episode offers a roadmap for achieving excellence in chiropractic care and building a thriving practice. Don't miss this opportunity to learn from two passionate advocates for the future of chiropractic!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions.

Dr. Christie shares key insights on the mindset and behaviors that differentiate amateurs from professionals, emphasizing the importance of showing up consistently, managing emotional challenges, and taking full ownership of one's practice. He discusses the value of setting high internal standards, the significance of mentorship and coaching, and how accountability can transform practice outcomes.

This episode is a call to action for chiropractors to embrace their professional identity, invest in their growth, and foster a culture of excellence that benefits both their practices and their patients. Tune in for a thought-provoking discussion that will inspire you to take your practice to the next level!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth.

Listeners will hear Dr. Johnson's personal journey of navigating the challenges of motherhood while managing a thriving practice, including the strategies she employed to ensure a smooth transition during maternity leave. The conversation highlights the importance of mentorship, financial planning, and the necessity of creating a supportive environment for associates who may not wish to pursue ownership themselves.

As they explore the impact of the Mastermind group, Dr. Johnson discusses how the community has empowered her to sharpen her skills, build confidence in public speaking, and create lasting connections with fellow chiropractors. Packed with valuable insights, this episode is perfect for chiropractors who want to push beyond their comfort zones, elevate their practices, and deliver even better care to their patients.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic."  Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment, increasing student debt, and financial pressures on practitioners.

Listeners will gain insights into the financial equation affecting new chiropractors, including the stark contrast in student debt and income compared to previous decades. Dr. Christie emphasizes the importance of addressing these financial realities, advocating for reduced education costs and stronger business training in chiropractic schools. He also highlights the need for unity within the profession to enhance income opportunities for practitioners and improve the overall landscape of chiropractic care.

This episode is a call to action for chiropractors to engage in meaningful conversations about the future of their profession and to explore innovative solutions that can lead to sustainable growth. Whether you're a seasoned chiropractor or a student considering a career in chiropractic, this episode offers valuable perspectives on navigating the evolving challenges of the field.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to buy a practice.

Listeners will gain valuable insights as the Kulas reflect on their initial years in practice, the obstacles they encountered, and the growth they achieved. They emphasize the importance of resilience, teamwork, and maintaining a clear vision amidst adversity. The conversation dives into how their commitment to hard work and strategic choices has shaped their successful practice today.

This episode is a must-listen for chiropractors seeking inspiration and practical advice on overcoming challenges and achieving their professional goals!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve.

The conversation dives deep into the importance of having a well-structured, content-rich website that serves as a hub for potential patients. Darcy emphasizes the need for clinics to create specific pages for their services and conditions, ensuring that their website is not only informative but also optimized for AI search engines. She discusses the significance of using the right terminology and structure to improve visibility and engagement.

Listeners will learn about local SEO tactics, the impact of Google reviews, and how to effectively manage multi-location clinics. With practical advice on leveraging video content and crafting compelling narratives, this episode is packed with actionable strategies that chiropractors can implement to enhance their online presence.

For those looking to thrive in the ever-changing world of digital marketing, this episode is a must-listen!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of aligning expectations, fostering honest communication, and providing mentorship to create a thriving chiropractic environment.

Listeners will learn about the financial realities of practice ownership, the significance of business literacy for associates, and how to establish clear compensation structures. Dr. Christie also discusses the need for transparent communication regarding practice metrics and the role of professional development in building strong partnerships. With practical advice and real-world examples, this episode equips chiropractors with the tools to enhance their relationships and ultimately improve patient care.