In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Gage Winkels, an associate chiropractor at Health Fit Chiropractic, to explore the dynamic world of Instagram Reels and its impact on chiropractic marketing.

Dr. Christie and Dr. Winkels delve into the landscape of Instagram, highlighting the platform's shift towards emphasizing Reels as a response to TikTok's popularity. They discuss the mechanics, strategies, and tactics essential for creating effective Instagram Reels that can enhance branding and patient engagement. From understanding the nuances between posts, stories, and reels to leveraging trending music and captions, this episode is packed with actionable insights.

 The conversation also touches on the importance of building a robust social media presence, especially for young chiropractors entering the field. Dr. Winkels shares his journey of taking on marketing responsibilities within the practice and the intrinsic motivation required to succeed in today's digital age. They also discuss the benefits of collaborating with local businesses and influencers to expand reach and credibility.

Listeners will gain valuable knowledge on how to track and analyze Instagram metrics, set realistic goals, and maintain consistency in posting. Whether you're new to social media marketing or looking to refine your strategy, this episode offers practical advice to elevate your chiropractic practice's online presence.

In this insightful episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Kristen Lawrenz from Student Loan Planner to tackle a pressing issue for many chiropractors: managing student loans. With changes in loan programs and economic conditions, this conversation is a timely update on strategies to handle student debt effectively.

Dr. Lawrenz shares her expertise on navigating the complexities of student loans. They discuss the current state of student loans for chiropractors, including the average debt amounts and interest rates that recent graduates face. Dr. Lawrenz explains the nuances of the SAVE plan, its benefits, and the challenges posed by recent legal proceedings that have put the plan on hold.

Listeners will gain valuable insights into the options available for managing student debt, including the Fresh Start program for borrowers in default and strategies for balancing loan repayment with other financial goals. Dr. Christie and Dr. Lawrenz emphasize the importance of not letting student loans hinder financial growth and professional success, offering practical advice for chiropractors at different stages of their careers.

Tune in to learn how to navigate the student loan landscape and make informed decisions that align with your financial and career aspirations.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie delves into the distinction between fluid and crystallized intelligence and their significance for chiropractic professionals.

Drawing insights from Arthur Brooks' book 'From Strength to Strength,' Dr. Christie explores how recognizing and transitioning between these forms of intelligence can shape and enhance a chiropractor’s career. He discusses the common pitfalls for both younger and seasoned chiropractors, offers strategies for navigating midlife career challenges, and stresses the importance of faith, family, friendships, and a positive work attitude in achieving long-term career satisfaction.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes back Dr. Naota Hashimoto from TrackStat to explore effective reactivation strategies for chiropractic practices.

Throughout the episode, Dr. Christie and Dr. Hashimoto discuss the importance of defining what reactivation means for your practice and how to effectively measure and optimize it. They explore the challenges many practices face, such as insufficient content marketing and communication technologies, and provide actionable strategies to overcome these obstacles.

Dr. Hashimoto shares insights on tools and technologies that can streamline reactivation processes, including the use of targeted lists for direct mail, text messaging campaigns, and the implementation of new services and offers. They also touch on content marketing, referral techniques, and maintaining patient engagement.

Tune in for valuable tips to enhance your practice's reactivation strategies and ongoing patient communication.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie addresses a critical concern for chiropractors: protecting your practice and income in the event of an injury. Inspired by a group coaching call, Dr. Christie shares practical strategies to safeguard your practice and ensure continuity, even when unexpected injuries occur.

Dr. Christie emphasizes the importance of having a contingency plan in place, drawing from personal experiences and industry insights. He discusses various layers of protection, including having an associate or partner doctor, utilizing locum tenens, and securing short-term disability insurance. The episode also highlights the significance of maintaining an emergency savings fund and an unused line of credit to buffer against financial setbacks.

Key topics include:

· The role of an associate or partner in maintaining practice operations during an absence.

· Utilizing locum tenens for both vacations and unexpected injuries.

· The benefits of short-term disability insurance for chiropractors.

· Building an emergency savings fund and securing a line of credit.

· Avoiding high-risk activities to prevent injuries that could impact your practice.

Tune in to learn how to ensure your practice remains resilient in the face of unforeseen challenges.

In this engaging episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Steven Geanopulos to explore the true essence of being an influencer in the chiropractic community. Dr. Geanopulos shares his journey from having no social media presence to becoming a significant influencer by providing valuable and ethical information.

Dr. Geanopulos discusses the misconceptions surrounding the term "influencer" and emphasizes the importance of community influence over seeking celebrity status. He shares insights on how chiropractors can position themselves as experts within their communities by leveraging their unique knowledge and perspectives.

Key topics include:

· Dr. 'Geanopulos’ transition from traditional practice to a virtual model during the pandemic.

· The impact of creating valuable content and growing a substantial online following.

· Strategies for chiropractors to engage their communities without the pressure of becoming global influencers.

· The significance of understanding and improving metabolic health through chiropractic care.

Dr. Geanopulos also touches on the potential for chiropractors to diversify their revenue streams and pursue personal and professional goals, such as spending extended time abroad while maintaining a virtual practice. This episode offers a fresh perspective on influence and provides actionable insights for chiropractors looking to expand their reach and impact.

In this insightful solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the complex realities of chiropractic revenue and the misconceptions surrounding it.

With a focus on achieving financial stability and growth, Dr. Christie provides a thorough analysis of what it takes to ensure a professional and sustainable income in the chiropractic field.

Dr. Christie challenges common misconceptions about revenue goals and highlights the importance of understanding the balance between overhead costs and take-home pay. He emphasizes the need for chiropractors to aim for a revenue target that allows them to build a strong team and provide excellent patient care without financial stress.

Key topics include:

· Understanding the importance of revenue targets like $30,000 per month.

· The impact of overhead on a practice’s ability to generate revenue.

· Strategies for achieving a professional wage through effective practice management.

· Insights from the Profit First model and Greg Crabtree’s financial frameworks.

· The significance of building a team to enhance patient experience and prevent burnout.

Dr. Christie also introduces an upcoming six-week online course designed to help chiropractors reach their revenue goals through actionable strategies and leadership development. This episode is a must-listen for chiropractors seeking to optimize their practice’s financial health and achieve long-term success.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares insights into the essential services and technologies that can enhance your chiropractic practice. Drawing from his own experiences and experiments within his practice, Dr. Christie highlights the importance of leveraging modern tools to bridge gaps and improve efficiency in today's challenging chiropractic landscape.

With the evolving nature of insurance reimbursements and the rise of cash practices, Dr. Christie emphasizes the need to position oneself as an expert to attract cash-paying patients. He discusses the impact of technological advancements and services that provide a significant return on investment, transforming costs into valuable investments.

Dr. Christie  introduces VisionSpark's upcoming assessment tool to streamline the hiring process for chiropractic associates, alongside a new online course aimed at helping practices achieve $30,000 in monthly revenue.

This episode is packed with actionable advice and resources to help chiropractors modernize their practices and thrive in a competitive environment.

Join Dr. Kevin Christie in an exciting episode of Modern Chiropractic Mastery as he sits down with Dr. Courtney Conley, a renowned specialist in foot and ankle care and the force behind the popular Instagram profile, Gaithappens. Dr. Conley shares her incredible journey from her early days as a ballet dancer dealing with foot issues to becoming a transformative figure in the chiropractic community.

In this episode, Dr. Conley discusses her appearance on the Peter Attia podcast and its impact on her practice and professional positioning. She delves into her passion for the foot and ankle, emphasizing the importance of specialization and mastery in chiropractic practice. Whether you're interested in foot and ankle care or looking to enhance your practice, Dr. Conley's insights are invaluable.

Key topics include:

· The journey from ballet dancer to foot and ankle specialist.

· Building a niche practice and the importance of positioning in the community.

· The significance of content marketing and ethical promotion in chiropractic.

· Mastering foot and ankle assessment and treatment techniques.

· The upcoming MPI Gait Seminar with Dr. Conley and other industry leaders.

Dr. Conley's story is a testament to the power of dedication, specialization, and strategic marketing. This episode is a must-listen for chiropractors looking to elevate their practice and make a lasting impact in their community.

In this enlightening episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Dr. Steven Fransen, a prominent figure in the chiropractic world, to discuss the "Four Seasons of a Chiropractic Career." Dr. Fransen, from the Remarkable Chiropractor, shares his insights on the different stages of a chiropractic career and the importance of transitioning through these stages with a clear vision and goals.

Dr. Fransen elaborates on the four key phases: Launch, Build, Scale, and Exit, emphasizing the significance of understanding one's role, whether as a caregiver, business builder, or entrepreneur. He highlights the challenges faced by many chiropractors, particularly the "failure to launch," and provides strategies to overcome these hurdles. The discussion also touches on the entrepreneurial spirit within the chiropractic profession and the importance of aligning one's career path with their inherent strengths and aspirations.

Key topics include:

*The distinction between caregivers, business builders, and entrepreneurs in chiropractic.

*The importance of understanding economic metrics like revenue per employee (RPE) in practice management.

*Strategies for transitioning from a solopreneur practice to a scalable and durable business model.

*The significance of building a business with an eye on future exit strategies.

*Compensation models and the financial realities for associate chiropractors.

Dr. Fransen also introduces the "Practice Value Drivers Cheat Sheet," a valuable resource for chiropractors looking to enhance the attractiveness of their practice to potential buyers. This episode is packed with actionable insights and strategic advice for chiropractors at any stage of their career, aiming to optimize their practice and ensure long-term success.