In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie discusses practice efficiency with Jason Infinger, a business advisor and serial entrepreneur. Infinger has a wealth of experience in AI integration, business efficiency, and creating long-term enterprise value.

The episode focuses on how chiropractors can optimize their practices to reduce friction in the patient experience. Infinger emphasizes the importance of starting with the practice's internal efficiency before aiming for a seamless patient journey.

Topics include the need for self-awareness, a clear mission, and a unique value proposition. Infinger introduces the 'bow tie funnel,' which extends beyond initial patient interactions to creating brand ambassadors. He also discusses the importance of timely communication and how AI can augment human efforts in tasks like patient onboarding, record-keeping, and follow-ups. Strategies for building strong referral networks, content marketing, and maintaining excellent patient experience are also covered.

Infinger advises practices to balance between growth and capacity and to use time audits and automation to streamline operations. He stresses the significance of having a vision and staying adaptable to industry changes.

The conversation offers valuable insights for chiropractors at any stage of their practice, focusing on creating a profitable and potentially sellable business.