In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"

Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.

What You’ll Learn in This Episode: Why the typical "just do this" advice is usually misleading

The connection between chiropractic marketing gurus and the broader "make money online" culture

Why there’s no one-size-fits-all approach to getting new patients

Why it's okay (and normal) to get unbalanced results from your marketing efforts

Why everything starts with reaching new people—and how to make sure you're doing it

The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation

2. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing

3. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back

Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help?

Build and maintain a professional website

Set up and optimize your Google Business Profile

Create and maintain relevant social media accounts

Implement a simple, effective plan for gathering reviews and referrals

Key Questions to Ask Yourself: What are my current skills?

What are my interests?

What are my available opportunities?

What is my timeline?

What is my budget?

These questions will help you decide what to focus on next and avoid wasting time and money.

Final Takeaways: Just get started, even if it’s messy at first

Don’t take unnecessary financial risks

Test and tweak your efforts—marketing is an ongoing process

Be willing to change, but also be patient with your strategy

Most importantly, be committed to excellence in everything you do

Resources

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice.

The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable.

Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike.

• How Dr. Katie went from horse girl to animal chiropractor
• What animals can be adjusted (not just dogs and horses)
• The legal and logistical challenges of animal chiropractic
• Tools of the trade: hands versus instruments
• How to communicate with vets and why it matters
• Business models for mobile and brick-and-mortar animal chiropractors
• Emotional patient stories and powerful outcomes
• Why excellence and collaboration are the future of animal chiropractic

• Dr. Katie’s podcast: Making Strides for Animal Chiropractic
• Dr. Katie’s Website: Making Strides For Animal Chiropractic

Resources

• Business & marketing training for chiropractors: https://rocketchiro.com/join
• Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding.

Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice.

Takeaways:

• The biggest mistake chiropractors make is not defining who they are.
• Clarity about your practice helps in marketing and attracting patients.
• Understanding your ideal patient is crucial for success.
• Chiropractors should focus on their strengths and specialties.
• Effective marketing requires knowing your target audience.
• Don't try to be everything to everyone in your practice.
• Your website and branding should reflect your practice identity.
• Starting a chiropractic practice is challenging and requires clarity.
• Good marketing creates a draw for the right patients.
• Utilize programs and resources to help define your practice purpose.

Sound Bites:"Why would someone pick you?" "What is your superpower?"

Resources For Chiropractors:Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic Local SEO: https://rocketchiro.com/chiropractic-seo

In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.

Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle.

Key Takeaways:

• New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems.
• Three main ways to get new patients:
• Online Marketing: SEO, Google Ads, social media, content marketing
• Offline Marketing: Networking, community outreach, events, public speaking
• Referrals & Relationships: Word of mouth, patient referrals, business partnerships
• Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing.
• All marketing starts with awareness – People must first know your practice exists before they can become patients.
• Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step.
• Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands.

Actionable Steps:

1. Audit your marketing: How are new people discovering your practice?
2. Stop wasting time on tactics that don’t introduce you to new people.
3. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach.
4. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO.
5. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.

Additional Resources: 

Business & marketing training for chiropractors: https://rocketchiro.com/join 

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment 

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites 

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors 

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully?

In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice.

They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors.

From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts. 

Topics Covered:

✔️ Why chiropractic philosophy has always been divisive rather than unifying  ✔️ The fine line between philosophy and evidence-based care  ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care?  ✔️ Why the most philosophical chiropractors should be the most precise  ✔️ The real reason medical doctors don’t refer to chiropractors ✔️ Why crapping on pain relief is dumb  ✔️ How chiropractic can regain trust in healthcare

Connect with Dr. John Stenburg: Dr. Stenberg’s website: https://www.zenithchiroco.com/  Dr. Stenberg on Instagram: https://www.instagram.com/zenith_chiro  Dr. Stenberg’s Upper Cervical Podcast: https://www.zenithchiroco.com/upper-cervical-podcast

Additional Resources:  Business & marketing training for chiropractors: https://rocketchiro.com/join  Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors  Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully.

Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor.

Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith.

What You’ll Learn in This Episode:

• The 3 W’s of fitness: Weight training, Walking, and Watching your diet
• How strength training prevents injury and improves longevity
• The myths of extreme fitness trends, fad diets, and overtraining
• Why recovery is one of the most overlooked aspects of fitness
• How Steve’s personal faith journey shaped his approach to fitness and life
• The fundamental difference between Christianity and other religions

Mentioned in This Episode:

• The Gospel of Fitness by Steve McKinney – Available on Amazon
• Steve’s website: fitnessandmore.net

Resources & Additional Links:

• Rocket Chiropractic: rocketchiro.com
• Follow Dr. Jerry Kennedy on Instagram: @rocketchiro
• Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/

Resources & Additional Links:

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.

Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.

🔥 The Real Limitations of Local SEO (Google Maps)

• Why your search visibility is limited by factors like search volume and competition.
• How Google’s location-based algorithm impacts your chances of ranking in the map pack.
• The importance of your practice’s physical location when it comes to dominating local searches.

💡 The Truth About Heat Maps

• Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps.
• Why some SEO claims only work in low-competition areas.
• How to set realistic expectations for local SEO results based on your practice’s location and competition.

🚀 When Chiropractors Should Run Google Ads

• How Google Ads can help bypass SEO limitations and get immediate visibility.
• The pros and cons of running ads yourself vs. hiring an agency.
• Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds.
• The best times to consider running ads:
  • New practices looking to generate leads fast.
  • Chiropractors wanting to expand reach beyond local SEO limits.
  • Practices aiming for total local domination.

💣 Bonus Insight:

• Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market.

• Local SEO is powerful but has real limitations based on search volume, competition, and physical location.
• Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs.
• Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.

🎯 Need Help With Your Website, SEO, or Google Ads? Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.

👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode!

🎙️ Got questions or topics you'd like covered? Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!

Rocket Chiropractic Marketing Podcast - Episode Show Notes

Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors

Episode Summary:

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:

Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.

Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.

Key Takeaways:

1. The "More Time = More Value" Myth

Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.

Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.

Chiropractors should prioritize efficiency without sacrificing quality.

Patients should pay for results, not minutes on the clock.

New patient visits and regular visits should be optimized for effectiveness and patient experience.

Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.

2. The Power of Patient Interaction

Patients need to feel heard and valued.

Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.

Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away.

Being present and engaged, even in a short visit, makes a significant difference in the patient experience.

Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.

3. Business and Marketing Takeaways

Efficiency in practice allows chiropractors to serve more patients without compromising care.

Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.

Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.

Announcements & Housekeeping:

Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.

Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.

Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website.

Final Thoughts:

Focus on value and efficiency, not just time spent with patients.

Enhance patient interactions to build stronger connections and improve retention.

Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.

Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.

Key Takeaways:

1. The Key to Marketing: Interaction

• Interaction is the cornerstone of effective marketing—online or offline.
• Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include:
• Questions on your Google Business Profile.
• Website visits and clicks.
• Positive reviews.
• Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience.

2. Are Deals Worth It?

• Deals like discounted first visits can attract patients, but there are long-term implications:
• What you do to attract patients is what you’ll need to do to retain them.
• Deals may attract price-sensitive patients, making it harder to sustain full pricing later.
• Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services.

3. Helping Patients Understand Your Practice

• Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them.
• Instead of explaining techniques, highlight the types of patients you help and the problems you solve.
• Shift your messaging to help patients feel they’ve found the right place.

Actionable Tips:

• Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths.
• When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website.
• Frame your communication around the benefits to the patient, reinforcing that they’re in the right place.

Resources Mentioned:

• Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice.
• Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today.

From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future.

Key Topics Discussed:

1. The Role of Imaging in Chiropractic Practice:
   • When and why to use X-rays or other imaging tools.
   • The ethical considerations of imaging—balancing necessity and overuse.
   • How imaging impacts patient perception and outcomes.
2. Innovations in Chiropractic Education:
   • The Community-Based Clinical Education (CBCE) program at UWS.
   • Enhancing student readiness with immersive learning experiences.
   • Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams.
3. Career Opportunities for Chiropractors:
   • The growth of salaried positions in chiropractic and the rise of franchise models.
   • Challenges and opportunities in the current job market for chiropractors.
   • Bridging the gap between education and real-world practice.
4. Chiropractic’s Evolving Role in Healthcare:
   • Advocating for chiropractic as a primary choice for musculoskeletal and spine care.
   • Integrating chiropractic into multidisciplinary teams for holistic patient care.
   • Addressing common misconceptions about the profession.
5. Social Media’s Influence on Chiropractic:
   • The rise of Instagram and YouTube chiropractors—pros, cons, and public perception.
   • Balancing education and entertainment in promoting chiropractic care.

Memorable Quotes:

• “If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia
• “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia
• “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry Kennedy

Call to Action: If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below.

• CBCE Onboarding Meeting Scheduling for Doctors
• CBCE Program Application

Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo