ChiroCandy: THE Chiropractic Marketing Podcast

Schedule a call or find out more: https://chirocandy.com/tribe

Summary

In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display ads, and local service ads. Overall, the conversation highlights the power of Google advertising in reaching a large audience and driving quality leads.

Takeaways

• Advertising on Google can be highly beneficial for chiropractors, as it allows them to reach potential customers who are actively searching for their services.
• Omnipresence is key in advertising, as it ensures that your brand is visible to potential customers wherever they are, whether it's on Google, Facebook, or other platforms.
• Google offers various types of ads, including search ads, display ads, and local service ads, each with its own advantages and targeting options.
• By combining Google advertising with other platforms like Facebook, chiropractors can maximize their reach and create a more comprehensive marketing strategy.
• Google has a massive user base, with billions of people using the platform every day, making it a valuable advertising channel for chiropractors.
• Regularly optimizing and monitoring your Google ads is crucial to ensure that you are getting the best results and reaching your target audience effectively.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

Summary

• Facebook and Instagram are still highly relevant platforms for businesses to reach their target audience.
• Creating engaging and value-driven content is key to building trust and attracting potential customers.
• Retargeting allows businesses to reach people who have engaged with their content and increase conversion rates.
• Organic social media marketing, combined with paid ads, can lead to long-term success.
• Investing time and effort in Facebook and Instagram marketing can yield significant results.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

Summary 

 In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in interest. They also highlight the value of each lead and the potential for high conversion rates if followed up promptly. The hosts recommend using video content and personalized communication to build trust and rapport with leads. They also suggest tracking and organizing leads for efficient follow-up and offer a done-for-you service for lead follow-up.

Takeaways

• Follow up with leads as soon as possible to capitalize on their decision to sign up.
• Each lead has value and potential for high conversion rates.
• Use video content and personalized communication to build trust and rapport with leads.
• Track and organize leads for efficient follow-up.
• Consider using a done-for-you service for lead follow-up.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients.

Downloads mention in this episode: 

https://go.chirocandy.com/guide

After a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office.

Topics covered during this episode include:

• Why the podcast took a two-and-a-half-year hiatus.
• Insights into changes in Facebook and Instagram marketing strategies for chiropractors.
• Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing.
• How traditional community-based marketing compares to modern digital strategies.
• The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly.
• Why video marketing is powerful for building trust and engagement with potential patients.
• How short, engaging video clips create a "celebrity effect" for chiropractors.
• Strategies for effective patient engagement through consistent, high-quality video content.
• How robust referral programs can boost chiropractic practice success.
• The importance of trial-and-error in finding effective marketing strategies.
• Why targeting specific demographics, like college graduates, can attract higher-quality leads.
• The challenges of adapting to changing marketing trends and staying relevant.
• How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience.
• The benefits of starting patient education early through engaging video content.
• Why you need to nurture your audience by being consistent in your video creation.
• An example of an unexpectedly effective ad.

Visit our website at https://chirocandy.com

Billy Sticker interviews Bharon Hoag about the CDC.

The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now.

The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.

Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton.  Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting

From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market.