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Summary

In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The conversation highlights the necessity of engaging content, consistent follow-up, and the measurable success that comes from a well-executed marketing plan.

Takeaways:

• A CRM is essential for managing patient relationships.
• Engaging video content is crucial for marketing success.
• Consistency in follow-up can lead to better patient conversion.
• Humor and personality in videos can enhance audience engagement.
• Collaboration between marketing teams and practitioners is vital.
• Diversifying services can help adapt to market changes.
• Social media marketing requires active participation from practitioners.
• Measurable results are important to demonstrate value to clients.
• Investing in professional marketing support can yield substantial returns.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho