Register for the webinar: https://chirocandy.com/ai-webinar

 

Summary 

In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment scheduling, highlighting how AI can enhance efficiency and improve patient acquisition. He concludes with a call to action for listeners to explore AI tools and their benefits for their practices.

 

Takeaways

• AI is comparable to the early days of Facebook.
• Understanding AI's potential is crucial for business growth.
• AI can enhance marketing strategies and client engagement.
• Using AI for content creation can save time and resources.
• AI can help in booking appointments and managing leads. 
• The importance of speed to lead in capturing new patients. 
• AI can be trained to match the office's communication style.
• Automation through AI can improve operational efficiency.
• AI tools can provide valuable insights for marketing campaigns. 
• Embracing AI is essential for staying competitive in the market.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar

 

Summary

In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The conversation highlights the necessity of engaging content, consistent follow-up, and the measurable success that comes from a well-executed marketing plan.    

Takeaways:

• A CRM is essential for managing patient relationships.
• Engaging video content is crucial for marketing success.
• Consistency in follow-up can lead to better patient conversion.
• Humor and personality in videos can enhance audience engagement.
• Collaboration between marketing teams and practitioners is vital.
• Diversifying services can help adapt to market changes.
• Social media marketing requires active participation from practitioners.
• Measurable results are important to demonstrate value to clients.
• Investing in professional marketing support can yield substantial returns.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/

 

In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and transformative patient success stories. Dr. Hanopole also highlights the upcoming 'Skip the Scalpel' event aimed at educating chiropractors on the benefits of laser therapy and fostering community engagement.

 

Takeaways

• Chiropractic is an amazing profession with many challenges.
• Laser technology can significantly enhance patient healing.
• Integrating laser into chiropractic practices opens new revenue streams.
• Patient education is crucial for expanding chiropractic care beyond back and neck issues.
• Transformative patient stories highlight the effectiveness of laser treatments.
• The chiropractic business model needs evolution to attract more patients.
• Community engagement is essential for raising awareness about chiropractic benefits.
• Chiropractors can serve patients who are already seeing other providers.
• The 'Skip the Scalpel' event aims to educate and inspire chiropractors.
• Changing perspectives on laser technology can lead to new opportunities.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

 

Schedule a call or find out more: https://chirocandy.com/tribe

In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create engaging and authentic content. The key takeaways from the conversation are the need for consistency, authenticity, and active participation on the platform to achieve success with TikTok advertising.

Key Takeaways:

• TikTok advertising has evolved since 2021, with more challenges and competition.
• Using CapCut, a video editing app, can make it easier to create engaging TikTok content.
• Consistency, authenticity, and active participation are key to success on TikTok.
• Responding to comments and engaging with viewers helps build a connection.
• Paying a social media person or videographer to handle TikTok content can be beneficial.
• TikTok is a platform for fun and authenticity, making it a great way to reach new patients.

 

 

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

 

Schedule a call or find out more: https://chirocandy.com/tribe

 

Summary

In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display ads, and local service ads. Overall, the conversation highlights the power of Google advertising in reaching a large audience and driving quality leads.

 

Takeaways

• Advertising on Google can be highly beneficial for chiropractors, as it allows them to reach potential customers who are actively searching for their services.
• Omnipresence is key in advertising, as it ensures that your brand is visible to potential customers wherever they are, whether it's on Google, Facebook, or other platforms.
• Google offers various types of ads, including search ads, display ads, and local service ads, each with its own advantages and targeting options.
• By combining Google advertising with other platforms like Facebook, chiropractors can maximize their reach and create a more comprehensive marketing strategy.
• Google has a massive user base, with billions of people using the platform every day, making it a valuable advertising channel for chiropractors.
• Regularly optimizing and monitoring your Google ads is crucial to ensure that you are getting the best results and reaching your target audience effectively.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

 

Summary

In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content that adds value to the audience and builds trust. The hosts debunk the misconception that Facebook is losing relevance and encourage listeners to stay the course and invest time and effort in organic and paid social media marketing.     Takeaways

• Facebook and Instagram are still highly relevant platforms for businesses to reach their target audience.
• Creating engaging and value-driven content is key to building trust and attracting potential customers.
• Retargeting allows businesses to reach people who have engaged with their content and increase conversion rates.
• Organic social media marketing, combined with paid ads, can lead to long-term success.
• Investing time and effort in Facebook and Instagram marketing can yield significant results.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

 

Summary 

 In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in interest. They also highlight the value of each lead and the potential for high conversion rates if followed up promptly. The hosts recommend using video content and personalized communication to build trust and rapport with leads. They also suggest tracking and organizing leads for efficient follow-up and offer a done-for-you service for lead follow-up.

Takeaways

• Follow up with leads as soon as possible to capitalize on their decision to sign up.
• Each lead has value and potential for high conversion rates.
• Use video content and personalized communication to build trust and rapport with leads.
• Track and organize leads for efficient follow-up.
• Consider using a done-for-you service for lead follow-up.

 

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

In this episode of the ChiroCandy podcast, Billy Sticker and Matt Keenan discuss different niches that work well for marketing on social media. They cover chiropractic, decompression, massage, neuropathy, weight loss, knee campaigns, and more.   They emphasize the importance of visual representation, using videos and images to grab attention and generate engagement. They also discuss the need to speak directly to the target audience and highlight the benefits of the treatment or service being offered. The hosts provide tips and strategies for creating effective ads and campaigns for each niche.   Takeaways • Visual representation is key in social media marketing, using videos and images to grab attention and generate engagement. • It is important to speak directly to the target audience and highlight the benefits of the treatment or service being offered. • Creating effective ads and campaigns requires creativity and understanding of the platform's guidelines and policies. • Consistency and repetition in content production help establish authority and build trust with the audience.

In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients.

Downloads mention in this episode: 

https://go.chirocandy.com/guide

After a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office.

 

Topics covered during this episode include:

• Why the podcast took a two-and-a-half-year hiatus.
• Insights into changes in Facebook and Instagram marketing strategies for chiropractors.
• Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing.
• How traditional community-based marketing compares to modern digital strategies.
• The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly.
• Why video marketing is powerful for building trust and engagement with potential patients.
• How short, engaging video clips create a "celebrity effect" for chiropractors.
• Strategies for effective patient engagement through consistent, high-quality video content.
• How robust referral programs can boost chiropractic practice success.
• The importance of trial-and-error in finding effective marketing strategies.
• Why targeting specific demographics, like college graduates, can attract higher-quality leads.
• The challenges of adapting to changing marketing trends and staying relevant.
• How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience.
• The benefits of starting patient education early through engaging video content.
• Why you need to nurture your audience by being consistent in your video creation.
• An example of an unexpectedly effective ad.

 

Visit our website at https://chirocandy.com