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In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create engaging and authentic content. The key takeaways from the conversation are the need for consistency, authenticity, and active participation on the platform to achieve success with TikTok advertising.

Key Takeaways:

• TikTok advertising has evolved since 2021, with more challenges and competition.
• Using CapCut, a video editing app, can make it easier to create engaging TikTok content.
• Consistency, authenticity, and active participation are key to success on TikTok.
• Responding to comments and engaging with viewers helps build a connection.
• Paying a social media person or videographer to handle TikTok content can be beneficial.
• TikTok is a platform for fun and authenticity, making it a great way to reach new patients.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho