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Summary:

In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients.

Takeaways:

• The end of the year can be a busy time for businesses.
• AI is revolutionizing how businesses manage leads and customer interactions.
• Understanding the buyer's journey is crucial for effective marketing.
• Different stages of awareness require tailored messaging.
• Not all businesses need to hire a marketing agency.
• Value stacking can make offers irresistible to clients.
• AI can significantly reduce workload in customer service.
• It's important to stay updated with marketing strategies.
• Creating a compelling offer can lead to increased sign-ups.
• Training clients on marketing tools can empower them.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho