In this episode of the Family Practice Podcast, guest Dr. Melonie Schoenherr introduces her revolutionary approach to chiropractic care in collaboration with lactation support for newborns and their mothers. 

Dr. Tony and Dr. Melonie discuss the critical importance of nervous system-focused chiropractic for infants, the incredible potential of her Begin Well Co. clinics, and the necessity of addressing The Perfect Storm impacting today's babies. 

The podcast dives into everything from prenatal education and growth spurts to lactation challenges and the pivotal role fathers play in the entire process. Dr. Melonie shares her vision of establishing Begin Well Co. in every major city and the steps needed for other chiropractors to adopt this care model.

What You’ll Learn:

• Understanding the “Perfect Storm” for Infants – How birth interventions contribute to early subluxations, impacting breastfeeding and neurodevelopment.
• The Power of Chiropractic & Lactation Consulting – Why supporting the infant’s nervous system is key to resolving feeding issues and promoting overall health.
• Revolutionizing Family Practice with BeginWellCo – How Dr. Schoenherr's model integrates prenatal education, breastfeeding workshops, and holistic care.
• Engaging Fathers in Care – Strategies to involve dads in the chiropractic process, strengthening family support.
• Customized Care Plans for Infant Development – Adapting chiropractic care to key growth spurts and neurological milestones.
• Building a Community of Support – Collaborating with other healthcare professionals to create a well-rounded family wellness network.
• Expanding Your Practice’s Impact – How you can implement these collaborative approaches to become a trusted resource in your community.

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Links & Resources: 

Begin Well Co. 

The Pediatric Experience Certification & Adjusting Seminar

The PX Membership

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Key Moments: 

00:00 Understanding Baby Growth Spurts

00:22 Welcome to the Family Practice Podcast

01:20 Introducing Dr. Melanie Schoenherr

02:45 The Importance of Early Chiropractic Care

05:41 Challenges in Family Practice

07:25 Dr. Melanie's Mission and Approach

13:53 Marketing and Outreach Strategies

26:02 Care Plans and Growth Spurts

27:21 Breastfeeding Milestones

29:01 Prenatal Workshops and Lactation Visits

30:53 Empowering Dads During Birth

33:38 Building Begin Well Co.

35:46 Integrating Chiropractic and Lactation

39:58 Mentorship and Scaling the Mission

45:55 Final Thoughts and Call to Action

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In this episode of the Family Practice Podcast, co-host and Chief Heart Officer of PWC Chiropractic, Jacqui Jakubowicz, shares her personal journey as a 'Perfect Storm' parent and the profound impact chiropractic care had on her family. 

This episode discusses the concept and roles of "Care Advocates"—emphasizing the importance of empathy, understanding the 'Perfect Storm' of stressors affecting children, and the transformative power of trust and active listening with parents. 

The episode underscores the vital role of chiropractors and their Care Advocates in providing transformative care, fostering community, and offering hope, answers, and actionable help to struggling families.

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Key Moments: 

00:00 Empowering Moms and Transforming Communities

00:11 Welcome to the Family Practice Podcast

01:03 Meet Your Co-Host: Jackie Jakubowicz

02:31 The Perfect Storm: Understanding Family Challenges

04:02 Redefining the Role of Chiropractic Assistants

04:50 Building Trust with Parents

06:06 The Power of Listening and Empathy

08:03 The Transformative Journey of a Perfect Storm Parent

09:27 Action Steps for Care Advocates

10:09 The Importance of Clear Communication

14:21 Celebrating the Role of Care Advocates

17:51 The Life-Changing Power of Chiropractic

20:09 Closing Remarks and Next Steps

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Links & Resources: 

Team & Leadership Event

In today's episode of The Family Practice Podcast, Dr. Tony sits down with the incredible Dr. Andrew Rupp to dive into what it truly takes to build a thriving family practice and personal life.

Dr. Andrew shares how he balanced launching a high-impact pediatric practice while growing his family, the #1 secret to patient trust and long-term retention, why leadership and consistency are the keys to scaling success, and the mindset shifts that took him from intern to a wildly successful, purpose-driven chiropractor.

If you’re a chiropractor or student looking for the blueprint to sustainable success, this episode is a MUST LISTEN! 

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Key Moments: 

00:00 Introduction to the Family Practice Podcast

01:11 Meet Dr. Andrew Roop: A Chiropractic Success Story

04:53 Balancing Family and Practice

08:28 The Importance of Mentorship

12:47 Finding Your Chiropractic Spark

18:18 Startup Strategies for New Chiropractors

19:47 The Power of Consistent Branding

20:27 Building Trust in Chiropractic

21:25 The Importance of Pediatric Focus

22:17 Commitment to Clinical Excellence

23:01 Scaling Your Practice

28:50 The Role of Leadership

33:44 Balancing Business and Personal Life

39:13 Closing Thoughts and Future Plans

In this episode of The Family Practice Podcast, Dr. Tony Ebel emphasizes that principled, neurologically-focused chiropractic care is distinct from medical, wellness, and functional medicine. He warns against diluting the profession by integrating other healthcare models and urges chiropractors to own their niche—nervous system-focused care—since no other profession directly addresses subluxations. While parents increasingly seek natural options, many of the therapies and protocols chase symptoms rather than correcting nervous system dysfunction. The goal is to make pure chiropractic as mainstream as organic food so that it becomes parents' FIRST choice in healthcare.

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Key Moments: 

00:00 Introduction to Chiropractic Clarification

01:18 Chiropractic: This, Not That

02:03 Defending Subluxation and Chiropractic Philosophy

03:46 Chiropractic vs. Medicine and Wellness

08:46 The Pitfalls of Integrative Practices

11:37 Personal Journey and Lessons Learned

14:00 The Importance of Pure Chiropractic

25:36 Final Thoughts and Call to Action

40:54 Closing Remarks and Resources

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Links & Resources: 

Pain to Peds Course + Playbook

In this episode of The Family Practice Podcast, we dive into the essential principles and powerful strategies for building a thriving, purpose-driven family practice that becomes a true pillar in your community.

Drs. Ashley and Rudy Bersani join us to share their passion for transforming chiropractic care, their proven methods for cultivating a vision-driven team, and their approach to fostering lasting relationships with patients and the community.

From navigating the early challenges of practice ownership to scaling their team and business with humility and purpose, this conversation is PACKED with actionable insights!

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Key Moments: 

00:00 Building a Chiropractic Community

00:17 Welcome to the Family Practice Podcast

00:42 Introducing the Hosts and Guests

00:52 The Importance of Pediatric and Perinatal Chiropractic

01:09 Launching the Podcast with Special Guests

02:30 The Chiropractic Journey: From School to Practice

03:49 Discovering the True Potential of Chiropractic

06:57 The Role of Seminars and Mentorship

12:00 Strategies for a Successful Practice

16:20 The Balance Between Passion and Business

17:31 The Importance of Taking Care of People

18:41 Balancing Success and Humility

20:01 Team Dynamics and Patient Care

23:00 Financial Success and Community Support

24:12 Scaling Your Practice

27:27 The Role of Humility in Leadership

30:57 Concluding Thoughts and Final Advice

In this episode of The Family Practice Podcast, Dr. Tony Ebel dives into the core principles and strategies needed to create a lasting impact as a Pediatric and Family Chiropractor. 

Dr. Tony breaks down the Foundational C’s—Certainty, Confidence, and Conviction—that every successful chiropractor must cultivate.

From there, he takes a deep dive into clinical mastery, covering the essential elements of case history, exam and analysis, care planning, case management, and the art of adjusting.

Next, he explores the Separator C’s—the skills that set exceptional chiropractors apart: from content creation for branding and marketing to CEO-level skills like leadership, team building, strategic planning, and systems development.

Whether you’re a student, a new doc, or an experienced practitioner ready to level up, this episode will equip you with the mindset and tools to make an extraordinary impact.
 
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Key Moments:

00:00 Introduction to the PX Podcast

01:00 Foundational Principles of Pediatric Chiropractic

01:40 The Honor and Responsibility of Pediatric Chiropractic

02:36 Impact and Growth in Pediatric Practice

08:30 Defining Success in Pediatric Chiropractic

11:44 The Foundational C's of Chiropractic

16:22 The Courage to Stand Out in Pediatric Chiropractic

21:00 The Foundation of Certainty

21:20 Communication and Clinical Skills

21:43 Care Plans and Conviction

22:11 The Importance of Communication

23:58 Content Creation and Marketing

24:42 Scaling Your Practice

26:13 The Role of Leadership

27:23 Setting High Goals

28:23 The Power of Content Creation

33:41 Final Thoughts and Call to Action

In this episode of The Family Practice Podcast, Dr. Tony Ebel sits down with Dr. Scherina, founder of Integrate Wellness Center, to dive deep into her journey of mastering the complexities of the nervous system and its profound impact on pediatric and family health.

Dr. Scherina shares her discovery that many chiropractic techniques only scratch the surface of nervous system care. She reflects on her search for deeper mentorship in pediatric nervous system approaches, which ultimately led her to The Pediatric Experience.

The conversation covers advanced nervous system principles, the importance of continuous learning, and why understanding the nuances of the nervous system goes beyond common paradigms like fight, flight, freeze, or fawn. Dr. Scherina also discusses how she has built a thriving chiropractic practice and leveraged social media to amplify her mission and connect with families worldwide.

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Integrate Wellness Center Website

Network Spinal Directory

Follow Integrate Wellness Center on Instagram

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Key Moments: 

00:00 Introduction to the Nervous System

00:15 Welcome to the Family Practice Podcast

01:06 Meet Dr. Scherina

03:13 Diving into Pediatric Chiropractic

05:40 The Importance of Nervous System Focus

10:40 Building a Successful Practice

12:47 Creating Engaging Content

17:19 Global Reach and Future Plans

20:12 The Nervous System Trend

21:08 The Limits of Cold Plunges and Other Techniques

21:36 The Importance of Physical Touch in Healing

22:14 The Depth of Chiropractic Education

23:03 Understanding Different Nervous Systems

23:17 Continuous Learning and Inspiration

23:53 Reaching Out to Chiropractors and Families

24:27 Ideal Chiropractic Students and Practitioners

25:39 The Path Forward: Nervous System Focused Practice

26:55 Balancing Clinical and Business Skills

27:29 The Journey of Confidence and Leadership

28:50 Building a Strong Team and Practice

31:27 The Importance of Nervous System Care

33:45 Immersion Experiences and Global Reach

37:52 Final Thoughts 

In this episode of the Family Practice Podcast, Dr. Matt Hill dives into where chiropractic care fits into a child's healing journey. The discussion is centered around understanding and communicating the role of chiropractic in conjunction with other therapies. Dr. Matt shares his personal story about his son Micah's remarkable recovery with chiropractic care, and they introduce the 'Hierarchy of Healing' pyramid which outlines the stages of neurodevelopment. The episode emphasizes the importance of the nervous system and provides strategies for chiropractors to communicate effectively with parents, ensuring they understand the foundational role of chiropractic care.

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Key Moments: 

00:00 Introduction to the Family Practice Podcast

01:18 Understanding Chiropractic in the Healing Journey

05:55 Personal Story: Micah's Journey

11:54 The Hierarchy of Healing: Stage One

17:45 The Hierarchy of Healing: Stage Two

22:34 Movement and Child Development

23:26 The Role of the Nervous System

23:50 Addressing Movement-Based Challenges

24:52 Building a Strong Foundation

26:06 Gut and Immune Health

27:41 The Brain-Gut Connection

30:28 The Hierarchy of Healing

34:35 Quantifying Progress with Insight Scans

38:12 Communicating with Parents

43:10 Recap and Final Thoughts

In this episode, Dr. Tony Ebel welcomes Dr. Adam Black, Owner of Tiffin Family Chiropractic in Tiffin, OH to share his journey of building a successful pediatric chiropractic practice after several attempts. Dr. Black discusses the importance of removing ego, finding purpose, and leveraging faith to stay committed to his calling. 

The episode highlights practical steps for new/startup chiropractors, including:

• The significance of mentorship
• Impactful patient experiences
• Focused social media strategies
• Leadership and ongoing learning
• Scaling a practice effectively

Dr. Black shares the transformational stories of his patients and the fulfillment that comes from serving families. 

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Key Moments: 

00:00 Overcoming Self-Doubt and Embracing Your Calling

00:27 Welcome to the Family Practice Podcast

01:28 Adam's Journey: From Struggles to Success

01:45 The Importance of Mentorship and Finding the Right Model

04:18 Humor and Growth Strategies in Chiropractic

04:47 Adam's Chiropractic School Experience

09:03 Starting a Practice: Challenges and Lessons Learned

15:54 The Role of Social Media in Modern Chiropractic Practice

18:50 Finding the Right Mentorship and Support

23:41 The Importance of Asking for Help

24:52 Choosing the Right Mentor

28:07 Starting a PX Practice

29:32 Building a Strong Team

31:01 Effective Social Media Strategies

35:17 Faith and Chiropractic Care

40:00 The Power of Patient Experience

47:33 Leadership and Growth

49:52 The Joy of Transforming Lives

54:40 Conclusion and Call to Action

In today’s episode, Dr. Tony Ebel dives into the critical topic of standing out in a crowded market by focusing on what truly sets a practice apart: delivering unmatched value to your patients, community, and team. Building a thriving chiropractic practice isn’t easy, but it’s simple when you focus on what matters most.

Here’s what you’ll learn in this powerful episode:

• Extraordinary Clinical Results
• 5-Star Patient Experiences
• Building a Massive Brand 

Whether you’re just starting out or looking to take your practice to the next level, this episode is packed with actionable strategies to help you stand out and thrive in the competitive world of chiropractic care.

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Learn more about The Pediatric Experience 

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Key Moments: 

01:43 Setting the Stage

02:59 The Shift in Pediatric and Family Chiropractic

06:20 Building a Unique Chiropractic Brand

08:09 Delivering Extraordinary Clinical Results

29:08 The Importance of Care Plans

37:21 Overcoming Initial Challenges

37:46 Value Driver #1: Life-Changing Results

38:10 Value Driver #2: Five-Star Patient Experiences

38:45 The Page Two Effect

41:49 Building a Multi-Doc Team

51:35 Value Driver #3: Building a Massive Brand

52:12 Essential Components of a Strong Brand

01:03:30 The Importance of Authenticity

01:06:57 Conclusion and Next Steps