In this episode, Dr. Tony Ebel shares his personal coaching journey—from early business-systems coaching to principled practice mentorship and later guidance to move into an all-cash family model. He explains how mismatched coaching led him “sideways,” including building an insurance-dependent million-dollar practice that felt stressful and unfulfilling, and why he sometimes sought coaching outside chiropractic. He presents a four-point checklist for choosing a chiropractic business coach: core values must align, the coach should still be in practice, the coach’s practice model must match yours (e.g., cash vs insurance; family vs musculoskeletal/modalities), and you shouldn’t outgrow the coach. 

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Links & Resources: 

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Key Moments: 

01:09 Four Point Coach Test

02:14 Early Coaching Lessons

06:25 Shifting Practice Models

14:36 Outgrowing Chiropractic Coaching

23:12 Money Versus Mission

24:21 Philosophy Success

25:41 Vet Coaches Values

31:35 Modern Proof And Trends

34:25 Model Match Matters

39:05 When You Outgrow Coach

42:16 PX Mastermind And C Suite

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