In this episode, Dr. Allie Wright interviews Jalisa Reitz, head of brand and content marketing at The Pediatric Experience/PX Docs, about branding for chiropractors. Jalisa defines brand as the gut feeling and trust people have before meeting you, emphasizing that branding is always happening and should be intentional, rooted in mission, and consistent across marketing and patient experience. They discuss the cost of unclear branding (confusion, hesitation, slower growth, exhaustion), the importance of niching and psychographics, avoiding shiny-object dilution, using stories to build hope and trust, and protecting the brand (including with AI). Jalisa previews the PX Marketing Engine with staged tiers for brand foundation, content output, and full-funnel growth for PX members.

------ 

Links & Resources: 

LEARN MORE ABOUT THE PX MARKETING ENGINE 

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

------ 

Key Moments: 

01:58 Meet Jalisa - Brand Expert

03:21 What A Brand Really Is

10:57 Cost Of Unclear Branding

18:18 Find Your Practice Niche

24:15 Stay Consistent Under Pressure

32:44 Consistency Builds Trust

34:08 Expand Message Through Nervous System

35:58 Rebrand Success Story

42:51 Personal Brand In Community

49:11 Associate And Student Branding

50:30 Three Brand Moves Now

51:06 Niche Down On One Thing

54:53 Stories And Consistency

58:12 AI And Message Clarity

59:28 PX Marketing Engine

01:02:59 Three Tier Growth System

------ 

Want more of The Family Practice Podcast? 

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Allie Wright on Instagram