In this episode of the Family Practice Podcast, Dr. Tony and Dr. Matt pull back the curtain on one of the most important (and misunderstood) aspects of growing a thriving chiropractic practice: how to hire, train, and build unstoppable associate doctors.

They dive deep into redefining the word associate, challenging old-school chiropractic culture, and sharing the systems, mindset, and leadership principles that turn team members into empowered co-leaders, not replaceable employees.

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Links & Resources

FREE PX Training: The Proven Path to a Thriving Family Practice

Join 1,000+ Docs in the PX Membership 

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

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Key Timestamps:

1:00 – Why Associates Matter: The foundation for freedom and growth in practice
7:00 – Redefining “Associate”: Shifting from hierarchy to partnership
10:00 – Two Growth Paths: “Grow Up” vs. “Grow Out” leadership models
17:00 – The Team Doctor Model: Building sideways leadership
23:00 – The 3-Year Associate Framework: From adjusting to leading
36:00 – Structuring Contracts That Create Ownership
40:00 – Keeping Associates Engaged: Challenge, vision, and long-term fulfillment
53:00 – The Sideways Org Chart: Leading together as one powerful team

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