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In this episode of the What Now Podcast, Spencer and Zach welcome Jeremy Dupont, founder of Patch Marketing Systems, who shares his journey from owning a physical therapy clinic to creating a marketing system tailored for healthcare providers. The conversation delves into the importance of effective marketing strategies, the role of CRM systems in nurturing leads, and the advantages of using Google Ads over other advertising methods. Jeremy emphasizes the significance of nurturing leads and maintaining a consistent marketing presence to ensure business growth. In this conversation, Jeremy Dupont shares his journey from being a clinician to mastering digital marketing, particularly in the chiropractic field. He emphasizes the importance of viewing ad spend as an investment rather than an expense, the necessity of having backend systems in place before running ads, and the value of building local networks for new clinics. Jeremy discusses effective strategies for nurturing leads, optimizing ad spend, and the significance of landing pages. He also shares his passion for helping clinic owners succeed through his company, Patch, which offers marketing solutions tailored to the needs of healthcare providers.

Chapters

00:00 Introduction to the Podcast and Guest

03:04 Jeremy's Journey: From Physical Therapy to Marketing

05:58 Understanding Patch Marketing Systems

08:51 The Importance of CRM in Business

11:58 Nurturing Leads: The Key to Success

14:58 Defining Leads and Nurturing Strategies

18:00 The Role of Google Ads in Marketing

22:39 The Journey to Mastering SEO and Ads

23:47 Investing in Ad Spend for Growth

26:11 Importance of Backend Systems Before Ads

28:51 Building Local Networks for New Clinics

30:03 Nurturing Leads and Following Up

31:57 Understanding Effective Ad Spend

33:29 Optimizing Landing Pages for Conversions

35:31 The Why Behind Patch and Its Mission

38:25 Future Plans for Patch and Its Growth

40:32 The Patch Team and Its Offerings