In the second half of Lauryn’s conversation with marketing expert Ryan Rieder, they shift from lead behavior and AI into a bigger, more powerful discussion: what the future of marketing will actually look like. As AI becomes standard and consumer behavior continues to evolve, funnels are losing their influence, trust is becoming the currency, and personal brand is emerging as the most important marketing strategy for practice owners. This episode explores how community, authenticity, and consistent human connection are reshaping how people make decisions in 2027 and beyond.

Lauryn and Ryan break down the rise of the “messy middle,” why reactivations are increasing with print newsletters, how workshops and in-person experiences are changing, and why being known, liked, and trusted will matter more than any ad strategy. If Part 1 explained why lead behavior has changed, Part 2 dives into what to do next—and how to position your clinic and brand for the new era of marketing.

Key Takeaways:

• The strongest marketing strategy of the future is community, not funnels. As consumers become more skeptical of being sold to, trust, belonging, and personal brand will outperform traditional lead-generation tactics.
• The “messy middle” explains today’s nonlinear buying behavior. People now require multiple platforms, repeated exposures, and varied touchpoints before making a decision—making consistency more important than conversion tricks.
• Print newsletters and human connection are making a comeback. Physical, tangible touchpoints create unusually strong recall and retention, especially in a digital world saturated with automated content.
• AI will streamline tasks, but authenticity will be the differentiator. Practices that pair AI efficiency with genuine, relatable human presence will dominate the next phase of patient engagement and brand loyalty.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

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