She Slays the Day

What if the fastest way to make an extra $50,000 isn’t generating more revenue—but keeping more of what your practice already earns? In the final episode of the summer From the Vault series, Dr. Lauryn revisits her conversation with tax strategist Barbara Schreihans to explore why proactive tax planning belongs in every profitable practice owner’s wealth strategy.

Barbara breaks down how entity selection, S corporation elections, home office and vehicle deductions, business travel, content creation expenses, and real estate can affect your tax liability. She also explains why receipts, mileage logs, board minutes, and real-time documentation matter, how to evaluate whether your accountant is actually saving you money, and why quarterly CPA conversations should replace the annual tax-season scramble. Tax laws change, so use these principles to ask better questions of your own licensed tax professional.

Key Takeaways:

• Tax strategy begins with profitability and proactive planning. Once your business is consistently profitable, taxes should become part of your year-round wealth strategy—not a problem you address after December 31.
• Your business entity can significantly affect your tax burden. Barbara explains why practice owners should regularly evaluate whether their LLC, sole proprietorship, or S corporation structure still supports their income and long-term goals.
• Legitimate deductions require legitimate documentation. Home offices, mileage, business travel, content creation, board meetings, and other expenses need a clear business purpose supported by receipts, calendars, logs, and timely records.
• The right accountant should create measurable value. A low-cost accountant may ultimately cost you more when they fail to identify legal planning opportunities, educate you throughout the year, or help you make strategic decisions before tax season.

About the Guest:

Barbara Schreihans is the founder and CEO of Your Tax Coach, creator of the Write Off Your Life and Write Off Your Real Estate courses, and host of the Life-Changing Money podcast. After earning her master’s degree in tax and beginning her career at one of the world’s largest accounting firms, Barbara built a tax strategy company focused on helping entrepreneurs and high-income business owners understand their finances, legally reduce their tax burden, and keep more of what they earn. Through proactive planning and practical education, she helps business owners make taxes part of their broader wealth-building strategy.

Find all things Your Tax Coach

Follow Barbara on Instagram

Resources:

Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3.

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

You cannot make an extra $50,000 by guessing your way through the rest of the year. In part three of Dr. Lauryn’s Summer From the Vault series, we move from mindset and sales into the numbers that reveal what is actually happening inside your practice—and where your next opportunity for growth may be hiding.

Dr. Lauryn explains how to separate emotion and ego from your business metrics, determine which numbers deserve your attention, and use data to diagnose problems with marketing, conversion, retention, training, and practice systems. You’ll learn why weekly visits and revenue never tell the whole story, how small improvements can produce meaningful growth, and why your numbers are information—not a judgment of your success.

Key Takeaways

• Revenue and weekly visits do not tell the entire story. Profitability, patient value, lead quality, and the context behind each metric provide a much clearer picture of your practice’s financial health.
• Tracking the right KPIs reveals where revenue is leaking. New patient calls, booking rates, show rates, conversions, retention, breakups, and referrals can show you exactly where to focus your attention.
• Established practices usually grow through small improvements. Better training, stronger table talk, more qualified marketing leads, and 1–5% improvements across key systems can create significant financial results.
• Your numbers are tools, not a measure of your worth. They help you make non-emotional decisions, identify operational bottlenecks, and determine whether your practice needs better systems, renewed leadership, or intentional rest.

Resources:

Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3.

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

What if sales isn’t about convincing people—but making it easier for the right patients to say yes? In part two of Dr. Lauryn’s July From the Vault series, sales expert Nikki Rausch explains how better conversations, clearer invitations, and confident follow-up can help practice owners work toward making an extra $50,000 by the end of 2026—without becoming pushy, scripted, or fake.

Nikki breaks down her five-step Selling Staircase, from creating curiosity and building rapport to discovery, proposal, and closing the sale. She shares how to ask better questions, recognize buying signals, gain permission before presenting a solution, reduce decision fatigue with clear closing language, and use circle-back calls when someone needs more time. This episode is a practical guide to treating sales as communication, leadership, and service.

Key Takeaways

• Successful sales begin with rapport. Adjusting your communication style, listening carefully, and asking thoughtful questions can make prospective patients feel understood instead of pressured.
• Follow the five-step Selling Staircase. Introduction, curiosity, discovery, proposal, and close provide a clear framework for moving conversations forward without prematurely jumping to the offer.
• Make the buying decision easier. Ask permission before presenting a solution, use direct closing language such as “Which do you prefer?” and give the other person space to process and respond.
• Follow up without chasing people. Scheduling a specific circle-back call can dramatically improve conversions, while a prospect who refuses the follow-up can be respectfully “blessed and released.”

About the Guest

Nikki Rausch is the CEO of Sales Maven, a sales training and coaching company that helps entrepreneurs and service-based business owners sell with confidence, kindness, and credibility. With nearly 30 years of sales experience, Nikki began her career in the technology and audiovisual industries, becoming a top-producing sales representative and working with organizations including Hewlett-Packard, the Bill & Melinda Gates Foundation, and NASA. Since founding Sales Maven in 2013, she has become known for making the sales process simple, strategic, and authentic. Nikki is also an author and the host of the Sales Maven Podcast, where she shares practical strategies for improving sales conversations and closing more business without feeling pushy or fake.

Follow Nikki: Facebook | Instagram | LinkedIn

Listen to Nikki’s podcast, Sales Maven: Apple | Spotify

Closing the Sale ebook for free: https://yoursalesmaven.com/slays

Resources:

Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3.

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What do doctors need to hear right now if they want to make an extra $50,000 by the end of 2026? To kick off this July series, Dr. Lauryn is pulling from the vault to revisit the conversations that answer that question from different angles. And before we get into strategy, sales, systems, or scaling, we have to start with the thing quietly driving all of it: your relationship with money.

In this conversation, Dr. Lauryn sits down with financial expert Hilary Hendershott to unpack money mindset, scarcity, self-worth, pricing, profit, and the “money operating systems” that shape the way business owners earn, spend, save, and sell. They discuss why your practice numbers often reveal your beliefs about money, how guilt and shame can sabotage profit, and why becoming financially empowered requires both practical numbers and deeper emotional awareness.

Key Takeaways:

• Your money mindset is not just personal—it shows up directly in your practice numbers, pricing, sales conversations, debt, profit, and ability to grow. If your money operating system is built on scarcity, guilt, or self-worth, your business will reflect it.
• Financial health requires both the technical side of money and the emotional side of money. Hilary explains why business owners need to understand their numbers while also healing the patterns that keep them undercharging, overspending, or avoiding money conversations.
• Profit matters more than appearances. Big revenue, high volume, and flashy success metrics mean very little if the practice is not actually creating savings, stability, and long-term financial independence.
• Your ability to receive more money often depends on your comfort level with pricing, selling, and being seen as successful. When docs detach their self-worth from their numbers, they can make clearer, more empowered business decisions.

Guest Bio:

Hilary Hendershott is an MBA, Certified Financial Planner, founder and chief advisor of Hendershott Wealth Management, a fee-only fiduciary financial advisory firm helping women and couples build, invest, and protect their wealth. With more than 20 years of experience, Hilary blends practical financial strategy with money mindset work to help clients reduce financial stress, grow long-term wealth, and feel more empowered in their financial lives. She is also the host of Love Your Money, where she shares honest conversations and actionable advice around investing, financial freedom, and creating a healthier relationship with money.

To follow or find ways to work with Hilary, visit her Linktree

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Are your brand colors actually helping people trust you, or are they just colors you happen to like? In this episode, Dr. Lauryn sits down with branding expert Nadine Hanafi to unpack why color choices are one of the most emotionally charged, overthought, and misunderstood parts of building a personal brand or business.

Together, they discuss why branding is a strategic decision, not a stylistic one, how to choose colors based on brand energy instead of personal preference, and the difference between personality-driven and corporate-style brands. Nadine also breaks down common branding mistakes, when it makes sense to rebrand, why black-white-beige might be a safety move, and how “procrasti-branding” keeps entrepreneurs from actually putting themselves out there.

Key Takeaways:

• Brand colors should be chosen strategically, not emotionally. Nadine explains why picking colors based only on personal preference can create misaligned branding that fails to communicate trust, confidence, authority, or the right brand energy.
• Personal brands and corporate brands need different color strategies. If you are the face of the business, your visual identity should reflect your personality while still sending the right signals to the clients, patients, or audience you want to attract.
• Rebranding is not a lifetime commitment. Nadine shares why branding is seasonal and may need to evolve when your audience, positioning, offers, business model, or personal identity shifts.
• “Procrasti-branding” is a real trap for entrepreneurs. Spending too long tweaking colors, logos, fonts, and photos can become a creative way to avoid launching, being visible, and telling the world what your brand is really about.

Guest Bio:

Nadine Hanafi is the founder of Digital Brand Kit and creator of Branded in a Day, a premium branding experience designed to help entrepreneurs develop a complete, strategic brand quickly and confidently. After more than a decade working with hundreds of personal brands, Nadine created her unique color consultation and branding process to help business owners avoid long, expensive, overwhelming branding projects and instead walk away with clear positioning, a cohesive visual identity, and the confidence to show up online. Her work has helped entrepreneurs, speakers, coaches, and industry leaders create brands that reflect the level they are operating at, attract aligned clients, and stand out with more clarity and confidence. Nadine’s work has been featured in Fast Company, Entrepreneur, TED, Time Inc., and Harvard Business Review.

To shop Nadine’s Digital Brand Template and let her know She Slays sent you, visit here.

To shop Nadine’s Digital Branded In A Day Experience and let her know She Slays sent you, visit here.

Follow Nadine on Instagram & LinkedIn

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

How do you give your kids every advantage without raising kids who expect life to hand them everything? In this episode, Dr. Lauryn and Kirby unpack one of the biggest first-generation wealth parenting dilemmas: using money to create opportunity while still teaching work ethic, perspective, gratitude, and financial responsibility.

Together, they talk through the money conversations they’re having with their kids, from career choices and salary expectations to credit history, Roth IRAs, 529 plans, cars, jobs, chores, and college. They also share where they feel confident, where they still feel like they’re figuring it out, and why the way you live may teach your children more about money than anything you say.

Key Takeaways:

• Financial literacy starts with honest conversations. Lauryn and Kirby explain why kids need to understand the connection between career choices, income, lifestyle, debt, and the tradeoffs that come with every path.
• Wealth can create opportunity without creating entitlement. They discuss tools like building credit history, employing kids through the family business, Roth IRAs, 529 plans, and college planning while still keeping the bigger focus on responsibility.
• Work ethic is modeled more than it is preached. Kids are watching how you spend, save, work, repair, travel, and find joy, which means your everyday choices may shape their money mindset more than formal lessons.
• Parenting financially smart kids requires ongoing course correction. Lauryn and Kirby share why they’re looking for signs of independence, gratitude, and initiative now, while their kids are still young enough to be guided.

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Why do so many chiropractors struggle to sell care plans they genuinely believe in? And why does every “no” from a patient feel so personal? In this episode, Dr. Lauryn sits down with Dr. Daniel Bai of Close for Chiro for a candid, hilarious, and unfiltered conversation about ethical sales, patient psychology, and why the best closers are often the ones who stop talking so much.

Together, Lauryn and Dr. Dan break down what actually happens on day one and day two, why patients need to feel deeply heard before they’ll trust your solution, and how confusion kills conversions. They also dive into pricing confidence, why doctors over-explain their recommendations, how to stop taking patient decisions personally, and why ethical sales might be one of the most important skills for reducing practice owner burnout.

Key Takeaways:

• Ethical sales starts with understanding the patient’s real want, need, or desire. When doctors lead with curiosity instead of explanation, patients feel heard and are more likely to trust the recommended solution.
• Day one and day two are not separate events; they are one connected sales process. The more curious and patient-centered you are on day one, the more authority you earn when presenting answers on day two.
• Confused minds don’t buy, and time kills deals. Simplifying care plans, finances, and recommendations can increase conversions more than adding more explanation ever will.
• Practice owners burn out when every patient yes or no becomes personal. A strong sales system helps doctors stay confident, ethical, and consistent without constantly defending their value.

Guest Bio:

Dr. Daniel Bai is the CEO of Close for Chiro, a provocative and enterprising consulting company serving the chiropractic industry through sales training, communication strategy, and business development. An author, speaker, and thought leader on modern sales and marketing, Dr. Dan is known for challenging outdated ideas about selling in healthcare while helping doctors build practices rooted in confidence, clarity, and ethical patient communication. His lessons are designed for chiropractors, but his straight-from-the-hip teaching style and no-nonsense approach to sales apply far beyond the profession.

Follow Daniel on Instagram

Book a consulting call with Daniel

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Are you still the bottleneck in your clinic even though you have a team? In this solo episode, Dr. Lauryn is back with part two of her conversation on owner dependency, and this time she is getting practical. If your team still needs constant hand-holding, your systems feel messy, and delegation feels harder than just doing it yourself, this episode is your next step.

Dr. Lauryn walks through the SEAD framework: Simplify, Eliminate, Automate, and Delegate. She explains how to use team time audits, blank org charts, AI tools, VAs, software automation, and smarter delegation to create real bandwidth inside your practice. This is not about dumping more work onto your staff. It is about cleaning up chaos, freeing your best people for higher-level ownership, and helping you finally move from manager mode into CEO mode.

Key Takeaways:

• Before you delegate more, you need to understand what your team is already carrying. A full team time audit helps reveal repeated tasks, interruptions, unnecessary approvals, manual work, and hidden capacity leaks.
• The SEAD framework gives clinic owners a practical way to clean up operations before adding more responsibility to the team. Simplify what is too complicated, eliminate what no longer matters, automate what software or AI can handle, and delegate work to the right person or resource.
• Delegation should not start by pushing your chaos onto an already overwhelmed employee. The first move is often delegating tasks away from your team to a VA, software, AI tool, outside service, or lower-level support role.
• Moving from manager to CEO requires patience, leadership, and a willingness to invest time now for freedom later. Your team needs clarity, authority, safety to make mistakes, and structured support as they take ownership of higher-value work.

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Is your chiropractic practice actually a sellable business, or have you accidentally built yourself a job? In this follow-up conversation on preparing your practice for sale, Dr. Lauryn sits down with Dr. Jay LaGuardia to unpack the numbers, systems, and blind spots that determine whether a clinic becomes a valuable asset or quietly closes its doors.

Together, they break down EBITDA, practice valuation, multipliers, profitability, private equity, succession planning, and why gross revenue alone does not determine what your practice is worth. Dr. Jay also shares why chiropractors need to increase their financial IQ, how strong systems and predictable cash flow raise practice value, and why waiting until you’re tired, injured, or ready to retire may cost you hundreds of thousands of dollars.

Key Takeaways:

• Your practice valuation is based on profitability, predictable cash flow, systems, team, brand, and future earning potential—not just gross revenue. A high-revenue practice can be worth less than a smaller, more profitable clinic if the business fundamentals are weak.
• EBITDA and multipliers are essential concepts for chiropractic practice owners to understand before they ever think about selling. The stronger your systems, documentation, team, cash flow, and patient base, the stronger your multiplier can become.
• Chiropractors need to start preparing for succession three to five years before they plan to exit. Illness, disability, burnout, and unexpected life changes can destroy practice value quickly if there is no plan in place.
• Financial IQ and business IQ are no longer optional for clinic owners. Learning how to read a P&L, understand payroll metrics, and make decisions from abundance instead of scarcity can dramatically change the future of your practice.

Guest Bio:

Dr. Jay LaGuardia has been an entrepreneurial enthusiast for more than 45 years, beginning his first business journey at just 12 years old. Over the course of his career, he has opened 18 companies across multiple industries, including chiropractic offices, coaching companies, real estate development, fitness studios, podcasting, and more. He is also an Amazon bestselling author and the founder of Triple P Life, where he helps entrepreneurs build thriving, profitable businesses while also pursuing peak health, strong family lives, and long-term personal fulfillment.

Contact Dr. Jay directly [email protected]

Find resources and ways to work with Dr. Jay at Triple P Life

Follow Dr. Jay on Instagram

Resources:

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Are you planning on the sale of your practice to fund your retirement, but waiting until you’re already exhausted to think about it? In this episode, Dr. Lauryn sits down with Dr. Ruth Mannschreck to talk about why practice owners need to start preparing for a future sale years before they ever plan to leave.

Together, they discuss how to increase the value of your clinic beyond revenue, why selling on an upward trend matters, and how owner dependency, weak systems, referral risks, and team uncertainty can hurt your resale value. Ruth also shares what she learned from selling two practices, why your team should be part of the transition conversation, and how to build a clinic that is more turnkey, more transferable, and more aligned with the legacy you actually want to leave behind.

Key Takeaways:

• Preparing your practice to sell should start long before retirement. The strongest sales happen when the clinic is still growing, energized, and positioned as a valuable opportunity—not when the owner is burned out and ready to escape.
• Your practice value is about more than revenue. Referral systems, team culture, intellectual property, patient retention, vendor relationships, and documented SOPs can all help make your clinic more attractive to the right buyer.
• Owner dependency can kill a future sale. If the practice runs entirely on your face, your name, your hours, or your personal relationships, a buyer may see it as purchasing a job instead of a business.
• A successful transition protects more than your paycheck. The right sale considers your team, your patients, your culture, and the next owner’s ability to succeed after you leave.

Guest Bio:

Dr. Ruth Mannschreck is a dentist, practice management strategist, and owner/founder of Shoreline Strategies LLC. After building a successful dental practice from the ground up, a life-altering family experience led her to reduce her clinical hours from 40 to 25 per week while maintaining and eventually exceeding the practice’s previous production levels. That shift inspired her to create a streamlined business model focused on strong systems, high-performing teams, and magnetic company culture. Today, Dr. Ruth helps practice owners build clinics that can run more efficiently, support a better life, and prepare for a stronger eventual sale.

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Find out how you can work with Ruth by visiting Shoreline Strategies

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Resources:

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Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

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