What actually changes when you stop running your clinic on hustle and start running it like a CEO? And what happens when you realize—only a year into ownership—that the practice you bought came with ten-year problems?

In this episode, Dr. Lauryn sits down with Dr. Carrie Silveira, a chiropractor who went from CA to associate to clinic owner in record time and found herself overwhelmed, underpaid, and dangerously close to burnout. Carrie shares her unfiltered experience inside Uncharted CEO, what finally forced her to pause and look at the numbers, and how building real systems transformed not just her practice, but her leadership and sanity. They discuss profit leaks, team accountability, using AI to regain time, and why working harder is rarely the answer.

Key Takeaways

1. Buying a practice does not guarantee profitability. Inheriting systems, staff, and overhead without clear margins can create instant burnout if not addressed early.
2. Clarity creates momentum. Deep financial visibility and defined KPIs allow clinic owners to make confident decisions instead of reacting emotionally.
3. Teams perform better with measurable goals. Clear expectations and simple metrics can completely change staff engagement and ownership.
4. Time freedom starts with systems. Leveraging AI and structured processes reduces decision fatigue and allows owners to focus on leadership instead of survival.

About the Guest

Dr. Carrie Silveira is a chiropractor on California’s Central Coast who has spent over 15 years in the same practice—first as a chiropractic assistant, then as an associate, and ultimately as the owner after purchasing the clinic two years ago. A graduate of Life Chiropractic College West with honors, Dr. Silveira specializes in gentle techniques for older and more fragile bodies, helping patients who have been told they “just have to live with it.” With six additional years of education in functional medicine, she brings a deeper investigative lens to uncovering root causes of dysfunction. Outside the clinic, she enjoys making natural skincare products, dreaming of travel, and spending time with family and friends.

Follow Dr. Carrie: Instagram

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

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Mentioned in this episode:

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

This final Best Of She Slays 2025 episode tackles one of the most important—and most avoided—topics for practice owners and entrepreneurs: money. Not just how to make it, but how to think about it, protect it, and use it as a tool for long-term freedom. Because financial independence isn’t built by accident or by blindly following the traditional path—it’s built through intentional decisions, better systems, and the willingness to question what you’ve been taught about wealth.

In this episode, you’ll hear curated segments that challenge conventional retirement planning, explore how money dynamics show up inside relationships, break down how smarter systems create real profit, confront the hard math behind insurance-based models, and introduce digital assets as a long-term wealth strategy. Together, these conversations offer a grounded, practical look at what it really takes to build wealth as a healthcare provider or business owner—so money stops being a source of stress and starts becoming a vehicle for choice, stability, and freedom.

Join the FREE Rich Doc Rising mastermind, register here!

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 314 — Mastering Money: The Real Path to Wealth and Financial Independence (feat. Garrett Gunderson)

Listen on Spotify | Apple

Episode 315 — Growth vs. Security: Finding Financial Peace in a Marriage of Opposites

Listen on Spotify | Apple

Episode 325 — Rewiring Your Business for Profit and Freedom with Smarter Systems (feat. Dr. Elise Rigney)

Listen on Spotify | Apple

Episode 330 — Insurance or Independence? How Practice Owners Can Thrive Out of Network

Listen on Spotify | Apple

Episode 331 — Crypto 101: Building Wealth Through Bitcoin and Digital Assets (feat. Dr. Hans Boateng)

Listen on Spotify | Apple

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

This second Best Of She Slays 2025 episode brings together some of the most impactful conversations of the year around business growth and leadership—the kind that challenges you to think bigger, lead better, and evolve beyond the role you originally built your practice around. Growth isn’t just about adding patients, revenue, or offers. It’s about learning how to make harder decisions, step into leadership with confidence, and build a business that doesn’t rely on you doing everything yourself.

In this episode, you’ll hear curated segments on the future of solo practice and the rise of group models, how to lead effective and ethical sales conversations, why bravery and optimism are trainable leadership skills, how to use AI to scale your impact without losing your voice, and how to identify the real source of burnout before it derails your career. Together, these conversations reinforce one essential truth: sustainable growth requires leadership that supports both the business and the human running it—and without that foundation, success eventually becomes unsustainable.

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 295 — Solo Practice Is Over: Why Group Practices Are the Future of Chiropractic (feat. David Michel)

Listen on Spotify | Apple

Episode 297 — Mastering Sales Conversations: Build Rapport and Close with Confidence (feat. Nikki Rausch)

Listen on Spotify | Apple

Episode 301 — Leadership, Bravery, and the Science of Happiness (feat. Jill Schulman)

Listen on Spotify | Apple

Episode 307 — Building Custom AI Systems to Automate and Accelerate Your Business and Life (feat. Callan Faulkner)

Listen on Spotify | Apple

Episode 333 — Fixing the Broke Doctor Problem: Why Healthcare Providers Are Burning Out (feat. Kiera Dent)

Listen on Spotify | Apple

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

As we close out 2025, this first Best Of She Slays episode brings together some of the most powerful conversations of the year around personal growth and personal branding. Because growth isn’t just about adding new strategies—it’s about evolving who you are as a leader. This episode explores the internal work that shapes external success, from mindset and identity to visibility, resilience, and self-belief. If you’ve felt yourself outgrowing old goals, old roles, or old versions of success, this episode is designed to meet you right where you are.

You’ll hear curated segments on redefining financial success without tying it to self-worth, training resilience through Stoic principles, protecting your brand legally as your visibility grows, overcoming fear around showing up online, and expanding your identity beyond what feels safe or familiar. Together, these conversations reinforce one core idea: your brand isn’t just what you post—it’s how you think, how you lead, and how willing you are to become the person your next chapter requires.

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 294 — Manifesting Seven Figure Success: Scalable Strategies for Chiropractors in 2025

Listen on Spotify | Apple | YouTube

Episode 299 — The Stoic Mindset: Timeless Strategies for Entrepreneurs and Leaders (feat. Kirby)

Listen on Spotify | Apple | YouTube

Episode 311 — Protect Your Brand: Trademark and Copyright Must-Knows for Practice Owners (feat. Chandler J. Esq.)

Listen on Spotify | Apple | YouTube

Episode 312 — From Invisible to Influential: Personal Branding for Business Owners (feat. Amy Landino)

Listen on Spotify | Apple | YouTube

Episode 318 — Branding Begins with Belief: Helping Providers Become More (feat. Dr. Jessica Emery)

Listen on Spotify | Apple | YouTube

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Holistic Marketing Hub

Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

What happens when you mix Christmas, marriage, money, parenting, travel, fitness, and a little bit of chaos? You get this year’s annual She Slays the Day holiday episode. In this festive tradition, Lauryn is joined by Kirby for a Christmas-themed game of Would You Rather—and things get honest, funny, and surprisingly insightful very quickly.

From holiday indulgences versus discipline to travel preferences, finances, parenting values, workouts, social dynamics, and the realities of adulthood during the holidays, this episode keeps things light while still revealing how decisions, trade-offs, and values actually show up in real life. If you’re looking for a break from heavy strategy and a reminder that growth, relationships, and leadership are all deeply human—this one’s for you.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Your clinic’s real estate decisions can quietly make—or break—your profitability. In this episode of She Slays the Day, Lauryn sits down with Colin Carr, Founder and CEO of CARR Healthcare Realty, to unpack why leases, buildouts, renewals, and location strategy are some of the most overlooked yet financially impactful decisions practice owners make. Colin explains where providers commonly lose money, how landlords think during negotiations, and what healthcare professionals should be doing differently to protect cash flow, reduce risk, and build long-term leverage through smarter clinic real estate decisions.

Key Takeaways

• Why real estate is often the largest hidden expense in a healthcare practice
• Common lease mistakes that cost practice owners tens (or hundreds) of thousands of dollars
• How negotiation leverage shifts depending on timing, renewals, and market conditions
• The difference between landlord-friendly deals and provider-protected agreements
• How strategic real estate decisions directly impact profitability, scalability, and exit options

Guest Bio

Colin Carr is the Founder and CEO of CARR Healthcare Realty, the nation’s leading commercial real estate firm exclusively representing healthcare tenants and buyers. With over 20 years of experience and more than 1,000 completed transactions, Colin has advised thousands of healthcare providers on how to maximize profitability through smarter real estate decisions. Under his leadership, CARR operates coast-to-coast with a no-conflicts-of-interest model, representing only healthcare professionals—not landlords or sellers. Colin is a nationally recognized speaker, educator, and advocate for helping providers protect their practices through strategic real estate planning.

Chiropractors: find out how Carr can help you and find an agent to work with!

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

What if the only thing standing between you and your breakthrough year… is your comfort zone? In this powerful solo episode, Dr. Lauryn gets radically honest about the habits, mindset shifts, and uncomfortable changes required to create a life, business, and level of health that don’t just look good on a vision board — but actually happen in real life. If you’re tired of feeling stagnant, overwhelmed, or stuck in the same patterns, this episode will wake you up in the best way.

Lauryn dives into the truths most high achievers avoid: why comfort quietly kills momentum, how ceilings form inside us long before they show up in our numbers, and why the body always keeps the score when ambition goes unchecked. She shares her 2026 plan with total transparency — from tightening her health habits after an unexpected AFib diagnosis, to leveling up her business strategy, to grounding her goals in faith and intention. If you're ready for a year that asks more of you (and rewards you for it), this is your roadmap.

Key Takeaways

• Growth requires discomfort — every time. Lauryn breaks down why comfort zones create stagnation, how to identify the real ceilings in your life and business, and what it takes to push through them with intention and clarity.
• Your health is part of your success strategy. After facing a surprising AFib diagnosis, Lauryn shares how stress, ambition, and ignored habits catch up — and why your body will always force changes you don’t willingly make.
• Big goals demand real systems. Learn how to reverse-engineer revenue, plan launches, delegate effectively, and treat your business like a business rather than “fun money.”
• Your relationships and faith must evolve with your ambitions. Lauryn explores how marriage, spirituality, and emotional grounding become non-negotiable when you’re scaling your life in any direction.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

In the second half of Lauryn’s conversation with marketing expert Ryan Rieder, they shift from lead behavior and AI into a bigger, more powerful discussion: what the future of marketing will actually look like. As AI becomes standard and consumer behavior continues to evolve, funnels are losing their influence, trust is becoming the currency, and personal brand is emerging as the most important marketing strategy for practice owners. This episode explores how community, authenticity, and consistent human connection are reshaping how people make decisions in 2027 and beyond.

Lauryn and Ryan break down the rise of the “messy middle,” why reactivations are increasing with print newsletters, how workshops and in-person experiences are changing, and why being known, liked, and trusted will matter more than any ad strategy. If Part 1 explained why lead behavior has changed, Part 2 dives into what to do next—and how to position your clinic and brand for the new era of marketing.

Key Takeaways:

• The strongest marketing strategy of the future is community, not funnels. As consumers become more skeptical of being sold to, trust, belonging, and personal brand will outperform traditional lead-generation tactics.
• The “messy middle” explains today’s nonlinear buying behavior. People now require multiple platforms, repeated exposures, and varied touchpoints before making a decision—making consistency more important than conversion tricks.
• Print newsletters and human connection are making a comeback. Physical, tangible touchpoints create unusually strong recall and retention, especially in a digital world saturated with automated content.
• AI will streamline tasks, but authenticity will be the differentiator. Practices that pair AI efficiency with genuine, relatable human presence will dominate the next phase of patient engagement and brand loyalty.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI

Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach

Follow Dr. Ryan: Website | YouTube | Instagram | Twitter 

DC Practice Growth Podcast: Apple | Spotify

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Why are new patient leads harder than ever to convert? Why do people click “request appointment” and then ignore the phone when you call them back? In this eye-opening first half of Lauryn’s conversation with marketing expert Ryan Rieder, they break down the real reasons behind today’s lead behavior—and why overwhelmed, distracted consumers require a completely different approach than what practices used even a few years ago. If you’ve ever felt confused by inconsistent lead follow-up or disappointed by low booking rates, this episode will finally make the data make sense.

Together, Lauryn and Ryan unpack the psychology of modern consumers, the impact of decision fatigue, why response timing matters more than most practices realize, and how AI voice agents are beginning to fill critical gaps in speed-to-lead and consistent follow-up. You’ll learn what’s actually normal for booking percentages, why even great front desk teams struggle, and how understanding human behavior is the first step toward better systems, better conversions, and a more predictable new-patient pipeline.

Key Takeaways:

• Modern consumers are overwhelmed—leading to inconsistent follow-through. Ryan Rieder explains how decision fatigue, content overload, and “start now, finish later” behavior impact every step of the new-patient process.
• Speed-to-lead dramatically increases conversion rates. Answering or calling back within 60 seconds can multiply booking chances, but most practices aren’t staffed to respond that quickly consistently.
• AI voice agents fill the timing and capacity gap. Early AI adoption is helping small practices match the responsiveness and follow-up systems previously only available to large organizations.
• Lead quality vs. lead quantity is often misunderstood. Without understanding human behavior and response patterns, practices misjudge what their booking numbers really mean—and what realistic expectations should be.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI

Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach

Follow Dr. Ryan: Website | YouTube | Instagram | Twitter 

DC Practice Growth Podcast: Apple | Spotify

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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#AI #HealthcareAI #ChiropracticMarketing #LeadConversion #PatientLeads #SmallBusinessAI #MarketingTips #PracticeGrowth #AutomationTools #SpeedToLead #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

What happens when old-school chiropractic passion collides with cutting-edge AI? In this episode, Dr. Lauryn sits down with Dr. Beau Pierce for a wildly compelling conversation that starts with the roots of chiropractic philosophy, advocacy, and identity — and ends in the fast-approaching future of AI-powered practice growth. From political battles to professional awakening, Beau’s story reads like three careers compressed into one…and it reveals why chiropractic may be on the verge of its biggest evolution yet.

Together, they dive into why the early “cult-like fire” of chiropractic mattered, how evidence is finally catching up to philosophy, and what AI tools are poised to transform everything from documentation to patient education. They also break down Beau’s new AI projects, the rise of chiropractic-specific tech, and what the upcoming Virtual Chiropractic AI Summit will mean for every doctor who wants to grow smarter — not busier. If you want to understand where the profession is headed, this episode is your roadmap.

Key Takeaways:

1. Chiropractic’s philosophical roots are resurging as younger and mid-career docs seek clarity, conviction, and identity in a rapidly shifting healthcare landscape.
2. AI is the next major evolution of chiropractic, offering faster documentation, higher patient engagement, smarter EHR systems, and tools that finally demonstrate the neurological impact of adjustments.
3. Advocacy is changing, and chiropractors must embrace both evidence and authenticity as they lead patients through an uncertain healthcare era.
4. Future-ready practices will win, especially those that combine strong systems, AI-powered tools, and a bold voice rooted in chiropractic’s original mission.

About the Guest:

Dr. Beau Pierce is a second-generation chiropractor, entrepreneur, filmmaker, and founder of multiple high-impact chiropractic ventures. With over 15 years of clinical experience, he blends classic chiropractic philosophy with modern systems and technology to help doctors build sustainable, profitable, and mission-driven practices. Beau is the creator of ChiroCoach.ai, co-founder of the Well-Rounded Agency, and producer of several documentary series including the landmark Vaccines Revealed project. Known for his advocacy, innovation, and bold leadership, he is currently spearheading the Virtual Chiropractic AI Summit to help practitioners understand and integrate the next wave of AI tools into everyday practice.

Transform your business with Chiropractic Business Academy

Check out ChiroCoach, the new AI tools for chiropractors from Dr. Beau

Follow Dr. Beau on Instagram

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

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#ChiropracticAI #ChiropracticFuture #ChiroTech #ChiropracticPhilosophy #ChiropracticAdvocacy #ChiroPracticeGrowth #ChiroLeaders #AIforDoctors #AIinHealthcare #BeauPierce #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Sked