She Slays the Day

What if the programs, processes, or trainings you’ve already created could become a scalable revenue stream—without launching another course or spending hours on social media? In this episode, Dr. Lauryn sits down with business strategist April Beach to explore the powerful but often overlooked world of licensing. If you’ve ever built a system, training, or program inside your practice, you might already be sitting on intellectual property that other businesses would pay to use.

Dr. Lauryn and April break down what licensing actually is, how it differs from courses, coaching, and franchising, and why it can be one of the most efficient ways to expand your reach while working less. They discuss how experts can package their knowledge, sell it in bulk to organizations, and create long-term revenue streams from assets they’ve already built. If you’re a practice owner, entrepreneur, or coach looking for the next level of scaling beyond launches and one-to-one services, this episode will open your eyes to a whole new business model.

Key Takeaways:

• Licensing turns expertise into scalable intellectual property. Instead of selling your knowledge one person at a time, licensing allows other businesses to use your programs, systems, or trainings for their own teams or clients, creating leveraged revenue streams.

• You may already have a licensable product. Programs originally built for patients, team training, onboarding systems, or educational resources can often be packaged and licensed to other organizations that need those same solutions.

• Licensing is a powerful alternative to constant launching. Rather than relying on repeated course launches or content marketing, licensing allows entrepreneurs to sell knowledge in bulk and create long-term agreements with organizations.

About the Guest:

April Beach is an award-winning business strategist who helps subject matter experts scale their companies by licensing their courses, trainings, and proprietary methods. With nearly 30 years of experience coaching entrepreneurs, April has partnered with leaders around the world to expand the reach and profitability of their intellectual property. Her strategies have been featured by Today, MSNBC, and The New York Times, and she is the host of a leading business podcast focused on scalable entrepreneurship. April is also a lifelong lifestyle entrepreneur who owns multiple companies with her husband while traveling extensively with her family.

Find all things April and how to work with her

Free Licensing 101 Workshop

Follow April on Instagram & YouTube

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Mentioned in this episode:

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

In Part 2 of my conversation with Dr. Austin Cohen, we move beyond systems and scaling and into identity, ego, and what true impact actually looks like in 2026. We talk about endurance challenges as a leadership metaphor, why discipline unlocks creativity, and how abundance can feel deeply uncomfortable when you didn’t grow up with it. Austin shares his word of the year — impact — and what it means to “contract to expand,” including shedding ego, removing tolerations, and even closing clinics that no longer align. We also dive into imposter syndrome, wealth programming, retirement freedom vs. true retirement, and the hard truth chiropractors need to hear: either accept where you are… or have the courage to level up. This one is honest, personal, and just a little spicy.

Key Takeaways:

• You cannot expand while tolerating misalignment. Whether it’s ego, underperforming systems, draining locations, or outdated identities, growth requires contraction first. Removing what no longer serves you creates space for real impact.
• Abundance isn’t just money — it’s capacity. Many high performers stall not from lack of skill, but from discomfort with receiving more time freedom, wealth, joy, or ease. Growth requires upgrading what you believe you’re allowed to have.
• Choose your lane with courage. Either accept where you are and enjoy it fully, or decide to level up and embrace discomfort. The most draining place to live is in between.

Guest Bio:

Dr. Austin Cohen is an Atlanta-based chiropractor and entrepreneur best known as the founder of Corrective Chiropractic, a growing network of clinics focused on structural corrective care across multiple states. He is also the founder of L5 Marketing, a company managing Google Ads and growth systems for chiropractors nationwide, and the creator of Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care planning and spinal health scoring. Austin is passionate about systems, scalability, and building true assets in healthcare, and continues to mentor clinic owners looking to expand beyond a single location while creating lasting impact.

Subscribe to Austin’s weekly newsletter for chiropractors

Follow Austin on Instagram

Listen the The Austin Cohen Podcast on Spotify

Resources

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

Is scaling your practice actually costing you more than it’s giving you? What if burnout isn’t a badge of honor—but a systems failure? In Part 1 of this conversation, Dr. Lauryn sits down with returning guest Dr. Austin Cohen to unpack why so many high-performing chiropractors feel exhausted, stuck, or quietly unfulfilled—even while growing.

Together, they explore the difference between grinding and true scalability, what it really means to step into CEO leadership, and why “CEO time” is often misunderstood. They discuss building operational systems that create freedom, preventing burnout through intentional structure, and how wealth should fund presence, relationships, and long-term sustainability. If you want to grow your practice in 2026 without sacrificing your health, family, or identity—this is where it starts.

Key Takeaways:

• Scaling without systems leads to burnout. Sustainable chiropractic growth requires leadership frameworks, operational systems, and CEO-level thinking—not just more hustle.

• CEO time is about clarity and strategic thinking, not busywork. High-level vision, presence, and intentional leadership are essential to scaling a multi-location practice without becoming the bottleneck.

• Wealth should create freedom and impact. Long-term success in chiropractic isn’t just about revenue growth—it’s about building a business that supports relationships, health, and meaningful experiences.

About the Guest:

Dr. Austin Cohen is the owner of Corrective Chiropractic, overseeing 14 thriving clinic locations across five states, specializing in Clinical Biomechanics of Posture and structural corrective care. A graduate of Life University (2009), he has built a reputation for combining clinical excellence with scalable business systems. In 2024, he founded L5 Marketing, managing Google Ads for chiropractors nationwide, and created Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care plan tools. Recognized with multiple Inc 5000 awards and Best Places to Work honors, Dr. Cohen is also a devoted husband and father who prioritizes building both thriving businesses and meaningful family life.

Subscribe to Austin’s weekly newsletter for chiropractors

Follow Austin on Instagram

Listen the The Austin Cohen Podcast on Spotify

Resources

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Is building a personal brand in 2026 about going viral—or about making money? Are you chasing followers, or are you building something that actually monetizes? In this solo episode, Dr. Lauryn tackles one of the biggest misconceptions in the online space right now: the idea that more visibility automatically equals more income. If you’ve felt confused by conflicting advice about niching down, being relatable, or “just posting whatever you want,” this conversation will clear the air.

Dr. Lauryn breaks down the two primary paths to growing a personal brand—follower-first vs. monetization-first—and explains why they are not the same. She dives into why outdated advice no longer works in 2026, how to identify your true audience, how to connect personal storytelling to your niche, and why engagement and trust matter more than vanity metrics. If you're a healthcare provider or business owner looking to build authority without burning out, this episode is your strategy reset.

Key Takeaways:

• Followers vs. Revenue Is a Strategic Choice: Growing a large audience does not automatically lead to sales. A monetization-first personal brand strategy prioritizes solving a specific problem for a defined audience rather than chasing viral metrics.
• Niching Down Is About Focus, Not Limitation: In today’s saturated digital landscape, breaking through requires clarity. A well-defined niche builds trust, improves engagement, and accelerates authority in competitive online markets.
• Personal Brand in 2026 Requires Integration: The era of separate “professional” and “personal” accounts is fading. Trust is built when your story, your expertise, and your mission are cohesively connected.
• Your Ideal Audience Is a Past Version of You: You don’t invent your niche—you uncover it. The most powerful brands are built by serving the version of yourself who once struggled with the same challenges.

Resources

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Is building a personal brand actually optional for healthcare providers anymore—or has it become a requirement for long-term freedom and impact? In this episode, Dr. Lauryn sits down with registered nurse and online business mentor Alyssa Schomaker to unpack why personal branding is no longer a “nice to have” for providers who want to scale beyond one-to-one care.

Together, they dive into what it really takes to build a profitable online business from zero followers, why niching down is non-negotiable in 2026, and how organic content—not ads—can fuel sustainable growth. Alyssa shares hard-earned insights on overcoming perfectionism, building trust with small audiences, and creating scalable offers that don’t lead to burnout. If you’re a healthcare provider feeling stuck, bored, or boxed in by traditional models, this conversation will challenge how you think about growth, visibility, and freedom.

Key Takeaways

Personal branding is no longer optional for healthcare providers who want to scale impact, income, and autonomy beyond one-to-one care.

Niching down accelerates growth and trust, even with a small audience, and makes organic marketing far more effective.

Organic content beats ads early on, allowing providers to build credibility, community, and sustainable revenue without sacrificing profit margins.

Perfectionism is the biggest growth blocker, and B-minus action consistently outperforms polished content that never gets posted.

About the Guest

Alyssa Schomaker is a registered nurse, online business mentor, and founder of Freedom Collective Co® and the Online Health Business Academy™. She built her first online health coaching brand to six figures in its first year, eventually scaling to seven figures and helping over 14,000 women transform their lives. Today, Alyssa helps health and wellness practitioners, clinicians, and physicians build personal brands, create premium scalable offers, and grow simple, sustainable online businesses that expand impact without burnout.

Work with Alyssa and Freedom Collective Co

Follow Alyssa on Instagram

Resources

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Why do so many chiropractors assume retirement will “just work out” — and why are so many discovering too late that it won’t? In this episode, Dr. Lauryn sits down with Dr. Abby Sirovica to have an honest, unfiltered conversation about real estate, wealth-building, and what it actually takes to create financial freedom beyond the clinic. This isn’t about hustle for hustle’s sake — it’s about realizing what’s possible when you stop playing small.

Together, they break down why relying solely on a chiropractic practice is risky, how real estate can become a powerful exit strategy, and the mindset shifts required to build long-term wealth. From short-term rentals and tax strategy to leadership, leverage, and designing a life with real autonomy, this episode challenges the assumptions many providers make about money, retirement, and success — and offers a clearer path forward.

Key Takeaways

• Wealth for chiropractors requires leverage beyond the clinic. Building real estate assets creates cash flow, tax advantages, and freedom that patient care alone rarely provides.
• Real estate is accessible — even without business ownership. Associates and W2 earners can use short-term rentals and smart strategies to offset income and build wealth.
• Mindset and action matter more than perfect timing. Wealth grows when chiropractors stop waiting for certainty and start making informed, strategic moves.

About the Guest

Dr. Abby Sirovica is a chiropractor, entrepreneur, and real estate investor known for her bold, strategic approach to wealth-building. She is the founder of Grassroots Family Chiropractic (now Grassroots Collective), co-owner of a wellness café, and a leader in short-term rental investing. Alongside her fiancé, she coaches healthcare professionals through HBA Academy and hosts The Expansion Podcast, helping providers scale their businesses, income, and impact beyond traditional models.

Book a strategy call for your clinic with Dr. Abby

Follow Dr. Abby on Instagram

Resources:

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

For the last two years, Lauryn has publicly said she plans to retire from healthcare at 47—and people have feelings about it. Is it realistic? Is it irresponsible? Is it even possible for clinic owners who genuinely care about their patients? In this episode, Lauryn and her husband Kirby sit down to unpack where this goal actually came from and why it’s sparked so much reaction.

Together, they answer real listener questions about early retirement, boredom for high achievers, guilt around leaving patient care, financial planning myths, spousal alignment, and what “retirement” really means in practice. This is an honest, nuanced conversation about freedom, cash flow, values, and designing a life that still feels meaningful long after the clinic isn’t the center of it.

Key Takeaways

• Retiring early isn’t about quitting work—it’s about removing obligation. True retirement planning focuses on cash flow, flexibility, and choice, not just hitting a traditional age or number.
• High achievers often fear boredom, but the deeper issue is identity. Removing money as the motivator forces clarity around purpose, validation, and how you want your days to feel.
• Traditional retirement advice is built around age 65. If you want freedom earlier, your strategy must include accessible investments, lifestyle planning, and spousal alignment—not just tax deferral.
• You cannot plan early retirement alone. Avoidance, fear, and mismatched visions will surface unless both partners define what freedom looks like on a day-to-day level.

Resources:

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

What actually changes when you stop running your clinic on hustle and start running it like a CEO? And what happens when you realize—only a year into ownership—that the practice you bought came with ten-year problems?

In this episode, Dr. Lauryn sits down with Dr. Carrie Silveira, a chiropractor who went from CA to associate to clinic owner in record time and found herself overwhelmed, underpaid, and dangerously close to burnout. Carrie shares her unfiltered experience inside Uncharted CEO, what finally forced her to pause and look at the numbers, and how building real systems transformed not just her practice, but her leadership and sanity. They discuss profit leaks, team accountability, using AI to regain time, and why working harder is rarely the answer.

Key Takeaways

• Buying a practice does not guarantee profitability. Inheriting systems, staff, and overhead without clear margins can create instant burnout if not addressed early.
• Clarity creates momentum. Deep financial visibility and defined KPIs allow clinic owners to make confident decisions instead of reacting emotionally.
• Teams perform better with measurable goals. Clear expectations and simple metrics can completely change staff engagement and ownership.
• Time freedom starts with systems. Leveraging AI and structured processes reduces decision fatigue and allows owners to focus on leadership instead of survival.

About the Guest

Dr. Carrie Silveira is a chiropractor on California’s Central Coast who has spent over 15 years in the same practice—first as a chiropractic assistant, then as an associate, and ultimately as the owner after purchasing the clinic two years ago. A graduate of Life Chiropractic College West with honors, Dr. Silveira specializes in gentle techniques for older and more fragile bodies, helping patients who have been told they “just have to live with it.” With six additional years of education in functional medicine, she brings a deeper investigative lens to uncovering root causes of dysfunction. Outside the clinic, she enjoys making natural skincare products, dreaming of travel, and spending time with family and friends.

Follow Dr. Carrie: Instagram

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

This final Best Of She Slays 2025 episode tackles one of the most important—and most avoided—topics for practice owners and entrepreneurs: money. Not just how to make it, but how to think about it, protect it, and use it as a tool for long-term freedom. Because financial independence isn’t built by accident or by blindly following the traditional path—it’s built through intentional decisions, better systems, and the willingness to question what you’ve been taught about wealth.

In this episode, you’ll hear curated segments that challenge conventional retirement planning, explore how money dynamics show up inside relationships, break down how smarter systems create real profit, confront the hard math behind insurance-based models, and introduce digital assets as a long-term wealth strategy. Together, these conversations offer a grounded, practical look at what it really takes to build wealth as a healthcare provider or business owner—so money stops being a source of stress and starts becoming a vehicle for choice, stability, and freedom.

Join the FREE Rich Doc Rising mastermind, register here!

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 314 — Mastering Money: The Real Path to Wealth and Financial Independence (feat. Garrett Gunderson)

Listen on Spotify | Apple

Episode 315 — Growth vs. Security: Finding Financial Peace in a Marriage of Opposites

Listen on Spotify | Apple

Episode 325 — Rewiring Your Business for Profit and Freedom with Smarter Systems (feat. Dr. Elise Rigney)

Listen on Spotify | Apple

Episode 330 — Insurance or Independence? How Practice Owners Can Thrive Out of Network

Listen on Spotify | Apple

Episode 331 — Crypto 101: Building Wealth Through Bitcoin and Digital Assets (feat. Dr. Hans Boateng)

Listen on Spotify | Apple

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

This second Best Of She Slays 2025 episode brings together some of the most impactful conversations of the year around business growth and leadership—the kind that challenges you to think bigger, lead better, and evolve beyond the role you originally built your practice around. Growth isn’t just about adding patients, revenue, or offers. It’s about learning how to make harder decisions, step into leadership with confidence, and build a business that doesn’t rely on you doing everything yourself.

In this episode, you’ll hear curated segments on the future of solo practice and the rise of group models, how to lead effective and ethical sales conversations, why bravery and optimism are trainable leadership skills, how to use AI to scale your impact without losing your voice, and how to identify the real source of burnout before it derails your career. Together, these conversations reinforce one essential truth: sustainable growth requires leadership that supports both the business and the human running it—and without that foundation, success eventually becomes unsustainable.

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 295 — Solo Practice Is Over: Why Group Practices Are the Future of Chiropractic (feat. David Michel)

Listen on Spotify | Apple

Episode 297 — Mastering Sales Conversations: Build Rapport and Close with Confidence (feat. Nikki Rausch)

Listen on Spotify | Apple

Episode 301 — Leadership, Bravery, and the Science of Happiness (feat. Jill Schulman)

Listen on Spotify | Apple

Episode 307 — Building Custom AI Systems to Automate and Accelerate Your Business and Life (feat. Callan Faulkner)

Listen on Spotify | Apple

Episode 333 — Fixing the Broke Doctor Problem: Why Healthcare Providers Are Burning Out (feat. Kiera Dent)

Listen on Spotify | Apple

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook