If you’ve ever written on your pricing page “60 images, two outfits, 90 minutes” and hoped that would justify the $2,500 brand session… this episode is for you, my friend.

Inside Rebrand, the first thing we look at with new students is their pricing. Because we can’t fix your marketing and sales if your positioning is off. And pricing is one of the very first ways people decide how to categorize you.

And what I see over and over again is sales pages that read like a Cheesecake Factory menu. So in this episode, I’m breaking down the difference between features and value, and why features don’t close four-figure sales.

We’re talking:

1. The difference between cost-based pricing and value-based pricing
2. Why listing session length and image count isn’t the same as communicating value
3. How to turn features (like “3-hour session” or “60 images”) into benefits that actually sell
4. The biggest pricing positioning mistake brand photographers make
5. A quick diagnostic exercise to see if you’re selling features instead of transformation
6. Why raising your prices has more to do with clarity than adding more deliverables

Links & Resources

1. ✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work of inside my group coaching program. Learn more here!
2. 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
4. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨