A few weeks ago, I got an Instagram DM from a student who was having a hard time. She had photographed a dream client about a year ago. The session went so well, the photos were stunning, it truly could not have gone better. And then she recently saw that same client book another brand photographer. And her heart was broken.

And honestly? Mine was too. Because I’ve been there. I think we’ve all been there. Whether you’re a brand photographer or not, if you’ve been in business long enough, you’ve probably lost a client.

So in this episode, I’m walking you through how I think about losing a client, what to evaluate, what not to spiral over, and how to reframe it in a way that actually makes you stronger (and maybe even a little delusional in the best way).

We’re talking:

1. What to do first when you find out a client booked someone else
2. How to evaluate your process and experience without spiraling
3. The difference between a one-off loss and a pattern you need to pay attention to
4. Why “there is enough for everyone” is more than just a fluffy mindset
5. When your offer might actually be the issue
6. The “if not this, then better” mindset shift that’s changed everything for me
7. How to respond publicly when a past client works with another photographer (yes, go comment on their post!)

If this has happened to you recently, I hope this episode feels like a deep breath and a little perspective shift.

Links & Resources

1. 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
2. 💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients:
3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
4. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

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