AMPLIFY Your Brand and Business

202 | When You Have Strong Brand Positioning, You Can Price Your Offers Whatever You Want


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If you’ve ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.

Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). 

When your dream clients don’t immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it’s “too expensive.”

But the real problem? You’re not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).

In this episode, we’re digging into:

  • Why your pricing isn’t the issue (even if people keep telling you it is)
  • How to build a brand that instantly communicates your value to dream clients
  • What I realized recently while doing my own market research (that snapped me out of comparison mode fast)
  • How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)

Whether you’re launching something new or things have just been a little quiet lately, this episode will help you reframe what’s really going on — and how to position your offers with confidence again.

🎉 PS — My signature course, The In-Demand Brand, is officially open! If you’re tired of second-guessing your content or feeling stuck in “how do I explain what I do so people actually get it?” — this course was made for you. You’ll learn how to speak to your dream clients so clearly they start saying yes before you ever chat with them in real time. Learn more at: heykristamarie.com/in-demand-brand-course


Loved the episode? Have a topic or guest host request? Send me a text message!


Ways we can work together:

  • <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
  • <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

  • Say hello on Instagram 👋
  • Join the email community ✍🏻
  • Leave a review on Apple Podcasts 🎙
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AMPLIFY Your Brand and BusinessBy Krista Marie

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