Family Photographer Marketing Podcast

Brought to you by the 90 Minute Marketing Intensive - 90 minutes gaining clarity on ONE offer, ONE booking path and website cohesion. 

In this episode, I audit real photographer Instagrams and websites to find where spring offers (or main offers) get lost and how to fix trust holes. 

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Brough to you by the 90 Minute Marketing Intensive

We audit real photographer Instagrams and websites to find where spring offers (or main offers) get lost and how to fix trust holes. 

If you're interested in me looking through your brand, we can work together for 90 minutes and go through ONE offer, ONE booking path and make sure your website supports both.  

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Helpful links: 

One-On-One 90 Minute Seasonal Intensive 

Membership $35/mo 

Episode Overview:

Spring is when families start actively searching for photographers again

Most photographers try to “grow online” but forget the power of going deep locally

You do not need to be famous. You need to be familiar in your communityBecoming “the photographer” is not about being the most creative. You need to be more visible, helpful, and trusted locally.

Today you’ll learn how to:

• Position yourself as a local resource (not just a service provider)
• Build visibility in real-world places and local digital spaces
• Create simple spring content that attracts nearby families
• Turn local attention into actual bookings

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Come Plan Spring in The Membership

Ai Overview Class Feb 23rd 

We cut through offer overload and show how simplicity sells. Clear positioning, outcome‑driven language, and guided booking paths turn browsers into buyers while minis become entry points, not the main event.

• why too many session types confuse buyers
• how to position a primary offer clients remember
• why minis should be an entry point, not the product
• renaming offers around experience and outcome
• building a clear booking path with one CTA
• using education to reduce decision fatigue
• choosing offers that fit life and income goals
• when to cut underperforming offers without guilt

Join us for Spring Planning: one hour a morning on Feb 24, 25, 26. Plus, the AI Overview Class on Feb 23. If you’re struggling to book spring, join the membership and bring your questions!

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Ai Overview Class Feb 23rd- Sign up (free for members)

Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy.

• shifting from global reach to local visibility
• why peers in your feed distort results
• social metrics that signal intent not popularity
• blog paths that move readers to booking
• ads that lead to clear, short conversions
• email metrics that show trust and action
• giving campaigns a six to nine week runway
• building useful local content series across channels

Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above.

I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one!

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Helpful Links

One-on-one Marketing Memberships

I unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt.

• fear of visibility and judgment blocking marketing
• difference between marketing and moral indifference
• art and creativity as grounding forces
• choosing a worldview instead of a party
• women’s leadership and power as a guiding value
• aligning offers and messaging with mission
• handling risks, boundaries, and tone
• softening language without disappearing
• marketing from calm rather than guilt
• simple blueprint for one clear offer

One-on-ones are still going on, they’re so fun… $600 for members for three one-hour calls… $750 if you’re not in the membership… In February, I’m going to be doing a training on the AI overview, $35 for non-members and free for members… If you’re thinking about joining the membership, just join it already. It is $35/mo. Less than a bougie lunch. 

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Helpful Links:

One-On-One Mentorship on Marketing 

I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing. 

• choosing one or two sustainable offers
• monthly money habits that create bandwidth
• popularity versus profitability perspective
• trust through consistent work and messaging
• aligning website tone with social voice
• writing copy that describes your viewpoint
• bold positioning that repels and attracts
• creating tangible next steps after inquiry

Current Limited Time Offer: If you want one-on-one, it’s $600 for three calls if you’re in the membership, $750 if you’re not. Join the membership for weekly live Q&A and offer alignment support.

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I unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority.

• why comparison skews perception and stalls action
• the shift from vanity metrics to bookings
• the three C’s and being findable, understandable, believable
• one-channel focus with a six-week runway
• rebuilding trust signals with clear offers and process
• low-energy routines that sustain momentum
• when to change strategy vs when to be patient
• updates on classes, membership, and resources

Snag your one-on-one
If you join the marketing membership, I can add you to watch the replay of Design Your Year.
If you want marketing support for 2026, join the membership, $35 a month

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Helpful Links:

Design Your Year- Jan 12th 9am

Marketing Membership - $35/mo

One-On-One Marketing Help

I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help.

• shifting from travel-heavy sessions to local demand
• adding senior sessions to raise effective hourly rate
• refining styling guidance and minimizing navy
• committing to six-week marketing tests
• building booking paths for social, email and ads
• simplifying websites and enabling easier booking
• elevating email as a high-trust channel
• using Instagram for local SEO and broadcast
• cross-posting to TikTok with narrative content
• navigating Facebook ads with creative-led targeting
• choosing one offer and one path to grow faster
• replacing engagement pods with real local community
• setting income goals and sharing honest money talk

If you want one-on-one help, snag one a mentoring session. They’re $600 for three calls for the marketing membership students. And if you’re not in the membership, it’s $750 if you're not.  

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Helpful Links: Design Your Year Jan 12th

We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit.

• auditing cost of doing business and raising prices to match increases
• calculating profit per hour by session type and finalizing 2026 rates
• updating all client-facing materials for clarity and consistency
• digital declutter, gallery retention policies, and backup strategy
• email and CRM cleanup, segmentation, and re-engagement
• client experience review and realistic delivery timelines
• systems and automation for booking, contracts, and reminders
• offer alignment based on energy, demand, and seasonality
• financial housekeeping, subscription cuts, and profit-first
• boundary and expectation reset to reduce revisions and scope creep

Please come to the design your year on January 12th! It’s $35, or free for members. 

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