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Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one.

Laura recently emailed me about completing her first book project and included some of her numbers and details.

She said…

Apart from the amazing numbers, the project was an amazing experience and therapeutic after I lost my dog in 2023 after almost 15 years together.

She added…

I can honestly say that it is one of the most beautiful things I have ever done, and it was extremely well received.

She finished by saying…

I'm seriously thinking about making this an ongoing yearbook project and maybe also adding an exhibition in the future. As Richard Grenfell said in his training, if something works, do more of it. And there will always be new senior dogs.

Get ready to dive in and learn more about this talented dog photographer and her fantastic book project, which earned her close to 50,000 Euro!

In the interview, Laura shares how her senior dog book project became a €50K business.

Here's some more of what we covered in the interview:

 A sample page from Laura's beautiful book on Senior Dogs.

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People don't need a discount to book. They need a reason. – Laura Längsfeld

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Seriously, that's not all.

I have been successful with lead ads, but it's a lot of work, because you have to talk to a lot of people, and it's quite hard to get them on the phone. So for now, doing everything alone, it just took so much time to get the bookings that I'd rather pay more per lead and have less work because the people are more pre qualified and I don't have to talk to as many people to get the bookings I need. – Laura Längsfeld

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Laura shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Don't look at the cost per lead. Look at the cost per booking. – Laura Längsfeld

If you have any questions I missed, a specific question you’d like to ask Laura, or a way to thank you for coming on the show, feel free to add them in the comments area below.

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My eldest dog passed away in 2023 and I just know how important the photos I took of him over the years to me. I really want to give that feeling to others too. And that's why I chose senior dogs for the project. – Laura Längsfeld

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My goal was to shoot 30 dogs. I photographed 34 in the end, and that was with 25 clients. – Laura Längsfeld

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Laura Längsfeld Website

Laura Längsfeld on Facebook

Laura Längsfeld on Instagram

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Strangely, this year, I got a lot of wall art orders, while the years before, I got more album or folio box orders. So it's quite interesting. I don't really know why they changed this year, but people do definitely show or want to have photos of their dogs on their walls. – Laura Längsfeld

Thanks for tuning in! Massive shoutout to Laura for pulling back the curtain on what it really takes to build a thriving pet photography business—without the discounts, the hustle-for-every-client mindset, or the fluff. From heartfelt beginnings to a €50K+ senior dog project, Laura’s story is all strategy, purpose, and quiet confidence in action. This is proof you don’t need to be loud, lucky, or in the “right” location—you just need the guts to do things differently. Hope you enjoy this one as much as I did!

Go for it, and don't worry if the ads are more expensive than you are used to, or if it is maybe going a bit slow in between, just tweak a little bit on your landing page and your ads, and maybe restart the ads and then go on from there. – Laura Längsfeld

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.