Worth Every Penny Joycast

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-240

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

Being a solo photographer can feel like you’re wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It’s easy to get overwhelmed and even forget a few things.

 

In this week’s Joycast, I’m sharing my favorite tips for photographers who are doing it all on their own. Whether you’re just starting out or you’ve been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions.

 

Here's a sneak peek:

 

• How to turn clients into joyful “helpers” without feeling weird about asking

• Easy ways to use reflectors when you don’t have an assistant (yes, even outside!)

• Tips for creating a fun, relaxed vibe during your sessions—no stress allowed!

• The secret to managing emotions and energy so you get those magical shots

 

Plus:

• Real stories from my early days when I was doing it all on my own (sound familiar?)

• Simple tricks to lighten your load and make your clients love their experience

 

If you’ve ever felt the pressure of running a photography session solo, this episode is like a warm hug and a pep talk all in one. You don’t have to do it perfectly, you just have to make it joyful.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-239

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business.

 

In this week’s Joycast, we’re talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life.

 

Join us as we discuss:

• What the “catch-22 business” trap is and how to escape it

• The importance of valuing your time and charging what you’re worth

• How small changes—like pre-session consultations—can lead to big results

• Why a simple sales system can save time while improving client relationships

Plus:

• Real-life examples of photographers who turned their side hustle into thriving businesses

• How to create a photography business that supports your family instead of stealing time from them

If you’re ready to work smarter (not harder) and finally build a profitable photography business that works for you, this episode is the push you need!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-238

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.

 

In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography.

 

Join us as we talk about:

• The moment Claudia realized that raising her prices could actually help her clients

• How pre-session consultations changed her business (and her client relationships)

• What happened when she shifted away from the digital-only mindset

• Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free

 

Plus, Claudia shares:

• Why letting go of “sticker shock” was the best decision she ever made

• How she started seeing her services as an experience, not just a photo package

 

If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-237

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for:

• The surprising power of holiday cards to generate referrals and client loyalty
• Why one client carried my Christmas card for months
• Tips for designing a holiday card that’s irresistible and memorable
• Strategies to make your card feel personal and impactful, creating lifelong clients

You'll also learn about:

• The value of investing time and creativity in high-quality printed pieces
• Why a simple holiday card can differentiate you from amateur photographers
• How to stay top of mind with clients in a genuine, non-intrusive way

Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES: Worth Every Penny Joycast Show Notes: [LINK] Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support. RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-236

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it’s easy to think the market is too saturated to stand out.

But what if I told you that more competition can actually help your business? In this week's Joycast, I’m sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City.

You’ll learn:

- Why competition can actually attract more clients in photography - How most photographers are hiding and why that’s your opportunity to shine - The key to setting yourself apart and standing out in a crowded market

If you’ve been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-235

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about:

• Restarting her photography business and quickly realizing the digital file model wasn’t for her
• Reinventing herself as a boutique portrait photographer and making $22,000 in a short period
• Balancing family life with running a successful photography business
• The importance of trusting your gut and knowing when to pivot

If you're looking for inspiration on RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-234

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about:

• The challenges of balancing a demanding career, family life, and photography
• How she stayed committed to her passion through difficult times
• The one simple change that led to her first life-changing $6,194 photography order
• Why mindset and strategy are key to unlocking your potential, even with a busy schedule

If you’re seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-233

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

If you've ever felt alone or unsupported in your photography journey, this episode is for you. 

Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program.

These two amazing photographers get candid about:

• The challenges of finding genuine friendships in a competitive industry

• Transitioning to a boutique model and facing negativity from peers

• Balancing family life with growing a photography business

• The importance of having a support system that understands your goals

• How their friendship has impacted both their businesses and personal lives

So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-232

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

you feeling stuck in the cycle of holiday mini sessions and digital file delivery? 

Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute. 

In this episode, I sit down with Alicia to discuss:

• How she went from dabbling in photography to landing a $1,700 order

• The challenges of balancing family life with entrepreneurial dreams

• Overcoming fears and self-doubt to embrace a new business model

• The power of guided support and community in business growth

• Why the boutique model is a game-changer for photographers seeking profitability and fulfillment

You'll hear how Alicia:

• Shifted away from time-consuming digital file editing

• Found the courage to approach clients with confidence

• Leveraged our Boutique Breakthrough program to uplevel her business

Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential.

Ready to transform your own photography business? 

Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024. 

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-231

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money