Worth Every Penny Joycast

By Sarah Petty

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos... more

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FAQs about Worth Every Penny Joycast:

How many episodes does Worth Every Penny Joycast have?

The podcast currently has 299 episodes available.

Worth Every Penny Joycast episodes:

December 03, 2025 #292: Copy This Marketing Trick, It'll Blow Up Your Photography Business
Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it's not talent. It's marketing—and today, I'm sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It's wildly effective, and you can start using it right now.

In this episode, I'm walking you through my "dog whistle" marketing trick—a simple, printed piece that speaks so powerfully to your dream client, they can't look away. I'm sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune.

● How one emotional print piece turned strangers into raving, high-spending clients ● The psychology of why "fewer, better" always wins in a crowded market ● Real-life ways to use this when bookings dry up or you just need a spark

If you've been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
23min
November 25, 2025 #291: Felix Wasn't Even a Photographer—Now He's Made Over $16,000 Photographing Dogs. Here's How.
What if you could turn a creative side gig into $16K photographing dogs—even if you've never charged for a portrait session before?

In this episode, Felix Bird shares how he went from composing music and shooting event videos to earning real income as a boutique photographer. With no formal portrait business, Felix joined Boutique Breakthrough and followed each step with courage, skepticism, and eventually—results.

● The moment he stopped doubting the pricing model and believed he could actually do this ● How photographing kids (and dogs!) became more than just a favor for friends ● What changed when his wife, a fellow creative, saw how real and sustainable this path was

If you're juggling other creative work and wondering if this can really work for you too—Felix's story is the proof and the push you've been waiting for.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
22min
November 19, 2025 #290: 6 Photography Business Myths That Keep You Broke
You're doing everything right—working hard, upgrading your gear, chasing exposure—and yet, the bank account doesn't reflect your effort. Sound familiar? This episode is your wake-up call. It's time to ditch the myths that keep talented photographers stuck in survival mode and finally step into profit with purpose.

This week, Sarah Petty shares the $3,000 lesson that changed her business forever—and the six lies that might be costing you your dream. With raw honesty and practical wisdom, she unpacks how even the most award-winning photographers struggle when they don't have the right systems in place.

● Why talent alone won't pay the bills—and what actually does ● How "helping" your clients might be hurting your bottom line ● The mindset shift that turns exposure into strategic growth

If you've ever wondered, "Why isn't this working?"—this episode was made for you. Let it be the turning point where you stop chasing and start choosing. Press play and let's rebuild your business from truth.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
14min
November 12, 2025 #289: The Portrait Pricing Secrets Nobody Tells You
You're doing everything: editing late at night, juggling clients, parenting, pricing. Yet your bank account doesn't reflect the hustle. Why? Because more clients at the wrong price doesn't mean more profit. It means burnout. If you're ready to earn more without losing yourself, this episode is your wake-up call.

This week, Sarah shares 7 portrait pricing secrets photographers aren't being told. These aren't theories. They're hard-won lessons from going broke at $75 sessions to building a profitable studio that lets her show up for life, not just work. If your schedule is full but your wallet is empty, this one's for you.

● Why more sessions = more stress, not more money (and how to flip that equation) ● The subtle pricing shift that makes clients expect to spend more ● How to stop negotiating with yourself and finally price with confidence

You don't need more clients. You need the right clients, the right system, and the courage to believe your work is worth more. Let this episode be the turning point.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
21min
November 05, 2025 #288: Relaunching a Photography Business After Hitting Pause How Amanda Cole Found Confidence, Clients, and $6,900 in Sales
You've built a business, then stepped away—maybe for kids, for a move, or to support someone else's dream. But what happens when it's your turn again? In this heartfelt episode, Amanda Cole shares how she's rebuilding her photography business from scratch after years away, and what's surprising her most along the way.

• How Amanda made 3 "Julies" from her martial arts school email list • Why trusting the process (even when it feels messy) can lead to big wins • The mindset shift that helped her finally let go of judgment and raise her prices

If you've ever wondered whether it's too late—or too complicated—to begin again, Amanda's story is the hope-filled push you need.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
22min
October 29, 2025 #287: Brutally Honest Advice For Portrait Photographers Who Want Financial Freedom
You love photography, but let's be honest—you didn't start this to be broke, burnt out, and missing your kids' bedtime. If you've ever questioned whether this dream is even worth it, this episode is your wake-up call.

In this week's Joycast, Sarah lays out 8 brutally honest truths that helped her go from overworked mom to profitable boutique photographer. This isn't fluff. It's a clear, courageous path to freedom, income, and the joy you thought you'd find when you picked up a camera.

● Why working harder isn't the answer—and what actually changes everything ● The mindset shift that stopped Sarah from projecting her money fears onto clients ● How to stop hoping people buy and start guiding them to say yes

If you've been spinning your wheels or second-guessing your worth, press play. This episode doesn't just inspire—it equips you with the truth to finally break through.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
20min
October 22, 2025 #286: 13 of My Best Photography Marketing Ideas
You don't need more followers or fancier gear—you need clients who value what you do. If you're tired of posting and praying, Sarah's sharing the 13 marketing moves that actually bring in premium clients. These strategies built her $3M business—and they're working for 32,000+ photographers today.

In this solo episode, Sarah breaks down the exact approaches that took her from overwhelmed mom to one of America's most profitable photographers. These aren't fluff tips. They're tried-and-true strategies you can start using now, no matter your experience level.

● How to turn silent auctions into high-ROI lead machines ● The "dog whistle" marketing piece that makes right-fit clients say, "I need you!" ● Why friends and family may be your most untapped marketing goldmine

If your business feels stuck—or you're ready to level up with more joy and fewer discounts—this episode is your roadmap. Take notes, take action, and start attracting clients who say yes with their hearts and wallets.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
25min
October 16, 2025 #285: Terrified to Talk to Clients: How Olga Made $2,995 With Her First Boutique Client
What if everything you thought was holding you back—language barriers, hearing loss, no studio space—was actually setting the stage for your breakthrough? In this episode, meet Olga Filatova, a Las Vegas photographer who went from terrified to talk to clients to making $2,995 with her very first boutique order.

• How Olga overcame the fear of selling, even with hearing loss • The moment that changed her belief in her value—for good • The exact mindset shift that took her from discounts to $9K in four clients
If you've ever questioned whether this could work for you, let Olga's story be your answer. Her courage will remind you what's possible. RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
17min
October 08, 2025 #284: Stop Selling Digital Files. Do This Instead…
Still selling digital files? It's costing you more than just income—it's costing your clients the heirlooms they deserve. In this episode, Sarah reveals why the digital-only model is broken, how it sets you up to lose against AI, and what to do instead if you want a business that's profitable, sustainable, and deeply fulfilling.

• Why the digital-only model leads to burnout and low profit • The mindset and strategy shift that leads to multi-thousand-dollar orders • How to stop feeling like a "charity" and start running a real business

This isn't just about pricing—it's about purpose. Let this episode give you the permission (and the plan) to change everything.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
17min
October 01, 2025 #283: $15,300 of Photography Orders in a Day! The Summer Camp Experience That Changed Jean's Sales Forever
What if one event could change everything about how you sell? That's exactly what happened to Jean Lachat. After sitting front row at Sarah's summer camp and making a few small (but mighty) shifts, she walked away and booked $15,300 in a single day. Hear exactly what changed—and how you can apply it to your next session.

• How Jean's mindset around presentation and pricing completely shifted • The "less is more" strategy that made it easy for clients to say yes • Why intentionality—not pressure—is the key to bigger, happier sales

If you've ever doubted your value or second-guessed your sales process, this is your must-listen.
RESOURCES:
Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute
LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
...more
36min

FAQs about Worth Every Penny Joycast:

How many episodes does Worth Every Penny Joycast have?

The podcast currently has 299 episodes available.

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