This week we're busting the "all debt is bad" myth and setting the record straight! If no one has told you this before, I'll happily be the first:

Borrowing money doesn't mean you're behind, it means you're building.

In this new episode, we're kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here's a sneak peek:

• 5 head-trash myths about loans that keep photographers stuck (including "I'll wait until I can pay cash" and "Needing a loan means I've failed")

• How to treat a loan like an investment because putting $1 in and getting $3 out isn't debt, it's growth!

• The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)

• 2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.

You don't have to hustle harder or wait until everything's "perfect" to grow.

If you're ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you've been craving.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Does it feel like you're doing everything "right" as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?

This week on the Joycast, I'm sharing the story of Sarah Lang Schroeder. She's a pet photographer who spent over a decade dabbling while juggling a full-time job.

Sarah thought success meant saying "yes" to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.

Join us as we talk through:

• Why imperfect action beats perfect inaction every single time

• How ditching mini sessions led to a $1,798 sale (yes, from ONE session!)

• What finally gave Sarah the confidence to go all-in

If you've ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You booked the session, nailed the shoot, and now it's time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles.

This week on the Joycast, I'm revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears.

Join me as I share:

• Why fewer, better images create more impact and more sales

• The simple order-of-operations that can make your slideshow irresistible

• How emotional storytelling transforms your work into fine art (and justifies boutique pricing)

If you've ever dreaded the sales part of your business or felt overwhelmed trying to "do it all," this episode is your guide to more joy, confidence, and a surplus of clients saying "Yes!"

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You've spent years building a photography business: the bookings, the workflow, the income. But what happens when the version of success you built no longer aligns with the life you're living?

This week on the Joycast, Kayla Brint opens up about the unraveling that led her to step away from her booming portrait studio. Not because she failed, but because she changed. Join us as we discuss:

• The role grief, motherhood, and burnout play in reshaping your definition of success

• Why trusting your gut can lead to a more meaningful career

• How to know when it's time to pivot, even if everything looks great on the outside

If you're craving permission to make a change or lead your passion with deeper intention, Kayla's story will meet you right where you are.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Feeling overwhelmed? Stuck in a cycle of working nonstop and still not getting where you want to be? Melissa Holkeabor knows exactly how that feels. Juggling a full-time nursing job, a photography business, and two kids, she was exhausted and burnt out. But then a major health scare forced her to make a change.

On this week's Joycast we discuss:

• How Melissa went from an overworked nurse to a successful photographer

• The reason "digital file" was keeping her stuck

• How one shift helped her cut working hours and finally be there for her family

If you've been dreaming of a life with more freedom, joy, and profit (without sacrificing your sanity) this episode will show you it's possible.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Tired? Uninspired? Does it feel like you're doing all the things yet you're still not making what you deserve? I know what it's like to feel stuck in the grind and wonder if anything is actually working. The good news is Spring is the perfect time to shake things up and breathe new life into your photography business.

Here's a sneak peek of the 7 tips I swear by to fall back in love with your calling:

🧡 The truth about clients who are ready to pay boutique prices 🧡 What to do when you're stuck in comparison mode 🧡 How to reconnect with your "why" and let it fuel your fire 🧡 The one shift that helps you stop serving the wrong people

If you're ready to feel excited again and start loving your business like you did when you first started, this episode is your fresh start.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

In a slump and can't claw your way out? I've been there too many times but I've found surprising inspiration from one unexpected little creature…

The squirrel. 🐿️

Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here's a sneak peek:

🧡 What squirrels teach us about fun (and why you NEED more of it)

🧡 Why preparing now keeps your business from freezing up later

🧡 How being "small" is actually your advantage

🧡 Why community isn't optional (it's the safety net you didn't know you needed)

If your photography business needs a little spark (or a total reset), this one's for you. Let's squash the slump together, one acorn at a time!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our "We Are Portrait Photographers" Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

If you've ever felt stuck between wanting more for your business and the fear of actually going after it, you're not alone (and you're not broken.)

The friction you're feeling might be the very sign that you're on the right path.

On this week's Joycast, I'm joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we're stepping into something bigger.

In this new episode, you'll understand:

• Why fear and resistance are normal when you're growing

• The surprising way journaling can help break through a lifetime of self-doubt

• How pushing past "I'm not good enough" led Tassie to a six-figure studio (without burning out)

Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that's both profitable and peaceful.

If you're craving more purpose and confidence in your photography journey, this one's for you.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.photographybusinessinstitute.com/boutiquebreakthrough

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE: Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!

On this week's Joycast, we're chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.

Here's a sneak peek:

• How to create a dedicated workspace that keeps boundaries clear

• Why multitasking is sabotaging your success (and what to do instead)

• A quick mindset shift to transition between "work mode" and "mom mode"

Plus, I'm sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you're ready to stop feeling spread thin and start enjoying both sides of your world, click play now!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our "We Are Portrait Photographers" Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough