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Are you a freelancer or agency owner looking to sell advisory services in addition to or instead of execution services?

If so, are you willing to stop earning money on execution so you can become a "trusted advisor" to a fiduciary standard?  Do you need to?

Should you create a new website/business or add advisory services to your list of existing execution services?

While there's no right answer, I have some thoughts on all this and more.

—k