It’s 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren’t working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it’s not about using fancy industry jargon—it’s about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you’ve been overlooking or misusing hashtags, this episode will change how you show up.

Listen in as Emma explains:

• Why hashtags will still work for you, but only with the right strategy behind them

• How to identify the most effective, audience-friendly keywords for your business

• Customizing hashtags per post and reviewing your data regularly for real results

And so much more!

 

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