On this episode of Seeking Wisdom, DC and Adam dive deep into one of DC's favorite topics: storytelling. DC comes from a very analytical, framework-driven way of thinking and for many, including him, storytelling can seem arbitrary. It's a topic that's hard to get your arms around. So until DC founded Drift, he hadn't given it too much thought. But then he had to market to marketers. And that's when he finally began to understand the power of storytelling.

On this episode, you'll get practical and tactical advice on how to build a story that sells including lessons from DC himself, Joseph Campbell who popularized the concept of the "hero's journey", and why stand up comedians are great storytellers.

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