Lou Perrine's Gas and Grocery in Kenosha, Wisconsin has made a name in its community through unique promotions with free tattoos, a lifetime supply of to-die-for Ho-Ho cakes, loyalty programs and deliveries in sub-zero winter. Hear from the genius who inspires it all.

Hosted by:

Jeff Lenard, VP Strategic Industry Initiatives, NACS and Carolyn Schnare, Director Strategic Initiatives, NACS