If you’re still relying only on one-off email blasts, it’s time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don’t just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout.

Listen in as Emma explains:

• How email flows enhance both customer experience and business efficiency

• Why automation isn’t just about saving time—it’s about creating deeper, more intentional connections with your audience

• Reframing your thinking to treat your email list like a relationship, not just a numbers game

And much, much more!

 

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