Today I'm talking with Michael Schein, author of The Hype Handbook. In this conversation we talk about the contrarian and counter-cultural way to get attention for yourself and your business without being a marketer.

166. Here's Why You Don't Need to Be a Marketer to Get More Leads

You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate.

And when it no longer works for you, that reliance becomes a trap.
70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in.
Here's the truth:

Corporate optimizes for one thing: Financial (your paycheck).
But what about the other four areas of your life?
Friends & Family (time with people who matter)
Fitness (mental and physical health)
Fulfillment (work that actually means something)
Fun (remember that?)

You're probably scoring high on Financial—and failing at the other four.
That's not sustainable. And deep down, you know it.

I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter.

Every week, I talk to people who've done it—not just to make money, but to take back control of their lives.

You'll hear:
How they broke their reliance (even when it felt impossible)
What living a life-first future actually looks like
The emotional and tactical work of redesigning your life
How they balance all 5Fs—not just Financial

Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible.

But this show isn't just about building a business.
It's about building a life worth living.

If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you.
Subscribe now. Your freedom starts here.

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You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate. And when it no longer works for you, that reliance becomes a trap. 70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in. Here's the truth: Corporate optimizes for one thing: Financial (your paycheck). But what about the other four areas of your life? Friends & Family (time with people who matter) Fitness (mental and physical health) Fulfillment (work that actually means something) Fun (remember that?) You're probably scoring high on Financial—and failing at the other four. That's not sustainable. And deep down, you know it. I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter. Every week, I talk to people who've done it—not just to make money, but to take back control of their lives. You'll hear: How they broke their reliance (even when it felt impossible) What living a life-first future actually looks like The emotional and tactical work of redesigning your life How they balance all 5Fs—not just Financial Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible. But this show isn't just about building a business. It's about building a life worth living. If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you. Subscribe now. Your freedom starts here.

You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate.

And when it no longer works for you, that reliance becomes a trap.
70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in.
Here's the truth:

Corporate optimizes for one thing: Financial (your paycheck).
But what about the other four areas of your life?
Friends &amp; Family (time with people who matter)
Fitness (mental and physical health)
Fulfillment (work that actually means something)
Fun (remember that?)

You're probably scoring high on Financial—and failing at the other four.
That's not sustainable. And deep down, you know it.

I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter.

Every week, I talk to people who've done it—not just to make money, but to take back control of their lives.

You'll hear:
How they broke their reliance (even when it felt impossible)
What living a life-first future actually looks like
The emotional and tactical work of redesigning your life
How they balance all 5Fs—not just Financial

Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible.

But this show isn't just about building a business.
It's about building a life worth living.

If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you.
Subscribe now. Your freedom starts here.

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166. Here's Why You Don't Need to Be a Marketer to Get More Leads

166. Here's Why You Don't Need to Be a Marketer to Get More Leads

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